As we celebrate the last 25 years and look ahead to the next, the time has come to revisit the Badger brand—not to change it, but to deepen it. The products we put out into the world signify who we are, and so we’ve refreshed their design to reflect the ingredients on the inside: clean, simple, close to nature, and of the highest quality.
We’re excited to share this new imagining with you today.
Badger has always been mission-driven, so that’s where this rebrand began. Our mission and principles have not changed so much as fallen into place, rearranged into a visual expression of our purpose: a compass rose. North is our vision for a healthier world, a vision that has guided us from the very beginning. South is the goal driving our day-to-day work—cultivate good.
This goal has always found expression in our beloved packaging artwork. As we strive to protect and support more natural spaces, from coral reefs to regenerative farms, we’ve expanded our illustrations to depict many different animals and ecosystems, reflecting our own growing climate advocacy.
With this reimagining, we’re honoring our past while looking toward the future with gratitude, excitement, and hope. Thank you for walking this journey with us!
Family Owned Since 1995
Second Generation co-CEOs Emily Schwerin-Whyte & Rebecca Hamilton
Clean, moisturizing SPF 15-50 sunscreens for all ages and lifestyles. Nourishing mineral protection with 40-80 minutes of water resistance for everything from beach days to active adventures. Always crafted with fewer than 9 simple ingredients, these waterless formulas are antioxidant-rich, go on smooth, and are suitable for sensitive skin. Hypoallergenic, cruelty free, and >96% organic ingredients.
Our After Sun line offers cooling, soothing relief for sun-parched skin. 96% organic and Fair Trade Certified Aloe Vera Gel and antioxidant-rich After Sun Balm provide the perfect relief after sunny summer days, leaving skin smooth and refreshed. Cruelty free.
Expert-crafted, ocean-approved. All our sunscreens are made with mineral zinc oxide, the safest active ingredient available for effective broad-spectrum protection, in a simple base of organic ingredients like beeswax and sunflower oil. That means they’re naturally safer for our coral reefs, with some even boasting the rigorous Protect Land and Sea certification. Because safer for reefs means safer for everyone.
* Item Details, pages 25-26
The Haereticus Environmental Laboratory Protect Land + Sea certification is the only independent verification for reef friendly claims in the U.S. Learn more at:
https://haereticus-lab.org/
Great for skin. Bad for bugs! 100% plant powered, our Anti-Bug balms, sticks, and sprays are made with only the safest, purest ingredients that work to naturally fend off insects. Thanks to a special profile of essential oils, these repellents have a fresh, citrusy scent that repels bugs, not people. Independently lab tested for efficacy and safe for everyone in the family.
* Item Details, page 26
DEET FREE
Badger bug repellents never contain DEET, petroleum products, or synthetic chemicals. Just naturally effective essential oils used for centuries to repel insects.
Effective, plant powered bug repellents crafted with cold-pressed plant oils and essences. With a woody citrus fragrance, these summertime staples smell fresh and clean while keeping bugs at bay—thanks to a triedand-true blend of citronella, cedarwood, and lemongrass. Packaged in a lightweight aluminum bottle, infinitely recyclable tin, or stick. Free of synthetic chemicals.
Our Itch Relief balm is filled with organic goodness. Colloidal oatmeal and cooling menthol ease itchy skin while calming tamanu oil, beeswax, and coconut oil nourish and soften. Pediatrician-tested and hypoallergenic.
“I love this bug spray because it’s all natural, it works, and it smells great!”
- Cindy, South Carolina
“Best Bug Spray on the Planet”
- C, New Hampshire
Safe, gentle skincare formulated especially for new moms and babies. Calming herbs pair with moisturizing oils and butters to nourish, soothe, and protect even the most sensitive skin. We choose only the purest organic ingredients, like calendula extract and extra virgin olive oil, to honor the unique connection between mom and baby. USDA Certified Organic, cruelty free, and GMO free.
Made with your loved ones in mind. Our Baby & Mom Care products are carefully formulated with gentle herbs and botanicals like chamomile and calendula, all traditionally used to calm and moisturize the most delicate, sensitive skin. We use only the safest, purest USDA Certified Organic ingredients—never any chemicals, synthetics, fillers, fragrance, parabens, or GMOs. Just gentle goodness you can trust, from our family to yours.
* Item Details, pages 27-28
PEDIATRICIAN TESTED
Look for the Pediatrician Tested seal on our Diaper Cream and Baby Mineral Sunscreen Cream.
Crafted with the highest quality of organic ingredients, our bestselling lip balms are naturally nourishing and extraordinarily effective. From the decadent Fair Trade cocoa butter we use to the culinary grade olive oil we source from a regenerative farm in Spain, you’ll find true organic goodness in every tube. There’s a reason we call our lip balms “a little magic for your lips.”
* Item Details, pages 28-30
Why Fair Trade? We believe in responsible sourcing and making sure our products have a positive impact, all the way down the supply chain. The Fair Trade certification ensures that workers are fairly compensated for their labor and that environmental and health requirements are upheld.
Beauty & Body Award
Lip Butter Tins
Cocoa Butter Lip Balms: Rich, moisturizing Cocoa Butter Lip Balms packed with antioxidants. Fair Trade cocoa butter adds a decadent aroma and creamy texture to a nourishing base of extra virgin olive oil and beeswax, all in an oversized stick brimming with natural goodness. USDA Certified Organic and cruelty free.
NEW! Lip Butters in Tins: Moisturizing, long-lasting Lip Butters in infinitely recyclable tins. Essential oils pair with a nourishing base of beeswax, sunflower, coconut, and extra virgin olive oil. USDA Certified Organic and cruelty free.
Classic Lip Balms: Lightweight, moisturizing Classic Lip Balms brimming with organic goodness. Botanical extracts pair with an antioxidant-rich base of extra virgin olive oil and beeswax for nourishing blends that glide on smooth and leave a touch of shine. USDA Certified Organic and cruelty free.
Rich, concentrated balms to moisturize and protect dry skin. Packed with antioxidant-rich ingredients like extra virgin olive oil and beeswax, these tried-and-true moisturizers are gentle enough for sensitive skin, but powerful enough to soften even the toughest problem areas. USDA Certified Organic and cruelty free.
“I literally have a Badger tin in every room in the house!”
- Holly
“For real dry skin, there is no better product on the market.”
- Heidi, Broomfield CO
Powerfully pure products for head-to-toe nourishment. Rich in antioxidants and organic goodness, these balms are great for hardworking hands, hard-walking feet, or anywhere on the body. Try our pure Unscented Balm, stimulating Foot Balm, nourishing Cuticle Care, and our classic Badger Balm, the product so good it inspired an entire company. Rub it in… this stuff works.
* Item Details, pages 30-31
INFINITELY RECYCLABLE
Our tight-locking tins are easy to open and close, lightweight for reduced carbon emissions during shipping, and made of infinitely recyclable steel. Durable, reusable, and plastic-free.
Work some magic on your mind. Explore organic aromatherapy products to refresh and inspire, all carefully formulated to help center and balance your inner Badger. From our bestselling Sleep Balm to our luxurious Lavender Massage Oil, these blissful blends help to energize, soothe, delight, or melt away stress— powerful additions to any wellness routine.
* Item Details, pages 31-32
SKIN MOISTURIZING
Each of our essential oil profiles is added to a nourishing base of organic oils or butters, which deliver nutrients and soften skin while providing aromatherapeutic benefits.
Pure, moisturizing balms and oils to soften the skin and delight the senses. Aromatherapeutic essential oils enhance a nourishing ingredient base, for blends that naturally support head-to-toe wellness. USDA Certified Organic, cruelty free, and soothing for the mind, body, and spirit.
Our Muscle & Joint Care line offers rejuvenating relief for tired muscles and joints. Cayenne pepper and ginger gently warm and soothe away soreness, while the arnica in our Ginger Massage Oil stimulates overworked muscles. USDA Certified Organic and cruelty free.
Tattoo Balm is a nourishing aftercare balm to protect and condition tattooed skin. With deeply moisturizing tamanu oil and coconut oil, it’s formulated to keep ink looking bold and vibrant. USDA Certified Organic, cruelty free, and 25% Fair Trade Certified.
Moisturizing, biocompatible skincare to cleanse, balance, and restore all skin types. Precious plant extracts pair with antioxidant-rich oils like jojoba and baobab, replenishing skin’s essential vitamins to leave it refreshed and glowing. USDA Certified Organic and cruelty free.
GLUTEN FREE
“Best facial oil on the market” - Healthnut
Nature-based care for naturally glowing skin. Inspired by thousands of years of skincare tradition, these vitamin-rich, certified organic blends are formulated to work synergistically with the skin’s natural processes—leaving it freshly moisturized, smooth, and radiant. Potent ingredients like argan and seabuckthorn deliver antioxidants, helping bring skin back into balance. Our uplifting Rose line features essential oil of Damascus Rose, a concentrated extract of rose blossoms handpicked at dawn and steam distilled the very same day.
* Item Details, page 32
Like almost all our products, our entire line of Face Care is USDA Certified Organic. We’re committed to choosing organic ingredients not only for the health of our skin, but also for the health of our planet.
“My skin (and my consciousconsumer karma) have never been more glowing.”
- JS, Massachusetts
All the essentials for strong, healthy hair. We’ve harnessed the power of organic oils to hydrate and fortify hair over time, leaving it feeling clean and healthy. With a mild scent and gentle lather, our vegan Shampoo Bar is naturally cleansing and refreshing, while our Hair Oils strengthen and soften. Finish with nourishing Pomade for a medium hold and great shine.
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GLUTEN FREE
Like all our products, our Hair Care line is completely gluten free. We know this is important to many of our customers and strive to meet their needs with every product we make.
Nourishing herbal care for healthy, beautiful hair. Formulated from plant oils rich in potent antioxidants, our Hair Care products penetrate deeply to soothe the scalp, repair damaged hair, and strengthen the cuticle—leaving hair clean, hydrated, and sporting a healthy shine. USDA Certified Organic and cruelty free.
“The more I use this, the more I love it.”
- Chelsea, Albany NY
- Neeru
“Leaves hair soft and luscious!”
Naturally nourishing products to moisturize, protect, and condition hair and beard. These simple blends of refreshing botanicals help to soften facial hair, promoting strength, shine, and healthy growth. Styling aids, conditioners, and shave soap provide all the essentials for a smooth shave and well-groomed beard. USDA Certified Organic and cruelty free.
“Has become an essential part of my beard grooming”
- Rob, Brooklyn NY
Good grooming for adventurous Badgers. Our Shaving & Grooming line includes all the essentials to care for hair and beard, from a richly lathering Shave Soap to a nourishing Beard Balm. All-natural ingredients leave skin and hair feeling soft and clean, without the dryness and residue that come from conventional shaving products. Potent ingredients ensure that just a little goes a long way—and you’ll find yourself looking forward to the spicy, invigorating scents of vetivert, sandalwood and cardamom.
* Item Details, page 33
NON GMO
None of our products contain GMOs, part of our commitment to choosing minimally processed ingredients as close to their natural source as possible.
Ever since our founding in 1995, we’ve been proud to manufacture our products in our very own facility here in rural New Hampshire. We were thrilled to complete a 1,445-panel solar installation in 2020, transitioning our onsite operations to 100% renewable energy. As a Certified B Corp and second-generation business, we advocate for legislation around fair pay, family-friendly benefits, and climate and social justice—and “walk the walk” by pioneering healthier business practices in our workplace. We strive to create a safe and inclusive environment for employees and the customers we serve, while working toward a brighter future for everyone.
* Item Details, pages 34-35
WOMEN OWNED
Our iconic and missiondriven business is led by second-generation Co-CEO sisters Rebecca Hamilton and Emily Schwerin-Whyte and boasts a majority female leadership team.
A curated collection of Badger favorites makes the perfect gift, any time of year. Enjoy an assortment of organic products in a beautifully packaged gift set, from our Beard Grooming Kit to our Essential Baby Set. USDA Certified Organic and cruelty free.
CONTACT BADGER FOR CASE-LEVEL UPC CODE
CONTACT BADGER FOR CASE-LEVEL UPC CODE
Unscented
$10.99 WHSL: $5.50
634084320060
Belly Butter Tin 2oz ITEM #: 32006
Classic Lip Balm .15oz ITEM #: 22500
Classic Lip Balm
18ct Rolldown Display
SRP: $3.79 WHSL: $34.20
UPC: 634084331592
ITEM #: 22550
Highland Mint Classic Lip Balm .15oz SRP: $3.79 WHSL: $1.90
UPC: 634084331608
ITEM #: 22502
Highland Mint
Classic Lip Balm
18ct Rolldown Display
SRP: $3.79
WHSL: $34.20
UPC: 634084331608
ITEM #: 22552
Lavender & Orange Classic Lip Balm .15oz
ITEM #: 22506
CONTACT BADGER FOR CASE-LEVEL UPC CODE
Lavender & Orange
Classic Lip Balm
18ct Rolldown Display
SRP: $3.79 WHSL: $34.20
UPC: 634084331646
ITEM #: 22556
CONTACT BADGER FOR CASE-LEVEL UPC CODE
CONTACT BADGER FOR CASE-LEVEL UPC CODE
Pink Grapefruit Classic Lip Balm
18ct Rolldown Display
$3.79 WHSL: $1.90
Pink Grapefruit Classic Lip Balm .15oz UPC: 634084225082
#: 22508
SRP: $3.79 WHSL: $34.20
UPC: 634084225082
ITEM #: 22558
Tangerine Breeze Classic Lip Balm .15oz
SRP: $3.79 WHSL: $1.90
UPC: 634084331615
ITEM #: 22503
Tangerine Breeze
Classic Lip Balm
18ct Rolldown Display
SRP: $3.79
WHSL: $34.20
UPC: 634084331615
ITEM #: 22553
Vanilla Madagascar Classic Lip Balm .15oz
SRP: $3.79 WHSL: $1.90
UPC: 634084225099
ITEM #: 22509
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Vanilla Madagascar
Classic Lip Balm
18ct Rolldown Display
SRP: $3.79 WHSL: $34.20
UPC: 634084225099
ITEM #: 22559
Tea Tree & Lemon
Classic Lip Balm .15oz
SRP: $3.79 WHSL: $1.90
UPC:
634084225013
ITEM #: 22501
CONTACT BADGER FOR CASE-LEVEL UPC CODE
Tea Tree & Lemon
Classic Lip Balm
18ct Rolldown Display
SRP: $3.79 WHSL: $34.20
UPC: 634084225013
ITEM #: 22551
Sweet Orange
Cocoa Butter
Lip Balm .25oz
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Sweet Orange
Cocoa Butter Lip Balm
Cool Mint Cocoa Butter
CONTACT BADGER FOR CASE-LEVEL UPC CODE
Cool Mint
Cocoa Butter Lip Balm
18ct Rolldown Display
SRP: $4.99 WHSL: $45.00
UPC: 634084125023
ITEM #: 12592
Creamy Cocoa
Cocoa Butter
Lip Balm .25oz
SRP: $4.99 WHSL: $2.50
UPC: 634084125009
ITEM #: 12500
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Creamy Cocoa
Cocoa Butter Lip Balm
18ct Rolldown Display
SRP: $4.99 WHSL: $45.00
UPC:
634084125009
ITEM #: 12590
ITEM #: 12503
Vanilla Bean
Cocoa Butter
Lip Balm .25oz
SRP: $4.99 WHSL: $2.50
UPC:
634084125078
ITEM #: 12507
SRP: $4.99 WHSL: $45.00
18ct Rolldown Display UPC: 634084125030
ITEM #: 12593
Lip Balm .25oz
$2.50
ITEM #: 12502
CONTACT BADGER FOR CASE-LEVEL UPC CODE
Vanilla Bean
Cocoa Butter Lip Balm
18ct Rolldown Display
SRP: $4.99 WHSL: $45.00
UPC: 634084125078
ITEM #: 12597
Sweet Orange
Lip Butter Tin .7oz
SRP: $5.99 WHSL: $3.00
UPC:
634084220308
ITEM #: 22030
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