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BADMINTON DENMARK

AS AN INTERNATIONAL PARTNER Badminton is a very big part of Danish and Asian culture. Badminton Denmark would like to partner up with companies and allow them to use and “tap in” to the values and results made by Danish badminton over the past 50 years.


INTERNATIONAL PARTNER • Window of opportunity • Working together • Part of Danish values and results


BADMINTON DENMARK A sponsor platform through Badminton Denmark can secure strong partnerships to both internal and external target groups through fantastic experiences with absolute highest level of international sport.


SPORT FOR LIFE - for medals and for all

• Denmark is known around Asia for Hans Christian Andersen and for badminton. • Throughout time Denmark has been the most winning European nation and the only one on this continent who has ever won an Olympic Gold medal. Denmark is the nation who provides more world class players than any other country compared to our population. • Denmark is a Badminton Community with a large club structure, a team tournament for all clubs for the whole season, thousands of individual tournaments on all levels for all ages and strengths. • Badminton is one of the top sports in Denmark. Badminton is the number one family sport in Denmark with about 8% of the total population playing regularly. Almost all Danish families have a tradition in badminton. Players age from 6 to 80. • Furthermore, we have a tradition for badminton in Danish and International television and badminton is more popular than ever with the television companies.


THE PARTNERSHIP Unique exposure and business relations platform.

• • • • • • • • • • • •

Massive TV- and media exposure Reach Asian markets Event branding The name of the Game National Team Branding VIP world class networking B2B business platform (Victory Denmark) Digital marketing Involvement with fans Reach the badminton youth community B2C marketing and sampling Corporate governance and social responsibility Join Badminton Denmark


WHY BADMINTON DENMARK?


CORPORATE GOVERNANCE OPENNESS PROFESSIONALISM RESPECT • Values • Corporate Social Responsibility Cooperation with The Danish Diabetes Association regarding prevention, healthy diet and exercise Cooperation with the Danish Children’s Aid Foundation in helping children of families with lesser means. All shuttlecocks are collected and sent to Africa as part of developing a new badminton area. Tournament apparel collected for needy in selected 3. World country. Dennmark is selected to host


TV EXPOSURE/ RATINGS Main Badminton Denmark sponsorship Ownership of major Danish international Events Awareness and recognition of brand in Asia

Very positive numbers on potential TV viewers internationally at Yonex Denmark Open: • Delayed & Repeats Broadcast Hour, hrs. 127.96 Total, hrs. 294.63 • Subscription/household reach 250.000.000 E.g. China reach 157.675.000 E.g. India reach 75.000.000 Countries: Bangladesh • Bhutan • Brunei • Caribbean • China • Denmark • Hong Kong • India • Indonesia • Japan • Korea • Malaysia • Maldives • Myanmar • Nepal • Others Europe • Pakistan • Philippines • Russia • Singapore • Sri Lanka • United States • Vietnam


THE NAME OF THE GAME • Yonex Denmark Open Powered by • Yonex Copenhagen Masters Presented by


YONEX DENMARK OPEN - PART OF BWF WORLD SUPERSERIES PREMIER • • • • •

Dennmark is selected to host A Premier is particularly attractive as the world’s top 10 in every category must attend. Prize money is the highest of all tournaments. The tournament reaches hundreds of millions of TV viewers. China, Indonesia, India, Malaysia, Korea and many more are among. Companies get a substantial exposure from e.g. an A-board. In China, Indonesia and India Badminton is among the top preferred sports on TV. • The Yonex Denmark Open is a national high profile sports event in Danish media as well. • Sold out seats, lots of atmosphere, lots of entertainment, world class live sport.


YONEX COPENHAGEN MASTERS Tradition at its best The time between Christmas and New Year’s Eve is a time of expectations, family and traditions. Yonex Copenhagen Masters is tradition at its best. Every year fans await this very special event is set in a theatre atmosphere. It’s different and intimate. It’s where the audience get close to some of the world’s best players. • Live TV coverage to Asia. • The tournament reaches hundreds of millions of TV viewers. China, Indonesia, India, Malaysia, Korea and many more are among. • Companies get a substantial exposure from e.g. an A-board. In China, Indonesia and India Badminton is among the top preferred sports on TV. • The Yonex Denmark Open is a national high profile sports event in Danish media as well. • Sold out seats, lots of atmosphere, lots of entertainment, world class live sport.


TV EXPOSURE At the • • • • • •

Yonex Denmark Open World Badminton Individual Championships 2014 in Copenhagen Yonex Copenhagen Masters Danish Nationals Individual Danish Nationals Team Strategic markets at other Superseries tournaments in selected countries

• A-board position directly opposite master camera positions 35-40 % TV Exposure. • A-board position opposite side line camera positions 25-30 % TV Exposure. • A-board position other line postions 5-10 % TV Exposure.


VISUALS & DECORATION • • • • • • • • •

On court logo exposure (35-40 % TV Exposure) Umpire & Service Judge chairs (35-40 % TV Exposure) Umpires and Line Judges clothing (20-25 % TV Exposure) Prize ceremoni Back drop (TV Exposure during ceremony very high %) Prize ceremoni podium logo (TV Exposure during ceremony very high %) Line Judges chairs (TV Exposure during camera pan) Perimeter skirting (TV Exposure during camera pan) Water Coolers (TV Exposure side effekt during various camera shots) Net poles (35-40 % TV Exposure)


TV EXPOSURE


VISUALS & DECORATION • • • • • • •

Big screens Scoreboards Gobo’s with companylogo in playingarea Decorations with message in Venue Pause exposure Items in other ways part of the TV picture Presenting sponsor (TV program sponsor)

TV EXPOSURE • Yonex Denmark Open • World Badminton Individual Championships 2014 in Copenhagen • Yonex Copenhagen Masters • Danish Nationals Individual • Danish Nationals Team • Strategic markets at other Superseries tournaments in selected countries


GET THE VIP TREATMENT • VIP-hospitality and world class networking • VIP-tickets at all big TV events in Denmark • VIP at international events


WORLD CLASS NETWORKING An exclusive environment and live sport is perfect for relation, networking and inviting business associates or clients. At the big four events Badminton Denmark invite you to join us at an exclusive VIP Hospitality setup with luxury buffet, star of the day, free drinks, wine & dine, coffee & cake and much more. High class entertainment. During Fall and Christmas Vacations you get a perfect opportunity to relax and work at the same time when the worlds top players gather in Denmark. A perfect opportunity to relax and work at the same time in a fantastic atmosphere when the world’s top 10 players gather in Denmark and takes up the challenge of champions Join us in a fantastic atmosphere at: • Yonex Denmark Open (week 42) • Yonex Copenhagen Masters (week 52) • Danish Nationals (week 6) • National Badminton League (week 16) A perfect spread over the season. .


Very positive numbers on potential TV viewers internationally • Broadcast Total, hrs. 534.26 • Subscription/household reach 466.000.000 E.g. China reach 250.000.000

• Broadcast Total, hrs. 1116.50 • Subscription/household reach 466.000.000 E.g. China reach 250.000.000

Countries: Australia • Brunei • China • Denmark • Fiji • Hong Kong • Indonesia • Korea • Macau • Malaysia • Myanmar • New Zealand • Philippines • Russia • Singapore • Thailand • United Kingdom • United States • Vietnam


NATIONAL TEAM PARTNER NATIONAL TEAM • Sudirman Cup 2015 / Mixed Teams European Championship World Championships • Thomas Cup 2014 / Men European Championships World Championships • Uber Cup 2014/ Women European Championships World Championships


BUSINESS THROUGH SPORT PRESENTATIONS AND USE OF • Coaches • Team Players • Client meetings, lectures on peak performance, coaching etc. • National team for marketing • Invitations, participation in events, autograph cards, roll ups, ads, invitations (examples attached) • Official logos (Badminton Denmark) PUBLIC RELATIONS • Clinic / Pro-Am

EXPOSURE • National team suit and playing jersey (expected TV coverage enclosed • Merchandise • Signed autograph cards in own graphic line

Very positive numbers on potential TV viewers internationally • Broadcast; Total, hrs. 1116.50 • Subscription/household reach 466.000.000 E.g. China reach 250.000.000 Countries: Australia • Brunei • China • Denmark • Fiji • Hong Kong • Indonesia • Korea • Macau • Malaysia • Myanmar • New Zealand • Philippines • Russia • Singapore • Thailand • United Kingdom • United States • Vietnam


NATIONAL TEAM BRANDING


INVOLVEMENT & ENGAGEMENT Go Further... • • • • • • • • • • • •

Human resource events VIP services and hospitality events, ex. in China Family days at major Danish Events Pro AM tournament at major Danish Events Show Match Employees Event Employee club, ex practice with national coach VIP trips, ex. China Open, World Championships, Olympic Games Stalls Sampling Competitions Activities


ADVERTISEMENT Company specific marketing Advertisement in Souvenir Programme Merchandise and sampling at the Event Logo on print and marketing materials • • • • • •

10 Magazines a year 50 Newsletter a year 50 BadmintonPeople newsletters a year Reach 100.000 club people Reach 25.000 spectators Nationwide Event specific marketing campaign twice a year


PRINT

YOUR WAY TO

OUR FANS


ONLINE

ADVERTISEMENT A TYPICAL WEB WEEK AT THE DENMARK OPEN

• Live web: The Denmark Open Badminton World Federation live stream makes around 600.000 viewers on the Superseries tournaments. • badmintondenmark.com: Our English site with 233.000 unique visitors and 494.000 page views. 81% of the visitors were listed as new visitors. • badminton.dk: Our Danish site with 143.000 unique visitors and 263.000 page views. 42% of the visitors were listed as new visitors. • Articles and news stories published in Danish Media calculated for week 42 is 1.732. E.g. Odense as the host city is mentioned in 976 of these. Denmark Open alone generates an add value for a sponsor of DKK 9,642,499. Of this the add value for a sponsor e.g. “Odense” is DKK 4,422,499. • We annually have around 12.000.000 hits just from Denmark alone on our websites. • Facebook Unique friends of fans, who liked badminton Denmark during e.g. October was around 2.00.000.


Badminton Denmark web platforms totals over 20 million hit every year.: • • • •

The leading digital sport in Denmark. The sport’s first movers on social media A unique possibility to target a select badminton segment. Banners are highly exposed and can be on selected pages for a selected segmented group.

Digital opportunities: • • • • • •

Advertisement and Banners Promos for official partner presentations Permission marketing Frequent Updates and Newsletters Webshop Our community platform BadmintonPeople


THE HOME OF BADMINTON IN EUROPE Danish players have through history won plenty of international titles such as Olympic gold, many world championships, being the leading nation in Europe having won 35 out of 50 individual titles and 8 out 10 team titles since 1990. The quality of all level of badminton being the playing, equipment, shuttlecocks, the education of umpires, etc. is known to be second to none. Danish badminton academy´s attracts every year players from all over Europe. One of the reasons being that a player is able to play every weekend at tournament level. Coaches educated and developed in Denmark is higly appreciated internationally. Many being employed as national coaches. Danish badminton are currently in high internatinal positions within the badminton worlds, e.g. the President of the Badminton World Federation.


POWERHOUSE Badminton Denmark has the greatest international success of all Danish sports. Badminton Denmark has always been and continues to be one of the leading badminton nations in the World. Badminton Denmark has a unique talent development programme that creates a lot of talent from a small number of people. Badminton Denmark’s former, present and future stars. Lene Køppen, Poul Erik Høyer, Morten Frost, Camilla Martin and Peter Gade are all household names in international badminton. Jan Jorgensen as well as Viktor Axelsen are the newcomers in this great tradition. Badminton Denmark is renowned for excellent organization and planning skills. Badminton Denmark has a modern leadership that can handle changes and accommodate international perspectives. Badminton Denmark has a proud tradition, world class events and world class players that assists cooperation with commercial partners.


THE POWER OF BADMINTON The most frequent statements regarding badminton is: • • • • • •

Family sport Healthy Challenging Energetic Technical Strategic

• • • • • •

Successful Fit Fun First movers Great events World top players


UNIQUENESS • Linking world-class sport and business in a close cooperation for the benefit of both parties • Promoting the companies / organizations to a large Asian audience • Create opportunities for companies to directly establish and maintain relationships with relevant decision makers and partners • Create awareness of relations in relations to develop cooperation • Create pride and enthusiasm among employees / Sport is prestige


LINK IT TOGETHER


JOIN THE FUN


TOWARDS THE OLYMPICS Beside involvement and engagement through Badminton Denmark and Badminton Denmark activities we offer a number of unique opportunities as an Olympic sport. Join an Olympic culture • Follow the ambition, the goal and dream up close • Next stop Brazil Join the Olympic Games as our guest on site • Visit the athletes camp • Visit the Olympic Pavilion Join us at the annual Danish Sports Gala as our VIP guest .


SEE THE

POSSIBILITIES • • • • • • • • • • • • •

A-boards Press walls and marketing materials in Press Room/Lounge Clothing exposure High profile professional hospitality Networking at Top Danish events and selected international events TV programme sponsor Tournament programme sponsor (adds) Tournament digital sponsor (live web etc.) Stall in foyer and access to show rooms Umpires chairs Service Judge chair Pause markers, Net poles etc.

• • • • • • • • • • • • • • • • • • • • •

Visibility on other materials as floor adds and for TV exposure Line Judges and Volunteers Decorate the event to suit company profile Big screens and Scoreboards Gobo’s with company logo in playing area Decorations with message in Venue Competitions, Activities and involvement VIP business events, B2B and B2C Join the Badminton Denmark Business Club Advertisement in Souvenir Programme Merchandise and sampling Logo and marketing on posters and marketing materials Company specific marketing at event Name the game National Team exposure Use of mechanising in TV studio Web exposure and direct marketing Exclusive use of Badminton Denmark logo and profile Join and benefit from the youth programme Study tours, Olympic involvement and VIP trips Unique Events


Join Badminton Denmark as an International Partner