Babystyle Magazine Summer 2012

BABYSTYLE MAGAZINE

SUMMER ESSENTIALS YOUR GUIDE TO THE SEASON

ALI LANDRY AS A NEW MOM OF TWO

PLUS

TORI SPELLING kelly rutherford robert & cortney Novogratz alexis maybank & alexandra wilkis wilson

BABYSTYLE MAGAZINE

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SUMMER 2012

MEET THE TEAM

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FROM THE EDITOR IN CHIEF

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THE EDITOR’S LIST Babystyle Magazine Editor in Chief Kaitlyn Kirby curates a selection of summer favorites

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STYLE WATCH

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MOMMY CHIC

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BABYSTYLE BEAUTY Beauty expert Gretta Monahan has the latest on staying chic in the sun

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BABYSTYLE TECH

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WHAT’S IN THE BAG Gilt cofounders Alexis Maybank & Alexandra Wilkis Wilson spill the contents of their handbags

PEOPLE 34

MOM IN CHIC CLOTHING Jill Kargman dishes on her newest release, The Rockstar in Seat 3A

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SWEET GENIUS Dessert table designs with baking, crafting, and entertaining expert Amy Atlas

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UNTRADITIONAL MOMENTS Samantha Ettus discusses the milestones that matter

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hello!

MEET OUR NEW COLLECTION AT PINHOLEPRESS.COM

BIRTH ANNOUNCEMENTS • THANK YOU NOTES • SHOWER SETS • NESTING PRODUCTS • STORYBOOKS

BABYSTYLE MAGAZINE

SUMMER 2012

FEATURES 44

HOMEMADE HAPPY Sage Spoonfuls founder Liza Huber dishes up homemade happiness

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WEST VILLAGE WHIMSY Yoya in Manhattan’s West Village is a meeting place for fashion and design

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COMING UP ROSIE Maternity guru Rosie Pope designs a new collection with A Pea in the Pod

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Tori Spelling turned her love of vintage finds into a desintiantion in Los Angeles

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STROLLER STRUT

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PATTERN PERFECTION New York’s Pink Chicken stores offer pretty prints and patterns for summer

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ROOM TO GROW The Little Seed in Los Angeles is a hotspot for eco-friendly organic children’s products

OH, BABY! Bi-coastal baby shop Giggle is no joke

TAKING INVENTORI

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LIGHT AND BRIGHT Manhattan’s Estella has a collection of summer ready essentials

5 essentials for your baby, delivered monthly visit bluum.com for more details

BABYSTYLE MAGAZINE

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SUMMER 2012

KELLY RUTHERFORD The Gossip Girl star and mom of two shares her secrets for great style

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MOTHER HEN Founder of HATCH Collection, Ariane Goldman talks what its like to be a new mother and designer

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STROLL INTO SUMMER Get ready to push your pram into the brightest styles of the season

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MOM OF ALL TRADES Our Babystyle Magazine cover mom Ali Landry dishes on her newest role as mother of two

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SOPHIE AND THE CITY

Author Kelly Florio Kasouf writes adventures for her young character Sophie and we caught up to hear some of her own

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A PLACE TO DWELL

DwellStudio founder Christiane Lemieux has just opened the first retail location on SoHo’s Wooster Street

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SUMMER BY NOVOGRATZ Designer duo Robert and Cortney Novogratz offers tips for a simple chic summer

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BY INVITATION ONLY More from the Gilt cofounders who changed the way millions shop with an exclusive platform

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Kaitlyn Kirby

Founder & Editor-in-Chief

Scott Kisloski

Gretchen Easton

Gretta Monahan

Samantha Ettus

Jade Likely

Michael Benters

Web & Graphic Design

Photography

Contributing Writer

Contributing Writer

Public Relations & Marketing

Production Assistant

Visit Babystyle Magazine online www.babystylemag.com

Follow us on Twitter, Facebook, and Pinterest @babystylemag www.facebook.com/babystylemag www.pinterest.com/babystylemag

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For more information:

Email the Editor:

hello@babystylemag.com

kate@babystylemag.com

For press inquiries:

For advertising:

press@babystylemag.com

sales@babystylemag.com

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FROM THE EDITOR IN CHIEF

Summer is the most fabulous time of year. Caftans, sunkissed skin, sunglasses and

floppy beach hats reminiscent of the gorgeous Brigitte Bardot. It’s such a glamorous season and this issue is packed with our chic picks for your stylish summer.

If our sunny yellow cover with Ali Landry and her children, Estela and Marcelo, didn’t give you the hint, we’re obsessed with bright colors and bold patterns right now. The style watch will show you the best the new season has to offer with nautical looks, the perfect bathing suit, summer activities for your little ones, and of course, the greatest items to match our issue’s color of the moment.

We’ve also curated a list of summer-ready shops with the latest in brightly-colored clothing and gear. Destinations like Manhattan’s Estella and Yoya boutiques, Amagansett’s Pink Chicken, and Los Angeles’ The Little Seed. Each bring an element of the season that you won’t want to miss. Whether you prefer a bohemian look or light and airy beach essentials, these shops have everything you need to look chic in the sun.

Over the past few months, we’ve been interviewing some great modern, style-loving parents.

Take Christiane Lemieux, founder of DwellStudio, who’s just opened her very first retail location in New York City’s SoHo neighborhood. DwellStudio is a favorite of ours for hip baby goods and we were pleased to have the opportunity to speak to the designer herself.

As the summer progresses, be sure to follow us on Twitter as we post new tips and inspiration in 140 characters of less. We’re also now on Pinterest!

(Yes, we’ve caught the pinning bug) On the Babystyle Magazine website, we’ve added a blog to give you that extra dose of style in between issues. We look forward to sharing the summer with you and we’ll be back in August with our Back to School issue.

Kaitlyn Kirby Founder and Editor in Chief

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THIS SEASON I’M LOVING

Green juices. Oh so healthy and not as scary as they look. Blueprint Cleanse; blueprintcleanse.com

The color orange.

Essie Clambake is the perfect summer shade.

Essie polish, $8; essie.com

Citrus Lane has great summer subscription packages for parents. Citrus Lane box, $25/mo; citruslane.com

The inside scoop on pregnancy and baby!

Join our vibrant online community for expert tips, mom-to-mom advice and resources for everything baby right near you!

Get the scoop at TheBump.com

4 winhners eaconth! m

Enter for a chance to win a $50 Destination Maternity gift card!

Enter now at thebump.com/win

THE EDITOR’S LIST

editor’s picks

sunny summer favorites 1. chewbeads necklace A chic necklace for mom that doubles as a teething toy for babies.

100% silicone, nontoxic.

Chewbeads necklace,

$36.50, chewbeads. com.

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2. monogram necklace An acrylic monogram necklace to boldly display your initials or your children’s.

Monogram necklace,

$58, moonandlola.com.

3. swaddle blankets Swaddle blankets are a must for any happy baby. These bold prints from aden + anais are perfect for summer.

Swaddle blankets, $40, adenandanais.com.

4. girls toothpick jeans

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Brightly colored denim is a great way to express your love for the sunny season.

Toothpick jeans, $68, jcrew.com.

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5. sperry topsiders These ultra bold boat shoes will be sure to command attention all summer long.

Sperry Topsiders, $50,

sperrytopsider.com.

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6. ubbi diaper pail A nursery necessity for the modern parent.

Comes fully equipped with style and none of the smell.

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Ubbi diaper pail, $80, ub-

biworld.com.

7. squares swim trunks Swim trunks, $91, bar-

neys.com.

8. lollacup

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Perfect for busy moms and little ones on the go. Stylish, modern and practical, this cup fits in both a cupholder and diaper bag.

Lollacup, $18, lollacup.

com.

9. ruffle bathing suit Bathing suit, $28, bode-

nusa.com.

10. missoni beach towel Beach towel, $235, nei-

manmarcus.com.

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STYLE WATCH Nothing says summer like a striped bow tie. $19.50; jcrew.com

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Seersucker is a staple in any boating boy’s wardrobe. Pair with a casual tee or with a blazer for a chic summer look. $49.50; jcrew.

com

BOATING BOYS set sail with the best in nautical wear

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tripes and rope and seersucker, oh my! Boating boys are so in this season. All that’s left is zinc oxide on the nose and the nearest body of water. Anchors away!

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TO BUY (clockwise from top left): 1. Boys seersucker blazer, $57, egg-baby.com 2. Stripe silk bow tie, $19.50, jcrew.com 3. Cole Haan Kids slip-on, $64, endless.com 4. Nantucket Knotworks™ rope bracelet, $10, jcrew.com 5. Seersucker short, $49.50, jcrew.com 6.

Boys’ braided rope belt, $19.50, jcrew.com 7. Stripe band Trilby hat, $29.50, jcrew.com

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STYLE WATCH

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Snapping Turtle Kids has bold patterned and printed suits that every summer girl will love. $62; snapping-

turtlekids.com

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Say aloha to summer with these adorable trunks from Gymboree. $21.95; gymboree.com

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TO BUY (clockwise from top left): 1. Baby CZ orange floral trunk, $62, barneys.com 2. Sea Island ruffle swimsuit, $62, snappingturtlekids.com 3. Surf ’s up trunk, $42, hatleystore.com 4. Pineapple trunk, $21.95, gymboree.com 5. Surf twopiece swimsuit, $28, bodenusa.com 6. Capri one shoulder swimsuit, $60, snappingturtlekids.com 7. UPF baby sun blanket, $25, coolibar.com

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BATHING BEAUTIES HIT THE BEACH IN STYLE WITH THESE SUMMER SUITS

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ummer is here and it’s time to take to the water. With these pieces of perfect swimwear, you’ll have all you need for a wonderful day with the waves.

Protect your little one from Mr. Sun’s rays with this lightweight UPF blanket. $25; coolibar.com BABYST YLEM AG . COM

STYLE WATCH

Sparkle your way into summer with these shiny espadrilles from Kenneth Cole. $38; shoes.com

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Take a walk on the wild side with these hot pink espadrilles from Ralph Lauren.

Perfect for your daring little one. $35; ralphlauren.com

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ESPA-DONT-

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MIND-IF-WEDO

There’s nothing sweeter than a mini espadrille for the mini fashionista. $28; endless.com

ESPADRILLES ARE THE PERFECT CASUAL SUMMER SHOE

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hese adorable summer shoes are meant for warmer days and skipping on the boardwalk.

Check out a few of our favorites to keep your little one’s toes both cute and cool.

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TO BUY (clockwise from top left): 1. Kenneth Cole Reaction kids’ espadrille, $38, shoes.com 2.

Ralph Lauren bowman espadrille, $35, ralphlauren.com 3.

Morgan & Milo woodstock espadrille, $46, morganandmilo. com 4. Nuborn ivey slip-on, $28, endless.com 5. Girls’ espadrille ballet flat, $45, jcrew.com

visit us in store or online www.lillypulitzer.com

PHOTO: Mini Boden

Teach your little ones the art of colorblocking with this sunny statement shift dress from Gap Kids. $26.95; gap.com

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FUN IN THE SUN

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WARMER WEATHER, COOLER PRODUCTS 3 2

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e live for those hot summer days that never seem to end, soaking up the rays with our toes in the sand. This year, let’s give a nod to ol’ Mr. Sunshine by wearing his color of choice. Our whole issue is based around it!

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TO BUY (counter clockwise from top left):

1. Jack Rogers Girls’ Palm Beach sandal, $69, jackrogersusa.com 2. Cropped printed legging, $12.95, gap.com 3.

Kids’ MacAlister laces, $4, jcrew.com 4. Girls’ tulle rose ballet flat, $59.50, jcrew.com 5. Girls’ colorblock shift dress, $26.95, gap.com

STYLE WATCH

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Perfectly sized to fit baby’s diapers, Sea Bags are made from reclaimed sails. $26; jcrew.

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com

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TO BUY (clockwise from top left):

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1. Sea Bags baby diaper pouch, $26, jcrew.com 2.

Press Here by Herve Tullet, $15.99, amazon.com 3.

DwellStudio blocks citrine pillow, $95, laylagrace.com 4. Manny and Simon wooden toys, $32 each, mannyandsimon.com 5. Zig zag strapping baskets, $49 each, landofnod.com 6. Insignia rug, $223, laylagrace.com

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Chevron is a perfect addition to any children’s space. Add a touch of zany to the room with this zig zag rug by Genevieve Gorder. $240; capelrugs.com

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STYLE WATCH

KiwiCrate is a monthly subscription box service offering projects that will spark creativity all summer long. $19.95;

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kiwicrate.com

Crayons shaped for easy gripping by little hands. $12; uncommongoods.com

TO BUY (clockwise from top left):

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1. Playon crayons, $12, uncommongoods.com 2.

KiwiCrate, $19.95/month, kiwicrate.com 3. Organic veggie fingerpaints, $35 for set of 5, uncommongoods.com 4.

Mountain Buggy Freerider, $100, giggle.com 5. 4moms Origami stroller, $849, 4moms.com

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This scooter board allows little ones who’ve outgrown the stroller to still come along for the ride! Easy to pack up and travel. $100; giggle.

An eco-friendly activity and alternative to regular fingerpaints.

These are made from organic garden-fresh ingredients. $35; uncom-

mongoods.com

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SUMMER CAMP GREAT gear TO KEEP YOU and your LITTLE ONES moving THIS SUMMER

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void the usual “can’t find anything to do” argument with these great summer products.

Really, have you ever seen anything as cool as organic veggie fingerpaints? How about a stroller board? Get out there and get moving!

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The super cool and colorful Origami stroller from 4moms will get you and baby from Point A to B and in such style too! $849; 4moms.com

MOMMY CHIC

Give any summer spot a touch of plush glamour with these beach towels from Roberta Freymann. One side is cotton and the other terry cloth, perfect for all your beaching needs!

MOMMY CHIC at the beach

keep it chic and sassy on the sand with these summer essentials

Mavens of the maternity space, Ingrid & Isabel offers a stylish line of swimwear for every sunbathing mama-to-be. From $29.99; ingridandisabel.com

$125; robertafreymann.com

Reflect the materials of the season with this swirling circle rope tote from Jonathan Adler and a chic straw hat from J.Crew.

You’ll be the envy of the beach with these hot accessories! $250;

jonathanadler.com; $36.50, jcrew.com

Jonathan Adler is the king of bold must-have accessories for the season. Carry this sailboat pouch to the beach if all you need is an ID. Just don’t forget the SPF! $38; jonathanadler.com

This caftan from HATCH Collection is our pick for the perfect summer coverup. Pair with these festive buriti Havaianas that are literally made from a palm tree. $248; hatchcollection. com; $50, havaianas. com

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GO AHEAD, FLAUNT YOUR BUMP. LET THE BELLABAND HOLD YOUR PANTS UP.

mid pregnancy Wear pulled up or folded over to hold up and smooth out too-loose maternity wear

late pregnancy Use folded over once or twice to hold up your pants when your belly pushes them down

post partum Helps the transition with tooloose maternity pants or too-tight pre-pregnancy jeans

e a r ly p r e g n a n c y Wear folded over to hold up unbuttoned pre-pregnancy jeans

IngridandIsabel.com Š 2012 Ingrid & Isabel, LLC. All Rights Reserved.

chic, timeless & comfortable clothes for before, during and after.

MOMMY CHIC

MOMMY CHIC fab n’ fit

Slipless yoga mats and towels will be your best friend during an OM session. This extra spacious mat from Manduka will give you breathing room or opt for a Yogitoes skidless towel instead. $95;

working out can still be fabulous with these must-haves in exercise gear

For Two Fitness makes yoga for two ultra fab. $49.99, fort-

wofitness.com

manduka.com; From $64, yogitoes.com

Made from sustainable cork, this yoga block boasts a firmness that the standard foam block does not. $19; man-

duka.com

Exercising for two?

These leggings from Ingrid & Isabel stretch over the belly for added support. $46; ingridandisabel.com

Make sure your hair stays put with this slipless headband by Lululemon and when you’re ready to go, reach for this stripey tote from Jonathan Adler, perfect for the gym. $12; Coconut water is both refreshing and hydrating apres workout. $20.70/case; onedrinks.com

lululemon.com; $198, jonathanadler. com

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wi th

BABYSTYLE BEAUTY

y guru aut e b

GRETTA MONAHAN

STAY COOL, HOT MAMA TIPS FOR STAYING COOL DURING THOSE DREADED DOG DAYS OF SUMMER

by gretta monahan

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adore the summer season! Sandy beaches, sparkling pools, picnics, clambakes, BBQ parties— what’s not to love? The excessive temps, that’s what! The sun, sea, and pool combined with high heat and humidity can wreak havoc on your beauty

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routine. Making sure your kids are protected from the sun during all the fun activities of the season only adds to the challenge of keeping your cool! In this article, I’ll show you how I beat the dog days of summer.

gretta’s picks FOR A

SUPER COOL SUMMER

1.

TAKE THESE RECOMENDATIONS AND FACE THOSE DOG DAYS OF SUMMER HEAD ON (WITHOUT FRIZZ TOO!)

1 YES, YOU CAFTAN

“I rely on my personal collection of chic caftans and tunic dresses to get me through the uber hot days. Worn with metallic sandals and jewelry, the look becomes a high style dress that works for both day and night. The caftan is easy, one piece dressing that allows air to flow, keeping you cool while protected by the sun. I love the Natori line at Neiman Marcus and Tory Burch is literally the tunic queen!”

2 COVER IT UP

2.

“A day at the beach or pool can pose some challenges for the littles. These terry cloth ponchos pull double duty as a towel and cute cover up. They’re easy for kids to put on by themselves and when my son Kai is waterlogged he can snuggle up inside until he dries off. I’m also a big fan of rash guards because they’re way more effective than topical SPF and they look cool to boot! Go for fun styles from Billabong, Hanna Andersson, and Mini Boden.”

1 Eyelet tunic, by Tory Burch, $295; www.toryburch.com 2 Sapa caftan, by Natori, $170; www.neimanmarcus.com 3 Terry cloth cover-ups, by The Trendy Tot on Etsy, $42; www.etsy.com BABYST YLEM AG . COM

BABYSTYLE BEAUTY

3.

gretta’s picks FOR A

SUPER COOL SUMMER cont’d

3 hats off to you

“Hats for the family are a must, especially if they offer UV Protection of 50+! Coolibar offers options for everyone. My pick is the Oceanside Sun Hat for its dramatic wide brim. Just the dose of glamour I need at the beach!”

4 snacks ahoy!

“I never thought I’d be carrying around a cooler, but since becoming a mom I appreciate the value of a chilled juice box and snacks. Haul your supply of kiddie treats and waters in a soft-sided cooler like the Navy Chevron Cooler Tote from Mud Pie or amonogrammed style by Cupcakes and Cartwheels. I also include a travel pack of Yes to Blueberries Brightening Towelettes for a quick and crisp refresher.”

4.

5 ultra cool compress

“When you or your little is feeling over heated one of my favorite tricks is to use a cold compress. Applying a cool, damp cloth to the back of your neck will help to regulate your temperature. Another trick is to run cold water over the inside of your wrists. The water cools the blood 28

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5.

YOU JUST HAVE TO TRY THESE

continued from page 28

COOLING PRODUCTS

and as it’s distributed throughout your body it will offer some relief from the heat.

If you spend lots of time cheering your kid on the soccer field or at the baseball diamond you’ll want the Frogg Togg Chilly Pad Cooling Towel for you and your little athlete!”

1 chill out

3.

1.

“Post shower I like to spritz in Bumble and bumble’s Tea Tree Infused Tonic Lotion for added chill!”

2 goodbye hot tools

5.

“This is the season when most of us say sayonara to our hot tools for hair. To achieve the wet look, apply a thin coat of moisturizing serum like Josie Maran’s Argan Oil Hair Serum then comb hair into the desired style. Smooth a wet look gel into the hair with flat palms then let air dry for a runway worthy summer ‘do.”

3 minty bliss

“The Mammoth Minty Scrub Soap by Bliss is an oversized bar that seems to last forever.

The minty fresh scent and exfoliating jojoba beads make this soap a summer staple.”

2.

4 OLE HENRIKSEN ULTIMATE LIFT EYE GEL ROLL ON 5 COOLING KISS

4.

“This lipstick boasts a cooling, water-based formula that uses antioxidant rich fruit extracts to treat the lips while imparting gorgeous, lush color.”

3 Floppy sun hats, by Coolibar, from $35; www.coolibar.com 4 Chevron cooler tote, by Mud Pie, $28.50; www.mud-pie. com 5 Cooling towel, by Frogg Toggs, from $10.50; www.froggtoggs.com

BABYSTYLE TECH

French-Brazilian designer Laura Garcia and daughter Georgiana

Such subjects include downtown chic designer and new mom Rebecca Minkoff, beauty maven Josie Maran, and fashion icon Cynthia Rowley, among many more.

At home with actress Busy Phillips and daughter Birdie

BASKING IN THE GLOW SUNNY PHOTOGRAPHY BLOG THE GLOW GIVES READERS A LOOK INTO THE LIVES OF INSPIRATIONALLY FABULOUS MOTHERS

The balance between fashion and decor, mother and child, question and answer, is just impeccable. The Glow answers questions you’ve always wondered of today’s most sought-after parents and in such a stylish format.

Most recently, The Glow partnered with Coach to show how two moms, actresses

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ofounded in 2011 by Violet Gaynor and photographer Kelly Stuart, The Glow gives readers a look into the lives of inspiring and fashionable mothers. Alongside the sunny photos, the blog reveals subjects’ styling tips, multitasking secrets, home decor, and even favorite products and recipes.

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Designer Christina Hutson with children Lowe and Valentine

Actress Constance Zimmer with daughter Coco

Busy Phillips and Constance Zimmer, utilize some very unconventional baby bags.

Whether it’s as a gathering place for a stuffed animal collection or as a storage unit for vintage books, the Coach collaboration provides more great style tips for a beautiful and practical home.

Four-year old Secret, daughter of Manhattan artist Jade Berreau

BSM is all about stylish moms and The Glow showcases some of New York’s best. The images are breathtaking and the interviews inspiring. Do yourself a favor and take a moment to bask in The Glow.

All photos courtesy of The Glow

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WHAT’S IN THE BAG “These days I need to travel with toy cars for my son,” said Alexandra. These wooden cars from Manny and Simon are made from 100% recycled materials. From $32; mannyandsi-

mon.com

Alexis always has an extra change of clothes for her son on hand. French label Jacadi is her favorite. Prices vary; jacadi.us

Alexis never travels without her daughter’s water bottle.

The SWIG from Boon Inc. is one you never want to leave home without. $9.99;

booninc.com

“We both love Rebecca Minkoff for baby bags.” The lightweight Marissa baby bag is a must-have for any stylish mom. $395; rebeccaminkoff.com

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“I love all things Mustela.

The smell is amazing,” said Alexandra. Mustela offers daily hygiene products for mom and baby, free of harsh chemicals. From $8; mustelausa. com

Summer means finding fun activities for the whole family. For Alexis, it’s the Central Park Zoo. Her zoo pass is always in her bag. See website Found in Alexandra’s handbag is her Louis Vuitton epi leather wallet. $750; louisvuitton.

for membership details; centralparkzoo.com

com

WHAT’S IN THE BAG, GILT FOUNDERS?

Gilt cofounders Alexis Maybank and Alexandra Wilkis Wilson created a website that changed the way millions shop. In this Babystyle Magazine exclusive, we take a look into the Gilt girls’ handbags to find their favorite products for both mom and baby.

Alexandra’s handbag is home to her iPhone and Casetagram case. With Casetagram, you can turn your Instagram photos into a cool cover. See website for pricing; casetagram.com

“I always have my Oliver Peoples sunglasses. Chic and durable,” said Alexis. $325; oliverpeoples.com

“Fiji water is hydrating and has a beautiful design,” said Alexis.

“The Bobbi Brown lipgloss palette has the perfect colors for daytime and I love its natural bristle lip brush,” said Alexis. $60; bobbibrowncosmetics.com

See website for pricing; fijiwater.com

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BABYSTYLE BOOK CLUB

MOM IN CHIC CLOTHING

SASSY CHIC AUTHOR AND MOTHER OF THREE JILL KARGMAN WASN’T SHY TO DISH ON HER PARENTING STYLE AND FAVORITE NYC HOTSPOTS

I

t wasn’t until tenth grade that Jill Kargman first recognized her love of writing, but the rest is history.

The mother to Sadie, Ivy, and Fletch has written numerous best-sellers, including Wolves in Chic Clothing and The Ex-Mrs. Hedge Fund, and now she’s at it again with the newly-released The Rockstar in Seat 3A. So, how does the novelist and native New Yorker manage a thriving 34

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career with motherhood? “Haphazardly,” she answers.

For Kargman, achieving balance between career and motherhood is all about powering through and often on little sleep. “I’m a zombie. It’s a struggle, but I just power through like all working moms.”

Her days often begin with a child in her face demanding breakfast, for her son Fletch, it’s coffee yogurt. After school dropoff and a Soulcycle class, Kargman gets to work before returning to school for pickup. “I crack the wine right at 6,” says the busy writer mom.

But it’s her career that allows for her to be at both school dropoff and pickup which her children love. And while “they’d say I’m a writer who sometimes has to go away for work, I kind of like when they miss me.”

Kargman is a native New Yorker who cherishes individual bonding time with each child over a meal or an adventure. Some of her favorite places to spend time

with her children in the city include Central Park carousel, the MoMA, the Met, and La Bonne Soupe for fondue.

“I also like field trips and adventures like visiting a friend’s house or having a cookout,” says Kargman of her family’s favorite summertime activities.

And with Summer coming, Kargman’s given us tips on where she shops for the latest in kid’s fashions.

“Milly, Little Marc Jacobs, Brooks Brothers

by Nikki Kule.”

get to know jill kargman HOW WOULD YOU DESCRIBE YOUR STYLE?

Wednesday Addams meets Sicilian Widow meets Tim Burton. I’m usually in all black.

5 THINGS YOU CANnoT LIVE WITHOUT:

Soulcycle, friends, loud music, time away, and work.

Kargman’s latest, The Rockstar in Seat 3A, was released in late May.

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BABYSTYLE BOOK CLUB

SWEET GENIUS

WITH A DESSERT TABLE DESIGNED BY BAKING, CRAFTING, AND ENTERTAINING EXPERT AMY ATLAS, EVERY EVENT IS A SWEET SUCCESS PHOTO BY ROBERT CAPLIN

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fter taking a break from her career as a lawyer to spend time with her children, Amy Atlas tapped into her creative side. The crafter extraordinaire has no formal background in design, but has now become a household name in the creative world of events and entertaining. “I think I have always had a good eye for things, but I didn’t realize how creative I was until the last several years,” recalled Atlas.

The mother of two, known as the “Sweets Stylist,” is internationally recognized for creating the stylized dessert bar trend. From a very young age, Atlas was entertaining for friends and family. By the time she reached college, she had perfected her talent for her signature dessert tables.

“The inspiration is endless,” said the stylist. “I’ve had unexpected color palettes, beautiful wallpaper design, and even a simple floral arrangement inspire my dessert displays.” Although she does let her creative side guide her displays, Atlas always draws inspiration from her clients to let their individual personalities shine through.

As you will find in her new book, Sweet Designs, Atlas has included everything from cupcakes to cotton candy in her dessert displays. Nothing is off limits for this dessert guru. “My favorite candies to use are jelly beans, M&Ms, and malt balls. In terms of sweets, I like to use macarons, cake pops, and cookies.”

Inside the beautifully-styled pages of Sweet Designs, you will find over 175 recipes, DIY crafts,

and dessert displays to inspire you to create your own at home. There is no doubt your party will have that “wow” factor when you follow Atlas’ advice. Sweet Designs lays out how to bake it, craft it, and style it to ensure every family celebration and event will be one people will be talking about for months to come.

Don’t know where to begin? Not a problem. The desserts guide will walk readers through the

“Sweets Basics,” which includes the best way to melt chocolate, how to work with fondant, how to colorfully accessorize a cake pedestal with fabric, and more howto’s for fabulous designer events.

But don’t get too carried away. “Keep [your event] as simple as possible,” Atlas advised us.

“The more work you give yourself, the less time you will have with your guests.” Atlas also expressed BABYST YLEM AG . COM

BABYSTYLE BOOK CLUB

Photos by Johnny Miller

a love of intimate parties as a way to spend quality time with each guest.

Sweet Designs offers readers step-by-step instructions for baking and crafting— ways to “grow it up” or “grow it down” to match the formality of the event. Find inspiration from such themed dessert displays as “Forever Chanel” which highlights a lovely Coco Chanel-like tweed, a checkerboard “Game Night” party, a buzzing bee table marked with the phrase “Honey, I Love You,” or even a “Perfectly Preppy” tie party. For every maid of honor with a bridal shower on their to-do list, every mother desiring to throw an unforgettable birthday bash, or for the game lover looking to craft an extraordinary scrabble night, this one’s for you. There truly is something for everyone in this creative guide to styling sweets: the next best thing to crafting alongside the dessert master, Amy Atlas herself.

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Just take it from her— she’s been through every up and down of event planning. “I once had a staff member’s sweater hair get all over cupcakes we were serving,” remembered Atlas. “Lesson learned: staff need to be wearing aprons at all times. Luckily, we had extras of the desserts.”

Oftentimes, those up’s and down’s include hectic schedules.

Although it changes daily, Atlas gets her children ready for the bus in the morning, then heads out for a quick run, followed by a meeting with her team. After publishing blog posts, a conference call with a producer for an upcoming segment, book tour logistics, client calls, emails, and another meeting with the team, she grabs one son

from the bus and picks up her other son from a playdate. It’s then time to make dinner with the kids, tidy up the house, spend a bit of time with her family, read to her children for bedtime, and finally send a few more emails before falling asleep with the computer still on her lap.

She may be a master crafter and baker, but Atlas is also a busy mom of two boys. “I love that I get to help shape two people and see them grow into meaningful members of a community. The hardest part for me is that they are growing up too fast!”

While they have differing styles, Atlas told BSM, she enjoys shopping Ralph Lauren for her sons and DVF, Lisa Perry, and Trina Turk for herself. The trio also enjoys crafting together— their favorite things to make including brownies,

cupcakes, and cookies. “All of these items are not only easy to make, but they also have great surface areas to decorate. We make sugar cookies and freeze them for days we feel like cookie decorating.”

Juggling her sweet career with motherhood isn’t easy. Atlas

admits the best piece of parenting advice she’s received was to not be so hard on herself. “Be comfortable with the decisions that you make for your family. You’ll know what works for your family so don’t worry about what others around say.”

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BABYSTYLE BOOK CLUB

So whether you’re planning a summer birthday soiree or just a casual shower, let entertaining expert Amy Atlas turn up the volume and add a dash of sweet to your event with her darling dessert displays. You will never look at confections the same way again after you’ve seen how the sweets stylist can transform your celebrations.

Sweet Designs is the perfect how-to guide to baking, crafting, and styling your way to a sugary sweet, ultra decadent event. It’s everyone’s favorite course— don’t miss out on your chance to wow your guests with this whimsically wonderful addition. AmyAtlas.com

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MOMMY MUSTS AMY GIVES US THE ITEMS SHE JUST CANNOT LIVE WITHOUT

Name five items you cannot live without as a mom.

AMY ATLAS: Bandaids,

Purell, wipes, water bottles, and snacks.

Name five items you cannot live without as a craft maven.

AMY ATLAS: Glue dots,

glue gun, scrap book paper, ribbon, and scissors.

BABYSTYLE BOOK CLUB

The Hueys are small, mischievous and each looks the same. Chaos ensues when one of them has the idea of knitting a sweater. $10.99; us.penguingroup.com

If you want to lure a bunch of dragons to your party, you should definitely serve tacos. Just beware of the salsa. $16.99; us.penguingroup. com

Marcel won the heart of millions when his short film became a huge hit. Now the shell with shoes has a picture book of his very own. $18.99; us.penguingroup.com

SUMMER READING LIST THESE NEW BOOKS FROM PENGUIN YOUNG READERS GROUP ARE SURE TO ENTERTAIN YOUR LITTLE ONES THIS SUMMER

They may argue, but Squid and Octopus are always able to cheer each other up in glum times. Like when Squid wakes from a dream and realizes he is not a superhero. $16.99; us.penguingroup.com BABYST YLEM AG . COM

BABYSTYLE INSIDER

UNTRADITIONAL MILESTONES BEYOND THE GROWTH CHART, MILESTONES THAT MATTER by samantha ettus

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s a working mom, I vividly remember leaving for a meeting a month after my older daughter, Ella’s first birthday and telling my babysitter that if she took her first steps, they didn’t happen. I explained that first steps don’t actually count until mommy is watching. I still believe this.

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her. And now for the first time she is planning to leave for college without me. Ella’s recognition that she won’t always live with her parents. A milestone. And tears.

Back then I was worried about missing critical

Last week I walked my daughters into a milestones and thankfully I didn’t (What I don’t know bookstore. We browsed for a bit before Ella asked won’t hurt me!). But now there are milestones all over me to buy her a word search game because, “We do the place and they feel even more meaningful than word searches in school and I love them.” So Ella, rolling over, sitting up or first words. a typical first child who didn’t even want to draw

The child I put on the bus to camp this week a picture without someone watching, now sits and was entirely different than the one who started Kinoccupies herself for periods of time with only ocdergarten last fall. Ella prefers to wear her baseball casional requests for help. This milestone cap to the side, she uses air quotes “For the first is Herculean. Bigger than walking. and she puts her backpack on without time she is plan- We place so much emphasis on being told before hopping on the bus ning to leave the baby book milestones and then the with barely a glance behind her. After manufactured ones— the communions, for college her first day at camp my husband and bar mitzvahs, and graduations, that it is without me.”

I rehashed her smooth departure onto easy to miss the organic ones. This sumthe school bus. He congratulated me. mer will be filled with more milestones, the kind I laughed it off and he looked at me with frustration, that aren’t recorded in journals or celebrated with insisting that I not let the milestone flash before my champagne toasts. But maybe it is time to change eyes, but to take credit for helping her blossom from that. By its nature, summer is more relaxing, with painfully shy to a girl who shouts “hi” to the counselmore family time and longer days. It is a season full ors on her first day. of firsts and every day is a treasure hunt.

Yesterday night, Ella mentioned that she would one day go to college and not be sleeping at home. I tried not to let her see me cry. She is six. For the last year since she first heard about college, Ella has been saying that she will want to take me with

Samantha Ettus is a media personality, bestselling author and speaker, passionate about coaching and advising working moms.

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BABYSTYLE INSIDER

fresh, healthy, and delicious food for their babies.

Huber designed the company as a busy mom, for busy moms. “Knowing that we all lead incredibly busy lives, I wanted to find a way to make homemade baby food easy and achievable for today’s busy parents.”

Sage Spoonfuls boasts a timesaving system that only requires parents to spend one hour every two weeks preparing their child’s food. By cooking in bulk and storing the food in Sage Spoonfuls’ adorable portion-sized containers, parents are able to shop their freezer instead of the grocery aisle.

“By spending just one hour every two weeks, you are giving your baby the healthiest start to life and helping to prevent picky eating,” said Sage Bears CEO Huber.

And while Huber created the company with busy moms in mind, it was her children who continue to provide daily inspiration for Sage Spoonfuls. After the birth of her first son, Royce, the former Passions actress began making homemade baby food due to a void in the market. “I had to improvise and just pieced a system together,” remembered Huber. “I remember labeling food with masking tape and

HOMEMADE HAPPY THIS FORMER ACTRESS AND BUSY MOM OF THREE TURNED HER YEARS OF MAKING HOMEMADE BABY FOOD INTO A BUSINESS

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iza Huber had been making homemade baby food for years and recognized the enormous benefits it had given her children. Drawing from her own experience and the guidance of a leading pediatrician, Huber created Sage Spoonfuls: a system that gives moms the tools they need to create

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“I wanted to find a way to make homemade baby food easy and achievable for today’s busy parents.”

Photos by Basia Ambroziak

sharpie pens.” It was then that the idea for Sage Spoonfuls was born.

The company got another push forward after the birth of Huber’s second child, Brendan, who was born two months premature and spent six weeks in the NICU; the second-time mother wanted to be the one taking care of him. “I knew I would not go back to work, in the traditional sense, for at least two years and I decided to begin developing my idea for Sage Spoonfuls, because I could work from home.” And when the time came for baby number three, Huber’s daughter Hayden, bed rest at 23 weeks allowed the motivated mother to finish the Sage Spoonfuls book and finalize preparations for the launch.

For Huber, three was indeed a magic number. “Royce was the initial inspiration for Sage Spoonfuls, Brendan was the decision to pursue it and Hayden was the catalyst to pull it all together.”

Sage Spoonfuls offers moms the tools— an immersion blender, food processor, BPA-free storage jars, labels, stackable storage trays, cookbook, and more— to make a variety of delicious and healthy baby food. Some

of the founder’s favorites include pear and parsnip, black bean and banana, butternut squash and lentils, and the classic sweet potato, chicken and apple.

baby food benefits Making homemade baby food is not just a hobby for the CEO and busy mom of three. There are five main benefits to the practice: 1. Homemade baby food is the most nutritious Store bought baby food, including the organic brands, has a shelf life of about two years. In order to achieve this shelf life, the food needs to be sterilized— accomplished by heating it to very high temperatures to ensure food safety. While sterilization is necessary to achieve shelf life, it kills vitamins, nutrients, taste, color and aroma in the process. In fact, once your baby is seven months old, most ripe fruit can be pureed without BABYST YLEM AG . COM

BABYSTYLE INSIDER

A former actress herself, Huber is the daughter of EmmyAward winner Susan Lucci.

SAGE STYLE

LIZA TELLS US HOW A SAGE ceo STAYS STYLISH AND SUCCESSFUL Describe your style: During the day, without fail, I’m in sweatpants, flip-flops and a t-shirt. Working from home, I juggle between the kids and work so I like to be as comfortable as possible. But when we go out, I love nothing more than high platform heels and a cute dress. It feels great to get out of the sweatpants every now and then and dress up!

Five things you cannot live without: Burt’s Bees Lip Shimmer in watermelon, Badger Balm Damascus Rose face oil, Dapple cleaning products, my camera and my iPad. Favorite places to shop: I am a huge fan of Old Navy for the kids. I buy almost all of my kids’ clothes there.

They’re cute, well-priced and really hold up. For myself, I love Bloomingdales.

Tips for looking great on little time: Having a quick five-minute daytime makeup routine is really helpful.

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cooking, leaving all of the precious nutrients intact.

2. Homemade baby food is the most economical Depending on the brand, store bought baby food can cost up to three times more than homemade! Not to mention the dollars wasted when you throw away a jar or pouch of half eaten food. The best way to save money on baby food is to make it yourself in large batches and store it in the freezer. One of my favorite examples is butternut squash.

A large butternut squash costs about $3.50 and makes 26 ounces of baby food. It would cost about $10 to get the

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In one word, describe your life as a mom: Awesome.

Sage Spoonfuls gives parents the tools they need to create healthy baby food.

continued from page 44

same amount of from a store bought brand.

3. Homemade baby foods leads to more adventurous eaters Babies do not need to eat bland food. They are far more adventurous eaters if given the opportunity. Commercially-prepared baby food is usually bland in color, taste and texture.

4. Homemade baby food isn’t the “green” choice With commercially-prepared baby food, there is the constant purchasing and discarding of jars, lids, and pouches. About four million babies are born in the US every year. On average, by the time each of those babies turns one, they will have eaten over 600 hundred jars of store bought baby food; that equals about two million tons of baby food packaging waste. Unfortunately, only about 15% gets recycled, leaving the rest to be incinerated or placed in a landfill.

5. Homemade baby food puts you in charge You know where the food came from because

“Store bought baby food can cost up to three times more than homemade!” —Liza Huber you bought it and you know what’s in the food because you made it. You are also able to expose your baby to the widest variety of flavors. Your baby’s taste buds and palate are developing during her first year of life. The more tastes, textures and yummy smells you can expose them to, the better. With store bought baby food, we are only given a handful of choices for each stage, usually whatever the manufacturer thinks is the most popular.

With homemade baby food, the yummy flavor combinations are almost endless.

For more information on making your own delicious baby food, visit sagespoonfuls.com.

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InvenTORI, located on Ventura Boulevard in Sherman Oaks, houses treasures from Spelling’s own personal collection of one-of-a-kind items as well as a variety of antique pieces from across the globe. The store carries items in baby, bath, boudoir, kitchen, patio, and pet, to name a few. And rest assured, if the products are not some of those Spelling has personally picked up at a flea market or yard sale, they are indeed products her family loves and uses.

Upon entrance to the home goods haven, it is not hard to notice a sense of Spelling’s style. “As you can tell reflected in the store, I have a passion for antiques,” said Spelling. “I like pieces that have been around and aren’t perfect. They each have a story of their own and I love that.” But it’s not just Spelling who harbors a love for all things vintage— it seems to run in the family.

“My kids are a main inspiration for the store,” said the soon-to-be mother of four. “Whatever the kids love, we carry. Stella also helps me pick vintage jewelry and other pieces. She

TAKING INVENTORI SOON-TO-BE MOM OF FOUR TORI SPELLING TOOK HER ANTIQUE LOVE AND CRAFTED IT INTO A LOS ANGELES DESTINATION

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longtime lover of antique shopping and flea markets, Tori Spelling quickly found herself ready to share her love of vintage finds with the world. It was then that the soon-tobe mother of four and husband Dean McDermott created InvenTORI— a Los Angeles area store the collector fashioned in her namesake as an extension of her home.

“I have always loved everything antique—from flea markets to yard sales,” said Spelling.

“But my collection simply outgrew our home and storage. So I decided to share my antiques and love of shopping and curate products that our family loves.”

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Spelling and husband Dean McDermott

has a great vintage accessory eye.”

Spelling’s children— Liam, Stella, and Hattie— adore spending time inside InvenTORI where their mother informs us they could play for hours.

“We use everything [InvenTORI] carries, so they love everything.” Although the children’s personal favorite inside the store are the Ambajam baby blankets. “My kids have slept with them since they were babies and call them “biddy”. I wanted to share them with moms everywhere.”

And while her children are a large part of the inspiration for the store, Spelling enjoys store shopping at flea markets and admits she is obsessed with perusing yard and estate sales on the weekends.

“I also love Etsy and eBay, but mostly use them to browse,” said the vintage maven.

Opening InvenTORI was a task much different than those inside the world of television. “When you film a TV show or write a book, you have to wait months until it comes out to see how it is received.

With InvenTORI, we see daily how people respond and what they like. It’s a different creative outlet, but we love it. And it totally helps my shopping addiction because I’m buying for the store,” said Spelling.

Her buying habits and personal collection have landed InvenTORI such pieces as gorgeous vintage glass tumblers— perfect for summer entertaining—, a collection of well-worn books, multiple retro scarves, assorted bottles, trunks, briefcases and more.

InvenTORI is a gathering place for antique and new, young and old, shabby and chic.

The store’s assortment of children’s items is one worth stopping in for, whether or not you’re a lover of antique treasures.

We perused the store and picked out a few favorites to give you an idea of what In-

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BABYSTYLE INSIDER

venTORI has to offer. But with items in stock for events from playtime to bathtime, we found it hard to choose just a few.

There’s an adorable selection of knit stuffed friends from Rich Frog K’nits that your little ones are sure to love. The bunny, pig, and lion are fitted with bright colors that even mom and dad will find hard to resist.

And if reading tickles your fancy, InvenTORI stocks a wide variety of children’s titles like Birdie’s Big Girl Shoes— a tale of a budding five-year old fashionista who soon finds that her mother’s stylish stilettos are no match for her beautiful barefoot shoes— and of course, Presenting...

Tallulah— a story of a spunky little girl on a mission to discover herself— penned by the store’s own Tori Spelling.

For the boys, there’s the usual bags of bugs, pirates, and soldiers, but also a great children’s title called Pickles Please: a Dilly of a Book about a boy named Alec who, as you may have guessed, loves pickles. And aside from carrying the brands we love like DwellStudio, InvenTORI also shelves fuzzy slippers featuring ducks, princesses, superheros, and even aliens. We adore the children’s products found inside InvenTORI and we’re certain you will to. So next time you’re

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in the Los Angeles area, pop on over to Ventura Boulevard to take some inventory of your own.

InvenTORI has a friendly staff ready to help you score some pieces perfect for summer fun and entertaining. “Our employees are like family and are so amazing. We love Jenn and Anthony and our newest Inventori member Stephanie,” said Spelling of her InvenTORI team.

And there’s no need to worry about stale merchandise. Spelling is constantly on the lookout for more items to place at the store, shopping even weekly for the latest in vintage finds. “We continue to go on amazing antique shopping trips, so we have new things almost weekly. Be sure to check back in [store] and online often.”

Ready to shop Tori’s personal collection or browse the store? InvenTORI is located at 13826 Ventura Boulevard in Sherman Oaks, California. Open Monday through Saturday 10 am until 7 pm and Sunday 11 am until 6 pm. You can also shop online at InvenTORI.com.

BABYSTYLE INSIDER

PATTERN PERFECTION BOHEMIAN PRINTS AND SUMMER-READY SETS ARE A STAPLE IN NEW YORK’S PINK CHICKEN STORES PHOTOS COURTESY OF PINK CHICKEN

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f you’re happy to be in the Hamptons this summer, dive into our favorite spot for patterned dresses and pretty summer essentials— Pink Chicken. This mustvisit children’s shop in Amagansett is brimming with bohemian chic sets for newborn, kids, tweens, and moms.

Located on Main Street, Pink Chicken is the quintessential summer Hamptons destination framed by beautiful blooms and whitewashed wood. The small yet stunning inside space is filled with founder and designer Stacey Fraser’s sunny season-friendly designs, as well as jewelry, scarves, diaper covers and more.

But don’t fret if you have no plans to make it to the store’s Amagansett location this season, Pink Chicken has also opened a retail location on Madison Avenue in Manhattan.

All of the perfect prints we have come to adore— as well as a selection of gifts, books, arts and crafts, and more— are now available in a quaint Upper East Side location.

With its bold colors and vintage-inspired threads, Pink Chicken is a must-have brand this summer that both moms and their stylish children are sure to love.

And yes, we do mean you can dress alike with the store’s collection of matching prints and patterns in every form from tunic to romper. pinkchicken.com

The Pink Chicken store on Madison Avenue is now open BABYST YLEM AG . COM

BABYSTYLE INSIDER

ROOM TO GROW FOUNDED BY PAIGE GOLDBERG TOLMACH AND SOLEIL MOON FRYE, THE LITTLE SEED IN LOS ANGELES OFFERS ECO-FRIENDLY AND ORGANIC PRODUCTS FOR KIDS PHOTOS COURTESY OF THE LITTLE SEED

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t’s true. This eco-friendly Los Angeles boutique was cofounded by one Punky Brewster. Although recently, she goes by mom to her two daughters, Poet and Jagger. Along with friend Paige Goldberg Tolmach, Soleil Moon Frye created The Little Seed— now the leading lifestyle brand for organic and eco-friendly products for children. In 2010, the Little Seed launched its own line of

brightly colored, super soft, low-impact clothing for infants and children. Labeled as Green in Every Color, the Little Seed also partnered with Target to bring earth-loving designs to stores across the country. With all of their products manufactured in the USA, the cofounders are determined to spread their love of the planet and it’s youngest citizens through innovative products, education and action.

Their motives are easily recognized inside their original Larchmont location and their wide variety of colorful goods give eco-friendly children’s options a tagline: tree hugging with style.

Each of their items, whether they be onesies, swaddle blankets, or from their collection of eco-essentials for babies, toddlers, and kids, comes stamped with The Little Seed promise. A motto that reads: We believe that our planet’s future is our children’s future. By employing the lowest carbon footprint methods to manufacture our product we stand by that belief. Our garments are produced with low-impact dyes on raw/organic cotton, 100% made in the USA with love and care for the healthiest lifestyle possible for our families and yours. Because a little eco goes a long way. thelittleseed.com

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BABYSTYLE INSIDER Estella brand.

The Estella brand includes basic and graphic tees, leggings, dresses, hand-knit toys and rattles. Aside from their own, the upscale Greenwich Village boutique also carries such brands as Appaman, Bobo Choses, Bon Bon, Moncler, and more.

New York City’s Estella boutique is a destination for summer children’s fashions from around the world. Estella provides an unparalleled shopping experience for parents, grandparents, and everyone who seeks to indulge children in the very best. estella-nyc.com

Estella is a destination for summer children’s essentials PHOTOS COURTESY OF ESTELLA

LIGHT AND BRIGHT THE ESTELLA BOUTIQUE IN NEW YORK’S GREENWICH VILLAGE IS HOME TO SOME OF THE SUMMER’S BEST IN CHILDREN’S WEAR

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pened in 2002 by husband and wife duo Jean Polsky and Chike Chukwulozie, Manhattan’s Estella boutique was born out of the desire to offer more choices in designer baby clothes. Both Jean and Chike found that nearly every children’s clothing boutique was filled with the same designer clothes and labels and failed to showcase the international brands that the couple believed would appeal to the modern parent.

Since it’s opening, Estella has become New York City’s premier destination for luxury children’s clothes, toys, furniture, and gear. The boutique has even now expanded into its own line of luxury: the aptly-named BABYST YLEM AG . COM

BABYSTYLE INSIDER

WEST VILLAGE WHIMSY MANHATTAN’S YOYA OFFERS A HIGH-END CHILDREN’S LOCALE WHERE FASHION AND DESIGN CAN MEET

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reaming of a beautiful Yoya store in 2002, read founder and owner Cristina Villegas’ New Years’ wish in December 2001. And after strolling through the wonderfully whimsical West Village location, it seems her wish came true.

For the last ten years, Yoya has been bringing the best in children’s fashion to their Manhattan store.

Priding themselves on operating as a neighborhood store with an international appeal, Yoya maintains a focus on simple and beautiful products that has earned them coverage in numerous magazines and television shows, as well as the title of “Best Kid’s Store” by New York Magazine.

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PHOTOS COURTESY OF YOYA

In their bright and cheery West Village store, Yoya is a meeting place for fashion and design. Inspired by places the world over, the unique essence of Yoya truly is one of a kind. The highend children’s locale showcases premium quality designs not found in the average baby boutique.

And in addition to selling clothing, founder Cristina Villegas puts her playful spirit and one-of-a-kind aesthetic to work in offering interior design, wardrobe styling, closet curation, and personal shopping services through her Yoyahome and Yoyashop platforms. yoyanyc.com

BABYSTYLE INSIDER

PHOTOS COURTESY OF A PEA IN THE POD

Rosie Pope is a maternity concierge and designer in New York City

COMING UP ROSIE BRAVO’S PREGNANT IN HEELS STAR AND MATERNITY GURU ROSIE POPE HAS A STYLISH NEW LINE WITH A PEA IN THE POD

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aternity guru and star of Bravo’s hit reality show Pregnant in Heels, Rosie Pope first got her start in the world of maternity as a sales associate on the floor of the 57th street and Madison avenue location of A Pea in the Pod. And now, just in time for summer, she’s designing

an exclusive collection just for their stores.

Having designed the collection while pregnant with her daughter Vivienne, Pope set her sights on the goal of creating a luxurious yet versatile line that an expectant mother might really want to wear.

“While most of us aren’t jet setting to St. Barth’s or attending galas each night, it doesn’t mean we shouldn’t feel glamorous,” said Pope on her personal website’s blog. “Because let’s face it, a little glamour really brightens up a gal’s day.”

The new collection, like her own at Rosie Pope Maternity, is not necessarily made to be worn only during pregnancy. The 18-piece collection is made of practical fabrics, designed to take style-conscious women from desk-to-dinner, from pregnancy to post-partum. apeainthepod.com BABYST YLEM AG . COM

BABYSTYLE INSIDER

PHOTOS COURTESY OF GIGGLE

OH, BABY!

WHILE ITS NAME MAY EVOKE A BELLY LAUGH, THIS BI-COASTAL BABY DESTINATION IS NO JOKE

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ith locations across the country, giggle is not just another baby store; it’s a new parent store. It is no secret that every item considered while planning and stocking a nursery can be overwhelming. By opening giggle, founder Ali Wing set out to make the entire baby preparation experience that much easier. Finally, giggle is a company that makes becoming a parent less daunting by offering the best products the market has to offer.

Just for you, giggle has done the research and stocked their stores with all of the must-have baby items— everything from bumpers to bathtubs— chosen only from the most stylish, healthy, and innovative products available. By offering smarter solutions, providing information and building a parenting community, Wing has made giggle a bi-coastal resource destination. As the tagline suggests, giggle is your ticket to a healthy, happy baby. giggle.com

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giggle is wellstocked with the best products for new parents

BABYSTYLE INSIDER

The phil&teds Navigator stroller is chic in every setting

STROLLER STRUT

STRUT YOUR STUFF THIS SUMMER WITH THESE SUPER NEW INLINE STROLLERS FROM PHIL&TEDS

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f the thought of loading up the car for your family vacation fills you with dread, phil&teds have once again come to the rescue!

Stressed out parents will sigh with relief this summer travel season thanks to their superb new inline strollers!

phil&teds is a company striving to help parents adapt&survive and avoid being prisoners of the nursery, by making products that allow them to live a dynamic lifestyle with kids in tow. Phil&teds is famous for its invention of the inline stroller that grows with your family and adapts to take one or two children from newborn to 5 years.

phil&teds have just launched not one, but two brand new strollers; enter the Dot & Navigator. They’re the guys who introduced us to inline strollers, with the capability of tackling all terrain. Their tagline, adapt & survive, is something all parents have to live by. The

Navigator has features that we’ve not seen before, the primary one being that it’s the first ‘parent facing’ all terrain. In true phil&teds style, the Navigator can expand with your family, as does the Dot. The double kit allows the Navigator to make light work of transporting two children across all terrains. Adventures have never been so accessible, even with two little ones in tow! Then, if tiredness should take over, both seats can recline for some serious snoozing.

phil&teds are releasing the Navigator in black with a choice of four colour packs; sky, golden kiwi, cherry and black – really mixing up their existing color range. Some beautiful clashes can be achieved by mixing and matching seat liner and canopy colors.

Now let’s talk about the Dot— named for its compact, slimline, inline, all terrain design. The Dot is a downsized version of the phil&teds explorer, in fact it’s 15% smaller. It has all the features of the Explorer model.

However don’t confuse less size with less comfort or less ability. It has a full sized seat and can tackle all sorts of terrain, it has a one-handed fastfold and one-handed recline control. It has the same new tail-free harness as the Navigator, ventilated seat and is available in Apple, Flint, and Chilli flavors.

Both strollers will be available in late July 2012. phil&teds products are created by parents for parents who wish to continue their active, dynamic lifestyle with kids. The uniquely innovative, adaptable & multi functional products allow parents to retain their sense of self by making everyday life & travelling easier for themselves & their children. philandteds.com

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the BEST OF: SWIMWEAR No. 1

Every chic little one needs a chic cover-up. We adore this one by Milly Minis. Milly Minis, $145; millyny.com

2.

A bold paisley pattern to brighten any beach. Vilebrequin, $140; barneys.com

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The perfect bathing suit is a must for a chic summer season.

Whether you love a nautical stripe or a bold print, our swimwear favorites are sure to brighten up any beach or sunny summer locale.

3.

You’ll be pretty in poppy with this Milly suit. Milly Minis, $120;

millyny.com

4.

5.

Lilly Pulitzer has the greatest prints of the season. Lilly Pulitzer, $48; lillypulitzer.com

These nautical trunks are perfect for boating. Petit Bateau, $48; petit-

bateau.us.

6.

7.

A day at sea calls for a matching sailboat suit. Janie and Jack, $32;

janieandjack.com

This decked out bikini is sure to float her boat. J. Crew, $55; jcrew. com

8.

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Have a wild summer with these animal print trunks. Vilebrequin, $160; barneys.com

We love the retro look and this suit is just the ticket. J. Crew,

$52.50; jcrew.com

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BABYSTYLE ICON

KELLY RUTHERFORD THIS GOSSIP GIRL MOM GLAMS IT UP ON TELEVISION AND GIVES US HER TIPS FOR STAYING CHIC OFF CAMERA

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nown as Lily Van der Woodsen on television’s hit series Gossip Girl, Kelly Rutherford plays a stylish mom both on and off screen.

Photo by Sarah Merians

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to follow the same rule she does, to “just love and listen and breathe. The more fun you make it for them, the more fun it will be for you. Remember, they are exploring their world for the first time.”

“I’ve learned levels of love I never knew possible.

Just love and listen and breathe.”

Photo credit: Stephan Wurth

ou may recognize her as the woman who starred opposite Benjamin Bratt and Dennis Hopper in the Jerry Bruckheimer series “E-Ring” on NBC, Megan Lewis in the hit 1990’s series Melrose Place, or most recently as ex-ballerina and socialite mother Lily Van der Woodsen on the CW’s hit series Gossip Girl. Kelly Rutherford has played a multitude of roles on-screen and yet we sat down to discuss her most important role as real-life mother.

Although she insists that her handbag is full of telling items of her number one job as mom to children Hermes, 5 1/2, and Helena, 3—baby wipes, random toys, snacks, and learning apps on her phone—Rutherford is also busy playing philanthropist, environmentalist, and advocate who values an organic and green lifestyle for her family in New York— all the while maintaining an ultra chic exterior.

Since becoming a mother five years ago, Rutherford notes she’s learned to listen most of all. “[Parenting] is new every day. I learn new levels of patience and kindness, and levels of love I never knew possible.” And while there may be little downtime in this busy star’s schedule, when the opportunity arises for Mommy Time, Rutherford most enjoys “sleep and getting pampered.”

Hermes and Helena are lucky to have such a fabulous mother who enjoys shopping for the trendy tots at such places as Bonpoint, J.Crew, Flora and Henry, and Olive Juice.

The comedy of her two children helps her manage the daily grind— “They say funny things every day”— but Rutherford advises other moms

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HOT GOSSIP

KELLY SHARES A FEW OF HER FAVORITES FOR A HOT SUMMER SEASON Supergoop!: All-in-one set featuring Supergoop!’s top sun protection essentials: SPF 30+ City Sunscreen for Travel, SPF 30+ Mintfusion Lip Balm, SPF 30+ Everyday UV Lotion for Face and Body, SPF 40 Antioxidant Infused Sunscreen Day Cream. “Great for travel and the beach— for me and the kids.” $58, supergoop.com

Photo credit: Stephan Wurth

Helen Kaminski: Fine cotton canvas brim hat with piping detail.

Handwashable and provides a UPF50+ sun protection rating.

“These are beautiful hats that you can fold up and take anywhere.” $125; hatcountry.com Champion Sports: The 21” Plastic Tennis Racket Set includes 6 rackets that are perfect for recreational tennis play. These all-plastic rackets are durable and a great toy.

“How cute are these?!” $24, amazon.com continued from page 49

This July, Gossip Girl is set to film its sixth and final season.

Rutherford states she will miss “the great writing, the sense of family, and being a part of something people love.” Her character, Lily Van der Woodsen, is not dissimilar from herself when it comes to style. “I think [Lily] has a heightened sense of my own style. I have two little kids, her’s are grown, and she has much bigger closets than I do!”

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BABYSTYLE ICON

According to Rutherford, both herself and her character Lily Van der Woodsen are “figuring it out as mothers and in [their] relationships,” she tells BSM. “We both also love fashion.” Gossip Girl, which airs on the CW network, has given Rutherford a chance to play a character she loves and work with a great cast— which includes the likes of young stars Blake Lively, Leighton Meester, Chace Crawford, and Penn Badgley. The final season is scheduled to air this Fall.

Photo credit: Joe Schildhorn

For more from the chic onscreen and off-screen mom or to find Kelly’s favorites and tips for a stylish summer, visit kellyrutherford.com.

Kelly with son Hermes, 5 1/2, and daughter Helena, 3

THE RUTHERFORD RULES KELLY’S MOMMY MUST-HAVES AND SELF-DEFINED STYLE Five things you cannot live without: My kids’ laughter, sunscreen, water, lip gloss, and a good nap.

Favorite accessory: Anything Hermes.

Describe your style in three words: Classic, feminine, relaxed.

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the BEST OF: SUNGLASSES No. 1

Handmade in Italy, RetroSuperFuture now has a collection for kids. RetroSu-

Shiny new sunnies are a sure sign of the season. Protect your eyes in style with our favorites in summer eyewear and soon enough, you’ll be off to the beach!

perFuture, $85; store.retrosuperfuture.com

2.

We are obsessed with these retro inspired shades. Sons + Daughters;

wearesonsanddaughters.com

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3.

Icon Eyewear has a bright selection of classic sunnies. Icon

Eyewear, $12; nordstrom.com

4.

5.

You can never go wrong with a set of aviators. Selima Optique for J. Crew, $80; jcrew.com

The perfect way to stay chic in the sun. Sons + Daughters; wearesonsanddaughters.com

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Style your little one in Jackie O’s image with these shades. Sons + Daughters; wearesonsanddaughters.com

Just like mom and dad, wayfarers are always a great choice. Ray-Ban Junior;,

$63; ray-ban.com

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Sunglasses that won’t move with baby’s busy life. Coolibar, $15; cooli-

9.

bar.com

Curved to fit young faces and protect little eyes. Julbo Eyewear, $40; julbousa.com

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BABYSTYLE DESIGNERS

MOTHER HEN

FOUNDER AND CREATOR OF HATCH COLLECTION, ARIANE GOLDMAN CREATED A CLOTHING LINE INSPIRED BY A GROUP OF STYLE-SAVVY MOMS-TO-BE

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reat style during pregnancy is right up there on the list next to bottles, swaddling blankets, and the infamous crib. That is why Ariane Goldman, new mom and founder of twobirds Bridesmaid, created HATCH in 2011 in response to a group of style-savvy expectant mothers you’d never seen in any ordinary maternity section.

Every well-dressed woman knows to invest timeless pieces that will last— a tailored pant, the crisp white shirt, the little black (or for summer, little

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white) dress. Goldman understood there was just no reason to buy a dress or blouse to wear only for nine months. And so, HATCH was conceived as a collection of chic and flattering wardrobe essentials women can wear before, during, and after pregnancy, boasts the company’s website.

HATCH is not just a new maternity or womenswear line, it’s “your new ultimate goto destination for that adaptable but chic dress you’ve been searching for forever, super-cool

street style inspiration, and advice for women who just happen to have a tummy that won’t quit.”

During her first pregnancy, Goldman became frustrated to find the market lacking pieces that could be used beyond nine months.

The designer couldn’t believe how little was available for chic women looking to invest in timeless pieces— a shirt dress, button-down blouse, and jumper— that would accomdate and celebrate their growing bellies. “Everything was either frumpy or disposable and I found that no one was speaking to women who still wanted to feel stylish during pregnancy,” the designer told BSM.

Goldman created HATCH as a collection of 14 key pieces for the style-conscious pregnant woman. The pieces are classic and the silhouettes smart, designed to fit every shape, build, and size.

HATCH makes a day at the beach, dinner with friends, and even running errands a chic event.

There are pieces for all occasions and most importantly, they will take you into the next, pregnant or not.

Photos courtesy of HATCH Collection

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BABYSTYLE DESIGNERS

If you had to pick one Summer essential from the current HATCH collection, what would it be?

I’m loving the slouch dress. In silk, it’s perfect for a night out.

In jersey, it’s amazing for work and segue in to dinner out with friends.

Who’s your style icon?

I love old Halston pieces and think their vintage dresses are just amazing. I love Angelica Houston in the 70s and think Rachel Zoe’s new collection is quite great.

Name five items you cannot live without during the Summer season.

Rodin lip balm, my heather grey jersey HATCH soiree dress, my vintage denim Ralph Lauren button down, my Monique Pean new aqua opaline ring, and my Loefller Randall heels.

What is your go-to ensemble?

I’m always wearing dresses as they are so easy to throw on and be done. I like long dresses so often I’m wearing a long HATCH dress.

HATCH GIVES BACK A woman dies every 90 seconds from complications of pregnancy— 90% of these deaths are preventable. HATCH is a proud supporter of the Every Mother Counts campaign, founded by Christy Turlington Burns, and is committed to raising awareness about global maternal mortality. For every purchase made, HATCH will donate $5 to help decrease the infant and maternal mortality rate across the world.

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Name five absolute staples in your wardrobe and beauty repertoire.

Issey miyake parfum, Rodin l’olio for the face, jumpers, and heels.

In three words, describe your life as a mom and entrepreneur.

Exciting, challenging, emotional.

Where do you find inspiration for creating new HATCH pieces?

I’m always listening to my clients and I look to them to inspire me. I’d like to get into denim based on all of the requests so as I grow, the line will grow as well to meet the needs of my stylish clientele.

chic, timeless & comfortable clothes for before, during and after.

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PHOTOGRAPHED BY

GRETCHEN EASTON

STROLL INTO SUMMER GET READY TO PUSH YOUR PRAM INTO THE BRIGHTEST STYLES OF THE SEASON

ANNA DARNELL HAIR AND MAKEUP RENEE LOIZ ASSISTANT ABBY HALL

STYLIST

On mom: Dress, Milly by Michelle, $395; Shoes, Vince Camuto; $128.95 On baby: Cardigan, Marie Chantal, mariechantal.com; Dress, Lilly Pulitzer, $58; Shoes, Jack and Lily, jackandlily. com

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On mom: Top, H&M stores, $24.95; Pants, Theory, $255; Shoes, H&M stores, $24.95; Bracelet, H&M stores, $9.95 On baby: Cardigan, Marie Chantal, mariechantal. com; Shirt, Marie Chantal, mariechantal.com; Shorts, Marie Chantal, mariechantal.com

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On mom: Bathing suit, One Teaspoon, oneteaspoon. com; Hat, Target, target. com, $14.99; On baby: Bathing suit, Marie Chantal, mariechantal.com

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On mom: Top, Phillip Lim, nordstrom.com, $420; Skirt, ALC, nordstrom.com, $515; Shoes, Vince Camuto, nordstrom.com, $128.95; Bracelet, vintage On baby: Dress, Vintage Little Eero; Shoes, Jack and Lily, jackandlily.com

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On mom: Romper, Tbags, tbagslosangeles.com; Jacket, Zara, zara.com, $159; Shoes, H&M stores, $69.95; Bag, H&M stores, $34.95 On baby: Dress, Marie Chantal, mariechantal. com; Shoes, Ruffle Butts, rufflebutts.com

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BABYSTYLE COVER

MOM OF ALL TRADES FOR THIS FORMER MISS USA, ACTRESS AND TV HOST, NEW MOTHER OF TWO IS HER MOST PRIZED TITLE

BY KAITLYN KIRBY PHOTOGRAPHY BY M DESIGN

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ormer Miss USA, model, actress, and TV host Ali Landry has just taken on another role— mother of two to Estela and Marcelo. Landry is also the founder of Spokesmoms, a product review platform for mothers, in addition to starring and executive producing TV Guide Network’s Hollywood Girls Night. In this Babystyle Magazine exclusive, we caught up with our cover girl to talk everything mommy.

The family dynamics have also changed.

Things are more hectic now, but it has forced me to be more organized which is a good thing.

What does being a mother mean to you? What do you love most about being a mom?

ALI LANDRY: Being a mother is the most important job I will ever have. It is the the ultimate responsibility. I hope that my children will always know how much I love them and that I will do anything to protect their well being. I pray everyday for the strength, courage and knowledge to guide them down the right path in their lives.

How has your life changed since having marcelo?

Are things different now that you’re a mother of two?

ALI LANDRY: I had no idea how much having a little boy would affect my life. It is absolutely true about the bond of a mother and her son. I felt that connection the day he was born and it has only grown since then. I’m so madly in love with him.

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BABYSTYLE COVER

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Describe your style as a mom. What can we find you wearing most often? What pieces do you reach for?

ALI LANDRY: I would like to think of my mom style as casual chic. In the summer, I’m mostly in maxi dresses with a great statement piece of jewelry. I also like to wear chinos rolled up a bit with a tee shirt and gladiator sandals.

How would you describe Estela’s style?

What is her go-to outfit or favorite look to sport?

ALI LANDRY: Estela’s style is very feminine. She insists on wearing dresses 24/7.

I only just persuaded her to wear a pair of jeans and shorts this past month. Her favorite go-to outfit when we are hanging around the house is, hands down, a princess dress.

What are your top five summer essentials?

ALI LANDRY: Mario Badescu Rose Spritzer, Renee Rouleau sunscreen, Louis Vuitton tote bag, Kindle Fire, a fab pair of sunglasses (I usually alternate between 5 pairs), and my Xen-Tan self tanner.

What is your favorite way to spend a summer day with your children?

ALI LANDRY: Now that Estela has learned how to swim, our favorite summer day would be spending time by the pool and barbecuing.

Let’s talk business. What current projects are you excited to talk about?

ALI LANDRY: There is so much going on these days that it’s a bit hard for me to keep track of everything. I have a film called Little Boy that will be coming out this winter. My good friend Alison Sweeney and I are executive producing our own show called Hollywood Girls Night on TV Guide Network. I’m also very active in the mom

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BABYSTYLE COVER space and launching a website called Spokesmoms.com, where moms can share their favorite things. I have a few pilots that I have shot, waiting on a pickup, and as I answering these questions I am on a break on a film set in New Orleans.

Marie Chantal, Jacadi, Elephantino, Tom and Drew and Splendid for kids. To be honest, I really just buy what I love and what I think is cute. I shop mostly online because it’s a huge time saver for me and I can get a good idea of everything that is out there.

Where are your favorite places to shop for your children?

ALI LANDRY: I love brands like Crewcuts,

What is one of your fashion pet peeves?

ALI LANDRY: When people wear the wrong shapes for their bodies. Wearing the right

pieces that flatter your shape can instantly make you look 5 to 10 pounds thinner. That is why I love the show What Not to Wear.

giveaway that I’m a mommy. The item that is a great indication of my busy life would have to be my daily planner. My life is inside of that book and I don’t go anywhere without it.

If you could give your children one piece of style advice, what would it be?

ALI LANDRY: To dress age appropriately.

If we took a look inside your handbag, what is one item that would tell us you’re a mom?

ALI LANDRY: You would find my portable breast pump. I think that would be a sure

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Do you have any beauty products that you swear by?

ALI LANDRY: definitely my Clarisonic Mia for my skin, concealer to cover up the dark circles from waking up with Marcelo in the middle of the night, eyelash curler, mascara and lip gloss. It’s amazing how these few items

can make you look really pulled together.

Name five of your children’s favorite things.

ALI LANDRY: Their grandparents, princess dresses, playdates, storytime, and family day.

In three words, how would you describe your life?

ALI LANDRY: Blessed, content and chaotic.

For more from our interview with Ali Landry, visit babystylemag.com.

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BABYSTYLE LOVES

KELLY AND THE CITY

KELLY FLORIO KASOUF WRITES ADVENTURES FOR HER YOUNG CHARACTER SOPHIE AND AS A MOM, SHE OFTEN EMBARKS ON SOME OF HER OWN

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he daughter of longtime Conde Nast publisher Steve Florio, Kelly Florio Kasouf used her imagination to tell the story of a little girl’s adventures in the company’s four fictional offices in her children’s book, The Super Adventures of Sophie and the City.

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After her father passed away, Kasouf ’s motivation to tell the story soared, despite not always being the strongest writer. Writing the book was something she needed to do for her own children as a way for them to learn about their family history and the man— Kasouf ’s father— whom they were never able to meet. It was by living in the publishing world that the author was able to learn about writing, design, and marketing through osmosis, by simply consuming information she picked up around the subjects.

According to the author, “Sophie is a little girl who isn’t afraid of getting dirty. From fashion to history to architecture and music, Sophie finds something interesting in every subject.” The character is a combination of all of the women in Kasouf ’s family. “My mother, the viking and crazy wild hair, the name Sophie is my grandmother’s, and the freckles are mine,” said the author. “I was not raised on princess stories and I didn’t want to tell one here either.” Sophie was meant to feel empowered by the world around her, to explore and learn through every experience even if that means a few scrapes on the knees— traits of her creator Kasouf that were undoubtedly passed down from ink to paper.

BABYSTYLE LOVES

Kasouf was raised on the North Shore of Long Island and included partial experiences of her own life in the stories of Sophie. Like her character, she enjoys discovering and interacting with her city, visiting the Museum of Moving Image, Battery Park, and the Union Square Markets often.

Also like her younger counterpart, Kasouf appreciates the meaning of great style; one of her personal favorites is designer Stella McCartney. “[Stella]is like my superwoman attire. If I go into a meeting wearing Stella, I know I’m walking out with a collaboration. If it’s a lunch with the girls, it’s Marc Jacobs. He’s so tongue-in-cheek and amazingly hilarious with his prints and design. If it’s running around with the nuggets, it’s Theory. If I want something really special, like an Ossie Clark, it’s off to Frock I go. A vintage Valentino will go a long way as well for meetings, events, and dinners with Dave.” For her children— a brood of messy, avid changers she told BSM— Kasouf enjoys shopping DVF for GapKids, Zara, H&M, Lindsey Berns, Stella McCartney, and Oscar de la Renta.

If you loved the first volume of The Super Adventures of Sophie and the City, you’re bound to love the next in the spunky little girl’s life. In the upcoming book, Sophie travels back to the 1920’s and meets iconic figures along the way. “But it is her trip to Ellis Island where she meets her greatgreat-grandmother that teaches her the true meaning of family and determination,” the author said of her upcoming project. The next edition of stories from Sophie will be available this holiday season.

STYLE AUTHORITY style tips and must-haves from the creator of sophie Who is your style icon?

If Brigitte Bardot and Jane Birkin had a baby, that would be my style icon.

What’s your go-to piece of summer clothing?

Lace shorts.

What are your top five summer essentials?

Natalie Martin Maxi Dress, Basta Surf bathing suit, Cole Haan kelly green thongs, vintage Ray Bans, J.Crew panama hat, Nars orgasm face tint.

If you could give your children one piece of style advice, what would it be?

Don’t follow your friends advice. 9 times out of 10, they don’t know what they are talking about.

If you can jump around, be silly and enjoy yourself in it, then it’s probably a good choice.

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PHOTO COURTESY OF UNDECORATE

BABYSTYLE DESIGN

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SINCE SHE FOUNDED DWELLSTUDIO IN 1999, CHRISTIANE LEMIEUX HAS ALWAYS DREAMED OF OPENING A RETAIL LOCATION

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ailing from Ottawa, Christiane Lemieux moved to New York in 1994 to attend the Parsons School of Design. The designer recognized a void in the home design world and soon founded a collection of bold, innovative home goods under the name DwellStudio. “No one at the time was designing for urban families who are design savvy and really appreciate style and great quality,” Lemieux told BSM.

DwellStudio was originally started in 1999 as a textile design studio for baby and home. However, the creative company has since expanded into furniture, dining collections, decorative accessories, artwork and more.

“Our approach to design is what sets us apart,” said the founder. “We love to layer the room with a mix vintage and modern, hard and soft lines and pieces that mix luxe materials like brass and silk with modern accents. Our store DwellStudio has opened its first retail shop on Wooster Street in NYC’s SoHo

PHOTOS COURTESY OF DWELLSTUDIO

at 77 Wooster illustrates this design philosophy—you can come to our store and find all of the most well-known DwellStudio bedding patterns— our Draper Stripe duvet sets or Peacock Citrine— our line of fully customizable furniture and our modern upholstery fabrics, but you’ll also find all kinds of vintage pieces sourced from all over the world. When people come to our store they have this moment of discovery—they can see how it’s possible to incorporate personal pieces layered with our items into their home. The result is a truly soulful, personal space.”

While the company may be over a decade old, the store at 77 Wooster is anything but. The space in New York City’s SoHo neighborhood just opened its doors as DwellStudio’s first-ever retail location.

77 Wooster displays all of your favorite DwellStudio pieces and a few vintage finds curated by the brand’s founder and creative director Lemieux. It’s the newest home design hot spot, decorated beautifully with the brand’s own furnishings, and it’s waiting for you to step inside.

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DWELL STUDIO FAVES CHRISTIANE LEMIEUX GIVES US HER PICKS FROM HER CHIC COLLECTION

1 In addition to acting as DwellStudio’s founder and creative director, Lemieux is also a mother of two. As longtime customers of DwellStudio, we couldn’t wait to catch up with the designer to discuss style secrets.

How would you describe your personal style? How is that reflected in both your wardrobe and home?

It all comes together as a kind of minimal, modern luxe. New York really inspires me, but I love the old world details and colors of Northern Euro-

pean cities, especially the way they use greys and high-lacquer black. It’s muted but dramatic at the same time. I tend to wear a lot of black and mix in greys and browns and whites, mixing warm and cools tones makes for a sophisticated contrast. I love basics with a luxe twist—like intricate stitching or gold accents.

How would you describe your children and their style? How is that reflected in their wardrobes and personal spaces?

They are very involved in their personal spaces – their wardrobes are more dictated by me and what I pick up along the way as I travel. I love to search for small brands. I have found great pieces from Stockholm to Saigon. Their bedrooms are covered in the things they love at that moment, which is what a kids’ space should be. It should be a haven for their personal style and current hobbies.

Where is your favorite destination to travel with your kids? Why? Paris— the city is magical for kids and adults alike.

Hooded towels. My kids live in our hooded towels during the summer months— they love to wrap up in them after hopping out of the pool or ocean. Not only are they super soft and cozy, but they’re available in several patterns that are chic and playful.

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Travel accessories. I love our whole line of travel accessories for baby and kids— the bold colors and shapes are perfect for summer adventures. Our Madison Diaper bag in the Dots pattern is such a chic carryall, plus it can easily transition from a diaper bag to a weekend tote. Having items with longevity in terms of style and durability is so important when buying for baby.

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Bold accents. Our papier-mâché animal heads are another favorite of mine. They’re handmade and my kids adore them— they have all of them in their rooms. I love that they give the kids’ room an element of visual interest— it’s a little tribal and little playful.

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PHOTO COURTESY OF UNDECORATE

BABYSTYLE DESIGN

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PHOTOS COURTESY OF THE GLOW

Describe a day in your life as both Creative Director of DwellStudio and as a mom.

No two days are the same. I like to stay very involved in every aspect of the business— from marketing strategies to design reviews to sales meetings to social media. Some days I’m at the store styling photoshoots, and other days I’m bouncing around the city from meeting to meeting. It certainly helps that our new flagship store, the office and my home are all within a three-block radius of each other. It makes it easy for me to jump around. I always try to take my kids to school and then grab a green juice or coffee and head to the studio. The push and pull between trying to be the best in my work life and the best mother is crazy. I’m constantly working to find the balance.

What inspires you most as Creative Director at DwellStudio? Where do you find inspiration?

I find inspiration everywhere--from my walk through Soho to the Studio in the mornings to browsing my daily newspapers to looking through images on Pinterest. I’m really motivated by the next steps of the growing the company. I like challenging myself to find new ways of expanding DwellStudio, and asking: “How can I make this better? How can I push the marketplace in terms of design? Where are we going next?” I love discovering and learning new things about design and business.

What are your tips for looking and feeling great as a mom? Do you have any simple tips to great style?

Eating as healthy as possible helps a lot— I try to have foods that are locally sourced and in-season.

I try to stay away from sugar and fried foods too. I tend to keep my day-to-day style fairly basic. I’m in blacks, greys and whites a lot— it makes the morning rush out the door much easier when I have pieces that can pair well together in many ways. I keep my hair long which makes styling easy. You can always wear a ponytail.

Name five things you cannot live without as a mom. iPhone (for the camera, internet, and calendar), wipes, pizza, scooters, and our [DwellStudio] hooded towels.

In one word, describe your family.

Adventurous.

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BABYSTYLE DESIGN

Robert and Cortney Novogratz are the parents of Wolfgang, Bellamy, Tallulah, Breaker, Five, Holleder, and Major Photo by Ariadna Bufi

SUMMER BY NOVOGRATZ

ROBERT AND CORTNEY NOVOGRATZ MAY BE BUSY PARENTS OF SEVEN COOL KIDS, BUT THEY ALWAYS HAVE TIME FOR STYLE

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e caught up with our favorite designer couple (and parents of seven!), Robert and Cortney Novogratz, for design tips to create a simply chic summer.

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Photo by Tim Geany

Summer schedules can be hectic and leave little time for home design. With these simple steps from HGTV’s Home by Novogratz designer duo Robert and Cortney Novogratz, great style doesn’t have to cost alot of time or money.

1. For a fun and inexpensive centerpiece, spray paint things from nature in bright colors and display alone or put in a bowl, jar or vase.

We’ve done rocks, pine cones and even sticks!

This modern adirondack chair from CB2 would look great around a fire pit.

Sawyer II chair, $149; cb2.com

The Novogratz family country house

2. Outdoor curtains can really make a house feel like a home and give it that extra touch for the summer. We did bright yellow striped ones for our country house.

3. Tapestries don’t have to be just for the indoors. When entertaining outdoors, lay tapestries on the lawn for a comfy and cozy outdoor look. Perfect for any summer party!

6. To warm up an outdoor space and create a whimsical, magical experience, hang rustic antique chandeliers from trees.

7. For a great outdoor lighting idea take driftwood and drill holes in it. Then place votive candles in holes, and attach wire to each end.

Hang, light and enjoy!

4. You can create a great outdoor design feature by making a wreath out of twine.

String party lights on it for a fun summer look.

5. When designing for summer, fresh flowers are a must.

Display them creatively—for a fiesta, use a colorful mexican can instead of a vase.

Fresh flowers will brighten up any space

For more from the Novogratz family, pick up their new book Home by Novogratz or visit thenovogratz.com.

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the BEST OF: BEACH GEAR No. 1

A summery chic carry-all bag from bold designer Jonathan Adler. Jona-

than Adler, $178; jonathanadler.com

2.

You’ll love reaching for this mod towel after a dip in the ocean. Jona-

Don’t head to the beach empty-handed. We put together a list of summer essentials that we never leave home without. Our best picks in beach gear are a must-have for your summer vacation.

3.

than Adler, $88; jonathanadler.com

SPF is a summer must. Let Hampton Sun protect your skin. Hampton

Sun, $32; hamptonsuncare.com

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4.

5.

The most stylish way to keep the sun at bay. Junior Gaultier, $80; barneys.com

Our favorite way to cover-up at the beach: caftans. Mini Boden, $28; bode-

nusa.com

6.

This stroller makes jogging to the beach a breeze. Mountain Buggy, $499;

mountainbuggy.com

7.

A designated zipper bag to tote your wet bathing suit from the beach. Itzy

Ritzy, $17.95; itzyritzystore.com

8.

White denim. Roll up these jeans for your little beach goer. J. Crew, $52;

9.

Jack Rogers has the best sandals for your summer season. Jack Rogers, $69; jackrogersusa.com

jcrew.com

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BABYSTYLE SPOTLIGHT

Along with three others, these chic mamas joined hands to create Gilt Groupe in 2007

The two would often sneak out in the afternoon to peruse the sales, harboring a love for high-end fashion. But there was one element of the designer discount events that was anything but exciting to the two budding business women: the dreaded long lines. Putting their heads together, they brainstormed a more efficient way to shop the sample sales and thus, the idea for Gilt Groupe was born.

Gilt Groupe has since becoming the leading website for consumers to shop curated styles, goods and services, all at insider pricing.

Gilt Groupe first launched by spreading the word of the innovative new website to style lovers across the country.

And after convincing some of the best designer brands to come on board, the website was ready for action. In their new book, By Invitation Only, Maybank and Wilson remember their first day in business: “Our Zac Posen sale was a huge success. Roughly half the orders went to New York, 17 percent to California, 10 percent to Massachusetts, 6 percent to New Jersey, and the rest to Maine, Alabama, Missouri, South

INVITATION ONLY FROM THE FOUNDERS OF GILT GROUPE COMES A NEW BOOK ABOUT HOW THE TWO BUILT THEIR BRAND AND CHANGED THE WAY MILLIONS SHOP

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he pair met as undergraduates at Harvard, where they would eventually return to attend business school. After leaving careers in e-commerce at eBay and AOL and luxury retailers like Bulgari and Louis Vuitton, Alexis Maybank and Alexandra Wilkis Wilson decided to collaborate on a business venture that stemmed from a similar love of theirs— sample sales.

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Carolina, and Illinois. At least five of the orders went to Alexandra’s personal friends, and each time she saw one trickle in over the screen, she thought, Thank you.

But despite the fact that we were located in the fashion capital of the country, we’d already gone viral and national, thanks to the power of the Internet, reaching customers we didn’t know personally. We would have been thrilled to make three hundred dollars, so we were beyond elated.”

Let’s take it from the top. Where did the idea for Gilt Groupe come from?

We joined forces with our cofounders to bring the excitement and thrill of a New York sample sale to fashionistas across the country by providing online access to members by invitation only. We drew inspiration from our past time of sneaking out of work to attend friends and family sample sales in Manhattan.

Gilt Groupe grants users access to top designers at up to 60% off retail.

What is it that makes you a great team? Were you worried that going into business together might ruin your friendship?

Trust and respect for one another coupled by different skill sets, personalities and risk tolerance. We talked about going into business together before we actuGilt Groupe has ally were working together. expanded to include sales in We communicated a lot children, home, to make sure that we were food, and travel. both comfortable. In our book By Invitation Only, we have the Business Partner Decision Checklist which outlines many of the things we discussed together.

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BABYSTYLE SPOTLIGHT

Gilt Groupe founders Alexis Maybank and Alexandra Wilkis Wilson

Gilt Groupe is all about style and you each have your own. Who are your style icons? How are they reflected in your everyday looks?

ALEXANDRA: I learned a lot about style and fashion from my mother and grandmother. I like to have fun with fashion and don’t view getting dressed every day or for an event as a chore. I enjoy playing with accessories such as jewelry, shoes, and bags. Style is really about self expression.

You both have small children and Alexis, you just gave birth to a baby boy last month. Did you have any go-to looks or favorite pieces to wear when you were expecting?

ALEXIS: I initially thought I should wear billowy flowy dresses as tops, but then I started feeling enormous. So I switched to stretchy jersey materials that showed I was pregnant and I looked and felt much better. I tended not to purchase maternity goods but looks from Philip Lim, Alexander

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Wang and Tart.

How has becoming parents changed your approach to work? Have you had to make any changes in your careers?

Becoming mothers has forced us both to be more organized and to prioritize. The priorities can change, sometimes from one day to the next. It’s important to be comfortable and happy with the choices we make and not feel as though others are making them for us.

With those dog days of Summer coming, what is your idea of the perfect Summer look/outfit?

This summer is all about color! And this is fun for us since we have always gravitated to bright colors. Incorporate neons into your look.

What are a few of your Summer essentials?

Wedges, colored jeans, nude pumps, sun block, flowy tops and dresses, and Moroccan oil in any

BABYSTYLE SPOTLIGHT

Gilt Groupe’s book

By Invitation Only is a must-read for all entrepreneurs and lovers of fashion

form— it smells so good!

If you could give your children one piece of style advice, what would it be?

Stand up straight. Good posture makes everyone look so much better. Wow, we already sound like our mothers!

Your book, By Invitation Only, which shares the story behind the creation of Gilt Groupe was recently released. What do you hope readers take away from the book?

We hope that readers will be inspired to apply more entrepreneurial thinking into their careers and lives. Hopefully more people, especially women, will think about starting businesses ideally businesses that have the potential to become big.

What are you most looking forward to this Summer with your children?

ALEXANDRA: Swimming! My son is a little fish.

He really is a good little swimmer and he loves the water.

GILT GIRLS getting to know the designer sale divas

ALEXANDRA

Upper West Side native, Harvard romance studies major, former investment banking analyst, Spanish speaker (plus four others), jetsetter, go-getter, wife, mother of one

ALEXIS

One of six siblings, New Jersey/South Carolina native, All-American lacrosse player, former AOL and eBay launch maven, risktaker, avid traveler, wife, mother of two ALEXIS: Playing on the beach!

In one word, describe your life as a mom.

ALEXANDRA: Multi-tasking (I hope that counts as one word!).

ALEXIS: Exhilarating.

Add to your summer wardrobe by exploring the designer sales from Gilt Groupe at gilt.com and don’t miss out on the hot new book By Invitation Only available now wherever books are sold.

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