BOOK For Buyers n° 30

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www.babylonsrl.it

BY www.babylonsrl.it

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P UBLISHER & E DITOR

IN

C HIEF LUCA VALLE

S ALES M ANAGER STEFANO BORTOLOTTI A CCOUNT GIULIA GASPERONI F ASHION E DITOR GABRIELLA HERNANDEZ P RESS O FFICE ALICE FAEDI W EB OKSANA KOMARNYTSKA A RT D IRECTOR CORRADO LANDI G RAPHIC D ESIGN RICCARDO LANDI T RANSL ATIONS MARCELLO TAIOLI A DMIN ALESSANDRO BORTOLOTTI S ECRETARY VALERIA SAVINI

Head Office: 20149 Milano - Via Correggio 12 - Italia Operational Office: 47039 Savignano s/R. - P.zza Gori 2 - Italia tel. +39 0541.943529 - fax +39 0541.1742066 www.milanoedizioni.com

Direttore Generale: Luca Valle. Copyright © 2017.

Home Italia s.r.l. è iscritta nel Registro degli Operatori al Tribunale di Forli al n.1/16. Tutti i diritti riservati. Spedizione in abbonamento postale – D.L 353/03 Art. 1 Distribuzione per l’Italia e l’Estero: SO.DI.P “Angelo Patuzzi” S.p.a.

Via Bettola 18, 20092 Cinisello Balsamo (MI) Printed in Italy

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NEWSROOM

BY www.babylonsrl.it

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#30 What are you waiting for? Dive into the latest proposals for men’s and women’s made-in-Italy fashion! We have just made an accurate selection to be tasted by all Italian and international Buyers. The Summer season is coming soon, and the desire of buying new fashion articles is gaining momentum in everybody’s imagination. Our new edition for the Book for Buyers magazine is now ready to challenge the ‘clash of originality’ that is coming forward in fashion.

Pure energy that we have absorbed and spread across the pages of this issue. The cover includes the beautiful Maylin Aguirre, the main ‘actress’ for our new cover story photographed by Federico Canzi in an unusual ‘Glamour on the Beach’ mood. A different aesthetic feeling will lead you, while you will browse through the pages of this edition, which is completed renovated in its graphics – and all this is because our team is absolutely young and ever changing. Each new issue will include new columns to enrich our publication. “Fashion Matters” is the heading for a new section presented in this issue for the first time, which is edited by Nicola Brajato - a young editor specialized in Fashion Sociology. Through this space, he will offers a different point of view on one of the world’s most fascinating sectors (i.e., fashion), and on how fashion is firmly committed towards and it exercises its influence over the cultural changes of our society.

This is all! I now leave you discover the new Summer edition of Book for Buyers n.30. Keep in touch!

LUCA VALLE

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The first fashion magazine with online platform that promotes B2B Italian fashion brands 24/7 by connecting these with 18,000 dealers around the world in order to create business opportunities.

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EDITOR’S NOTE

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MAYLIN AGUIRRE

FEDERICO CANZI

Cuban-born model and actress, she has classified among the final contestants of Miss World and has been the testimonial for various fashion brands. She began her modeling career for the biggest fashion houses of New York and Milan, these including GianFranco Ferrè, Dolce & Gabbana, Giorgio Armani, Diesel, Richmond and Ralph Lauren. She is now engaged in an international film project signed between Italy, Holland and Ireland.

Milan-based professional photographer, graduated in Architecture and specialised in interior design. Since 2013, his passion for photography has become a full-time commitment: he has been collaborating with publishing houses such as Mondadori, Hearst Magazine and Cairo Editore, for which he has shot two calendars for magazine For Men with models Dayane Mello in 2015 and Raffaella Modugno in 2017.

Currently he is the official photographer for Playboy Italia.

NICOL A BRAJATO

BEATRICE ANTIMI

Graduated in Fashion Cultures and Techniques BA , he is now majoring in Fashion Culture MA at University of Bologna, where he works as academic tutor in the undergraduate programs . He strongly believes in the cultural value of fashion and his interests turn around to how fashion represents the sociocultural development through its materiality. “Fashion matters!” is his motto.

After graduating in History at the University of Bologna, she decides to enrol to IIAM - the Italian Institute of Art&Makeup based in Bologna, where she obtains the highest grade with honour, and she receives a special award for the artistic and chromatic sensitivity. With a specialization in corrective, artistic and photographic make-up, she collaborates with stylists and photographers to edit and realize books, editorial services and fashion shows.

CONTRIBUTORS

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EDITOR’S NOTE M EMORAN DUM OF L UCA V ALLE

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FASHION H IGHLIGHTS T HE W HITE S HOW J ULIAN F ASHION E DITOR ’ S P ICK W OMAN ’ S T REN D R EPOR T M AN ’ S T REN D R EPOR T C ELESTE G.

22 25 41 46 55 61 69

CLOTHING G L AMOUR ON THE B EAC H F ASHION M AT TER S T HE S HIR T C ELEBR IT Y S T YLE

79 96 99 104

ACCESSORIES F ASHION & A R T T HE MICAM

108 115

DISTRICTS M IL AN , LOMBAR DY F LORENCE , TUSCANY P A DUA , VENE TO C AR PI , EMILIA B OLOGNA , EMILIA R IMINI , R OMAGNA A NCONA , MARC HE N APLES , CAMPANIA

128 134 138 142 146 152 156 162

SERVICES S HOPPING B AGS & P ACKAGING F ASHION C HANNEL B&L A DVER TISING

167 168 170

CONTENTS

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ALWAYS IN TOUCH NEWSLETTERS Email settimanali con le novità della moda made in Italy. | Weekly newsletter with the latest news from the italian fashion.

--SOCIAL NETWORK Approfondimenti sugli eventi e le curiosità dal mondo della moda. | Additional information of events and curiosity from the fashion world.

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