BOOK For Buyers n° 32

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shop.dennyrose.it ALESSIA VENTURA - PH. NIMA BENATI

P ublisher & E ditor

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LUCA VALLE

E ditorial O ffice C oordinator GABR IELL A HER NANDEZ C reative D irector CORRA DO L ANDI G raphic D esigner R ICCAR DO L ANDI T ransl ations ALES SANDR O GREGOR I E ditorial A ssistent ALES SANDR O B OR TOLOT TI

ADVERTISING A dvertising & S ales D irector STEFANO BORTOLOTTI A ccount M anager GIULIA GASPERONI

PH (+39) 0541.943529 info@bookforbuyers.com

Head Office: 20149 Milano - Via Correggio 12 - Italia Operational Office: 47039 Savignano s/R. - P.zza Gori 2 - Italia tel. +39 0541.943529 - fax +39 0541.1742066 www.milanoedizioni.com

Direttore Generale: Luca Valle - Copyright © 2017 Milano Edizioni s.r.l. è iscritta nel Registro degli Operatori al Tribunale di Forli al n.1/16. Tutti i diritti riservati. Spedizione in abbonamento postale D.L 353/03 Art. 1 Distribuzione per l’Italia e l’Estero: SO.DI.P “Angelo Patuzzi” S.p.a. Via Bettola 18, 20092 Cinisello Balsamo (MI). Stampa: Centro Stampa Digital Print s.r.l. - Via A. Novella 15, 47922 Rimini Printed in Italy

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OOK for Buyers has the corporate mission of communicating and describing the evolution of fashion and, consequently, of Italian culture to fashion international buyers. History has taught us that leaderships, both cultural and economic ones, are dynamic and often cyclic. After an undisputed Italian supremacy, the trend flows have been powered by multi-ethnic and global creativity during the last decades; but, the global design environment still preserve the undoubtedly Italian, extraordinary capacity of representing elegance and style in every cultural product created in so far. Italian design is a tangible asset which is indispensable to all international buyers willing to widespread Italian style and expertise across the world, through their own stores.

BOOK for Buyers n°32 now closes the curtains on 2017 by highlighting a passion for “Italianity” in all its contents. The cover story, photographed by Federico Canzi, has been set in an exceptional location: the Eighteenth-century’s Teatro Petrella in the small town of Longiano, which is the perfect synthesis between culture and fashion. Actually, from these images does a flawless overview on the FW 2017-18 collections emerge. You will find out how the continuous metamorphosis of the made-in-Italy production is strongly linked to the rediscovery of the origins. The Prêt-à-porter and Fast Fashion are characterised by a precise input: i.e., to enhance the history of Italian fashion.

So let’s read about the rediscovery of Italian heritage to renew the brands’ image, as told by the Marketing Director at Alea, a brand founded in 1952, an year after the official institution of Made-in-Italy. The Fashion&Art section, through the eyes of Salvatore Ferragamo, will tell about Italy in 1927, the year when he made his return to Italy. Luisa Tazzari, owner of Big Boss stores, will talk about her (almost 50-year long) job experience in the Italian Retail industry. Then, the Communications Manager at .bijouets, Stefania Favaro will open the doors to the production with 3D technology, now considered as the Third Industrial Revolution. In this issue, we will also inaugurate a new “Service” heading dedicated to the cultural and society sectors interacting and evolving synergistically with fashion. This is why we will meet architect Pier Currà, who has recently concluded important job experiences in the industry of Fashion Retail. The Design&fashion section will present the exhibition entitled “Abitare Cangiari” (“Living Cangiari”) realised in collaboration with Lualdi design company, with the strong commitment of recovering and enhancing the traditional cultural heritage of the Calabria region (Italy), through a selection of clothing articles produced by using organic materials and production processes having a zero environmental impact.

Enjoy your reading!

LUC A VAL L E

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OOK for Buyers ha la missione mediatica di comunicare ai fashion buyers internazionali l’evoluzione della moda e quindi della cultura Italiana. La storia ci insegna che le leadership, sia quelle culturali che quelle economiche sono dinamiche e spesso cicliche. Dopo un indiscusso primato italiano, i flussi di tendenze sono stati alimentati negli ultimi decenni dalla creatività multietnica e globale; ma quel che rimane nell’atmosfera estetica mondiale di indissolubilmente italiano è la straordinaria capacità dei talenti italiani di rappresentare l’eleganza e la bellezza in ogni prodotto culturale creato.

Il design italiano è un patrimonio tangibile irrinunciabile per i buyers internazionali che vogliono trasmettere lo stile e l’artigianalità italiana nel mondo attraverso le proprie boutiques. BOOK for Buyers n°32 chiude il sipario sul 2017, esaltandone nei contenuti la passione per l’Italianità. La cover story, fotografata da Federico Canzi in una location di eccezione: il settecentesco Teatro Petrella nel piccolo comune romagnolo di Longiano, è la perfetta sintesi tra la cultura e la moda. Da queste immagini emerge una impeccabile vetrina delle collezioni FW 2017-18. Scoprirete come la continua metamorfosi del “Made in Italy” è fortemente legata alla riscoperta delle proprie origini. Il Prêt-à-porter ed il Fast Fashion hanno un input preciso: valorizzare la storia della moda italiana. Quindi spazio alla riscoperta dell’heritage Italiano per rinfrescare l’immagini dei brand, come ci racconta il direttore marketing di Alea, marchio fondato nel 1952, un anno dopo l’istituzione ufficiale del “Made in Italy”. La nostra rubrica Fashion&Art racconta attraverso gli occhi di Salvatore Ferragamo l’Italia del 1927, anno in cui egli fece ritorno in Italia. Luisa Tazzari, titolare dei negozi Big Boss ci parla della sua esperienza, di quasi cinquant’anni di retail in Italia. La responsabile della comunicazione di .bijouets, Stefania Favaro ci apre le porte alla produzione con tecnologia 3D considerata la terza rivoluzione industriale. In questo numero inauguriamo una nuova sezione “Service” dedicata a settori culturali che interagiscono e si evolvono sinergicamente con la moda. Ed ecco che incontriamo l’architetto Pier Currà, che recentemente ha vissuto importanti esperienze nel mondo del fashion retail. La rubrica Design&fashion presenta la mostra Abitare Cangiari, organizzata in collaborazione con l’azienda di design Lualdi con il forte impegno di recuperare e valorizzare la cultura tradizionale Calabrese attraverso capi di abbigliamento prodotti utilizzando materiali biologici e processi produttivi ad impatto ambientale zero.

Buona lettura.

EDITOR IN C H IEF

EDITOR’S NOTE

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SIGRID SILVERSAND

FEDERICO CANZI

Borned in Gothenburg, Sweden, in 1994.

She lives in Italy, a country of which she loves passion for football and good food.

Sigrid started her modeling career at the age of 13. She has worked for such brands as Vogue Eyewear, Lancia, Roberto Cavalli, Colmar, Lacoste, Cristina Effe and Gaudi. Her works have been published in international magazines and websites such as Glamour, Cosmopolitan, Elle.

What she loves most about her job is the creative aspect, the opportunity to travel and to meet people from all over the world.

Milan-based professional photographer, graduated in Architecture and specialised in interior design. Since 2013, his passion for photography has become a full-time commitment: he has been collaborating with publishing houses such as Mondadori, Hearst Magazine and Cairo Editore, for which he has shot two calendars for magazine For Men with models Dayane Mello in 2015 and Raffaella Modugno in 2017.

Currently he is the official photographer for Playboy Italia.

ERMES BAT TISTINI

NICOL A BRAJATO

Architect and Mayor of Longiano since 2012, welcomed the request to make the magnificent nineteenth-century Petrella Theatre available for the realisation of the photoshoot. Along with the Petrella Theatre, the city of Longiano - an authentic pearl of the Valley of the Rubicone - offers visitors a historical, artistic and environmental heritage and was even awarded the Orange Flag by the Italian Touring Club.

Graduated in Fashion Cultures and Techniques BA, he is now majoring in Fashion Culture MA at University of Bologna, where he works as academic tutor in the undergraduate programs. He strongly believes in the cultural value of fashion and his interests turn around to how fashion represents the socio-cultural development through its materiality. “Fashion matters!� is his motto.

CONTRIBUTORS

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EDITOR’S NOTE M emoran dum of L uca V alle

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FASHION H ighlights B ig B os s A lea F ashion F ashion & A r t S of t & S tr ong

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CLOTHING V er sace F ashion M at ter s L at tementa C elebr it y S t yle

73 92 99 104

ACCESSORIES E ditor ’ s P ick : L ell a B al di .B ijoue ts E ditor ’ s P ick : B ojuà by I n daco F ashion E ditor ’ s P ick : G ab s G reymer

110 113 122 127 131

DISTRICTS M il an , lombar dy F lorence , tuscany P a dua , vene to C ar pi , emilia B ologna , emilia R imini , r omagna A ncona , marc he N aples , campania

138 144 148 152 156 162 166 172

SERVICES P ier C urrà D esign & F ashion

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CONTENTS

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