Badfish Brand Timeline

Page 1

BRAND HISTORY


A LIFETIME OF SHAPING ADVENTURE

From the jungles of Honduras to the Sierra Nevada to the backyard classics on the Arkansas River in Colorado, Zack Hughes and Mike Harvey had kayaked all over the world together by the time they both settled down in Salida, Colorado in the late 1990’s to raise their families. Mike was designing whitewater parks throughout North America and saw the possibilities for surfing rivers in a new way. Meanwhile, Zack had been tinkering with ideas for a river surfing board in Salida, shaping short river boards in his garage out of blue board home insulation. In the summer of 2009, Mike tried a paddle board on the Arkansas for the first time and immediately saw the potential for a SUP to surf a river wave. He walked over to Zack’s garage shaping bay a few blocks away, asked Zack to make him a SUP board specifically for river surfing—and Badfish was born. In 2017 the final ingredient was added to the team when former professional kayaker and longtime paddlesports industry guru Luke Hopkins came on board. Luke, Zack and Mike bring their decades of experience in paddling to designing Badfish products…without ever losing sight of that spark of creativity that started in Zack’s garage.


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BRAND HISTORY

LUKE HOPKINS

Paddlesports industry guru joins the ownership, bringing manufacturing expertise and lead market expansion

ZACK HUGHES

RIVER

CO-FOUNDER

BADFISHER RIVERSHRED

MVP

Zack designs a cutting edge SUP for river running combining whitewater kayak design with the new sport of SUP

SELFIE 14

SK8 FAMILY

Badfish creates the first SUP fishing board

Envisions the first river surfing SUP and the Green Dragon is born

Creates a new standard for a whitewater inflatable board

INFLATABLE

SELF-SUPPORT SUP

Badfish continues to drive innovation in the growing sport of river surfing with the SK8 family of boards

RIVER SURFER

A new self-support specific SUP defines a new direction in the sport

A premium, all-around paddleboard is launched with the traveling surfer in mind

MCIT

PIONEERS

Riding their own custom river surfing boards, Zack & Mike were early pioneer of surfing standing river waves

GLOBAL

GEAR OF THE YEAR

AWARD

Zack & Mike host one of the first ever river surfing contests in their home base of Salida, CO

MONARCH

Badfish creates the ultimate do-anything paddleboard with superior construction & features, at a price below other premium boards

Badfish wins the gear of the year for the 10'6 MVP

Badfish is nominated for this award which celebrates the intersection of entrepreneurship and the Colorado lifestyle

INCORPORATES

COLORADO SUP

SUP CONNECT

WRIGHT

CONTEST

RIVER SURFING EPOXY LINE

EXPANSION

THE

RIVER SURFING

EXPANDED

Badfish doubles its river surfing hardboard lineup with a greater range of high performance boards

SURF TRAVELER

Badfish defines a category with the first short, inflatable river surfing board, the IRS

Badfish creates an iconic inflatable SUP based on design elements from whitewater kayaking

RIVER SURFING

The Flyweight is launched with innovative materials that reduce the weight by 30% winning this coveted award.

WAVO

THE

FISHING SUP

CO-FOUNDER

GEAR OF THE YEAR AWARD

Badfish leads the market in river surfing with innovative inflatable board design

Zack creates first Badfish boards in his garage shaping bay

MIKE HARVEY

2021 OUTSIDE

CHAMPIONSHIPS

Supporting the culture and growth of the sport, Badfish hosts a 3-day river SUP competition in Salida

Badfish partners with retailers from coastto-coast, in Canada and Japan for greater international distribution

CONTINUED

INNOVATION

PERCH SEAT

Redesigned Badfisher is now compatible with the a kayak seat creating a hybrid SUP/Kayak

Despite pandemic related challenges Badfish continues to design and launch new products in new categories

2010

2007–2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

FUTURE


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