Desert Design Magazine Winter 2016

The Official Publication of the ASID Arizona North Chapter

WINTER 2016

Pre-Fab Construction & Interior Design

w i nt e r 2 0 1 6

COVER: Designer: Debbie Caruthers, SR. Interior designer, Dirtt Photo: Jenessa Drebnisky

Departments: President’s Letter ...........................2 FINANCE Letter ....................................3 Communications Letter ...............4 Event Calendar ..................................5 Chapter News ......................................6 media sponsor spotlight ..........17

contents Pre-Fab Construction and Interior Design Tailored Prefab.....................................................18 Stairway to Prefab................................................22 A Designer’s Dream..............................................26

Student Focus ..................................30

Awards Entries

Due

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letter

FROM THE PRESI D ENT

2016 – 2017 Board of Directors

I

h o p e e v e r yo n e h a d a r e l a x i n g a n d rejuvenating holiday season. I’m looking forward to working with the Board of Directors this spring to make our chapter even stronger. We need to focus on retaining each of our members and continuing to increase the value of your membership.

I would like to highlight two programs worthy of your attention and participation. The first is our new One Voice campaign. Our clients trust our voices as experts and now our elected officials need to believe the same.

One Voice is EVERY Interior Designer and industry partner’s platform to be heard. We need to realize our common interests and concerns and show our unity. Please text “One Voice” to 52886, and you will be added to our database of citizens concerned about the Interior Design industry.

Design for Hire needs your participation as well. Our annual fundraiser needs designers to donate up to two hours of consultation time for each client. You will break down misconceptions about the client-designer relationship, while supporting our student and educational programs. The work we do is often undervalued and misunderstood. Design for Hire allows the public an affordable, no obligation opportunity to work with us and see the value we bring to the built environment.

Warm regards, Keith Stanton, ASID, Thoma-Holec Design, LLC President

PRESIDENT Keith Stanton, ASID president@azn.asid.org

PRESIDENT ELECT Janet Jackson, Allied ASID president-elect@azn.asid.org

FINANCE DIRECTOR Amy Strang, Allied ASID finance@azn.asid.org

COMMUNICATIONS DIRECTOR Jasmine Dowling, Allied ASID communications@azn.asid.org

PROFESSIONAL DEVELOPMENT DIRECTOR Tabitha Evans, Allied ASID professionaldevelopment@azn.asid.org DIRECTOR AT LARGE Paula Quan, Industry Partner Rep. for Brizo/Delta and Toto, LLC at-large@azn.asid.org

MEMBERSHIP DIRECTOR Erin Linstrom, Allied ASID membership@azn.asid.org

STUDENT REPRESENTATIVE TO THE BOARD Sunny Biggs, Student ASID studentrep@azn.asid.org CHAPTER ADMINISTRATOR Deb Ritchie info@azn.asid.org

Desert Design winter 2016

letter

FROM THE finance d irec to r

Buffalo Collection A STAT E OF MIND & A WAY OF LIFE

H

ave you ever wanted to educate the public about the difference between an interior decorator and a professional Interior Designer?

Yes, of course! It would be wonderful to have an opportunity to share what value a professional, educated Interior Designer brings to residential and commercial projects. What if more people realized that professional Interior Designers save them money, time, worry and heartache?

What if potential clients knew that they could get what they want, on a budget, and within a reasonable deadline? This would allow our profession to grow as we use our gifts, talents and education to meet the needs of others. It would help us grow our Interior Design businesses.

Have you ever met anyone who bought a new sofa every other year because it never felt comfortable in their living space? I have.What if that person found out that a Professional Interior Designer will work with them to find out about their lifestyle and what they like or don’t like, and that we space plan.We understand how to get value for the dollar when it comes to making a wise selection in furniture or other choices available to them.They could get a sofa they love, that fits in the space, and have it for years! Maybe they would love it so much it would be worth getting it recovered in a new fabric in five or ten years.

As Finance Director, one of the committees I oversee is Design For Hire.

This program was started several years ago and has met with success. It allows the public to learn that they can get what they want, on a budget and have it within a reasonable amount of time. They learn that because they are making great choices the first time, they are actually finding great value for their dollars spent.

With a very capable and experienced Chair, Cathy Kominsky, we are steering DFH in a great direction to prepare for the 2016 season. This is a great program because it earns money for our chapter student scholarships and educational programs. It also lets the public know about the benefits of using a professional Interior Designer in their projects.

Design for Hire is set up in two stages. First, Interior Designers sign up NOW. Here is the link to the website: http://asidaznorth.org/find-a-designer/design-for-hire-event/ The second stage is from February 1st to April 30th. This is the time that members of the public go to the chapter website and fill in information about the type of project they need help with.

Up to two hours of design, at $75 per hour, are donated to the chapter.

After that, if the client decides to move forward with design services, the Interior Designer decides the hourly rate, and the DFH client becomes a client of the Interior Designer.

Amy Strang, Allied ASID Director of Finance

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FRO M THE communi c ation s d i r ec to r

A

s the New Year approaches the ASID Arizona North Chapter will embark on new and exciting opportunities. As one of the Nation’s largest and most interactive chapters, we have been fortunate to have the resources and support from our current and past members and leaders so that we may progress in areas which can offer new perspective and advancement in the Interior Design field.

The ASID Chapter Leadership Conference for this year was held in Boston, MA. What a wonderful experience it was to be a part of this amazing event, and to have a chance to meet our Society’s National Leaders. ASID is going to great lengths to ensure that as an Organization we have made our mark, and have offered all we can to the betterment of our planet through green concepts and sustainability.

The debut of our Society’s newest must see, Impact of Design, was shared during the address, and Randy Fiser noted “Design is no longer an afterthought; It has become a vital tool for addressing fundamental social issues in healthcare, education, sustainability and conservation, safety, resiliency, and equal access.”

The video can be viewed on our National Website at: https://www.asid.org As Chapter Leaders we were all tasked to spread the ASID Mission Statement to create awareness and relay the message to our members. “ASID advances the profession and communicates the impact of interior design to enhance the human experience.”

The ASID Arizona North Chapter has a fantastic Board of Directors this year, all of whom offer a broad range of new insight and perspective. It is my honor to have been elected as Communications Director. I am thankful for the opportunity to take on such a fantastic journey. The Communications team has high hopes of making this a wonderful year for education, networking, and growth as a Chapter.

I would like to welcome to the Communications team, our new Editor of the Desert Design Magazine (DDM), Nancy Nease, along with Assistant Editor of the DDM, Karen Barnes. These individuals offer a terrific new perspective on this publication. I would also like to welcome aboard our new Social Media Chair, Susan Solliday, as well as Assistant to the Creative Brief, Leslie Gutierrez, one of our amazing new student volunteers. We are lucky to have such amazing new additions to the team.

This issue of the Desert Design Magazine focuses on Pre-Fabrication and the implications to the Interior Design industry. On behalf of myself and the entire Communications team, it is my pleasure to offer new and innovative ideals to the wonderful members of our Organization. Though Pre Fabrication has been in use for some time, the Interior Design field has not yet seemed to really grasp the many facets of this technology. Enjoy!

As a special note, we would like to applaud our new ASID Arizona North Chapter, President, Keith Stanton, on his passing of the NCIDQ examination.

Congratulations, Keith!

Jasmine R. Dowling, Allied ASID, J Dowling Design Communications Director

Desert Design winter 2016

ASID ARIZONA NORTH CHAPTER MAILING OFFICE P O Box 8190 Phoenix AZ 85066 602.569.8916 Info@azn.asid.org www.asidaznorth.org

COMMUNICATIONS DIRECTOR Jasmine R. Dowling, Allied ASID, Owner/Lead Designer J Dowling Design

EDITORIAL STAFF EDITOR NANCY lee NEASE, INDUSTRY PARTNER for Fiber Seal

ASSOCIATE EDITOR KAREN BARNES, INDUSTRY PARTNER for The Elegant Window

PROOFREADERS BETH DONLAN, Allied ASID DEDE RADFORD, Allied ASID, Industry Partner Rep. for Dunn-Edwards Paints®, CMG DEB RITCHIE, Chapter Administrator DIANA WOOD, Allied ASID F. Christopher West, Industry Partner Rep. for Alyshaan Fine Rugs

ART DIRECTOR LINDA LONGMIRE 602.505.8600

ADVERTISING SALES RICK EMRICH, Marketing Rep. for ASID Arizona North Chapter Desert Design Magazine is published quarterly by the Arizona North Chapter of the American Society of Interior Designers (ASID). Editorial content and the Desert Design Magazine title are controlled and owned by the Arizona North Chapter of ASID. Reproduction of this publication in whole or in part, in any form, is strictly prohibited without the written permission of the Arizona North Chapter of ASID. The Arizona North Chapter of ASID assumes no responsibility for the validity of advertisers’ claims or statements made in published items.

Don’t Miss T his Date!

Submission information for next Desert Design issue Submit Date: February 12 Submit to: communications@azn.asid.org Topic: Color

WINTER 2016

event calendar JANUARY Thursday, January 28 “Emerging Professionals/Energizing Practitioners” Time: 6:00 – 8:00 pm.

Location: Monterrey Tile Company 225 W Baseline Road, Gilbert, AZ 85281 Please RSVP – All members welcome The 2015-2016 Award Season is Open!

National Awards: Opens Jan 14th - Closes Mar 16th Student Chapter Awards: Opens Jan 14th - Closes Mar 16th

winter 2016 Desert Design

chapter news

Monthly Meetings Recap

BY F Christo p her West In dustry Partner Rep fo r Alys h a a n F i ne Ru g s Am bassador Chair

september

October

T

he best way to say Thank You to our ASID volunteers is to throw a party! With the help of Sub-Zero Wolf, ASID Arizona North Chapter feted our volunteers at the Volunteer Appreciation Chapter Meeting on Thursday, September 17, with great food and spirits. It was also the first introduction of the new 2015-2016 ASID Board of Directors to the Arizona North Chapter membership. Several of our past Presidents spoke to those assembled and reflected on ASID and how it affects the excellence of our profession: Cindy Lewton, ASID, Linda Heinz, FASID, and Christine Piotrowski, ASID. Here’s to wishing the new Board all the best for the upcoming year!

O

ctober was the month for the official kick-off of the Interior Design creative force with an infusion of inspiration at Sherwin-Williams® ColormixTM 2016. Our ASID Diamond Sponsor, Alyshaan Fine Rugs, co-sponsored the event in the Scottsdale Design Center in their showroom across from the new Sherwin-Williams® custom paint location. The Scottsdale Design Center was packed to capacity with our ASID membership as Laurie Clark, Industry Partner Rep for Sherwin-Williams®, brought to life the color trends for the upcoming year in her CEU presentation showing how color affects our design inspiration from textiles to furniture, paint to fabric. It was a suitable beginning to another great year for ASID Arizona North Chapter.

November

O

ur Arizona climate compels our profession to take the outdoors very seriously when it comes to exterior living spaces. Our desert beauty and resort climate make outdoor living spaces a primary design focus for both the Interior Designer and the furniture market. The November Chapter Meeting focused on the

225 West Baseline Rd. Gilbert, Arizona 85233

Desert Design winter 2016

480.507.7966 Monterrey Tile.com

chapter news

November Chapter Meeting

essence (and fun!) of outdoor living with its focus on the outdoor kitchen and exterior furniture fabrics. Dan Seiden, Alfresco outdoor kitchen pioneer and commercial/restaurant kitchen expert, educated the gathering with a fascinating look at outdoor kitchens and their function.

Supplementing the evening with inside knowledge on the history of outdoor fabrics, Marcia Blake, Sunbrella outdoor material specialist, rounded out the evening of education. It was also the first cooperative event with St. Mary’s Food Bank Alliance this year to bring donations to help those in need in our community. Thank you MonarkTM Premium Appliance and SunbrellaTM Outdoor Fabrics for sponsoring this event. A heartfelt thank you also goes out to everyone that brought goods for donation! winter 2016 Desert Design

chapter news

December

T

he December Chapter Meeting was our ASID Holiday Party. Those enjoying the festivities divided their time between the hospitality sponsored by Cambria at the Tempe Mission Palms and a doubledecker bus tour of holiday lights in the Chandler and Mesa area. What an amazing spectacle the Mormon Temple grounds proved to be in this season of light. It was a festive evening indeed with more contributions being made to St. Mary’s Food Bank Alliance to help those in need.

December Holiday Party

Desert Design WINTER 2016

chapter news

2016 ASID DESIGN EXCELLENCE COMPETITION: ENTRIES WANTED!

L

ooking at our Best In Show winning projects could be intimidating, but shouldn’t be.

Our competition provides opportunities for projects of all sizes and types. And, some recent winners won the first time they entered.You won’t know until you enter! There are categories for commercial projects and product design, as well as for residential projects. High-resolution professional photographs are a requirement in the process because our first place winners are published in Phoenix Home & Garden and Phoenix magazines. If you are concerned about the cost of having your projects professionally photographed, think of it as an investment in your business. Good photos are also essential for effective marketing (website, social media, brochures, etc.). Check the website for our special session to help guide you through the application process and submission requirements, and answer questions. The 2016 Call for Entries Form is posted at www.asidaznorth. org under News and Events>>Design Excellence Awards. All entries are due Friday, April 1, 2016. The ASID Arizona North Design Excellence Gala will be Saturday, August 6, 2016.

HOW THE COMPETITION IS JUDGED

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Each year all entries submitted are sent out to ASID Chapter(s) in other states that judge the ASID Arizona North Chapter’s competition. The entries are anonymous with no client, Interior Designer/firm or architect identification. Each entry is judged individually by category with a numerical rating. Occasionally, there are ties, Honorable Mentions or no winners in a category – it’s all based on scores the judges submit. We look forward to seeing what new and exciting projects will be submitted.

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WINTER 2016 Desert Design

chapter news

Professional Development Input

BY Tabitha Eva ns , Alli ed ASID Professiona l D e ve lopm e nt D i r ec to r

Happy New Year! We are gearing up for a fabulous year! I hope you are ready for it!

O

ur student kick off event at World of Rugs at the Scottsdale Promenade was a huge success. We partnered with HGTV and World of Rugs to create a really fun and noteworthy event. A handful of educators, who are very involved in our student’s lives, were given gratis memberships at this event. We are very honored to give back to those for who we are so grateful for! Thank you educators for all you do, we truly appreciate you!

We are very excited for our plans for this new year. Our Student Affairs, Emerging Professionals and Professional Development programs are all going to have strong, fun and exciting content. Please keep your eye on the The Buzz for upcoming events.

All of our events are open to ALL members.You do not have to be a Student or Emerging Professional to attend. We are trying to gear the content towards their learning level.

We hope you help us make this year a big success by joining us for events. If you want to volunteer or assist us in any capacity please do not hesitate to reach out to me. I look forward to meeting you all.

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Desert Design winter 2016

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chapter news

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winter 2016 Desert Design

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chapter news

ONE VOICE

BY Debra May H i m es , NCI D Q , ASID, IIDA , L EE D A P

I

have been a member of ASID since 1975, and since 1975, ASID has promoted the profession of Interior Design to its members as well as the public through education for its members as well as to the public.

Below are just a few examples of what ASID has been able to accomplish since 1975:

1975 – Jan. 1, 1975 – AID and NSID joined forces to create a one voice for the interior design industry (ASID).

In the 1980’S – ASID advocates for the legal recognition of the Interior Design profession.

1993 – ASID becomes the founding member of the U.S. Green Building Council.

1996 – The Federal Government formally recognizes Interior Design as a profession.

2005 – ASID identifies sustainable design and design for aging as an area of strategic focus.

2014 – ASID advances its health and wellness agenda.

ASID has always focused on the professionalism of the field of Interior Design as well as the health, safety and welfare of our clientele. Each day we use our voices and visions to reshape spaces – as well as the lives of those occupying them – for the better! With those same voices in unison, we have the power to design a better future for ourselves and for our entire profession. To do that, every Interior Designer must speak up regarding issues that affect their ability to practice interior design in the state of Arizona.

From small business to large commercial and/or residential firms – the future of our profession will be heavily influenced by government decisions. Some conversations regarding the issues regarding our lives and careers may be going on right now.

Recently, ASID has come up with an all-encompassing program: One Voice. There are 12 inaugural chapters chosen for this program, and fortunately, Arizona North Chapter is one of them. Through One Voice we hope to elevate the interior design profession in Arizona. One of the ways we hope to achieve this is to understand the issues that we face impeding our abilities as professional Interior Designers to effectively work in the State of Arizona.

One Voice is a device in which we can stand together – with the support of national – as One Voice dealing with current issues that affect the way we are able to do business in Arizona.

Please take time to text “One Voice” to 52886. This is ASID National’s conduit to provide updated information to you regarding One Voice.

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Desert Design winter 2016

NEW & RETURNING INDUSTRY PARTNER MEMBERS A.R.T. Furniture Jeff Rawlins (602) 540-5566 RawlinsRep@cox.net www.arthomefurnishings.com Furniture and Accessories Arhaus Trish McNamara (480) 607-4464 TMcnamara@arhaus.com www.arhaus.com Furniture and Accessories Arizona Fireplaces Roger Ferraro (602) 343-1000 RFerraro@arizonafireplaces.com www.arizonafireplaces.com Fireplaces and Accessories ATG Stores Nate Hutchinson (800) 801-2021 NHuchinson@atgstores.com www.atgstores.com Online Shopping Caesarstone Jocelyn Abruzzese (480) 868-8532 Jocelyn.Abruzzese@caesarstoneus.com

www.caesarstoneus.com Granite, Stone Connelly Billiards Heath Bell (480) 419-2965 HBell25@cox.net www.connellystore.com Gameroom and Custom Furnishings

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Fabricut and S. Harris Misty Trevino (916) 804-1550 Misty.Trevino@fabricut.com www.fabricut.com Textiles, Wallcoverings and Hardware continued on page 15 winter 2016 Desert Design

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chapter news

NEW YEAR, NEW CLIENTS READY-SET-GO! DESIGN FOR HIRE 2016 IS ALMOST HERE!

BY C ATHY KOMINSKY, AL L IE D ASID Design for Hire C h a i rpe rs o n

A

SID Arizona North Chapter’s Design for Hire has begun 2016 registration.

Homeowner registration begins in January for a February start. Due to the success of this fundraising program we are extending the program once again for three months, February 1 through April 30.

More than 60 homeowners and 22 interior designers participated last year, which resulted in designers having the opportunity to work with up to 3-5 new clients.

The wonderful thing about the proceeds is that they go to the ASID Arizona North Chapter for student design scholarships and educational programs that help further the profession of interior design. It’s a win-win situation for us as designers and for the public. Why do homeowners sign up? The premise is that they would like to consult with or “try out” working with an Interior Designer before hiring and making a big commitment. They have projects they have wanted to tackle for a while, but may have been skittish about it and need consulting on where to start. Design for Hire gives them an opportunity to consult with an ASID Interior Designer at a lower fee rate (for up to two hours).

Why do our ASID Arizona North Chapter Interior Designers volunteer for this program every year? The gratification of giving back to our organization to benefit design students, especially when two hours is such a small commitment. This is an opportunity to help prospective clients learn about ASID and the Helping clients share your vision is a breeze when they can touch, see and benefits of working with a local, compare top-selling bath, kitchen and lighting products in our state-of-the-art professional Interior Designer. showrooms. With our consultants’ product knowledge, planning and presentation It’s an opportunity to win new resources, as well as coordination with you and your contractors, Ferguson provides an clients, grow our businesses, and extension of your business to help bring your design to life. to de-mystify how to work with a FERGUSON.COM professional Interior Designer.

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STYLE

beautiful�y

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chapter news

I

t is my privilege to serve as Editor for Desert Design Magazine. My goal is to provide the design community, both designers and industry partners, with information and ideas that will benefit and inspire everyone.

To share some of my background, I have been a Design Consultant and Account Executive with major builders and independent design centers in California for over twenty years. Also, for eight years, I owned a custom window and door company in Solana Beach, California, and worked closely with custom home builders in the field in Rancho Santa Fe, Del Mar and La Jolla. I loved working with architects, superintendents and interior designers as we fulfilled the dreams of the clients.

I earned my B.A. in Communication: Marketing Public Relations from Alliant International University in San Diego. In 2013, I received my M.B.A. with an emphasis in Marketing. I hope I can bring to Desert Design Magazine some of the expertise I acquired. Most importantly, I believe under the direction of Jasmine Dowling, Allied ASID, we have a great Communications Committee that is dedicated to making your membership in ASID Arizona North Chapter even more valuable. Also, I want to do a shoutout to my Associate Editor, Karen Barnes, who I am looking forward to working with this year!

As an Industry Partner, I want to encourage other Industry Partner Representatives to become actively involved as a volunteer within the Chapter. I already value this position which is strengthening my relationship with our ASID members, which in turn, allows me to better service the design community by understanding their needs.

As a Designer, please encourage those businesses who benefit from your patronage to join ASID Arizona North Chapter as an Industry Partner. There are many benefits to those businesses as well as allowing the design community to become aware of what they have to offer.

Nancy Lee Nease, MBA, Industry Partner Representative for Fiber Seal Editor, Desert Design Magazine mutually for the Designer and the homeowner.

For homeowners, it’s paying a fee of only $75 per hour (two hour maximum) for the assigned designer’s time. This year there will be more publicity and exposure for Design for Hire and the ASID Arizona North Chapter than ever before.

What an opportunity for possibly increasing your business by participating! Let’s make 2016 the best year ever for Design for Hire for our Chapter. I’m looking forward to seeing all the sign ups and great matches.

If you have any questions about the program or the benefits of it, I would be happy to speak with you. Here’s to an extremely successful Design for Hire 2016! Registration is fast and easy, simply go to www.asidaznorth.org then “Find a Designer” then “Design for Hire” then click on “Form” to complete and submit. Please note this isn’t limited to residential work. We also will have gift certificates to be purchased for Design For Hire to be given by anyone wishing to gift this to someone. The sooner you sign up, the sooner you will be matched.

NEW & RETURNING INDUSTRY PARTNER MEMBERS continued from page 13

Ferguson Brian Gallop (480) 556-0103 Brian.Gallop@ferguson.com www.ferguson.com Plumbing, Appliances and Accessories

Kabuni Michelle Martin (602) 454-8302 Community@wholenewhome.com www.wholenewhome.com Online Furniture, Lighting and Accessories

Helser Brothers Inc Elizabeth Salas (480) 497-8191 BethDSalas@aol.com www.helserbrothers.com Drapery Hardware

ProSource of Phoenix Rick Schildgen (480) 420-2553 Rick@prosourcephoenix.com www.prosourcephoenix.com Wholesale Residential/ Commercial Products

Imperial Wholesale, Inc Michael Imperial (480) 986-6900 JHabib@imperialwholesale.com www.imperialwholesale.com Stone, Tile and Flooring winter 2016 Desert Design

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chapter news

NEW OR RETURNING PRACTITIONER MEMBERS • Kellie Reynolds, Allied ASID • Sarah Sanders, Allied ASID • Jennifer Leibowitz, Associate ASID

NEW STUDENT MEMBERS • Melissa Amstutz, Student ASID • Linnea Alexis Batchelder, Student ASID • April Beard, Student ASID • Lora Elizabeth Brothers, Student ASID • Ta’Lor Corley, Student ASID • Erica Drier, Student ASID

• Breanna Rae Eckersley, Student ASID • Lindsey Anne Griffin, Student ASID • Adrianna Hunter, Student ASID • Sydney Isquith, Student ASID • Cela Janiec, Student ASID • Karen Lalonde, Student ASID • Jaime Lopez Flores, Student ASID • Yana Molodova, Student ASID • Huy Tuan Nguyen, Student ASID • Phuong H Nguyen, Student ASID • Melissa O’Day, Student ASID • Lindsey Palmer, Student ASID • Ethan Evart Peden, Student ASID • Sharon Pellicani, Student ASID • Yen Tsai Rolfe-Chin, Student ASID

Wants to be your Design Resource t$VTUPN 0SEFS 6QIPMTUFSZ 0WFS $IPJDFT t-FBEJOH .BOVGBDUVSFS PG 4PMJE 8PPE #FESPPN BOE %JOJOH 3PPN 'VSOJUVSF t'FBUVSJOH 1SFNJVN "DDFTTPSJFT -BNQT BOE 3VH 7FOEPST t4BMFT "TTJTUBODF BOE 4VQQPSU

•M onique Rouhani Student ASID • Teri Lynn Smithers Student ASID • Dana Snyder Student ASID • Moriah Tapuro Student ASID • Allyson Louise Waak Student ASID • Alyssa Warring Student ASID • Evon Yaro-Fig Student ASID

Student Advancements • Donna Christine Causey Allied ASID • Brianna Shae Kirkeeng Allied ASID • Peggy Jean Perkins Allied ASID • Allison Taisey Reinhold Allied ASID • Jonna L Weire Allied ASID XXX MB[CPZ DPN

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Desert Design winter 2016

ASID MEDIA SPONSOR SPOTLIGHT

Building your brand

BY KAROL D EWU L F NI C KE L L I nd ustry Partne r Ed itor, P ho e n i x H o m e & G ard e n

W

hen I was a young editor at Meredith Corp., the company’s CEO shared an observation and then posed a question, “There are two kinds of editors. One builds magazines. Another maintains them. Which one are you?” I answered, “The building kind.”

Over time, I was truly fortunate to be the founding editor of two magazines, Traditional Home and Live Happy. So I fulfilled his premise and my answer.

However, there’s more to the story. I was also blessed to successfully lead the iconic Better Homes and Gardens magazine, redesigning the title both editorially and visually. While the task of building a brand was markedly different than shepherding an established one, the skills I learned from doing the former translated to the later. And, I learned the difference between being a business vs. being a brand.

As an interior designer, you are building and maintaining a brand -- your brand.

Much more than a deep portfolio or a recognized penchant for a specific style, your brand is also your approach to your profession, clients, partners and peers.

Based on your reputation, it’s a trademark collection of impressions, relationships and business dealings that you’ve made.

Brand building takes a lot of energy, commitment, consistency, patience and time. But if your practice rises to brand status, the expenditure of all these resources will garner solid returns in repeat customers, climbing client billings and community awareness of your business.

Marketing is also a major part of brand building. Knowing your key messages is imperative to creating a marketing platform that will promote your brand to the right audience and separate it from the competition. For instance, a key message could be “customer service comes first,” aimed at owners of seasonal homes here in the Valley, setting up an interior design business to become known for this focus and approach.

While my job title is editor, it also includes the responsibility to build the Phoenix Home & Garden brand. As an interior designer, you have the same responsibility to your brand.

-

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)*+ $ * , 0 33 & +( +( ( * 3 4 winter 2016 Desert Design 17

Tailored Prefab for the Interior What is it and why would you want it?

U BY

Julie Pithers Representative for Dirtt

18

Desert Design winter 2016

ntil now interior prefab components came in standard sizes and configurations.

For good reason. Sales-to-order manufacturers had no profitable way to reinvent the wheel every time someone wanted something different. As a compromise they came up with limited choices, called it a ‘wide array’ and ran their businesses. Designers were forced to choose: speed and certainty versus custom solutions with a nebulous cost and schedule.

In an unexpected collision of worlds, videogames changed all that. Since 2004 all computers have come with a built-in massive graphics chip to play interactive, real-time, 3D videogames. Now, instead of continually tallying up points, ammo and character status, this same engine works for designing and constructing space.

It instantly keeps score of engineering, pricing, manufacturing instructions and any installation details for elements custom-designed yet fabricated in a factory.

The 3D graphical, flythrough environment is shared over e-mail and helps the owner understand the design and any modification ramifications. For the designer, the drawing instantly contains all the behind-the-scenes data. This frees the designer to produce the best design without worrying about being an expert on how things from the factory connect or support other elements, all while constantly tracking the effect on the budget.

Prefab, even the standardized modular kind, has been in commercial office environments for decades. It’s been variously called modular, demountable or movable. The benefits of having tilt-up and quick connect construction where most of the labor is done in a controlled factory setting are many. Speed is obviously a factor. Fewer laborers being relied upon to provide a proper bid and show up on time is a big bonus. And environmental benefits are many: nearly zero material waste, fewer people travelling to the job site and once the project is finished, the interior is flexible to accommodate change. That ranges from new technology integration to updating corporate culture to reconfiguring rooms. All without dumpsters and destruction.

Rarely has the aesthetic been appropriate for residential space. That is finally starting to change. New prefab building components bring all the previous speed, efficiency and flexible benefits and now combine them with empathic design. This means the utility of walls, doors and millwork are all open to personalization, even to the point of using hardware and trims from your favorite provider. winter 2016 Desert Design

19

What does this mean overall?

Homeowners build a home to suit them now. The videogame experience means they fully understand and sign-off on the design. They move in faster with fewer dumpsters onsite. Flexibility of the interior means they aren’t designing and building something for future owners. The home adapts and responds to whatever life throws at them, whether that be changing door frames to let a wheelchair pass, integrating smart technology into the walls or turning one large bedroom into two.

They can even move out and either take their interiors with them, as the Germans do with their kitchens, or leave it for the new owners to reconfigure and finish to suit them – all without demolition.

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Desert Design winter 2016

Stairway to Prefabrication BY

Luis CruzMartinez & Robert Himmelberger

T

oday’s construction industry involves the work of many design professionals, architects and interior designers, as well as numerous trades, coordinated through the efforts of a general contractor. As there are many ways of delivering a successful project, different methods of fabrication and construction must be considered. Issues like the construction schedule, budget and quality have to be balanced successfully to meet the client’s expectations. winter 2016 Desert Design

21

Prefabrication is a method that is commonly employed to achieve better quality with shorter on-site schedules and smaller budgets. Exterior wall panels, casework, stairs, demountable and operable partitions are some examples of the construction that can take place off-site, minimizing on-site work. A recent award-winning example is the open blackened steel stairway within the Sun Devil Marketplace at Arizona State University, designed by Gensler and constructed

by Okland Construction.

Sun Devil Marketplace is located on the first two floors of College Avenue Commons and links the street level to the interior of the building by integrating pedestrian activity with a dynamic marketplace experience. Visitors to the Marketplace navigate the two-level retail space through a progression of open blackened steel stairs, which deliver visitors to multi-level retail pavilions housing small specialty stores, ASU apparel, and student supplies. As a featured design element of this retail space, quality was critical.

The stair sub-assembly is comprised of several elements which include the structural steel, plank treads and risers, the frames and cable for the guards, and the stainless steel handrails. During the design and construction drawings phase of the project, these elements were described and thoroughly detailed to convey the design intent to the stair fabricators.

The main structure design includes steel tubes that support individual steel planks as treads. Guard frame modules, made out of bar-stock, hold galvanized steel cables and handrails, as shown in the stair diagram.

The stair fabricator prepared shop drawings based on the architectural drawings and details, which show the proposed construction at a finer level of precision. These drawings include all the parts and pieces of the sub-assembly, including the proper sizing and connections of such elements.

The drawings also included critical measurements to be verified in the field as shop-fabricated tolerances are more precise than field dimensions. Once the fabricator’s drawings were reviewed and found acceptable, construction began. The fabricator determined how best to fabricate the element for delivery to the site, and efficient re-assembly once delivered. It is important to note that in situations where a design is going into an existing building, the elements would need to fit within the size limitations of the building.

Since this was new construction and not limited in delivery space, the stringers and plank treads were created as a large single element that could be quickly craned into

22

Desert Design winter 2016

place. The blackened steel guard frame modules were then welded to the stringers and lastly, the galvanized cables were threaded through to complete the assembly.

When utilizing prefabrication, it is important to visit the site and observe the quality of the construction to ensure it complies with the design intent. In cases involving very complex designs, a mock-up may be requested to address any possible issues that might arise during installation. When drawings are properly coordinated, the installation process should go quickly, with few conflicts from unforeseen field conditions. Although the construction time in the field is reduced, a longer lead time needs to be properly scheduled.

Through prefabrication and meticulous coordination, the monumental open blackened steel staircase helps make Sun Devil Marketplace a stunning space.

Luis Cruz-Martinez, AIA, LEEd AP, is an architect and Senior Associate, and Robert Himmelberger is a job captain and Associate at Gensler.

winter 2016 Desert Design

23

Prefabrication –A Designer’s Dream:

Ideal Versus Real

P

BY

Nikal Conti Associate AIA and Principal at Phoenix Architects

24

Desert Design winter 2016

refabrication is not a new idea. In 1906 a kit house was produced by Aladdin Readi, and a couple of years later Sears & Roebuck’s ‘Houses by Mail’ offered a prefab dwelling that by 1940 had thousands of units. At the same time industrialism and modernism were developing and influencing the streamlining of space and form. Add in the golden age of a car in every garage, mix it up, and viola the Trailer House exploded across America. And, for many years the Trailer House was the highest, or at least the most ubiquitous, form of prefabrication. Today, there is a renaissance in the prefabrication world with an emphasis on design, sustainability, and quality.

Well established designers, including Marmol Radziner and Michelle Kauffman, began to turn their attention to the idea and ideal of designing a dwelling that incorporated great design, materials and methods that had appeal and some factor of sustainability, along with low waste construction, and minimal impact on the land. And for the most part projects like those found at Blu Homes and Vipp have succeeded in creating well designed prefab homes.

And, in many ways, it is no small task to design a home that is basically a ‘kit of parts’ that can

be fabricated, partially assembled, transported, reassembled, and finished. Many factors come into play including a reliable source of material, trained fabricators, facility set-up, and cost.

In this new wave of hip prefab, costs are not low. Quality sustainably-produced, durable materials are not inexpensive, along with low energy fixtures, equipment, and finishes – in fact costs can be at a premium. And, this may be a good thing in the long run, as a homeowner’s long-term overall satisfaction with this new breed of prefab will be much higher which in turn will encourage others to enter the market.

If cost is an important factor, designers seek out low cost materials such as shipping containers, reclaimed materials, and repurposed materials and finishes used in new ways. A trip to Home Depot can inspire creativity by using metal shed siding as an interior wall finish, or synthetic grass as a carpet.

Our experience with prefab came in the form of a client who envisioned a retail/apartment midrise complex constructed out of shipping containers. The containers were first being used to pack all the interior finishes including cabinetry to the site by rail, then unpacked and moved into

position and stacked on site for use as the shell architecture.

Screens were designed to ‘wrap’ the project to create both shade and finish. Furnishings were selected made of eco fabrics, low-E windows were specified. LED lighting was considered, along with energy star appliances. Erik Peterson, AIA, noted, “It was a great project to work on that needed ‘out of the box’ thinking.” This project is still on the drawing boards, but other clients should be right around the corner.

And, while prefab can create a well-designed sustainable housing model, the cost to do so is not significantly lower although this can be balanced against a much faster construction schedule. How big will the modern prefab market get? We will see, but based upon the exciting designs being produced – the outlook is great.

Nikal Conti, Associate AIA is a Founder and Partner at Phoenix Architects and an Industry Partner

winter 2016 Desert Design

25

INTERIOR DESIGNER SPOTLIGHT

Lindsey Schultz

ASID, Principal, Lindsey Schultz Design

Recently we had a chance to meet with Lindsey Schultz, ASID, of Lindsey Schultz Design, to learn more about her design aesthetic, her influencing design style, growth of her firm and her future goals.

I

take a very clean, classic approach to design. Creating spaces where the foundation is rooted in simple, timeless forms. Just as a primarily neutral color palette will allow you to easily introduce different or additional accent colors as the years go by; the same goes for neutral forms. This approach to design gives a design longevity. A homeowner won’t feel the need to completely overhaul their living room in ten years. It may mean simply swapping out a couple of end tables to put a different spin on the space.

I would say my approach to design comes from the fact that I am enormously passionate about MidCentury Modern Design. Architecture, furniture, lighting, objects and household goods like service ware, it all excites me! I am particularly passionate about French & Italian lighting designers from that era, like Serge Mouille and Stilnovo. Today, the design studio Apparatus has my head spinning when it comes to lighting and objects.You can see the influences of both of these Mid-Century designers reflected in their pieces. Their forms are so simple, but the execution is so bold. It makes you stop and stare!

With the current growth of my company -- it has been a wonderfully expansive year -- I am focused on building an inspiring and efficient team, where every member adds to our fun, creative environment. The design profession is a stressful one and sometimes you need more than your love of it to keep the stress from overshadowing the process. So it helps immensely to be around people that make you laugh.

I see myself keeping my design team fairly small, maintaining the intimacy of a boutique studio. A

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Desert Design winter 2016

person’s home is their most intimate space, so it is important that my clients feel that sense of intimacy when they work with us. Keeping the team small is what enables me to act as the Designer they hired, rather than fading into the background while a Project Designer takes over.

I am a people person and I love working with different personalities. I learn something from every client. Getting close to my client and developing a friendship is an integral part of my process. Much more is gained when one is warm and open in their professionalism. So sometimes my meetings run a little longer than they should, because I like when the communication process organically flows into discussions about family, food, travel...all things not directly related to the project. But all things that enable me to infuse a space with those personal touches that spark fond memories.

Recent man cave remodel.

For me, employing this same approach with other industry members that are a part of a project’s design team creates an environment of easy communication, which leads to more engaging collaboration. I see the approach I take as the core component in any successful project.

At this moment it is difficult to put a timeline on my future design goals, but one day I promise there will be a furniture and lighting line. Every single project I do has, at the very least, one custom designed furniture piece, be it an upholstered good or a case good. Being that I am a compulsive doodler, I would love to translate some of those into textiles and wall coverings. Time will tell which of the three will come first! winter 2016 Desert Design

27

student focus

Student Chapters

STUDENT FOCUS

By Sunny Biggs, St ud e nt ASID Stu dent Representat i ve to t h e B oa rd ASID Arizona North Chapter appreciates the students at our valley colleges in their support of our ASID committees and originating their own efforts at promoting Interior Design in the community and educating their students.

MCC

SCC

ASID Arizona North Chapter is excited to have the participation and involvement from the students of Interior Design in the valley. We are glad to present the efforts students put in to show their involvement and talents in these events. In December we also hosted a Student Membership Drive as well as awarding one educator in each of our schools an educator membership to ASID. Congratulations: Ken Roberts, Gera King, CJ Rob, and Maryse Jospitre.

Scottsdale Community College (SCC) Scottsdale Community College recently hosted a very successful Studio Crawl on November 26th through Jeanette Knudsen, Studio V, and Studio+Partners. Alyshaan Fine Rugs had a presentation on November 19th to inform students and professionals about their new product. They also introduced their new custom rug design program which is now available online.

Mesa Community College (MCC) MCC has been busy fitting in additional workshops that incorporate Sketch Up, Rendering, and additional CAD courses. They were also involved in the school’s 50th year anniversary to make wreaths to raise money for the Interior Design program.

NAU

PC

Phoenix College (PC) Phoenix College also hosted a wreath making workshop for the HGTV event, featuring Jillian Harris, taking place at the Scottsdale Promenade Shopping Center.

Northern Arizona University (NAU) • Nov 9th they hosted a cover letter and Linkedin workshop • Nov 16th they hosted a Website building Workshop • Nov 23 they offered a public speaking workshop Students are also working with Construction Management students to do some additions and preservation work on Riordan Mansion. They also are organizing a trip in January to attend Las Vegas World Market. During Spring Break we are traveling to Havana, Cuba, to study architecture, sustainable design and historic preservation/ adaptive reuse.

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Desert Design winter 2016

DownloaD ToDaY Your interactive guide to more than 1,100 design experts, shops & services

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Jeff Rawlins

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10410 E. Laurel Lane,

15250 N Hayden Rd,

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Saeed Aslam

Robert Howard

15125 N Hayden Rd Ste 110,

4074 W Clarendon Ave,

Scottsdale AZ 85260-2548

Phoenix AZ 85019-3615

saeed@alyshaan.com

robert@amalfiliving.net

(480) 607-4955

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Ann Sacks

Antique Drapery Rod Co., Inc.

Garett Osuch

Jaclyn Carignan

23811 Aliso Creek Rd, Ste 162

1937 Irving Blvd, Ste A

Laguna Niguel CA 92677-3923

Dallas TX 75207-6687

garett.osuch@annsacks.com

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(949) 831-3333

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ARC Document Solutions

Ardy`s Gallery of Window Coverings

Mark Villari

Ardy Andjelich

100 W Camelback Rd,

3422 E Atlanta Ave Ste 103,

Phoenix AZ 85013-2530

Phoenix AZ 85040-2826

mark.villari@e-arc.com

ardy@ardysgallery.com

(602) 678-1710

(602) 276-2232

WINTER 2016 DESERT DESIGN

Arhaus Furniture

Arizona Fireplaces

Trish Mcnamara

Roger Ferraro

7030 East Greenway Parkway #150,

20835 N 25th Pl,

Scottsdale AR 85254

Phoenix AZ 85050-4616

tmcnamara@arhaus.com

rferraro@arizonafireplaces.com

(480) 607-4464

(602) 343-1000

Arizona Tile, LLC

Arizona Tile, LLC

Renee Pomatto

Lia Flores

14700 N Hayden Rd,

14700 N Hayden Rd,

Scottsdale AZ 85260-3465

Scottsdale AZ 85260-3465

rpomatto@arizonatile.com

lflores@arizonatile.com

(480) 991-3066

(480) 991-3066

Arizona Tile, LLC

Arizona Tile, LLC

Meghan Wise

David Cobos

8829 S Priest Dr,

8829 S Priest Dr,

Tempe AZ 85284-1905

Tempe AZ 85284-1905

mwise@arizonatile.com

dcobos@arizonatile.com

(480) 893-9393

(480) 893-9393

Arizona Tile, LLC

Arizona Tile, LLC

Arden Mullins

Roland Arnold

8829 S Priest Dr,

8829 S Priest Dr,

Tempe AZ 85284-1905

Tempe AZ 85284-1905

amullins@arizonatile.com

rarnold@arizonatile.com

(480) 893-9393

(480) 893-9393

WINTER 2016 DESERT DESIGN

Arizona Wholesale Supply Company

Armstrong

Kent Greenhalgh

Robert Trimble

2020 E University Dr,

2733 N Power Rd, Ste 102 PMB 422

Phoenix AZ 85034-6731

Mesa AZ 85215-1683

kgreenhalgh@awsco.net

rgtrimble@armstrong.com

(480) 596-0092

(480) 985-9087

Arteriors Home

Artisan Furniture AZ LLC

Peggy Hicklin

Donald Judd

3030 N Hayden Rd Unit 29,

3134 W Lewis Ave, Ste 31

Scottsdale AZ 85251-6672

Phoenix AZ 85009-1531

(480) 941-0400

dhjudd1@hotmail.com (602) 291-9146

ATG Stores

Avery Lane Consignment

Jonah Garcia

Darlene Richert

11422 NE 122nd Way, St 200

15613 N Greenway Hayden Loop, Ste 102

Kirkland WA 98034-6924

Scottsdale AZ 85260-1674

jgarcia@atgstores.com

darlene@averylanehome.com

(800) 801-2021

(480) 991-0700

AZ Custom Designs

AZADI Fine Rugs

Art Zeroulias

David Neishabori

15023 N 73rd St, Ste 103

7001 N Scottsdale Rd Ste 124,

Scottsdale AZ 85260-2448

Scottsdale AZ 85253-3660

art@azcustomdesigns.net

sherie@azadifinerugs.com

(480) 659-6440

(480) 483-4600

WINTER 2016 DESERT DESIGN

Bed DRS

Bedrosians Tile and Stone

Wes Harrington

Christina Dagerman

8924 E Pinnacle Peak Rd Ste G5-503,

15010 N Hayden Rd,

Scottsdale AZ 85255-3618

Scottsdale AZ 85260-2502

wes.harrington@beddrs.com

christina.dagerman@bedrosians.com

(480) 236-4905

(480) 295-7500

Bellacor

Benjamin Moore & Company

Josephine Lowry

Kali-Simone Sipes

2425 Enterprise Dr Ste 900,

3441 W Temple Ave,

Mendota Heights MN 55120-1193

Pomona CA 91768-3284

josephine@bellacor.com

kali.sipes@benjaminmoore.com

(651) 294-2563

(213) 309-5151

Biltmore Paperhangers

Brown Jordan Outdoor Kitchens

Robert Hendel

Peter Ross

7360 E Lincoln Dr Unit 5,

1955 Bidwell Way,

Scottsdale AZ 85250-4537

Sacramento CA 95818-4305

robert@biltmorepaperhangers.com

peter@hearthpatiosales.com

(602) 625-1080

(916) 997-9604

Bud's Drapery Den, Inc.

Caesarstone

Tom Miller

Jocelyn Abruzzese

4766 E Speedway Blvd,

1728 N Ashbrook Cir,

Tucson AZ 85712-4731

Mesa AZ 85213-3414

tomm@bddinc.com

jocelyn.abruzzese@caesarstoneus.com

(520) 327-0123

(480) 868-8532

WINTER 2016 DESERT DESIGN

Caesarstone

Cambria

Chad Welch

Molly Dalton

6840 Hayvenhurst Ave,

7921 E Bonita Dr,

Van Nuys CA 91406-4717

Scottsdale AZ 85250-7252

(480) 349-2986

Molly.Dalton@CambriaUSA.com (602) 300-6704

Carstens Fine Art

Central Arizona Supply

Cyndy Carstens

Jeremy Smith

7077 E Main St, Ste 5

208 S Country Club Dr,

Scottsdale AZ 85251-4325

Mesa AZ 85210-1248

cyndy@cyndycarstens.com

jeremys@centralazsupply.com

(480) 946-3217

(480) 834-5817

CeTerra Accents & Interiors

Circa Lighting

Katherine Mueller

Alison Scofield

26026 N 41st Way,

513 W. Jones Street,

Phoenix AZ 85050-9003

Savannah GA 31401

ceterra.interiors@gmail.com

(912) 447-8906

(480) 596-0059

Cities West Publishing, Inc

Clare Frame & Art

Ron Matejko

Michael Clare

15169 N Scottsdale Rd., Suite 310

2916 N 68th St,

Scottsdale AZ 85254

Scottsdale AZ 85251-6803

rmatejko@citieswestpub.com

clareframe@aol.com

(480) 664-3960

(480) 970-8400

WINTER 2016 DESERT DESIGN

Closet & Storage Concepts

Closet Factory

Laurie Dunny

Becky Sharpe

15125 N Hayden Rd, Ste 123

14425 N 79th St Ste H,

Scottsdale AZ 85260-2570

Scottsdale AZ 85260-6995

ldunnycsc@gmail.com

becky.sharpe@closetfactory.com

(480) 361-6722

(480) 998-2070

Closet Factory

Connelly Billiards

Pam Silkey

Heath Bell

14425 N 79th St Ste H,

15507 N Scottsdale Rd,

Scottsdale AZ 85260-6995

Scottsdale AZ 85254-2174

pam.silkey@closetfactory.com

hbell25@cox.net

(480) 998-2070

(480) 419-2965

Copenhagen Imports, Inc.

Cosentino USA

Lars Hansen

Jason Peters

1701 E Camelback Rd

8207 South Preist Drive,

Phoenix AZ 85016

Tempe AZ 85284

larsh@copenhagenimports.com

(480) 763-9400

(602) 266-8060

Craftsman Court Ceramics

Crestron Electronics

Michelle King

Will Sexton

4237 N Craftsman Ct,

4050 E Cotton Center Blvd Ste 77,

Scottsdale AZ 85251-3201

Phoenix AZ 85040-8865

michellek@craftsmancourt.com

(480) 381-7720

(480) 970-6611

WINTER 2016 DESERT DESIGN

Crestron Electronics

Cullum Homes, Inc.

Michelle Baker

Kim Cullum

8687 Melrose Ave Ste G288,

8408 E Shea Blvd, Ste D-100

West Hollywood CA 90069-5739

Scottsdale AZ 85260-6660

mbaker@crestron.com

kim@cullumhomes.com

(714) 474-6370

(480) 949-2700

Cullum Homes, Inc.

Currey & Company

Maggie Brooker

Randy Gould

8408 E Shea Blvd, Ste D100

PO Box 62403,

Scottsdale AZ 85260-6660

Phoenix AZ 85082-2403

maggie@cullumhomes.com

randygfurniture@aol.com

(480) 949-2700

(602) 315-0565

Custom Workshop for Designers, Inc.

Dacor

Georgia Weatherspoon

Dennis Jackson

3422 E Atlanta Ave Ste 102,

14414 N Springfield Way,

Phoenix AZ 85040-2826

Fountain Hills AZ 85268-2707

georgia@ardysgallery.com

(480) 861-4774

(602) 276-2727

Dacor

Dal-Tile Corporation

Steve Ertle

Denise Bowser

4213 E Graythorn Ave,

3511 E Broadway Rd,

Phoenix AZ 85044-6743

Phoenix AZ 85040-2833

(480) 704-7493

denise.bowser@daltile.com (480) 241-3195

WINTER 2016 DESERT DESIGN

Dal-Tile Corporation

Delos Rugs

Eva Martinez

Larry Haines

3511 E Broadway Rd,

42 Plateau,

Phoenix AZ 85040-2833

Aliso Viejo CA 92656-8026

eva.martinez@daltile.com

larryhainesrugs@att.net

(602) 620-0801

(949) 689-0961

Delta Faucet Company

DeMille Global

Paula Quan

Jenny Milpacher

3626 E Southern Ave Ste 3,

5229 E Fanfol Dr,

Phoenix AZ 85040-9076

Paradise Valley AZ 85253-1623

paula@bobiersales.com

Jenny@demilleglobal.com

(602) 304-0001

(503) 957-4014

Design Source Furniture

Design Within Reach

Brenda Emrich

Summer Hill

7291 W Bell Rd,

4821 N Scottsdale Rd Ste 101,

Glendale AZ 85308-8550

Scottsdale AZ 85251-7627

bemrich@dsfaz.com

shill@dwr.com

(623) 878-1234

(480) 970-8800

DesignersCircleHQ.com

Designs By Brachel

Nancy Hugo

Brachel Torres

4639 W Alice Ave,

3218 W Knudsen Dr,

Glendale AZ 85302-5249

Phoenix AZ 85027-1065

Nancy@nancyhugo.com

dbbrachel@hotmail.com

(602) 469-6231

(623) 582-9933

WINTER 2016 DESERT DESIGN

Direct Carpet One

Distinctive Kitchen & Bath

Margie Kratt

Donna Eastman Liddle

7650 E Redfield Rd,

4848 E Cactus Rd, Ste 505-143

Scottsdale AZ 85260-6906

Scottsdale AZ 85254-4163

mkratt@directcarpetone.com

Donna@dkbaz.com

(480) 725-0376

(480) 305-6394

Drapery Designs by dixon

Dunn-Edwards Paint Corp.

Leslie Dixon

Dede Radford

20218 W Ray Rd,

15630 N 50th St,

Buckeye AZ 85326-4324

Scottsdale AZ 85254-1622

LDixonInteriors@aol.com

dede.radford@dunnedwards.com

(623) 694-3113

(602) 702-7273

Duralee

Elkay Manufacturing Company

Kori Moses

Meagan Farney

714 E Tuckey Ln,

1440 W San Pedro St,

Phoenix AZ 85014-1228

Gilbert AZ 85233-2413

kmoses@duralee.com

(480) 813-1313

(480) 213-4708

Emser Tile

Emser Tile

Nicole Thomas

Kathy Salazar

2333 S West St Ste 301,

2604 S 38th St,

Wichita KS 67213-1126

Phoenix AZ 85034-7266

nicolethomas@emser.com

kathysalazar@emser.com

(602) 263-8453

(602) 263-8453

WINTER 2016 DESERT DESIGN

E's Fashion Floors

Estrella Cabinetry & Design Center

Kris Stamatis

Kimberly Sambito

2928 N 70th St, Ste B

17975 W Narramore Rd,

Scottsdale AZ 85251-6347

Goodyear AZ 85338-5052

kris@efashionfloors.com

kimberly@estrellacabintery.com

(480) 970-3151

(623) 341-8782

Ethan Allen Inc.

Excel Dryer, Inc.

Debra Camping

Jay Trapnell

3465 W Chandler Blvd,

4278 South Goodall Place,

Chandler AZ 85226

Tuscon AZ 85730

dcamping@chandler.ethanallen.com

jay@jtasales.net

(480) 838-0404

(502) 407-5573

Expressions Home Gallery

Fabricut and S. Harris

Jc Lutich

Misty Trevino

75 W Baseline Rd, Ste 1

8961 W Black Hill Rd,

Gilbert AZ 85233-1018

Peoria AZ 85383

jlutich@fwcaz.com

misty.trevino@fabricut.com

(480) 265-3637

(916) 804-1550

Facings of America

Ferguson

Lindsay Hyatt

Brian Gallop

16421 N 90th St,

8340 E Raintree Dr, Bldg A-1

Scottsdale AZ 85260-1548

Scottsdale AZ 85260-2540

lhyatt@facingsofamerica.com

brian.gallop@ferguson.com

(480) 222-8480

(480) 556-0103

WINTER 2016 DESERT DESIGN

FIBER-SEAL Systems

Fortress, Inc.

Nancy Nease

Paul Brown

10040 E Happy Valley Rd, Unit 436

9170 E Bahia Dr, Ste 105

Scottsdale AZ 85255-2386

Scottsdale AZ 85260-1529

mailto:nancyn@fiberseal.com

brown@innovativeconsult.com

(480) 941-1798

(480) 443-1134

Fully Loaded Deliveries

G3 Glass Granite Group

Chris Berg

Tanya Fischbeck

2750 W Peoria Ave Ste 2,

1112 S Sirrine,

Phoenix AZ 85029-5229

Mesa AZ 85210-8719

chris@fullyloadeddeliveries.com

tanya@g3az.com

(480) 307-8077

(480) 205-7785

Geberit

Gem Surfaces LLC

Nicole Krol

Carolyn Cary

2100 Clearwater Dr,

201 W Lester St,

Des Plaines IL 60018-1918

Tucson AZ 85705-6551

(770) 722-6926

carolyn@madagascarminerals.com (520) 882-8884

Global Views

Gorilla Industrial Coating

Marilyn Whitman

Stephanie Gardner

2507 Walinca Way,

2605 S Industrial Park Ave,

Vista CA 92084-5811

Tempe AZ 85282-1821

(760) 295-9689

(480) 377-8000

WINTER 2016 DESERT DESIGN

Gravity Glas Design

Grosfillex Contract Furnishings

Greg Schadt

John Castleberry

4200 N Craftsman Ct,

PO Box 66936,

Scottsdale AZ 85251-3202

Phoenix AZ 85082-6936

gds@gravityglasdesign.com

castleberryassoc@aol.com

(602) 329-1535

(602) 690-6074

Hacienda Lighting, Inc.

Hansgrohe, Inc.

David Pritchett

Jennifer Schibetta

15613 N Grenway Hayden Loop Ste 101,

15550 N Frnk Llyd Wrght Blvd Unt 10,

Scottsdale AZ 85260-1674

Scottsdale AZ 85260-2075

dpritchett@haciendalighting.net

jennifers@associatedsalesdp.com

(480) 991-6767

(702) 303-7066

Hansgrohe, Inc.

Helser Brothers, Inc

Mathew Young

Elizabeth Salas

647 N Rancho Santiago Blvd,

3294 N Nevada St,

Orange CA 92869-2747

Chandler AZ 85225-1124

mathew.young@hansgrohe.com

bethdsalas@aol.com

(714) 656-8990

(480) 497-8191 ext.

Helser Brothers, Inc Jay Helser 3294 N Nevada St, Chandler AZ 85225-1124 charlie@helserbrothers.com (480) 497-8191

WINTER 2016 DESERT DESIGN

Hinkley Lighting Factory

Horizon Art

Eric Berkey

Harold Hoeg

4620 N Central Ave,

2716 N 68th St Ste 9,

Phoenix AZ 85012-1818

Scottsdale AZ 85257-1207

eric@hinkleys.net

art@horizonart.com

(602) 279-6267

(480) 949-1990

Hunter Douglas, Inc.

Hunter Douglas, Inc.

Kim Mergen

Shelley Devall

13915 Danielson St Ste 100,

8431 Shirley Ave,

Poway CA 92064-8884

Northridge CA 91324-4148

kim.mergen@hunterdouglas.com

shelley.devall@hunterdouglas.com

(800) 473-1112

(818) 554-1277

Imagine Backyard Living

Imperial Wholesale Inc

Amy Cottrell

Michael Imperial

15551 N Greenway Hayden Loop, Ste 100

9602 E Main St,

Scottsdale AZ 85260-1219

Mesa AZ 85207-8912

AmyC@ImagineBackyard.com

jhabib@imperialwholesale.com

(480) 607-3529

(480) 986-6900

Inex Creative Floors, Inc

Inside/Out Showrooms, Inc

Halil Hodzic

Bill Heacox

1634 W Earll Dr,

6812 E Thomas Rd,

Phoenix AZ 85015-6158

Scottsdale AZ 85251-6914

(602) 257-6483

bill@insideoutshowrooms.com (480) 994-1060

WINTER 2016 DESERT DESIGN

Insight Automation International

Jonathan Adler

David Brown

Thomas Fisher

16410 N 91st St, Ste 104

2502 E Camelback Rd, Ste 196

Scottsdale AZ 85260-1576

Phoenix AZ 85016-4299

dbrown@insightai.com

tfisher@jonathanadler.com

(480) 816-1900

(602) 957-3056

Kabuni

Karndean DesignFlooring

Michelle Martin

Wes Hoover

375 Water Street, Suite 200

1172 E. Jasper Dr,

Vancouver BC V6B0M9

Gilbert AZ 85296

community@wholenewhome.com

wes.hoover@karndean.com

(604) 454-8302

(480) 339-9247

Kendallwood Design Inc.

Kitchens Southwest

Dale Kendall

Catherine Monaghan

18631 N 19th Ave, Ste 158452

15685 N Grenway Hayden Loop Ste 300,

Phoenix AZ 85027-0414

Scottsdale AZ 85260-1658

dale@kendallwoods.com

cmonaghan@kitchenssouthwest.com

(602) 252-3844

(480) 443-0102

Kohler Kitchen & Bath Americas

Kohler Kitchen & Bath Americas

Michelle Fray

Sharmin Smith Welch

17774 N 80th Pl,

2167 E Powell Pl,

Scottsdale AZ 85255-5427

Chandler AZ 85249-3271

michelle.fray@kohler.com

sharmin.welch@kohler.com

(480) 287-2554

(480) 272-4701

WINTER 2016 DESERT DESIGN

Kravet, Inc.

Kravet, Inc.

Elliott Halem

Crystal Fritz

23622 Calabasas Road,

2728 N 68th St, No 1

Calabasas CA 91302

Scottsdale AZ 85257-1211

elliott.halem@kravet.com

crystal.fritz@kravet.com

(818) 710-9900

(480) 994-3900

Kravet, Inc.

Kravet, Inc.

Joe Caminiti

Ellen Bosco

3441 N. Ridge Avenue,

2728 N 68th St, No 1

Arlington Heights IL

Scottsdale AZ 85257-1211

joe.caminiti@kravet.com

ellenmbosco@gmail.com

847 394 5565 ext. 11

(800) 648-5728

La-Z-Boy Furniture Galleries

Legrand North America

Jennifer Chandos

Tim Vislay

4135 E Cotton Center Blvd,

3044 Peyton Rd,

Phoenix AZ 85040-8849

La Verne CA 91750-3607

ChandosJ@lazboyaz.com

timothy.vislay@legrand.us

(602) 295-4299

(909) 451-1019

Littman Brands & SONNEMAN, A Way of Light

Lunada Bay Tile

Tom Wright

Chris Brown

27702 Crown Valley Parkway,

1661 240th St,

Ladera Ranch CA 92694

Harbor City CA 90710-1310

twright@pacificliteforcesales.com

chris@lunadabaytile.com

(949) 429-5451

(415) 367-5616

WINTER 2016 DESERT DESIGN

Lutron Electronics Co.,Inc.

Maricopa Floorcoverings, LLC

Kathryn Vanhorne

Catherine Martinez

PO Box 8363,

20518 N Big Dipper Dr,

Scottsdale AZ 85252-8363

Maricopa AZ 85138-3161

kvanhorne@lutron.com

cathyellismartinez@gmail.com

(484) 294-7455

(480) 706-4537

Moen, Inc.

Moen, Inc.

Scott Landis

Paul Sterling

13643 W Country Gables Dr,

25300 Al Moen Drive,

Surprise AZ 85379-8333

North Olmsted OH 44070

scott.landis@moen.com

paul.sterling@moen.com

(888) 450-5492

(702) 250-2497

Mohawk Flooring

Monark Premium Appliances

Tim Shey

Marisa Urquides

4601 E Bell Rd Ste 15,

15500 N Greenway Hayden Loop, Ste 103

Phoenix AZ 85032-9338

Scottsdale AZ 85260-1203

(602) 237-6797

marisa.urquides@monarkhome.com (480) 991-6200

Monark Premium Appliances

Monterrey Tile Company

Shelby Widmer

Jeffrey Bennett

9025 S Kyrene Rd,

225 W Baseline Rd,

Tempe AZ 85284-2939

Gilbert AZ 85233-1014

shelby.widmer@monarkhome.com

jeffrey.bennett@monterreytile.com

(480) 305-4162

(480) 507-7966

WINTER 2016 DESERT DESIGN

Natuzzi Design Studio

Nexus 21

Tracy Johnsen

Cory Lovett

1524 W Orchid Ln,

16121 N 78th St Ste 101,

Phoenix AZ 85021-4340

Scottsdale AZ 85260-1213

tjjohnsen@msn.com

clovett@nexus21.com

(602) 770-7470

(480) 951-6885

Old World Tile & Granite

One Posh Place

Robbie Kern

Paige Bailey

8020 E Gelding Dr Ste 101,

5625 E Indian School Rd,

Scottsdale AZ 85260-6948

Phoenix AZ 85018-6166

robbie@owt1979.com

Paige@oneposhplaceaz.com

(480) 483-0608

(480) 941-8954

Ornamentation

Pacific Manufacturing

Leann Fernald

Mark Erwin

731 E Boston St,

2732 N 68th St, Ste 1

Chandler AZ 85225-9406

Scottsdale AZ 85257-1210

leann@ornamentationaz.com

me@pacificfurn.com

(480) 788-6607

(480) 905-6953

Paul's Upholstery Cleaning/MicroSeal of Phoenix

Pentimento Lighting & Furnishings

Paul Vitzthum

Ronna Nitzky

18861 N 62nd Ave,

737 W 2nd Ave,

Glendale AZ 85308-7628

Mesa AZ 85210-1205

vitz102@cox.net

ronna@pentimentoinc.com

(602) 320-1844

(480) 962-1918

WINTER 2016 DESERT DESIGN

Phoenix Art Group

Pindler & Pindler, Inc.

Barbara Brackett

Laurie Friedman

4125 N 14th St,

2716 N 68th St, Ste 10

Phoenix AZ 85014-4941

Scottsdale AZ 85257-1207

barb@phxartgroup.com

lfriedman@pindlercorp.com

(602) 241-1060

(805) 531-9090

Prados Design Studio & Mexican Tile and Stone

Pratt & Lambert Paints

Rocco Fortuna

Michael Curiel

2036 W Greenway Rd,

25421 1/2 Feijoa Ave,

Phoenix AZ 85023-4342

Lomita CA 90717

roccof@mexicantileandstone.com

Michael.J.Curiel@Sherwin.com

(602) 954-6272

(626) 701-4985

Premier Lighting

Premier Lighting

Collin Herdt

Dawn Stantus

15507 N Scottsdale Rd Ste 140,

2050 S 16th St Ste 111,

Scottsdale AZ 85254-2167

Phoenix AZ 85034-5301

collin@shoppremier.com

dawnstantus@shoppremier.com

(623) 907-2669

(602) 881-0234

Printing Specialists, LLC

ProSource of Phoenix

Marcus Newton

Rick Schildgen

1929 E 5th St,

1719 W University Dr, Ste 187

Tempe AZ 85281-2952

Tempe AZ 85281-3256

wideformat@printingspecialists.com

rick@prosourcephoenix.com

(480) 968-6258

(480) 420-2553

WINTER 2016 DESERT DESIGN

PSI Window Coverings

Reeves Paperhanging, Inc.

Philip Igneri

Dale Reeves

7255 E Adobe Dr Ste 115,

7650 E Redfield Rd, Ste C-1

Scottsdale AZ 85255-4031

Scottsdale AZ 85260-2988

info@psiwindowcoverings.com

dale@reevespaperhanging.com

(480) 443-0203

(480) 922-5568

Rest Assured, Inc.

Rest Assured, Inc.

Lynn Blake

Peter Blake

PO Box 67801,

PO Box 67801,

Phoenix AZ 85082-7801

Phoenix AZ 85082-7801

LynnB@restassuredinc.com

(602) 437-9201

(602) 437-9201

Robert Allen Group

ROHL LLC

Janice Roetman

Brad King

6617 E Viewmont Dr,

2417 W Sienna Bouquet Pl,

Mesa AZ 85215-7788

Phoenix AZ 85085-7012

jroetman@robertallendesign.com

bking@bbmarketinginc.com

(602) 710-2394

(623) 580-9316

Rug Treasures

Schock North America

Nick Motlagh

Marty Stewart

14405 N Scottsdale Rd Ste A,

4802 E-Ray Road, Ste. 23-350

Scottsdale AZ 85254-3492

Phoenix AZ 85044

worldtreasures@qwestoffice.net

mstewart@massales-sw.com

(480) 951-4148

(480) 329-2293

WINTER 2016 DESERT DESIGN

Scott Group Custom Carpets

Scottsdale Bedrooms

James Patterson

Kay Massaro

7522 E McDonald Dr # J,

1030 E Camelback Rd,

Scottsdale AZ 85250-6011

Phoenix AZ 85014-3232

jpatterson@scottgroup.com

europeanhome.us@aol.com

(480) 905-8222

(602) 263-0198

Scottsdale Shade & Light, Inc

Serena & Lily, Inc

Susan Oster

Lydia Cullen

susan@scottsdaleshadeandlight.com

10 Liberty Ship Way Suite 350,

(480) 599-5897

Sausalito CA 94965 lydia.cullen@serenaandlily.com (415) 331-4173

Sherwin-Williams

Sherwin-Williams

Laurie Clark

Angie France

11840 N 28th Dr, Ste 102

11840 N 28th Dr Ste 102,

Phoenix AZ 85029-3348

Phoenix AZ 85029-3348

laurie.clark@sherwin.com

angie.france@sherwin.com

(602) 570-7146

(602) 861-3171

Shuttersandco Club

Sit Well Upholstery

Linda Palm Hubbard

Rick Hall-Lopez

1255 N Mondel Dr,

2802 E Greenway Rd,

Gilbert AZ 85233-1808

Phoenix AZ 85032-4413

linda@shuttersandco.com

rick@sitwellupholstery.com

(480) 202-7018

(602) 404-7892

WINTER 2016 DESERT DESIGN

Sonance

SPIRIT PONY RUSTICS LLC

Bill Grover

Sandee Duncan

Morris-Tait Associates, 23342 Madero, Ste. E

15330 N Hayden Rd,

Mission Viejo CA 92691

Scottsdale AZ 85260-2696

(949) 472-6482

spiritponyrustics@gmail.com (480) 745-2449

Steelcase Inc.

Studio ADT

Jennifer Callahan

Anthony Tremonto

23246 N 20th St,

505 E Buckeye Rd, Ste 101

Phoenix AZ 85024-7596

Phoenix AZ 85004-2729

jcallaha@steelcase.com

studio@studioadt.com

(602) 908-9236

(480) 967-4555

Sun Devil Trophy & Awards

Sun Lighting

Benjamin Foley

Brad Levkowitz

2006 E 5th St, Ste 101

1845 E 6th St,

Tempe AZ 85281-3091

Tempe AZ 85281-2947

ben@sundeviltrophy.com

Brad@sunlighting.net

(480) 990-8575

(480) 921-0331

Sunbrella

Surya

Marcia Blake

John Rojas

714 Blossom Rd,

Sales Specialist, Arizona,

Encinitas CA 92024-2247

Phoenix AZ

mblake@glenraven.com

john.rojas@surya.com

(336) 263-7025

(480) 320-8998

WINTER 2016 DESERT DESIGN

T L Morris Gallery

Teknion

Tracey Morris

Amy Lynch

PO Box 6121,

1864 E Smoke Tree Rd,

Carefree AZ 85377-6121

Gilbert AZ 85296-2648

scottsdalecustomfinishes@gmail.com

amy.lynch@teknion.com

(480) 620-5616

(602) 705-7234

The Art Department

The Buffalo Collection

Terry Amerine

Michael Levenberg

14435 N Scottsdale Rd Ste 300,

7044 E 5th Ave,

Scottsdale AZ 85254-3499

Scottsdale AZ 85251-3216

terry@theartdeptaz.com

Michael@BuffaloCollection.com

(480) 596-9800

(480) 946-3903

The Container Store

The Elegant Window

Robin Montgomery

Karen Barnes

500 Freeport Pkwy,

2764 E Claxton Ct,

Coppell TX 75019-7420

Gilbert AZ 85297-7520

rgmontgomery@containerstore.com

karen@elegantwindow.com

(972) 538-6494

(480) 854-3078

The Shade Store

The Tile Shop

Adam Skalman

Jason D'Asto

21 Abendroth Avenue,

14000 N Hayden Rd Ste C2,

Port Chester NY 10573

Scottsdale AZ 85260-5521

askalman@theshadestore.com

097manager@tileshop.com

(212) 645-2424 ext 310

(480) 214-6135

WINTER 2016 DESERT DESIGN

The Tile Shop

The Workroom

Brandon Hitt

Mary Miller

7760 South Priest Drive,

14715 N 78th Way, Ste 900

Tempe AZ 85284

Scottsdale AZ 85260-2974

093manager@tileshop.com

mary@theworkroomaz.com

(480) 214-6135

(480) 596-8110

ThermaSol

Think Art

Katie Mckinney

Robert Bisetti

1958 Steam Way,

5950 N Echo Canyon Dr,

Round Rock TX 78665-2233

Phoenix AZ 85018-1247

katie@thermasol.com

robert@thinkfineart.com

(972) 762-9251

(480) 998-9790

Today's Window Automation

TOTO USA, Inc.

Otto Rankin

Paula Quan

1106 E Glendale Ave,

3626 E Southern Ave Ste 3,

Phoenix AZ 85020-5317

Phoenix AZ 85040-9076

otto@todaysinteriors.com

paula@bobiersales.com

(602) 997-2500

(602) 304-0001

Underfoot

Unique Building Concepts

Shelly Lester

Sheri Clifton

7850 E Evans Rd Ste 101,

2514 E Mohawk Ln, Ste 101

Scottsdale AZ 85260-6919

Phoenix AZ 85050-4623

info@underfootaz.com

info@ubc-az.com

(480) 222-1120

(602) 944-9494

WINTER 2016 DESERT DESIGN

US Graphtec

Victoria + Albert Baths

Sharon Regalia

Brian Lerkins

2450 W 12th St, Ste 6

9687 E Sharon Dr,

Tempe AZ 85281-6933

Scottsdale AZ 85260-4495

sharon@creativeviewaz.com

blerkins@vandabaths.com

(480) 699-3229

(843) 566-3005

Villagio Tile

Waterworks

Doug Adamson

Michele Hartley

8340 E Raintree Dr,

4234 N Craftsman Ct,

Scottsdale AZ 85260-2540

Scottsdale AZ 85251-3246

doug@vtile.com

mhartley@waterworks.com

(480) 477-8800

(480) 946-2550

Watt Integration, LLC

Whirlpool Corporation

Kimberlee Watt

Art Johnson

7430 E Butherus Dr, Ste C

2000 M-63 North,

Scottsdale AZ 85260-2450

Benton Harbor MI 49022

info@wattintegration.com

art_johnson@whirlpool.com

(480) 515-9288

White House Design Studio

Wilsonart LLC

Dennis Thompson

Debbie Dammen

4001 N 24th St,

4816 E Whitton Ave,

Phoenix AZ 85016-6232

Phoenix AZ 85018-5546

info@whitehouseflowers.com

dammend@wilsonart.com

(602) 957-0186

(480) 678-3686

WINTER 2016 DESERT DESIGN

Wolfewoodworking

World of Rugs

Randy Wolfe

Ingrid Harazim

2659 N Carriage Ln,

16451 N Scottsdale Rd Ste 111,

Chandler AZ 85224-1728

Scottsdale AZ 85254-8193

wolfewoodworking@aol.com

worldofrugs@cox.net

(303) 525-9663

(480) 419-6119

Your Source Karen Romersa 2325 E Loma Vista Dr, Tempe AZ 85282-3004 kromersa@yoursourceaz.com (602) 696-8768

WINTER 2016 DESERT DESIGN