Empower Your Business Sales With Top Salesforce Sales Cloud Features

Empower Your Business Sales With Top Salesforce Sales Cloud Features

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Introduction

Sales have gone through many changes over the years, starting from door-to-door, moving to telesales, and then the first CRM was introduced in the mid-90s, and we finally started tracking the sales activities seamlessly. Today we are in this new age of intelligence, and it is exciting because there are so many opportunities. But with those opportunities comes the expectations of the customers. And right now, customers have the highest expectations they have ever had. The lines between typical B2B and B2C experiences are truly blurring; now, the organization’s business partners want the same personalization and attention that they see in B2C environments.

As a salesperson, you have to merely come to them with value and tell them how you can help to scale up their business. But it’s challenging; it’s challenging when you don’t have one holistic view of your customers or all of the data at one place, and that’s where Sales Cloud comes into the picture.

Salesforce Sales cloud helps empower an organization’s sales teams to take your customers from leads to cash to loyalty. As a business leader, you can quickly get insights into your business, so you know where to focus your efforts and make decisions based on market changes.

Salesforce is the world’s no. 1 CRM for so many reasons; it comes with a wide range of solutions that help businesses to achieve their business goals efficiently and stand ahead of their competitors.

Today in this article, we are going to discuss Salesforce sales cloud best practices, that let businesses: Sell smarter Sell faster Sell the way you want Before going in-depth, let’s see what its market says:

Sales Cloud Market Size

According to Statista.com– As of its 2021 fiscal year, Salesforce.com’s largest revenuegenerating service offering was its “Salesforce platform and other” which earned the company over six billion U.S. dollars in total revenue. Other cloud services offered by the company include the Sales Cloud, Service, and the Marketing Cloud. Historically, Sales Cloud has generated most of Salesforce’s revenue, in 2021, it has generated $5.19 billion in fees related to Sales Cloud, which is almost 26% of total subscription and support revenues.

How Can Businesses Sell Smarter With Salesforce Sales Cloud?

Sales Cloud Einstein is the term that we have heard a lot in Salesforce, so what is Einstein basically?

Einstein is Artificial intelligence and Machine Learning on the platform; it is pretty much like your own personal data scientist in your pocket. Because Einstein looks all across your Salesforce CRM and finds Data that is important for you and surfaces that data that helps you make informed business decisions.

For example, when you capture lead activity, Einstein helps score those leads so that you can understand which ones are more qualified.

Einstein does the same thing with opportunities; it will score the possibilities so that businesses can exactly know where to prioritize their day and which accounts to call first in the next day.

Both these features are the main reasons for the massive demand for the Salesforce Sales Cloud. However, it comes with more robust features like Account Insights.

With Accounts Insights, Einstein takes news from across all your different news sources and surfaces that into your account data in your CRM. For instance, let’s say your account got close, or they have a new CEO at the company; this helps you because-

1. It helps you become more educated on your account and have relevant conversations with your customers 2. It shows how you could impact that opportunity that allows you to close the deal faster Now, these features are just sneak peeks of everything that Einstein can do. Those features plus with Supercharged Sales cloud Einstein businesses will getEinstein forecasting– offers businesses out-of-the-box predictions about how you will end up in your quarter or year by revenue. Let’s say you are not tracking the targets. Einstein is going to help give you some tips and tips on how to get there.

Analytics– Analytics comes with 40 KPIs and 20 unique dashboards, including the white space analysis dashboard that lets you see where your open opportunities are.

Salesforce Inbox– Salesforce helps businesses with popular emails based on which ones are the most prioritized for you to read that day. And, Einstein tells you what you should do based on those emails, like setting up a meeting with a specific account.

So these are a few critical features of Sales Cloud Einstein that help businesses to sell smarter.

Moving on, let’s discuss how to selling faster-

How to Sell Faster with Salesforce Sales Cloud?

As discussed above, the time and pattern have been changing within sales, but something that is getting increasingly more difficult is that Salespeople are more in front of their computer screens. In fact, sales reps today, whether they are in their field or doing inside sales, spend 6 hours more on their computers than with their customers.

That’s huge..

Businesses are now looking to decrease that screen time so that their sales reps can focus more on interacting with real-time customers, and the Sales cloud helps them with it and enhance productivity.

Salesforce sales cloud comes with one of the prominent features, “Macros”, that helps businesses to automate manual tasks in bulk

Sales Cloud Einstein helps to prioritize leads and opportunities. The best part about the Sales cloud Einstein is whenever you click on your top leads; it shows you the Einstein score and the factors driving that score which is super helpful for the sales reps as it explains the potential of that lead. Based on it, the sales reps can take action immediately; they can send an email or call the prospects.

Lightning Sales console allows businesses to customize their dashboards in Salesforce based on what is essential for their business.

How Pardot Works In Sales Cloud And Helps Sales Reps To Serve Customers Better?

Undoubtedly, every business wants its salespeople to be productive, but how can you make your sales reps more productive, successful and drive pipelines? Here Pardot comes into the frame.

Pardot is smarter marketing automation that helps businesses find and nurture the best leads, allowing sales reps to close more deals and maximize business ROI. And in this group, Salesforce engage is one of the prominent parts.

Salesforce Engage offers alluring space on your prospects’ activity, and you can also send out an appealing marketing approved email template to your contacts and your salesforce instance.

Let’s say you send out an email and you have got a response that they are not quite ready to buy. Here with Salesforce Engage, you can add someone on the email nurture campaign so that while you are busy working with your customers and being occupied in those in-person meetings, you can continually be sending them communications through this nurture and warming up those leads.

Hence, Sales cloud and Pardot collectively help organizations to close the deals effectively. Be it any device; the Sales cloud lets you sell faster and smarter.

Moving on, let’s discuss a few more critical offerings of Sales Cloud that help sales reps to connect with their customers efficiently.

How Does Sales Cloud Help Professionals To Contact Multiple Leads At A Time?

Sales Cloud Einstein helps companies prioritize their leads, qualify and arrange based on their likelihood of converting them into an opportunity. The sales reps can find the lead lists on their Einstein dashboard, prioritizing according to their score.

The Einstein score of the leads makes it easy for the sales reps to understand where they require to spend their time. It enables them to take action immediately via email or call.

But if your lead list is packed up, then you can’t go through all the leads in a single day.

So how can you do it?

Einstein cloud enables you to select the top leads from the list and add them to a call list.

The platform employs a feature known as “lightning dialer, ” which allows sales reps to make outbound calls to the selected leads quickly.

In the selected dialog box, the sales reps can see an option “call next”. By clicking on that button, an individual box appears in which the complete information is available about the particular leads.

In that box, sales reps can connect with the specific leads or leave a voicemail.

Usually, a voicemail takes 30 secs to 1 minute but here with a feature like “Voicemail drop” and sends a quick voicemail.

Sales reps can quickly move to the next leads by clicking “Call next”, as they do not require to go back to the lead lists or anything different.

If a sales rep requires a follow-up with the prospects after the call, Macros helps them; it eliminates redundant activities like sending emails that are needed to do with each call.

The Macro feature automatically recorded the activities of the sales reps with a particular lead. It recorded that the person had a phone call, it went well, he is required to follow up with the clients. It records everything in seconds; the salesperson only needs to tape the button “run macros”.

So these are a few critical steps that let you connect with your potential clients easily.

The sales cloud turns out the minute’s activities into a few seconds and saves time and dollars for the organization to a great extent.

Coming to the last but not the least part-

How Can Businesses Sell The Way They Want With Sales Cloud?

Here Lightning helps you with it.

Lightning comes with 700 features that are enough for any business to close its deals efficiently. One of the innovative features in Lightning is the “Lightning dialer” that we have discussed above as well. This feature helps you to connect with your potential leads quickly. It is one of the productive features that significantly impact business operations and its success.

Apart from it, MyLightning is another innovative solution of Sales cloud that lets you build a customized sales dashboard.

The dashboard comprises everything that helps companies track down their sales activities, including pipeline, revenues, and how their teams perform. Organizations can customize it according to their business needs.

We know that Salespeople are always on the go; they are trying to go out and meet with the customers, so all the power that Salesforce offers must be accessed on the mobile devices to use it wherever they go.

Final Words

So here we have come to an end, indeed it is a long post to read, but we hope you like it and get an idea of how the Salesforce Sales Cloud benefits businesses. Implementing Sales cloud in your business systems is one of the best decisions you can make for your business. This platform not only helps you to track your sales activities but also helps in increasing the productivity of your sales teams.

Overall it gives business owners the ultimate benefits of relishing revenues along with productivity. Hence, if you are also planning to manage and boost your business sales, the Sales Cloud is the leading solution to go with.

Integrate Salesforce sales cloud today in your system and take your business to new success heights.

If you are looking for helping hands, we are here to assist you. Whether you are looking for a solution or Salesforce sales cloud pricing quotation, we can help you with it.

We are a leading Salesforce development company that has robust experience in delivering excellent salesforce sales cloud solutions globally. So what are you waiting for?

Connect with us today and start your project.

Thank You

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