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about us overview of SM Entertainment
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our history The begginning of SM Entertainment
SM Entertainment
table of vision & mision
structur & culture
SM entertainment’s vision and mission
SM entertainment leadership structure
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our goals SM entertainment’s company goals
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product & service services produced by SM Entertainment
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financial data SM entertainment financial income and expenditure status
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perfomance the appearance of one of the idol groups from SM Entertainment
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information Financial, Physical and Human Resources Information of SM Entertainment
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INTRODUCTION ABOUT US SM Entertainment, founded in 1995 by Head Producer Lee Soo Man, is the first company in the industry to introduce systematic casting, training, producing, and management systems, and it has been discovering unique content by pinpointing demands for music and cultural trends. SM Entertainment entered the global marketplace using globalization and localization strategies through culture technology and has become a leading entertainment company in Asia.
In 1997, SM Entertainment became the first company in the Korean entertainment industry to enter foreign markets and made remarkable achievements as the leader of Hallyu, or the Korean Wave.
SM Entertainment has successfully set foot in North America, South America, and Europe while maintaining its base in Asia, and has enhanced the national brand of Korea and promoted the growth of the culture industry.
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founder of sm entertainment Lee Soo Man
Overview SM Entertainment is promoting the unique culture of Korea through avenues such as K-POP, the Korean alphabet, and Korean cuisine, through ‘Made by SM’ content all over the world, and is elevating the prestige of Korea by promoting the consumption of Korean brand products.
In particular, SM Entertainment has focused on the value of culture that can lead the national economy and has contributed to its growth under the catchphrase, “Culture First, Economy Next.” SM Entertainment will continue to lead the entertainment industry until Korea becomes a ‘Cultural Powerhouse’ as well as an ‘Economic Powerhouse’ based on the idea that our economy will reach its heights only when our culture wins the heart of the entire world.
ceo of sm entertainment Jang Cheol Hyuk
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OUR HISTORY Since its establishment in 1995, SM Entertainment has pioneered the entertainment industry in Korea and is a total entertainment group leading the global Korean Wave and K-POP sensation.
1995
2000
2001
2005
2008
Establishment of S.M. ENTERTAINMENT Co., Ltd.
IPO (KOSDAQ)
JAPAN Expansion
China Launch
Karaoke Business
April 27, 2000 First company in the entertainment industry to be listed in KOSDAQ (IPO)
SM Entertainment China Branch office opened
SM Entertainment JAPAN Established
Online/Mobile Business
SM Amusement Established
Food & Beverage SM F&B Established
Fandango KOREA Established [Korea’s first entertainment Contents/Online/Mobile Service Company]
Retail/Fashion/Merchandising SM Brand Marketing Established
SM Entertainment USA
Established S.M. Entertainment USA Inc.
2018 2016
2017
F&B Business
Advertising Business
SMT SEOUL Opened SMT TOKYO Opened
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Merger & Acquisition of SK M&C (SM C&C)
Lifestyle, Digital Entertainment Platform Business Acquisition of Keyeast & FNC Add Culture FNC Add Culture changed its name to SM Life Design Group
Expansion of Music Genre Acquisition of Million Market
2020 Global Online Concert Brand Established ‘Beyond LIVE Corporation (BLC)’ with JYP Entertainment
2011
2012
2013
2014
2015
Established S.M. True Co., Ltd
Wine Distribution Business
Actor, Actress Management
Variety Show/Label Business
Mobile Platform Business
Equity Investment in the label, BALJUNSO Co., Ltd. Mobile Karaoke Business
Entertainment Theme Park Business
Established the first overseas joint venture, S.M. True with True of Thailand. Engaged in overall management operations for its artists inside Thailand including albums, digital music, product distribution, concerts, and promotion.
AM Entertainment Acquisition(SM C&C)
Established S.M. Entertainment Beijing Visual Content Business
Integration of Content Business
Established an intermediate holding company ‘SM Studios’ that integrates & manages non-music businesses–drama/variety shows/ new-media sectors
SMTOWN@coexartium Opened
Established Dragon Tiger 1 Inc. to Invest in the Culture Business
Global Concert Business
2021
SM Mobile Communications Established
2022 Establishment of a company specializing in metaverse content production technology Establishment of ‘STUDIO KWANGYA’
2023 Starting Music Publishing Business
Music Publishing Subsidiary ‘KREATION Music Rights’ Launched
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VISION
Global No.1 Entertainment Group To grow into a total entertainment group representing Asia, SM Entertainment is pushing forward aggressively with the following strategies.
MISSION The Future of Culture Technology! As a company that produces the best in cultural content and entertainers by using state-of-the-art culture technologies, SM Entertainment aims to touch the people’s hearts and promote Korean culture in every corner of the world with the goal of contributing to national economic growth and a more affluent life for everyone. 7
OUR PURPOSE Promote Korea’s unique culture through channels such as K-POP, the Korean alphabet, and Korean cuisine, through ‘Made by SM’ content worldwide, and enhance Korea’s prestige by promoting the consumption of Korean brand products.
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STRUCTURE & CULTURE OF SM ENTERTAINMENT SM Entertainment pursues a horizontal, open-minded, and open organizational culture. SM Entertainment abolished the rank/hierarchy system and instead implemented mutual respect and open communication using respectful titles such as “Mr./Ms. 000” in the workplace.
Lee Soo Man
Founder
Board Composition Kim Ji Won Inside Director
Kim Kyu Sik Outside Director
Jang Cheol Hyuk
Chief Executive Officer
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Lee Cha Hwan
Non-Executive Director
OUR GOALS SM Entertainment will grow into an entertainment group representing Asia through its network of global affiliates, such as SM Entertainment Japan, SM Entertainment Beijing, SM True, Dream Maker Entertainment, and SM Entertainment USA, and other entertainment groups overseas.
2023 2030 Short term Goals
Achieving success in album sales and securing high positions on music charts is
a common short-term goal for entertainment companies. This helps in generating revenue and maintaining the artists’ competitive edge.
Long term Goals
Entertainment companies often aspire to have a lasting global impact. This involves
expanding their reach to new markets, building a diverse and international fan base, and establishing long-term partnerships worldwide.
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PRODUCT AND SERVICE Best Selling Album
RED VELVET 2022
AESPA 2022 NCT DREAM 2021
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PERFORMANCE
2019 CONCERT TOUR EXO Planet #5 - Exploration (also known as EXO PLANET #5 - EXplOration) is the fifth concert tour led by South Korean-Chinese boy band EXO. The tour was officially announced on May 30, 2019 and began on July 19, 2019 in South Korea. The tour ended on December 31, 2019, covering 31 shows in 9 countries 12
GIRLS’ GENERATION
2007
Girls’ Generation (also known as SNSD or So Nyeo Shi Dae) is a South Korean girl group formed by SM Entertainment. They officially debuted on August 5, 2007 with the song “Into the New World.” Girls’ Generation consists of nine members, namely Taeyeon, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona, Seohyun, and Jessica (who left the group in 2014). 13
Girls’ Generation’s debut was very successful, and the group soon gained great attention in the South Korean music industry. Their debut song, “Into the New World,” carried the theme of youth and growth experiences, and became popular among teenagers. After their debut, Girls’ Generation released a series of commercially successful albums and singles. 14 14
FINANCIAL DATA The total profit earned by SM ENTERTAINMENT is mostly obtained through albums, concert tickets, and also sponsorship of several events.
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THE PAST, PRESENT AND FUTURE PERFORMANCE
20 20 20 23 20 24 Previous Performance
SM Entertainment has shown steady growth over the past
few years. In 2020, their total assets were 5.416 billion KRW,
which increased to 7.053 billion KRW in 2021, and 8.221 billion KRW in 2022. SM Entertainment’s global sales revenue in 2022 reached approximately 859.77 billion South Korean won.
Present Performance
SM Entertainment continues to hold concerts and events
globally. They have held more than 1,600 concerts. In the third quarter of 2023, they recorded a net profit of 371 billion KRW
Future Performance
SM Entertainment plans to lead again with a K-pop audition
program set in Hollywood, new content called SM Culture Universe (SMCU), and a possible Hollywood movie. They also released images of the female trainees who are expected to be SM Entertainment’s new female group
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Information on Physical Financial & Human Resources Physical Resources Headquarters: SM Entertainment’s headquarters is located in Seoul, South Korea. It serves as the central hub for the company’s various operations, including artist management, production, and distribution
Training Centers and Studios SM Entertainment is known for its state-of-the-art training facilities and recording studios where aspiring artists undergo rigorous training before debuting.
Global Presence The company may have offices or representatives in key entertainment markets globally to facilitate international promotions and collaborations.
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Financial Resources Revenue Streams SM Entertainment generates revenue through various channels, including music sales, concert tours, merchandise sales, endorsements, and more.
Investments and Ventures The company may have investments in other entertainment-related ventures, such as joint ventures, partnerships, or subsidiary companies.
Financial Performance To assess the current financial status, it’s essential to review the company’s financial reports, which typically include information on revenue, operating income, net income, and other key financial indicators.
Human Resources Management Team
SM Entertainment is led by a management team responsible for strategic decisions and day-to-day operations. Key executives and managers play crucial roles in artist development, marketing, and business operations.
Artists
The company manages a roster of artists, including soloists and groups, in various entertainment fields such as music, acting, and modeling.
Staff and Employees SM Entertainment employs professionals in various fields, including talent management, production, marketing, finance, and administration.
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