Montecore FW2016-17

HEROES

Time must be lived to the fullest.

2016

Reclaim your right to be your own owner, regain and store the time that so far has been taken or stolen from you, or that has simply slipped away.

Persuade yourself that things work like this: a portion of our time is taken away from us, another portion is stolen, and another portion slips away. Yet the most shameful loss is the one that is due to our own neglect… a great part of life is missed by those who act improperly, the greatest part by those who do not do anything, the whole life by those who do something else… Embrace every hour; if today you keep your hold (on time) you will be less dependent on tomorrow. While we postpone, life goes by.

Lucio Anneo Seneca

04

Index.

03 History.

04 Cortina d’Ampezzo, the queen of the Dolomites.

06 Comfort and Glam.

08 Porsche 911, the legend.

10 Snow Polo, the elegance of horse riders on ice.

12 Partenze Notturne: Luca Giovagnoli’s artistic icons.

15 Around the world in 80 cigars.

16 Road to Excellence.

17 South Korea Stores.

18 Rendez-Vous.

I could not find my dream sports car, so I built it myself.

Among other things, you don’t smoke a cigar only with your mouth, but also with your hand, eyes, nose and spirit.

Ferdinand Porsche

Zino Davinoff

08

15

Elegance is that quality of conduct that transforms the maximum quality of self into appearance.

The brand is not a slogan, a logo to show off, it is rather a synthesis of spurs and sensations available only for those who choose to wear the garment.

Jean Paul Sartre

Fabio Peroni

10

Please do not smile if I say that some of De Chirico’s torments can be found in these compositions of time metaphysics. But contrary to that cold, intellectual and totally 20th-century style assembling process, Giovagnoli is sweet, available like a beach to the unceasing movement of the sea, showing a more intelligent trust in the movement of the world.

Davide Rondoni

12

16

02

History.

Motom. Its first version dates back to 1996. The model fuses the motorbike style with the craftsmanship of sartorial jackets.

Made in technical padded fabric, Motom is the model which best represents Montecore’s taste in design.

ample irst ex ial F . m Moto ed sartor dd of pa t. e jack

1996 2006 2007

Presentation of the brand Montecore.

Urban bomb . Nylon er ja First s cket.

ADV c ummer ampa ign.

2007 Caffè Racer.

Evolution of the Dolomite snow line, made of nylon with contrasts in English Shetland, down padding and detachable hood.

Legione. The Dolomite line is born. It includes down jackets in nylon laquet material with woollen white zipper.

2008

2009 2010

Model 244. It is absolutely the first time in the history of clothing that a down jacket in bi-stretch fabric with rain-system technology is produced.

Parka. Made with water repellent fabric with membrane waterproof woolen inserts tone on tone. Handwarming pockets closed with pressed studs. Large hood with detachable fur exteriuor. Detachable inner quilted nylon hood.

Snow Black. Padded jacket with a dynamic look, made of super matt nylon with vintage effect and black contrasts.

2011

l 244.

Mode ht down lig Ultra- ith w e k jac t contrasts r leathe tretch i-s and b gy. olo techn

2014

2014

2016

Motom. Last step in the high-tech evolution with a sporty fit, warm and ultra-light with 3L bi-stretch, wind-stop material, waterproof zipper padded with innovative thermoresistance.

Cortina d’Ampezzo, the Queen of the Dolomites.

In Cortina time goes by in a different way. When you disconnect your mind from its boring routine, snowy valleys open up which allow you to keep on thinking for hours. The ideal beauty of this place is still in the sensitive hearts that have grasped its value. The Dolomite stones define the skyline in the horizon. Beauty is everywhere, light creates shapes, chooses the colours for the Autumn trees, where quietness is heard in the earth, in the crackling leaves shaken by the wind. The Ajal lake is like an oil painting with real colours, in the soft ripples created by the leaves and trunks in the water. Those who visit Cortina are looking for a dream of beauty, and this beauty must be experienced and observed in depth.

From the 1956 Winter Olympic Games to the 2019 Alpine Ski World Cup. The Queen of the Dolomites gives it another try and applies to host a new world championship.

The connection with the past and the olimpic glory is ever-lasting. The ski slope that will be created on the South-Western side of the mountain Col Drusciè will be dedicated to Tony Sailer, the undisputed champion in the 1956 Olympic Games. The opening ceremony of the 2019 World Cup will be held at the Olympic Ice Stadium which hosted the opening ceremony of the 1956 Olympic Games.

05

Waistcoat Glam Montecore woman with front in Greenland fox fur and back in goosedown.

Overcoat Premium Montecore man, doublebreasted, in a sartorial design with lean fit, neck in lapin fur and double-layered with light padding.

It becomes a search for a piece of heaven among peaks that protect one from the existential vacuum of a less humane world.

Cortina has the merit of making one happy both during the day and at the night, from the dawn that colours the mountains in pink to the rosecoloured rocks at sunset, with the downhill runs in the ski slope or the quiet hiking with snowshoes in the woods, the elegant clubs at night after enjoying a delicious dinner. Time in this magic place is worth a little joy and teaches how one can reason and appreciate what one maybe runs the risk of losing in everyday life.

Comfort and Glam.

Sweet and elegant cuddling. That is the essence of this garment. A must-have from the Fall Winter 2016/2017 collection, this coat with a loose-fitting and charming design, was conceived to provide a modern and sophisticated woman with full comfort.

It is made of a thick wool fabric combined with a jacket and detachable ultra-light down collar. The coat gives the maximum protection to those who wear it in freezing environments. The pockets made of soft Greenland fox provide the garment with a glam contemporary style which takes into account the importance of comfort and versatility. Precisely thanks to the detachable and separable lining, this model can be worn from the beginning of the spring season until the freezing cold days.

Porsche 911, the legend.

Only few cars have been in production for 53 years, and those very few ones which survive without any considerable alteration, neither in design nor in technical features, tend to look visibly outdated. That is not the case for Porsche 911, which has become one of the most coveted sports cars ever manufactured. So much so that its prestige has grown over time. This enviable fate is due to various improvements which have been made by a team of purists who took into account budgetary restraints and at the same time envisaged technical perfection as their goal, which is confirmed by the sports competitions won by this car. Porsche regards circuit races and rallies as an essential outcome for

Technical down jacket Montecore with woolen sleeves in honeycomb knitting pattern.

1968 Monte Carlo Rally - Porsche 911T coupe group 3.

First and second place PORSCHE 911 T 1° EFORD VIC – STONE DAVID 2° TOIVONEN PAULI – TIUKKANEN MARTTI At the beginning of 1968 the Range was extended. The base model was 911 T (Touring) with power supply by carburettors and lighter engine and 110CV. Porsche 911 L still had the carburettor engine with 130CV, but also more refined finishing. Porsche 911 S also had weber carburettors and offered 160CV. The wheel base was extended by 6cm, from 221cm to 227cm.

For the first time all the models were available both in the coupe version and the “targa” version with removable deck.

08

the work of the wonderful testing centre of the factory, since the evolution of both racing cars and custom-built models is carried out by the same engineers.The first 911 model was presented at the 1963 Frankfurt Motor Show. It was a car with a highly individual design, characterized by an engine with six horizontal cylinders and an air-cooling system, embossed in the back. The result is a practical car for everyday use and suitable for sport races, probably the most eclectic one ever driven in rallies and circuits all over the world.

Both in the case of cars similar to the series or modified according to sports rules in force, Porsche 911 has in fact won at least once all sports cars competitions. It has proved at ease both on the snowy roads of the Monte Carlo Rally and on the desert tracks of the Paris-Dakar, in the streets of the Targa Florio Rally and on the Daytona circuit, and also on the 24 Hours of Le Mans, all the competitions which are now included in its record.

1963, the first engine of Porsche 911.

1. clutch disk 2. flywheel 3. crankcase 4. crankshaft 5. airfilter 6. vent door 7. ventilating fan 8. alternator 9. trapezoidal belt 10. distributor cap trigger wheel 11. pulley 12. exhaust silencer 13. auxiliary shaft 14. chain wheel for distribution chain 15. connecting rod 16. oil drain plug 17. oil intake strainer 18. oil recovery pum 19. oil feed pump 20. heat exchanger 21. hot air outlet

Travel jacket Montecore 100% cashmere with ultralight down padding, patch pockets and cashmere wool front flap.

Tag Heurer Chronometer.

Partner in the world of races with the models Autavia, Carrera, Monaco. The series produced in the late 60s is made in Calibre 11 and is called “Cronomatic�. They have a 12-hour chronometer, with a GMT indicator sphere. The charging crown was unusually located on the left, with chrono buttons on the right. In the early 70s Heuer extended its line of automatic chronometers with the models Daytona, Montreal, Silverstone, Calculator, Monza and Jarama, all of them powered by Calibre 11. These iconic models included Monaco, which was worn in the film Le Mans by Steve McQueen.

Parka Montecore man in ultra-light down oversize in microfiber fabric contrasted with cashmere wool flannell and Finn raccoon fur-trimmed hood.

Snow Polo, the elegance of horse riders on ice.

Although it might appear as a hybrid riding, a bit English because of the saddle and the gear and a bit American because the horse is led with a single hand, the game of polo is actually a refined sport which requires a good athletic prepration both of rider and horse, strategy and respect for the rules. The first mentions of this game date back as early as 500 b.C. but the first rules were established in England in the 19th century. There are no precise data on the true origins of polo. It was probably born in the Middle East, where it was already practiced 2500 years ago in Persia and China. Polo then spread all through the East: Mongolia, Pakistan, Tibet, India, China and Japan.

The riders played hitting a ball made of animal leather, and the game was called “pulu�. The English army discovered polo in India in the 19th century. Polo was the national sport of the state of Manipur and English officials learnt it from local people, who had actually copied a game played in Tibet. General Robert Stewart founded the first polo club in 1859. In 1870 all over British India polo was played on the small local ponies. The first Western polo club was founded in Malta in 1868 by the British officials who made a stop on the island during their journeys to and from India, while the first official polo match was played in England in 1989 in Aldershot.

It is impressive to see eight horse riders on the snow competing in one of the most fascinating disciplines in the sports field.

Parka Montecore in ultra-light down, oversize line, in microfiber fabric contrasted with cashmere wool flannell totally trimmed with silver fox fur and details in Finn raccoon.

Either with the sun or the snowflakes, the weather does not stop them, since horse and riders are used to challenges on the white surface of a frozen lake in any weather conditions. All the surroundings are enchanted with the elegance and skill of the eight riders on the field. In the background the imposing skyline of the snowy mountains make the scene even more fascinating. The first events of Snow Polo were held in 1985 in Sant Moritz, and then in 1989 in Cortina.

In the Italian resort matches were played in the first two years on the Lake Landro, below Mount Cristallo, then in 1991 the tournament moved to Lake Misurina, where it was held for more than two decades at the feet of the Three Peaks of Lavaredo and of Mount Sorapis.

Today, since the ice field must comply with safety requirements, the Town of Cortina has offered to Polo Gold Cup Circuit, which hosts the event, the area of Fiames, an area which is highly appreciated especially by nordic skiers, located four kilometers north of the mountain resort. The charm of polo, whose origins date back to ancient times between Pakistan and Afghanistan, is mainly due to speed, team play and perfect symbiosis between horse and rider.

Parka Montecore woman fur exclusively in Finn raccoon.

11

Overcoat Montecore, checked pattern, alpacamohair blend, inside nylon lining, ultra-light padding.

Partenza Notturna, Luca Giovagnoli’s artistic icons.

Luca Giovagnoli was born in Rimini in 1963. He began to draw early in his childhood. Following his passion for drawing, he enrolled at the Architecture Faculty in Florence, but he soon felt more attracted by art.

He left university and began his career as an artist. He immediately proved extraordinarily successful and at the age of 27 he already set up his first exhibition. Since then he has regularly exhibited his works in Italy and abroad. In 2006 he created the new picture for the “Rimini Manifesto”. In 2009 he took part in “Contemplazioni” (“Contemplations”) curated by Alberto Agazzani. Two years later he exhibited his works at the 54th edition of the Venice Biennale at the Italian Pavillion curated by Vittorio Sgarbi.

One can perceive that painting is a means, a tool to express his way of feeling, of existing. Faces, parts of human bodies, states of mind in the vortex of life, works with a strong energy and considerable emotional impact. Human sensitivity prevails here and colours now become rather “dark as earth”, merely through okra and light blue-grey shades. The works have an intimate, introspective personality. The dominant feature is the deformation of the subject and of some aspects of reality, which

emphasizes the emotional and expressive values of the painting. Messages become deep and personal, and colours enrich this feeling.
Light is feeble and shadows tower above the whole scene;
the representation of our living mixed with allusions to the past, the condemnation of the abyss in which man has fallen and all the icons of the past which represent the longing for values apparently lost.
 It reveals itself as an exploding force, which bursts on the canvas almost as if it wanted to challenge and denounce its force in front of the world. Energetic strokes of brush on huge canvas like shouts.

His art is definitely far-reaching. By shifting from sunny colours to darker ones, leaving the attention for details to search for the essence, tenaciously believing in art and using art to manifest his feeling, Giovagnoli has reached an important place in the world of contemporary art.

3 2

4

1. Partenza notturna - 2015 oil on paper 135x165 cm 2. Rimase sola - 2016 oil on paper 70x80 cm 3. Gentlemen - 2015 oil on paper 70x80 cm 4. Sono con te - 2016 oil on paper 80x120 cm

Bomber jacket Montecore, checked pattern, alpacamohair blend, nylon lining, ultra-light padding.

1

Because cigar has always meant passions and polemics, enchantment and intrigue, irony and subtle pleasures of life. It is not by chance that it is and has been smoked, over the centuries, by the main personalities of politics and show business, art and literature. Men, but also women. Writers, poets, journalists, commaders, statesmen find in the cigar a loyal companion, always ready to play each time the role it is required.

Technical down jacket Montecore with woollen sleeves in honeycomb knitting pattern.

Overcoat Montecore with rain-system and wind-stop technology, light padding.

Around the world in 80 cigars.

Travel jacket Montecore 100% cashmere with ultra-light down padding, patch pockets and cashmere wool front flap.

Inside pockets designed to carry travel necessities.

The culture of slow smoking often goes hand in hand with an ironic, joyful and light-hearted approach to life. Let us draw on the age of Enlightenment and listen to François de La Rochefoucauld, in charge of diplomatic relationships in the Americas for the French government, who wrote: “Cigar is a great resource.

One needs to have roamed in the woods, alone, to understand this, because what the cigar lacks is the pleasure of smoking. Its benefit is merely moral. Are you inclined to boredom? The cigar keeps you busy and entertained.

Are you inclined to bad mood? The cigar dissolves this inclination. Are you bothered by nonsense questions? The use of the cigar exempts you from answering without being too rude. Have you hardly found anything to eat at the hotel? The cigar staves off hunger. Are you haunted by sad ideas?

The cigar leads you to delve into abstraction, into numbness instead of grievance. Finally, do you have any sweet memory, any comforting thought?

The cigar allows you to linger over that. Sometimes it goes out, and a happy man is the one who does not feel the need to immediately light it again”.

“Exactly, that is to exalt the pleasure before it fades away”. Lord Brummel said that, or rather, would say that. This dandy par excellence is one of the characters of the book “Around the world in 80 cigars” written by Paolo Brinis, with illustrations

by Riccardo Dalisi. A trip on an imaginary hot-air balloon, which will host a series of famous past and present characters who get on board one by one to talk, among other things, about cigars.

The author does not therefore merely philosophize on the ontology of the cigar, but he also analyzes the world that surrounds it.

Road to excellence.

The company was born in the region of Marche at the beginning of 2005, as a mirror image of its founder Fabio Peroni who, after a long experience in the field of sartorial clothes, decided to create his own company and present in the collections of the brand Montecore the jackets and coats he had created in his career. Thanks to his experience, curiosity and wide knowledge of the product, he created a brand which represents the world, his world and his passions.

The motorbike world, travelling, textiles, photography, art and design are some of the fields explored by the designer to fill each collection with concrete symbolic values. A Montecore garment has two souls.

Its conceptual and philosophical side can be traced back to the passions of the designer himself, while the technological development and the ongoing research of innovative materials gives the collections that quality which has been the distinctive feature of the brand for eleven years. Each garment has an infinite life cycle. The evolution of some iconic models like Motom, which was first born in 1996 from the fusion of the male sartorial world with motorcycle jackets, has marked season after season some turning points in the history of the brand.

The stylistic code of the brand is made unique by the versatility of its products, which can be worn at any time of the day and can support the body in each movement or physical activity.

Montecore has set the record in the use of innovative materials and cutting-edge textile technologies. In 2011, for the first time, not only in the history of Montecore, but also in the history of clothing the bi-stretch fabric was used in the production of the winter collection.

The model which marked this crucial step was jacket 244. Today this model has evolved to the point of including rain system technology, which makes it water-repellent, and is also padded with the feather injection technique.

Creative headquarter - Fano, Italy

Fabio Peroni

Motom Jacket

1996

Motom Jacket

2006

Motom Jacket

2016

South Korea Stores.

Montecore garments are distributed all over Europe, and are also present in the Asian market. Korea, Japan and Russia are only few of the main countries which love the mood proposed by the 100% Made in Italy brand. With an essential and rigorously elegant style, the stores present the collections of the brand bringing the visual and sense perception of the garments to their most intense expression.

Hannam flagship store 740-1, Hannam-dong, Yongsan-gu, Seoul, South Korea Shinsegae Gangnam department store 176, Sinbanpo-ro, Seocho-gu, Seoul, South Korea

Shinsegae Gangnam department store.

Galleria department store- west 343 Apgujeong-ro, Gangnam-gu, Seoul, South Korea Hyundai Department store - COEX 159 -7 Samseong-dong, Gangnam-gu, Seoul, South Korea Shinsegae Department Store - Centum City Branch 35 Centumnam-daero, Haeundae-gu, Busan, South Korea Debec Department store - Plaza 333 Myeongdeok-ro, Jung-gu, Daegu, South Korea

Lansmere Hannam flagship store.

Shinsegae Gangnam department store.

17

Rendez-vous Les Halles is the restaurant on the last floor of the Centre Pompidou in the Paris area of Le George. A girl welcomes us and leads us to the cloakroom where we leave our Montecore coats.

They take us to our table. The breathtaking view of Paris, especially the Eiffel Tower, inevitably enchants us. With a pleasant background music, we admire the sunset and order oysters.

Jacket Glam Montecore in woollen cloth and down padding with detachable hood and wild fox fur.

Woollen overcoat Glam Montecore with detachable down waistcoat and wild fox fur trimming.

19

Copyright B&L for Montecore

The symbol of the brand is the head of the bull terrier, the so-called gladiator dog breed.

It is precisely to this solidity that the brand refers to when it comes to quality and market approach.

Montecore by Y.Long srl - Via Einaudi, 1 Bellocchi di Fano (PU) - T +39 0721 891783 - E montecore@ylong.it - www.montecore.it