Desert Design Magazine Winter 2007

desert design winter 2007

Voice of the ASID Arizona North Chapter

Window Covering Automation…

Looking Looking Out Out On On an an Emerging Emerging Trend Trend

’08 Color Forecast Business Management: Elevating Elevating Your Your Image Image

Arizona North Chapter

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desert design

C o n t e n t s Winter of 2007

Voice of the ASID Arizona North Chapter

30

51 Desert Design

10

Window Covering Automation

16

New World of Color

28

Current Legislative Highlights

38

Ever Wonder How the Money is Spent?

44

Regreen ASID and USGBC

50

ASID’s Festive Holiday Party Yields Donations to Food Bank

51

Color Usage Triggers Emotional Response

Departments

10

6

features

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8

President’s Column

20

2007-08 Board of Directors

20

Advertisers Directory

30

Business Management: Want Your Image to Rise?

42

Showroom News

53

Monthly Meeting Reports

61

Industry Partners Directory

55

Calendar of Events

66

ASID on the Go

PRESIDENT’S COLUMN

desert design Voice of the ASID Arizona North Chapter

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hortly after joining ASID I asked another member for a resource referral. “I don’t have anyone for that, but let’s check the directory for our industry partners,” she responded.

ASID ARIZONA NORTH CHAPTER OFFICE 4035 East Fanfol Drive, Phoenix, Arizona 85028 602-569-8916 www.asidaznorth.org

That was a heel-of-hand-to-forehead moment for me.

Why hadn’t I thought of that?

EDITORIAL STAFF BRENDA STRUNK Editor and ASID Communications Director

Since then I have often observed that our industry partners are our unspoken heroes – our ‘IP Angels,’ if you Katherine Thornhill, ASID, IIDA will. They support practitioners with their expertise, they President underwrite our events, donate goods to raise money for scholarships and philanthropic efforts, provide internships for students, and volunteer on our committees.

Reality tells us that business relationships are developed in many ways – an interior designer may have a long-standing relationship with someone who is not an ASID Industry Partner member and therefore the designer simply prefers to use only that resource. The client may also have a personal preference. Competitive pricing and the Internet factor into product and service procurement, too. But when ever possible, our industry partners would greatly appreciate being given the chance to bid on the project. Not only may the designer be pleasantly surprised, but this is one way in which to thank our IP Angels.

• Thank you to Catherine Pliess, Director of Membership, for organizing the glorious ASID annual holiday party in the atrium of the Arizona Design Center on December 1. Nearly 100 members and guests gathered for camaraderie, live music by Jazzola, and delicious food. The following Monday nine bushels of non-perishable food were delivered to the food bank, estimated in value at $525.

• Linda Kolesar and Sheri Hauser are busy organizing the ASID Fourth Annual Tour of Homes scheduled for March 29, 2008. In case you missed the call for homes, please contact them directly: Sherry Hauser @ Fax 623-935-3146 or Email hauserdesigns@cox.net Linda Kolesar @ Fax 480-814-8107 or Email vintagehouseint@hotmail.com • Save the date for Collaborate ‘08 April 17, 2008: ASID’s Education Day combines with IDFA’s Professional Day to present an energized experience for all.

• E-Mail. We are ‘going electronic’ and often send information via E-mail.

Please be sure that our administrator, Pauline Wampler, has your current email address so that you are kept in the loop! asid@theadmin.com Katherine Thornhill, ASID, IIDA President 8

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PAULINE WAMPLER Administrator 602-569-8916 PUBLISHING STAFF Publishing/Advertising 13835 North Tatum Boulevard, Suite 9-626 Phoenix, Arizona 85032 Fax 602-867-0961 TERRY BABB Publisher 480-309-7559 JACK SCHIRRA Associate Publisher 480-231-9397 KIMBERLY BOND Sales and Marketing Director 602-400-5083 MIKE LIGGETT Account Executive 520-609-7877 lynn smith design studio Art Director 623-376-9792 Desert Design Magazine is published quarterly for the Arizona North Chapter of the American Society of Interior Designers by Babb-Schirra & Associates. Editorial content and the Desert Design Magazine title are controlled and owned by the Arizona North Chapter of ASID. Reproduction of this publication in whole or in part, in any form, is strictly prohibited without the written permission of the Arizona North Chapter of ASID. Neither the Arizona North Chapter of ASID nor BS&A Publishing Group assume responsibility for the validity of advertisers’ claims or statements made in published items.

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WINDOW COVERING AUTOMATION

By Linda Kolesar, ASID Vintage House Interiors, Inc.

W

ith a shout or a whisper, window treatments make a profound statement. Window fashions run the gamut from a minimalist approach to elaborate detailing for truly unique creations that delight the eye. Designers address issues of privacy, light and glare control and window dressing with characteristic style.

Virtually unlimited fabric, trimming, and hardware options are combined to

Any window covering treatment can be motorized to provide clients maximum convenience.

Continued on Page 12

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2 ND A VENUE D ESIGN L IGHTING • A RTITALIA G ROUP • A UGUST & A LLEN • B URTON J AMES • C AVALIER C HRISTOPHER G UY • C URRY & C OMPANY • E DWARD F ERRELL /L EWIS M ITTMAN • H ARTMANN & F ORBES J ACOBSEN & B ALLA W ALLCOVERING • J ACQUARD T EXTILES • J ONATHAN C HARLES • L ORTS M ARIO G RIMALDI I NTERNATIONAL • P LENTY ’ S H ORN • R ED F ERN G LASS • S ILK R OUTE • S TANFORD F URNITURE S TEVE J ENSEN C OLLECTION • S WAIM • V ISU • W EAVOLOGY T EXTILES • W ILDWOOD Y AK M OUNTAIN • U NUSUAL O BJECTS D’ ART & A NTIQUES ARIZONA DESIGN CENTER • 7350 N. DOBSON RD. STE. 126 • SCOTTSDALE, ARIZONA 85256 T 480.423.8000 F 480.423.1141

Privacy, light and glare control can all be managed with automated window covering controls.

Continued from Page 10

produce truly exceptional treatments. Greater consumer awareness leads to high expectations, especially in the luxury market.

An often overlooked tool in the designer’s toolbox is the 12

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emerging technology of window treatment automation. From elegant draperies to small window blinds, almost any type of window covering can be motorized, permitting easy opening of large, heavy draperies and hard

winter 2007 ISSUE

to reach blinds and simultaneous lifting of multiple shades.

Bay window shades and wood blinds can be evenly raised with the push of a button. Opening the stage curtain as the lights are dimmed in a media room adds

a dramatic flourish. Although automation is very appealing, the desire to use cutting-edge technology is often countered by fear of the unknown. Knowledge of a few facts about window covering motorization reduces any fear that may be associated with specifying these products.

Motor manufacturers provide a wealth of information for all possible applications. They can provide information about maximum and minimum rod sizes, the use of straight or curved rods and specialty products such as skylight coverage. Online and printed material is readily available to designers with the finer points of motorization. The cost of motorization varies with the particular motor selected.

For instance, a Motor Drape Cord Drive system for up to 60 pounds of weight on a seven foot wide rod simply plugs into an outlet and has a suggested retail of $890. Local distributors of this equipment are a valuable source of information.

Motors must meet three important specification criteria in order to do the job. 1. How heavy is the drapery? The motor must be strong enough to open or lift the window treatment.

2. How will the electrical connection be made? It may be as simple as plugging the motor cord into a standard electrical outlet, or as complex as wiring to an integrated smart system.

3. What device will control the motor? Options include a wall switch, different from a light switch, touchpad, radio frequency remote control, infrared remote control, or an integrated control device. For infrared, the remote control must aim at the eye, for radio frequency, no line of sight is required.

Other helpful tips include Continued on Page 14

How to forget about the laundry pile.

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Continued from Page 12

making sure there is a nearby electrical outlet for plugging in the motor. It’s also a good idea to ask the supplier how much amperage the motor will pull.

Note that the motor is attached to the rod, so the design solution needs to allow for it to be hidden from sight. Perhaps the single most important thing to insure success is to work with an installer who is experienced in motorization.

Beautifully designed window coverings catch the eye and help define the space. Incorporating appropriate technology into the window treatments increases owner satisfaction and reflects positively on the designer. It’s a pleasure to provide joie de vivre with the touch of a button! dd 14

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Automatic window controls permit easy opening of large shades.

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‘08 Forecast Maps Out Latest Design Trends

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he Sherwin-Williams 2008 color trend forecast paints the way to an exciting exploration of color with the addition of 39 hues selected by Sherwin-Williams’ color experts for the colormix ’08 forecast: The Around the World, Fork in the Road, No Place Like Home and Expand Your Horizons collections round out the ’08 color forecast.

Around the World The latest Sherwin-Williams color quest begins is the Around the World collection—a departure in the comfort of familiar surroundings. Color knows no time zone in this destination inspired by carved furniture, ethnic and animal prints, decoraContinued on Page 18

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A NEW

TAKE A JOURNEY TO W WORLD OF COLOR

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Continued from Page 16

tive embellishments and fashion trends such as fringed Bohemian handbags and luxe textured fabrics.

“Our Around the World collection is influenced by complementary images of duponi silk, embossed leather, cut velvet, fringed and tufted furniture, semi-precious stones, fur and folk tapestries and padded damask headboards. This creates a cross-cultural palette of looks that appeal to all demographics” according to Sheri Thompson, Sherman-William’s Director of Color Marketing.

The Around the World journey begins with familiar colors that will continue to thrive in 2008. Representing the popular green color family are Cocoon and Tupelo, paired with the 18

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warm hues of Ceremonial Gold Red Cent and Crabby Apple.

The saturated Plum Brown connects these familiar shades with a palette of bolder colors influenced by the opulence of Russian and Eastern European, Middle Eastern and Latin American architecture, culture and décor: Dynamo, Feverish Pink , Majestic Purple, Relic Bronze , Tassel and Borscht.

Fork in the Road With the Fork in the Road destination, there is no single path to color exploration. Find delight in discovering unexpected colors from different directions.

“Color navigation is like sightseeing. We can play it safe and take a familiar route, or we can be adventurous and experience colors less traveled,” Thompson

winter 2007 ISSUE

explained the Fork in the Road grouping evokes the sights along our journey ― from brightly-colored saris, to rickshaws trimmed in shocking hues, to glowing energetic colors.

Choose a road well-traveled with the sophisticated hues of Ash Violet Frank Blue, Gecko, Liberty Blue and Blackberry. These contemporary shades, influenced by natural stone and tile surfaces are an analogous color palette, with color families that are next to each other on the color wheel.

Although these hues are striking when used, they provide balance and create a more sophisticated style when combined.

The more adventurous, experience the vibrant, complementary colors of Gladiola, Quilt Gold, Organic Green and Real Continued on Page 49

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2007-08 Arizona North Chapter Board of Directors The Arizona North Chapter has a new administration under the presidency of Katherine Thornhill, ASID, sixth from left. Serving with Katherine, from left to right, are Melinda Foote, ASID, Professional Development Director; Susan Nicholson, ASID, Financial Director; Linda Kolesar, ASID, President Elect; Priscilla Valverde, Student Representative; David Andow, At-Large Director; Catherine Pliess, ASID, Membership Director; Brenda Strunk, ASID, Communications Director and Desert Design Magazine Editor; Pauline Wampler, Chapter Administrator. The 200708 Board took office on October 1, 2007 and will reign until September, 30, 2009. dd

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7th Avenue Designs

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Heather & Fred Studios

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A Foreign Affair

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Hinkley’s Lighting Factory

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Alexander Sinclair

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Innovative Wine Cellars

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Arizona Tile

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Kaiser Tile

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Arte In Stone

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Kitchens Southwest

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Arts Alive

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Lenz Art Glass

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A Touch of Glass

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Mexican Tile & Stone

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Azadi Fine Rugs

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Moe M. Tavassoli

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California Closets

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Painted Illusion

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Carpet Closeouts

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Paradise Valley MedSpa & Salon

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CertaPro Painters

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ProSource

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Clive Christianson

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QDI

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Costello Childs

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Rest Assured

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David E. Adler, Inc.

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RHC Studio & Gallery

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Decorative Concrete

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Rock Hard Designs

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Design Surfaces

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Stark Carpet & Fabric

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Elsje’s Fashion Floors

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Stone Elements

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Excellence Upholstery & Design

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Today’s Interiors

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Fannin Interiors

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Unique Building Concepts

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Fenwicks Fine Rugs

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Villagio Tile & Stone

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Freelance Design Group

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Westar Kitchen & Bath

4-5

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a foreign affair I N T E R I O R S Bring Africa into your next project with furniture that’s game

Chaise Lounge

Gallery Mirrors

Traditional Zulu Baskets

Sleeperwood Wine Rack

This stunning one-of-a kind piece is handmade in Cape Town by expert craftsmen. Each individual hide has unique markings that ensure you get that exceptional piece you have been looking for. All materials are natural, from the gorgeous Kudu leather, to the zebra trim. Many labor intensive hours go into each piece.

The Zulus are the largest tribe in Southern Africa, renowned for the artistry and craftsmanship. Dotted on the rolling hills of KwaZulu, there exists a beehive of industry, where numerous women work at the art of the basketry.

Every basket is made by hand, using indigenous raw materials. Baskets vary from area to area, depending on the availability of materials and the purpose of the basket. It can take up to one month to produce a medium sized basket that can be unique in style. A true collector’s item.

Hand-crafted by a community group in Johannesburg, each metal art piece is unique and not duplicated. No two pieces are identical.

Tough African hardwoods such as Rhodesian Teak and Chamfuti are finding a second life after refinishing.

Sleeperwood as it is known in S. Africa, Zimbabwe, Zambia and Tanzania are railroad ties that were laid in the late 1800’s and are being replaced by newer materials. Sleeperwood ties are removed, refinished, worked and finished by a special oil and wax polish process and shaped into furniture. Despite the decades of natural weathering from steam trains the wood retains its strength and beauty after finishing. a foreign affair Interiors has several unique, hand crafted sleeperwood pieces that blend with nearly any interior style. Add taste and character to your project with tomorrow’s antiques.

With the changing times in Africa, a foreign affair Interiors at the Borgata brings the multi-colored spectrum of unique, exotic, traditional and handmade arts, crafts and furniture to the Valley. a foreign affair Interiors is a one-of-a-kind store featuring upscale African style interior designs, furniture and accessories that make a stylish addition and enliven any setting. These unique interior collections are handmade by skilled craftsmen native to Africa who embody the culture and spirit of the continent.

CUSTOM MADE FURNITURE • TABLES• LAMPS • OBJETS D’ART

Our African style interior design arts, crafts, furniture and accessories make a stylish addition to any setting.

Our furniture cannot be mass produced… only special ordered.

6166 N. Scottsdale Rd. Suite 707, Scottsdale, AZ 85253 • 480-368-5133 • www.afainteriors.com

Green Tips: A Basic Guide For Commercial Designers

T

By Lucinda Jennings, ASID, and Victoria Schomer, ASID

Turn Your Dreams...

Into Reality.

You handle the inside.

We’ll handle the outside.

Your clients demand the best, that’s why they chose you. Now you have someone to partner with who provides the same exceptional service as you do, only on the outside.

480-664-8168 www.FreelanceDG.com

Courtesy to the trade

he prevalence of sustainable design projects has increased multi-fold, due in part to the growth of the U.S. Green Building Council, comprised of member organizations such as architectural and engineering firms, design firms, contractors and developers; federal, state, and local government agencies; and professional associations like ASID, AIA, ASLA and IIDA. The introduction of the LEED™ (Leadership in Energy and Environmental Design) Building Ratings System has set an industry standard for green building design. A new LEED™ for Commercial Interiors (CI) rating system is now in the pilot phase, intended for tenant improvement projects in existing buildings.

With this significant professional move toward specifying and building healthy buildings and interiors that offer superior indoor air quality and energy efficiency, it should be no surprise that sustainable design is considered to be the fastest growing segment of our industry.

Although many of the same design principles and material selecti on ideas related to residential design also apply to commercial design, the following are some sustainable design practices specific to commercial projects.

• Design flexible floor plans for multiple uses and easy future reconfiguration. Arrange spaces to maximize the penetration of natural daylight and allow views to the outdoors from all occupied spaces.

• Anticipate future renovations and attempt to avoid them. Interior spaces are often renovated because they have become outdated, even though the materials are not worn. Discarded materials add unnecessarily Continued on Page 24

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Continued from Page 22

to landfills.

• Provide adequate space for inhabitants to recycle paper, glass, metals and plastics.

Locate the recycling spaces in easy-to-use areas.

• Specify materials that are manufactured locally or within a 500-mile radius to reduce the embodied energy costs of using fossil fuels.

• Specify carpeting manufactured from wool or recycled fibers. Consider woven carpeting with minimal backing material and avoid petroleum-based backing materials.

• Recycle existing carpet through the Carpet America Recovery Effort (CARE).

• Work closely with the electrical engineer to select high-quality, energy-efficient lighting. Coordinate lighting controls with operable window coverings to optimize lighting quality, minimize glare and save energy.

• Recommend using office equipment such as computers, copiers and printers with the EnergyStar™ rating.

• Specify products with low VOC ratings.

Patronize companies that have submitted their products for testing by GreenGuard™ or other testing agencies.

Create a focal point that makes a positive impact on your designs and the World...

• Require a flush-out period prior to building occupancy.

• Research materials in advance, including a review of Material Safety Data Sheets (MSDS) and require submittals of the MSDS by the contractor particularly on product substitutions • Remember that every project can serve as an educational experience for its primary users and the visitors that enter the building whether it’s an office building, manufacturing facility, elementary school or environmental learning center. Take advantage of the special opportunities presented by LEED™ to pursue recognition for your client’s new space or building as well as your design efforts.

Ferguson goes Green

W

Woodnotes area rugs, blinds and room dividers are international award winning designs featured in the Museum of Modern Art and made from sustainable materials in a variety of patterns and colors that make a distinctive textural and visual statement.

Make a point to explore the possibilities at Design Surfaces showroom.

Design Surfaces, LLC 2708 N. 68th St., #3 Scottsdae, AZ 85257 480-946-2565 w www.designsurfacesllc.com

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hen Ferguson hosted its “Going Green” event at their Meridian, showroom, designers found an array of products. Manufacturers such as Kohler, Satco, A.O. Smith, Delta and many others were in attendance to give provide an exclusive look at what they have been “greening” up.

In addition to the selection of appliances, lighting and plumbing from today’s most recognized manufacturers, the showroom showcased specialists from Energy Star and Leed as well as Tad Duby from On Point Advantage and Sharon Patterson from Om Your Home who shared information on how to be green, build green and market green.

“Ferguson believes that implementing and developing its corporate social responsibility policy is integral to its operations,” said Marina Hernandez, manager for the Meridian location. “We are committed to being the lead supplier of green plumbing and lighting products in the Meridian area. By focusing on issues such as the environment, Ferguson creates a sustainable approach to business that benefits customers, employees and the communities in which we do business.”

Ferguson’s showrooms showcase a selection of appliances, lighting and plumbing products from which designers can specify. dd

K

T 615 w elliot road — tempe. az 85284 | p480.222.1100 | f480.222.1101 | www.kaisertile.net showroom — m to fri 9/5 and sat 10/3 | swc kyrene and elliot

IntersectWest Expands Program To Focus on Commercial Topics

A

s title sponsor of the 2008 IntersectWest commercial design conference, ASID, together with founding sponsor Contract Interiors Marketing Association (CIMA) has announced an educational program for the show being held February 5–7 in Las Vegas.

In its second year, IntersectWest is expanding their seminar program with the help of ASID. The three-day event will connect approximately 2,500 industry professionals with the latest issues and trends in product and design for commercial interiors. Attendees will browse exhibit space showcasing the newest products, participate in engaging seminars and network with other professionals. IntersectWest features a daily keynote address from a leading expert that will challenge conventional thinking. Admission to the three keynote programs is free to all who register in advance or $50 for event registration at the door.

Educational session topics vary with a strong emphasis on the future of design and the impact of environmental design and include: • Restaurant Renegades Talk Design • Spa Design: Planning for Wellness and Operational Success • Recent Research in Green Marketing and Product Design • New Ideas, Old Spaces: Adapting Nursing Facilities and Homes for New Approaches in Care • Feel Like Buying: Quantifying Emotion in Retail Setting • Environmental Materials In addition to a discounted student regContinued on Page 55

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Rugs

This rug is from Burano Collection, Design # BU-009.

Available sizes: 3x5, 4x6, 5x7, 6x9, 8x10, 9x12, 10x14 and custom sizes.

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...

Current Legislative Highlights….

by Marilizabeth Polizzi Birk, Allied Member, ASID

I

recently met with David Stone, President-Elect of IDCA and an IIDA member, from the Interior Design Coalition of America (IDCA) regarding the proposed 2008 Interior Design legislation – which is geared to protect the public’s health, safety and welfare in all realms of design.

The Arizona Technical Board of Registration, section 32-101 gives all the technical definitions for advertising to registration – and the proposed legislation would add in interior designer, and list them as “registered”, as item #22 and then re-number all that follows (http://www.btr. state.az.us/regulations/statues. asp#32-101) http://www.btr. state.az.us/regulations/statues. asp#32-101) There are many technical facets to the proposed legislation, but the main question out there is, of course, “how will it affect me?” A key component of this proposal is that if you are already certified by the National Council for Interior Design Qualification (NCIDQ) you automatically qualify for this title. You won’t have to take more exams or further prove your skills or go back to school.

If you are not NCIDQ certified, you’ll need to show six years of combined education and experience! The current proposal requires 40 semester hours or

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60 quarter credit hours of interior design classes along with a minimum of 3,520 hours of varied design experience. There is a requirement for a written exam proving minimum competency of national standards for protection of the public in all types of spaces. As it stands, there is no specific requirement in the draft bill that an individual is required to attend a FIDER/CIDA school or a 4 year university.

The individual that applies for their registered listing must also be in good standing in all states for a minimum of 12 months prior to their application (in Arizona). Their application will be checked against other state listings and disciplinary actions.

The other question that comes up regularly is “what about grandfathering?” Designers will have 18 months after both the passing and the establishment of the legislation to apply for grandfathering to become registered. As the legislation is currently proposed (and remember, if you’ve passed the NCIDQ, you don’t have to worry about any of this), you must prove that you have at least 12,480 hours of diversified, appropriate and practical experience in the design field. Alternatively, you must have 12,480 combined hours of design education and experience. The application is then reviewed and ruled upon

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Marilizabeth Polizzi Birk, Allied Member, ASID works with David Stone in the development of reform Legislation concerning designer certification.

by the board and committees, all of whom are regulated by the Technical Board.

We must remember that the goal is not to put anyone out of business. The goal, instead, is to provide a method for commercial designers to communicate to their clients another level of knowledge of interior codes and other life safety issues. In addition, it will allow many residential interior designers, who are designing residential spaces in new commercial structures, renovated commercial structures (ie. lofts, high-rise condos, large single-family houses with jurisdictional code requirements) to demonstrate their understanding of building requirements.

So – what can we do? Right now, the proposed legislation

is in the hand of our lobbyist (Robert Gallagher from Gallagher & Kennedy law firm).

Our lobbyists are currently trying to convince state Senator Barbara Leff and Representative Michele Reagan to support and push through the proposed legislation. To assist in this, we do need our members’ support!

IDCA has hopes of getting this passed in the House and Senate in the upcoming 2008 sessions.

If you have questions as to how you can help, contact Carl Clark at ceclard@uneedspeed.net or David Stone at junestone2@cox. net. Or, contact me at mare@ artisticdesignsllc.com, and I can assist in directing you to the proper channels.

IDCA just received a $10,000 dd grant from ASID national.

ASIDBusinessManagement

WANT your IMAGE to RISE? Try Using Your “Out Of The Elevator” Speech!

By Soni Dimond

H

ey. Heard anyone mention the “elevator speech?” Of course, you have.

It’s a clichéd term for a communications tool designers use to present to clients. A designer with something to present within a 30 to 60 second time span can use this tool while they hold others captive in the small, vertically moving cubicle.

My public presentations and training courses are aimed at maximizing your professional and personal presentation skills. I share the following message: ”Puh-lease…

Take your pitch out of the elevator!” Let your prospective client leave that confinement. That’s when you can submit yourself and your message to a true test. And, you’ll save the wasted time of wondering “Is that person truly interested or simply has no where else to turn?” Here’s a communication clue: If the prospect jumps out of the elevator at turbo speed, or must immediately take a cell phone call … you’ve hit the wrong buttons and your message plunged to the bottom Attention eternal optimists: If you believe the concept that we may bump (sometimes, literally) into VIP’s (Very Influential Prospects or Vulnerable, Imprisoned People!) and “win them over” while riding up or down 30

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Soni Dimond

an elevator … then you might have bought into the fact that a true elevator speech is a straight-talking, succinct communication that can be pitched while riding from the top floor to the lobby of a building.

Designers are smarter than that. We know not to expect to do all our pitching during a real elevator ride. It’s simply a great analogy.

So, next time you consider using your elevator speech, be prepared with a DO and DON’T list: (Perhaps we should call these UPS and DOWNS)

• DO practice a great 30-second elevator speech before you deliver your final pitch. A good rehearsal will help you quickly terminate your terrible ideas.

• DO NOT leave others feeling trapped or tricked into hearing all you have to say simply because you believe you are entitled to their attention. I assure you they will leave you in a hurry.

• DO attend events designed specifically for networking purposes, such as chamber of commerce events career days or job fairs.

• DO NOT extend the elevator speech to more casual or every day activities, such as the kids’ sports events, or long plane flights….without being very aware that what you have to say is appropriate.

DIMOND’s GEM Ever have someone corner you on a flight and give you a non-stop sales pitch at 40 thousand feet? It makes you want use the rip cord!

• DO use your elevator speech to warm your cold calls! Your brief pitch may be recorded on voicemail and could make or break a deal. Remember to Continued on Page 32

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Take the opportunity that a short elevator ride provides to tell your elevator story. Keep the story current to be effective.

Continued from Page 30

include a request for action to encourage someone to actually want to return your call! Request a specific mutually convenient time to move ahead or take next steps. Indicate if you are following up by email which is less intrusive to some schedules and easier to answer quickly!

• DO NOT distill your communication to icy, concise sound bites, without a follow-up plan. Be prepared to explain and support your message when someone asks for more information.

DIMOND’s GEMS • How do you know when to elaborate after you elevate? Learn to read body language. You can tell by a person’s 32 Desert Design | winter 2007 ISSUE

eye contact, personal space (leaning in, perhaps?) and inflection whether they are interested in hearing more.

If I lean in…please tell me more! If I lean out…I’m not as interested as you may think.

• What’s the best length for an elevator speech? You can say a lot in a short time. You may only need a minute for your message. Add more info, but keep it simple, succinct and safe.

Chances are you will be even more memorable that way. Remember that Abe Lincoln’s Gettysburg Address took less than three minutes to deliver!

• DO use the elevator speech to answer familiar queries in common social settings or in job interviews. In my communication classes, many students are

absolutely stumped when I ask them simple questions such as, “Who are you?” or “Why are you here?” And we know the job interviewer will ask “Why should we hire you?” or “What can you bring to this company?” The plan is to make your response so captivating that people will want to invest more time talking with you….outside of captivity.

DIMOND’s GEM • DO NOT develop your message to the point of exhaustion or ego gratification. “Enough about me…what else do you want to know about me?” Excuse me, this is my floor. Bye-bye.

• DO be prepared to deliver a well-reContinued on Page 34

DAVID E. A DLER, INC .

O R I E N TA L

RUGS

ARIZONA DESIGN CENTER 7350 N. DOBSON ROAD • SUITE 108 • SCOTTSDALE, AZ 85256

(480) 513-3200

davideadler@aol.com w w w . d a v i d e a d l e r. c o m Loopy

Continued from Page 32

hearsed pitch for your design business.

First outline your points, then review your message until it sounds natural in your choice of words. Don’t worry if it doesn’t sound the same each time you deliver it. If there a talking point you particularly want to emphasize, highlight it in color to make it stand out in the script. It is imperative that you sound real -- even on the phone inflection is key. How believable are you? Do you know how you sound to others? Record your voice and replay again and again. Do you like what you hear?

• DO NOT recite your speech as if you were performing in the high school play. You will sound rehearsed and your audience will know it was memorized. If you deliver your message with natural gestures, you will be seen as more authentic and real. Genuine encounters make us smile, but we also have a long memory for those who take us for fools by acting as fakes.

DIMOND’s GEM Keep your message simple and authentic.

Others know if you’re phony on the phone!

• DO know the lingo. The design/build business is brimming with insider babble. Brush up on design/build industry jargon, terminology and acronyms.

You may wish to be a pitch parrot and improve your pitch with the client’s own phrases (check their web site!) It’s a huge compliment to let others know you did your homework. Remember to personalize your presentation. Talk with others with the ease and comfort of pleasant, friendly conversation.

• DON’T behave like anyone but y-o-u.

Don’t make the other person in your “elevator” feel they’ve stepped into a company commercial. Use understandable language, not business speak. I have hosted events for intelligent, reasonably eloquent adults who have become caricatures of what (or WHOM) they consider business-like: formal, inflexible and without feeling or compassion. A boring delivery elicits a flat response with no ups or downs.

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DIMOND’s GEM • Ever been offered “Best Practices” along with a side order of Value Added Services”? You may say “Huh? What exactly, did that guy mean?” It’s enough to give indigestion to someone at a lunch meeting. Hope you didn’t ride an elevator to the restaurant.

As a public speaking coach, the first rule is KNOW YOUR AUDIENCE. The last rule is Leave them wanting more. Chances are, they will think about you for a long time after that short elevator ride. They’ll smile and they will pick up the phone when you follow through.

If you strive to stand out from other designers long after you stood together in the elevator your captive audience will want to follow you straight into the lobby …and you may end up smiling all the way to the bank!

ABOUT SONI DIMOND Communication coach, author and media relations specialist Soni Dimond is a nationally-recognized keynote speaker and a news placement authority.

Soni shares her ideas, techniques and tips for self- promotion and building a successful, positive professional network. She has grown her relationships with Arizona business associates and colleagues, through her Phoenix office where she provides clients powerful tools for advancement and recognition in the workplace. She assists individuals and groups with their effort to be more confident, believable and in control of their media message.

Listed among Pennsylvania’s Best 50 Women in Business, Soni blends her public speaking expertise with more than 25 years of global media relations experience and communication training.

Soni’s interview skills are the result of her professional experience with the media and in public relations, beginning with on-air experience as a television news reporter and anchor. Her career includes a variety of prominent communications positions, including International Public Affairs Specialist in Washington, D.C. and Media Relations Manager for the Pennsylvania Chamber of Business and Industry. dd

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For showroom locations and a look at our complete collection, visit our new website at www.arizonatile.com.

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Ever Wonder How

The Money is Spent?

By Susan Nicholson, ASID, Chapter Financial Director

A

t the ASID Leadership Conference this past summer in Chicago, the chapter’s Board of Directors was provided with an analysis of revenue and expenses from ASID national.

According to national’s records, 85 percent of ASID’s income is generated by membership dues. The remaining 15 percent is derived from events, publications and interest.

National pays back 23 percent of dues to the local chapter.

Those funds are used to support the chapter’s programs, activities and administration of the chapter. When a member pays $435 in dues, approximately $100 is rebated to the Arizona North Chapter.

So where is the remaining $335 spent? One of the more costly expenditures is the ASID website. It supplies a wealth of guidance and research information to the public as well as ASID members. The website is also expensive to maintain and update.

The website also explains what an ASID-member designer can do for a consumer plus tips and information on hiring a designer.

ASID membership assures clients of the professional and ethical standards of the designer.

Designers working out-oftown projects use the membership data base of designers to find

ASID FY 2007 BUDGET The following chart depicts percentages allocated to Revenue for the 2007 fiscal year.

Interest & Other – 3% ASID Advantage – 4% Programming & Events – 6%

IP Membership – 16%

Student Membership – 4%

Continued on Page 40

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Publications & Research – 2%

Revenue

winter 2007 ISSUE

Membership Dues, Fees, Assessments – 65%

LEGEND Membership Dues, Fees, Assessments Publications & Research Interest & Other ASID Advantage Programming & Events IP Membership Student Membership

Membership dues and ancillary revenue account for ASID’s income.

ASID FY 2007 BUDGET The following chart depicts percentages allocated to Expenses for the 2007 fiscal year.

Expenses

Chapter Allocations & Support – 23% Indirect Expenses – 32%

Member Development & Customer Service – 10% ASID Foundation – 1% Education – 5% Meeting & Events – 13% Strategic Marketing – 6%

Research & Knowledge – 5% Legislation & Public Aff. – 5%

LEGEND Chapter Allocations & Support Member Development & Customer Service Education Strategic Marketing Research & Knowledge Legislation & Public Affairs Meeting & Events ASID Foundation Indirect Expenses

Membership services including legislative involvement, marketing and research, ASID’s website plus administrative are costs are all key expenditures in national’s budget.

Continued from Page 38

local professionals.

Education is also a major commitment of the national organization. National provides leadership training for chapter officers plus research into cur40

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rent design topics. Membership development, customer service and chapter support account for 10 percent of national’s budget.

Another function of national is to monitor and communicate to ASID members information

winter 2007 ISSUE

and developments concerning legislative issues. These matters are becoming more important to ASID members in markets across the country. Branding the organization as well as marketing ASID is another expense

from which members benefit.

All of these general and administrative costs – marketing, research, the website and the national office staff account for 32 percent of national’s budget. dd

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ASIDShowroomNews

Arizona Design Center Horizon Art

H

orizon Art recently completed its gallery makeover with the addition of new original works in a variety of mediums including sculpture, pottery, accessories and hand-crafted furniture. Harold Hoeg, owner of Horizon Art, explained that Horizon has “broadened the selection of fine art by introducing new artists and new styles in a variety of mediums and prices. We believe our clients will be pleasantly surprised by the changes we’ve made and we hope they will identify us as their exclusive to-the-trade resource for truly unique original works of fine art and accessories.”

Horizon Art, is located in Suite 127 at the Arizona Design Center, 7350 N. Dobson Road in Scottsdale.

Pindler & Pindler

D

oris Duke’s Newport Mansions Signature Collection of fabrics was inspired by exquisite art, antiques, furnishings and other global treasures found in her Rough Point, Rhode Island estate.

The collection combines bold colorations, vivid patterns and elegant motifs. It exemplifies Ms. Duke’s sense of elegance and eclectic nature.

Doris Duke was the only daughter of James B. Duke, the founder of American Tobacco Company, Duke Power Company and a benefactor of Duke University. She inherited her father’s estate at age 12 and became recognized as a preservationist, environmentalist and a style icon.

The Doris Duke Newport Mansions Signature Collection is available at the Pindler & Pindler showroom in Suite 104 in the Arizona Design Center.

ASID Designers Win Awards at Holiday Designer Competition

T

wo ASID designers took home awards from an event sponsored by the Arizona Chapter of the International Furnishings and Design Association (IFDA) and Ballet Arizona.

Home for the Holidays was held in the atrium of the Arizona Design Center on Dobson Road in Scottsdale on Friday, November 2 and Saturday, November 3. More than 50 designers displayed their holiday creations.

Cindy Lewton, Allied Member ASID won Designer’s Choice Best in Show for her entry entitled “Christmas in San Miguel.” She competed in the Christmas tree decorating competition.

Larry Lake, ASID of InterPlan won the Best in Show Designer’s Choice for his contemporary tablescape.

Live music and dances were performed by Ballet Arizona members.

Sponsors included Western Interiors & Design magazine, Cielo Homes, Bed, Bath & Beyond, the Arizona Design Center, Rugs of Kaibab, Dunn-Edwards Paints, Fully Loaded and PhotoGraphics by HeatherJKirk.com.

Home for the Holidays was held to raise funds for the Youth at Risk program. dd

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Grand Villa by Wood Mode.

Reflect your own personal style.

Whatever your inspiration, the experienced design professionals in a Wood-Mode showroom can help you create the exact look you’ve always wanted for your home.

Visit www.wood-mode.com

For your home. For your life.

©2008 Wood-Mode, Inc.

REGREEN ASID AND USGBC T

• French Doors • Bathroom Privacy • Bedroom Panels

• Entryway Windows • Transoms • Cabinet Inserts

We design and handcraft all original leaded panels to fit anywhere you have a window or opening!

“Beautifying the entire Southwest for over 20 years”

he American Society of Interior Designers’ Foundation and the U.S. Green Building Council have partnered on the development of best practice guidelines and targeted educational resources for sustainable residential improvement projects.

This program will increase understanding of sustainable renovation project practices and benefits among homeowners, residents, design professionals, product suppliers and service providers to build both demand and industry capacity.

This program will complement the release of LEED for Homes, but is not itself a LEED-branded rating system with certification thresholds and recognition levels. It is a guideline with educational resources for setting and achieving performance-based objectives for sustainable residential improvement projects.

A technical committee comprised of both ASID and USGBC members and invited experts has developed guidelines that focus on the key practice areas and define performance-based objectives for sustainable residential renovation projects. The manual outlines detailed strategies for applying the guidelines and include illustrative case studies and resource references.

What is the significance of REGREEN?

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Over the past two decades, the residential remodeling market has expanded by leaps and bounds as the median age of the U.S. existing housing stock has topped 30 years and financing options have brought costs within reach. The $220 billion spent by Continued on Page 46

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Continued from Page 44

homeowners on improvement projects in 2005 accounted for more than 40 percent of all residential construction and nearly two percent of the U.S. economy (Harvard University Joint Center for Housing Studies 2005).

In just 10 years, nearly 30 million homes have undergone renovation and remodeling projects exceeding 10 percent of the total home value. The majority of these projects have been completed in homes valued at over $250,000. Two-thirds of these projects have taken place in homes acquired since 1990 (Harvard University JCHS 2005).

Residential remodeling projects provide an opportunity to address a growing list of environmental, economic and health concerns: • Average home energy costs have reached $3,800 per year.

• From 1980 to 1994, the number of Americans suffering from asthma increased by 75 percent in the general population and by 160 percent among children EPA1/08:Desert 2005).

Desert Design 1/2 (U.S. pg. ad • The residential sector contributes

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roughly 20 percent of total U.S. carbon emissions (Energy Information Agency 2006).

According to a survey commissioned in 2005 by ASID, six out of 10 U.S. homeowners report they would consider integrating sustainable design practices into a future home improvement project, provided those enhancements were cost-competitive. The findings suggest that the market for sustainable, or “green” design products and services for the home may be more extensive than previously thought.

Similarly, the 2006 Energy PulseTM survey states that 42 percent of respondents are either very likely to make energy efficient home renovations or have already done so.

Respondents rank lack of information and lack of availability among the top reasons why they don’t do more to address energy efficiency (The Shelton Group 2006) .

What are the REGREEN resources?

1. Residential Remodeling Guidelines & Manual and manual DesignA best 1/2 practice pg. ad guidelines 1/08 1/9/08 10:18 are under development by a techni-

cal committee for green residential remodeling for use by building, design and construction professionals. The guidelines include: (1) remodeling projects described by scope, integrated pre-design issues and environmental strategies by building systems; (2) library of strategies by environmental topics; and, (3) case studies.

2. Learning Programs Learning programs will be developed to support the use of the best practice guidelines and hasten the adoption of green practices by residential design professionals, contractors, suppliers and consumers. These courses will include both instructor-led and webbased offerings that cover key practice areas and complement industry practices.

3. Resources Print and electronic resources will be developed for green residential remodeling projects to reach residential design professionals, contractors, suppliers and consumers for both AM Page 1 outreach and education purposes. dd

Moe M. Tavassoli Direct Importer of Fine Oriental Rugs • International location resource

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We invite you to visit our showroom and view our extensive collection of Fine Oriental rugs.

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A

Invista Adds Paint Product Line to Stainmaster Brand

line of architectural paints including primer and ceiling paint has been added to the Stainmaster product

line.

The paints are available in 1,300 formulated hues and may be custom-matched to nearly any color using a color computer.

A primer and ceiling paint formula is also available in multiple sheen finishes.

Stainmaster paint formula utilizes special resins and pigments that provide thicker coverage and smooth flow on walls, ceilings and other surfaces. They are a 100 percent acrylic high solids formulation that is exclu-

As we ring in the New Year On Behalf of the entire crew at Rest Assured we extend our heartfelt congratulations to the ASID Design Excellence Award Winners for 2006-2007 who we are honored to have in the Rest Assured Family of Clients Anita Lang Mueller, Allied Member ASID, Interior Motives, Inc. Janet Brooks, ASID and Angelica Henry, ASID Brroks-Henry Sandra Evans, ASID Knoell & Quidort Architects Teri Mulmed, ASID, - DoDaz, Inc. Mary Meinz, ASID - Robb & Stuckey Interiors Colleen M. Pawling, ASID Colleen M Pawling Interior Design Wishing all of our design industry friends and clients a prosperous New Year!

Lynn & Peter Blake

sive to Stainmaster paints.

Stainmaster products are owned by Invista. The brand is more than 20 years old and includes Stainmaster carpets, a nationally distributed line of carpeting.

Home Tour Date Set For March 29

S

everal of the Valley’s best-designed homes are on the map of the Fourth Annual Tour of Homes scheduled for Saturday, March 29.

The one-day, self-driven tour begins with a tasting brunch at SubZero and Wolf Appliances, 15570 North 83rd Way in Scottsdale. A map of the tour plus any update information will be available at the tasting brunch.

Additional tour information and tickets are available for $55 from Chapter Administrator Pauline Wampler, 602-569-8916. Tickets are also available the day of the tour at the SubZero showroom. dd

Don’t Forget… …to add the following chapter membership meeting dates to your appointments calendar.

January 24. 5:30, David Adler Oriental Carpets, Arizona Design Center February 21. 5:30, Foliage Factory, Tempe

602-437-9201 • www.restassuredinc.com Serving the Design Industry’s Top Professionals Since 1978 48

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March 20. 3:00 Steinway Pianos (see Calendar of Events on page 69 for complete details)

Continued from Page 18

Red are inspired by the shiny patent leathers in shoes, accessories and upholstery. These less-specified colors aren’t often used together, given their heavy contrast, but are more visually acceptable of them as we look to embrace their intricate patterns, textures and colors of different cultures.

At the crossroad of the Fork in the Road is the versatile, bright blue Fountain, a fresh, primary hue that invites the exploration of distinct color paths. “Blue has been in the background for some time, but is coming back into vogue,” Ralich Spak said.

No Place Like Home The No Place Like Home

grouping bridges the classic colors of past and future. What’s old is new again, but with a modern twist.

“In a weakened housing market and uncertain financial times, there is a desire to return to stability and find harmony within our environment and ourselves,” Ralich Spak said.

The No Place Like Home collection is not about a minimalist, cold look, but it shows an air of simplicity.

A well-dressed home includes soft, pale neutrals and sensible, grounded hues. Think ecofriendly natural fibers, industrial-styled, stamped sheet metal screens and architectural details like decorative concrete floors and exposed ceiling beams from

harvested wood.

Cosmetic tones and icy cool grays are featured in the No Place Like Home grouping. The grouping includes Gorgeous White, Mountain Air, Twinkle, Evening Shadow, Fleur de Sel and Restful White. The grounded shades in this collection are Agate Green, Bateau Brown, Granite Peak and Pink Shadow, along with the balancing shade of Classic Sand.

hues provide an almost glowing quality to the colors, giving them a fresh new appeal,” Thompson said. “Our Expand Your Horizons destination brings to mind opposing colors and textures ― from surfaces with high-tech designs, to patterned upholstery and glass promoting future color and design evolution.”

The Expand Your Horizons collection is a journey of color discovery. Each complex shade Expand Your Horizons encourages a leap into a new Advances in technology and world of color. Get spicy with a yen for livelier, vivid sur- Cayenne or Tatami Tan; go roundings allow the colors in underground with Iron Ore; the Expand Your Horizons col- explore nature with Wood lection to soar to new heights.

Violet; blaze a leafy trail with “High-gloss finishes, lac- Marquis Orange; or dive into the quered surfaces and saturated blue Aquarium. dd Desert Design | winter 2007 ISSUE 49

ASID’s Festive Holiday Party

Yields Donations to Food Bank

M

ore than 100 ASID designer and Industry Partner members celebrated the holiday season at a party on December 1 in the atrium of the Arizona Design Center on Dobson Road.

Guests were asked to bring a can of food to be donated to the Food Bank. Nine bushels of canned food, estimated at $525 was contributed by the party goers.

Attendees enjoyed music by Jazzola accompanied by beverdd ages and appetizers.

Alexander Sinclair’s Showroom Manager, Debbie Renter, President, Sylvia Lorts and Designer Consultant, Nathalie Nicoli enjoyed catered refreshments at the ASID Holiday Party.

Greta Guelich, ASID, former Arizona North Chapter president and Eric Berkey, General Manager of Hinkley’s Lighting Factory were two of the ASID Holiday Party guests who contributed canned foods to the Food Bank.

ASID student members Jessica Smith, Jason Madar, Chapter President Katherine Thornhill and Cassandra Coats socialize during the ASID party festivities.

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Color Usage Triggers Emotional Response

Stainmaster’s Color Family Chart Restoration

Enlightenment

Cultivation

Authenticity

D

esigners and color technologists know that there are certain colors that “feel� sad, or peaceful, or invigorating. So it is not surprising that the belief in the direct connection between specific colors and specific human emotional responses has gained acceptance within the interior design community. Professional designers seek to create spaces that are both expressive and meaningful, according to Stainmaster Carpet.

Yet, some accepted beliefs about the connection between color and emotion are being challenged by researchers attempting to better understand this relationship. Most of the evidence for causality in the literature, it turns out, is anecdotal, contradictory, or simply misunderstood. Cultural identity, coupled with day-to-day experiences in the world, are significant factors controlling how we perceive and react to colors.

Does this mean that preconceived notions about color and emotional response are invalid? Not exactly. Our notions are probably not contextual enough. Multiculturalism is blossoming in our societies and our understanding and appreciation of color is constantly evolving. As we design in an increasingly connected world, we are challenged to seek a better understanding of how the colors we use influence human emotion.

The following color combinations are meant to inspire you to seek a broader understanding of the interaction of context and color perception as a matter of design. dd Desert Design

| winter 2007 ISSUE

51

Brooke D’Alleyrand to Head IP Partner Chair

By Brooke D’Alleyrand

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W

hat an honor, I am very proud to be the Industry Partner Chair for 2008. I must thank Arts Alive President, David Andow, Industry Partner and Member-AtLarge Director, for the recommendation to my new position.

David, I appreciate Brooke D’Alleyrand your confidence and all of your support. Thank you.

For those of you I have not met, I am the Director of Marketing for Sub-Zero and Wolf Southwest, Westye Southwest and formally Interwest Distributing. I have been an ASID Industry Partner member for the past 6 years and have served on numerous committees.

I truly believe that the best way to be an effective IP member is to get involved with ASID membership meetings, volunteering for committees and sponsorship.

For the next year, I am pleased to serve as the IP voice to the board; however I can not do this alone. I am asking all Industry Partners to get involved and speak with me. I believe that my responsibility is to provide your input to the board, and I look forward to a positive IP year. Not only do I plan to increase IP participation within the ASID, I hope to develop an easy means of communication. I will be organizing Industry Partner meetings that will address ideas, concerns, opportunities, etc… along with a monthly email to further communications. I hope to increase your visibility within the ASID, as well as providing you helpful business ideas to further enhance your brand and/or marketing plan.

Please feel free to contact me at 480-921-0900.

Holiday House Oops!

W

hat was up with the unreadable invitations to Holiday House?

Although with the best of intentions and support from the printer to reprint new invitations at no charge the old saying goes “what can go wrong will go wrong,” and it did. After reviewing the entire scope of the event and out of the best interest for all those involved, including the benefactors, the decision to cancel the event was necessary. Needless to say many new checks and balances are in process to help prevent cancelations in the future. The Committee worked very hard organizing the event and deserves a special thanks. What we’ve all learned from this experience will help us produce a better event next time.

Author Critiques LEED Certification Standards

I

n an op-ed in Dallas Morning News, Author Daniel Brooks wrote that many architects and designers are critical of the U.S. Green Building council (USGBC) Leadership in Energy and Environment and Design (LEED) rating system because they “see a system that has more to do with generating good PR than saving the planet.”

Critics contend that the LEED “point system creates perverse incentives to design around the checklist rather than to build the greenest building possible.” Although the “Green Building Council has tweaked its checklist in response to criticism,” the certification process “can cost more than $100,000 with all the paperwork and consults.” Brooks concluded by suggesting that “the solution lies not in giving out medals for greenness one building at a time, but in encouraging greener communities.” dd

ASIDMonthlyMeetings

There was standing room only in Arts Alive showroom as chapter members saw presentations by artists.

Arts Alive Hosts October ASID Membership Meeting

A

rts Alive, hosted the October 18 ASID membership meeting. Good company, wine, hors d’oeuvres and art were just one of the draws into the gallery that evening, the other‌to share our experience, education and ideas.

Leland Beaman educated the designers and Industry Partners about the components of fine art. His use of pastels and years of perfected techniques, Beaman ventured through the backgrounds of several genres of art and how they connect as a visual communication Continued on Page 54

Candie Guay, left, and Connie Brennan explain techniques of custom framing to attendees.

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to the world around us.

Next, Dan Kime, Arts Alive’s Giclèe Printer, sparked an interest on the role he plays at the gallery. “We are not only able to reproduce art from our local artist, but can also provide many services to you, such as the ability to make your photos into a Giclèe print opening doors to incorporating personal touches to your designs. Be creative and we can help you create.”

The evening continued with Art Consultants Candie Guay and Connie Brennan, explaining the custom framing

techniques that the Gallery uses to make their clients art as unique as their paintings and photography. Framing styles such as double stack frames, hand wrapped liners, hand wrapped mats, and gallery wraps were all discussed and shown to the members.

ASID’s October meeting was an overall success. Through their continued education, networking and innovative thinking, the designers and Industry partners have been able to maintain growth and success throughout the valley now and for years to come.

Leland Beaman presented several genres of art and how they connect to the visual world.

Ferguson Hosts November Membership Meeting

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ichelle Fray from Kohler did an outstanding job of educating designers on fulfilling our client’s dreams (ok-maybe our own dreams too) of

Chapter President, Katherine Thornhill welcomes ASID members to the November membership meeting hosted by Ferguson Bath, Kitchen & Lighting in Scottsdale.

Phoenix, AZ 85012

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a custom shower at Ferguson Bath, Kitchen & Lighting at the Scottsdale Airpark location. Her presentation showered attendees with knowledge. This will not count towards our new CEU membership requirement.

CEU’s must be taken between January 1, 2008 and December 31, 2009. NCIDQ will track CEU’s for non certificate holders with the appropriate paperwork and $12. Ferguson’s also surprised North Chapter members with a new lighting showroom just a few steps north of the kitchen and bath showroom. dd

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istration fee of $12 per session, ASID and CIMA have dubbed Thursday, February 7 as Student Career Day. The line-up includes special programming just for this emerging professional market including: • Four Generations in the Workplace: Searching for Common Ground (8:30 a.m.)

• Options – A Panel Discussion for Students (10:30 a.m.)

• ASID Portfolio and Resume Review (1:30 p.m.)

“IntersectWest is a new, intimate conference and exhibition devoted to the Western United States and office, education and healthcare product trends and introductions,” says Dick Sinclair, President of CIMA. “In collaboration with the interior design industry, it’s about focusing on the intersection of new ideas and innovations brought by the leading practitioners and thinkers in the field. We are excited to have partnered with ASID to further enhance this great show.”

The following members of the CIMA Board will be attending the show and their companies will be exhibiting: Casey Journigan, Arcadia, Danny Davis, Davis Furniture Industries, Dick Sinclair, The EOC Companies, Gregg Masenthin, JAMI, Tom Sehrer, Magna Design, Barry Mumm, Rosemount Office Systems, Don Heeringa, Trendway, Dan Tuohy, Tuohy Furniture, and Scott Schwinghammer, Versteel. Below are detailed descriptions of each educational session, excluding the keynote presentations.

Operational Success Brett Blumenthal, senior strategist, Gensler Ralph Newman, Chief Operating Officer, WTS International Chris White, Senior Vice President, Planning and Design Services, WTS International Learn how to best plan for the development, design and operation of a luxury spa in an interactive discussion with the experts.

Panelists will highlight planning, design, pre-opening and operational issues that are critical to the success of a spa. This seminar will also address those hotels that are con-

sidering the inclusion of a world-class spa and those that already have spas incorporated as a part of their hotel amenities.

1:30 p.m.

Recent Research in Green Marketing and Product Design Distinguishing Between Green Washed and Serious Green Products Deborah Dunning, President and CEO, The Green Standard The products building designers select to finish and furnish interior spaces can Continued on Page 56

IntersectWest Itinerary Wednesday, February 6 10:30 a.m.

Restaurant Renegades Talk Design Brett Thorn, Food Editor, Nation’s Restaurant News Jimmy Bradley, Chef and Owner, Red Cat Restaurant Hear from the top experts in the restaurant business on food service establishment design, service and more. Learn more about what industry trends are influencing restaurant planning and design.

1:30 p.m.

Spa Design: Planning for Wellness and Desert Design

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have a greater impact on the environment than the core and shell of a project, as they are replaced five to ten times over the lifetime of an average structure in the US (50 years). Learn about The Green Standard and Interiors & Sources, “The Green Guide EcoList™ and the related matrix of product certification programs.

for New Approaches in Care Jeannette Steeves, President, Timely Manor, Inc. Current trends in health care design are dynamic, often “out of the box”. This presentation highlights some of the innovations and cutting-edge technologies that are facilitating health care design trends as well as the theories and philosophies that support them.

10:30 a.m.

Thursday, February 7 New Ideas, Old Spaces: Adapting Nursing Facilities and Homes

10:30 a.m.

Feel Like Buying: Quantifying Emotion in Retail Setting Dan Hill, President, Sensory Logic, Inc.

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Engagement. Satisfaction. Loyalty. What are those terms if not emotional indexes of whether the retail experience a company offers its customers is immersive enough and pleasing enough to ensure repeat business? In this groundbreaking speech, Dan Hill lays out not only the brain science of why connecting on a sensory-emotive basis is the key to success, but also how a company can measure and, therefore, manage to create sensoryemotive experiences that can work tim eand again to build a competitive advantage.

1:30 p.m.

Environmental Materials Eugene Lisa, Vice President Environmental Education, Verde Interior Products The designer/architect will learn the construction of “traditional” materials used for interior and exterior products, as well as the available substitutions and enhancements to make these products greener. Gain a greater understanding of the true cost structure of green materials, and some of the logistical problems that may confront manufacturers.

Interior Design Product Finder Adds New Features For 2008

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SID has launched the second year of the Interior Design Product Finder – a web-based buyer’s guide providing members and other industry professionals direct and immediate access to the products and services they need most.

Available through the ASID web site, the Interior Design Product Finder features a broad array of products and services listings that aid purchasing decisions. The guide uses search technology that continually indexes the content of participating supplier web sites. Newly enhanced functions allows users to perform keyword-driven searches that mirror traditional search engines and filter by state, Industry partner, Commercial Provider, Residential Provider and “To the Trade,” giving them a very flexible and effective search tool. The Request for Information feature allows users to contact participating suppliers with a click of a button for assistance. dd

Monitoring Tools May Reduce Home Energy Costs

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he New York Times business section reports that according to the results of GridWise, a yearlong government study by the Pacific Northwest National Laboratory of the Energy Department, allowing homeowners “to closely monitor and adjust their electricity use lowers their monthly bills and could significantly reduce the need to build new power plants.”

The results “suggest that if households have digital tools to set temperature and price preferences, the peak loads on utility grids could be trimmed by up to 15 percent a year.” Moreover, over the next 20 years, the study suggests the tools may spur savings of “$70 billion on spending for power plants and infrastructure, and avoid the need to build the equivalent of 30 large coal-fired plants, say scientists at the federal laboratory.” Scientists said the “demonstration project was as much a test of consumer behavior as it was of new technology.”

The research team was interested in finding out “if the ability to monitor consumption constantly would cause people to save energy -- just as studies have shown that people walk more if they wear pedometers to count their steps.”

Industry Figures to Highlight Interiors ’08 Confab In New Orleans

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s part of the ASID annual conference on design, two popular figures within the industry, JeanMichel Cousteau and Rosemarie Rossetti will address the conference audience in March and discuss two important issues affecting the design profession: sustainable and universal design.

Explorer, environmentalist, and son of Jacques-Yves Cousteau, Jean-Michel

Cousteau will give a lecture on his life’s work and most recent project, the JeanMichel Cousteau Fiji Islands Resort. The resort is built as a perfect example of the possibilities of sustainable design and JeanMichel will entertain the crowd on the influence of eco- friendly design and how it relates to the hospitality industry and our lifestyles. As a society we are beginning to think about our environmental impact in all that we do, and interior design in all its forms is no different.

The second keynote will move the audience with a talk about a side of design

we don’t hear enough about: the health, safety and public welfare. When Rosemarie Rossetti’s life was changed forever by a tragedy that paralyzed her from the waist down, she made it her mission to increase awareness of universal design and its application in every day life. During INTERIORS 08 she will demonstrate that preparing a home for the future and incorporating design that works for all ages and levels of accessibility should be considered in every design project. Rosemarie is known for creating the Universal Design Living Laboratory—a Continued on Page 58

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ASID is pleased to welcome these two prestigious speakers to their annual conference, March 13 – 16 in New Orleans. Those interested in attending can purchase an all-inclusive conference pass, a day pass, or a guest pass (accompanied by a conference attendee). Also, a keynote pass is available and ASID members can attend for free.

CHAPTER NAMES 2007-’08 COMMITTEES, CHAIRS

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he Arizona North Chapter Committees have been announced

by President Katherine Thornhill ASID. The following committees and the chairs serve the chapter in their capacities for one year, until the new Board takes charge in October, 2008.

Awards Competition Colleen Heldenbrand 602-463-2052

Industry Partners Brooke D’Alleyrand 480-921-0900

Karen Mandarino 480-332-6919

Membership Katherine Pliess 480-661-5300

Robyn Randall 480-213-9407 Awards Event Sandra Kush 480-956-6782 Career Day Marci Dusseault 480-353-9622 Desert Design Magazine, and Chapter Website Brenda Strunk 480-239-9559

1001 NORTH 3RD AVENUE • SUITE 2 PHOENIX, AZ 85003 602.252.3610 WWW.COSTELLOCHILDSART.COM

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Sample Sale/ Student Scholarship Larry Lake 480-443-3400 Student Shadow Week Dan Heldenbrand 602-616-0569 Colleen Heldenbrand 602-463-2052

Education Day DeDe Radford 602-702-7273

Sponsorship Carol Morrow 480-767-7980 602-331-7584 Roland Arnold 480-893-9393

Home Tour Sherry Hauser 623-935-5061

STEP/NCIDQ Norma Escadron Michaels 602-257-2282

Ethics Sandra Evans 602-468-9250

Student Affairs Marci Dusseault 480-353-9622

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Designer Shares Tips for Awkward Transitional Areas

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hristine Reid, an Albany interior designer, offers advice on designing an awkward kitchen-family room area in which “none of the walls are available for furniture placement.” Reid suggests building a custom bookshelf to utilize the space underneath the counter overhang, or “to add a six-inch platform to the floor in the bar area, which may cramp the rest of the room.”

According to Reid, a “suitable flooring material for the room could be engineered wood, cork, bamboo or natural linoleum.”

For the “front of the bar counter-bookshelf,” Reid suggests “a wide bench or rectangular ottoman, which will provide seating with the option of facing either the kitchen or the fireplace.” She used a 52 inch-long by 26 inch-wide leather ottoman.

Lighting, sconces could be used in the kitchen, or another option would be to “install small recessed lighting fixtures in the ceiling above the kitchen counter steps, and also above the wall that leads to the garage.

If lamps are used, install electrical outlets in the floor near the sofa. “Finally, for balance, a “large plant or small tree in the corner.”

AZ North Chapter Grows with 72 New Members

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he membership roster of the Arizona North Chapter is quickly growing with the recent addition of 72 new members. They are: Allied Members: Katherine Suzanne Stilgenbauer and Nicholaus J. Shackleton

Student Members: Whitney LeighAnn Adams, Marissa Elizabeth Alff, Dhiva Alvarado, Carolyn Avon, Andrea Bartenhagen, Molly Beresford, Jill Berg, Lina Bieliauskaite, Jodi Lee Blaker, and Julie Blubaugh.

Andrea Renee Boardman, Linley Nicole Conrad, Veronica Corney, Katherine Anne Critchfield, Jenea Cull, Jennifer Dahmann, Jessica Dersa, Kristen Ducy, Sandra Dukeman and Timothy Edwards.

Heather Epling, Lauren Erker, Michele Even, Katie Faulkner, Brittany Faust, Lissa Feagler, Melissa Flickinger, Taunya

Christine Mccabe Frank, Crystal Gabbert and Catharine S. Genzler.

Jacqueline Gilbert, Audrey Gillam, Emily Jessica Graham, Tamarah Granzow, Sommer Hagen, Katy Hedrick, Lori Hunt, Jamie Rae Hylland, Kelsey Kacerek and Dean N. Kanakis.

Lioudmila Kanshepolsky, Kali Maya Kirouac, Carol Kiviko, Hae Lee Ko, Marielle Natsuko Komori, Christine Larson, Heather Mahe, Breanna Leigh Martin, Cierra Martin and Nazareth Mekonnen.

Susan Mingori Reid, Olivia Morales, Continued on Page 60

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Candace Morris, Pamela Mullavey, Trina Murphy, Robin Myers, Rebecca O’Neill, Karen Patrew, Christine Hermoso Reimer and Natalie Said.

Lauren Sickle Vining, Patricia Liana Swenson, Alex Terry, Kristin Tremain, Kristen MarieVanDyke, Carissa Vanmierlo, Megan A. Viera, Helanna Weinstein, Tanya K. Zgorzelski and Patricia Rose Melelina Zilka.

ASID E-mail’s Daily News to Members

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SID has collaborated with U. S. News and World Report, the company responsible for daily news summaries for the White House, to bring members ASID Daily News. Selected from thousands of sources by editors from U. S. News Customs Briefings. ASID Daily News provides up-todate and important interior design news.

The electronic digest, a customized morning newspaper with important news from the previous 24 hours that affects the interior design industry.

ASID Design Daily is sent exclusively to ASID members via e-mail and keeps members informed about significant issues and breaking news in the interior design industry. The category listings at the beginning of the newsletter takes readers directly to chosen topic.

From sustainable design to new products, to business or ASID news, each news bulletin falls into a category that is easily accessible at the top of the page, or easily recognized by distinct category headings within the newsletter.

Each issue features a “Leading the News” story which can be found at the top of the page for quick and easy scanning of the day’s most important industry information. In just a few minutes each morning, members can stay on top of the latest happenings in the design industry.

News bulletins are summarized directly in the newsletter to provide comprehensive, customized information. This makes it easier to save issues in an inbox or print a story of interest without losing critical information. dd 60

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Arizona North Chapter

Industry Partners Directory

The following companies and their representatives are Industry Partner members of the ASID Arizona North Chapter and are supportive of ASID programs and policies. This list was current at press time.

A2OF Bill West Accent by Masters Glass Tinting Linda Hill Acme Entertainment Technologies Dan Milligan Affinity Kitchens Lorna Blend, Stephen Klassen aka Green Jeffery Frost Alexander Sinclair Sylvia Lorts Michelle Lorts

480-250-3027 Aterra Lighting and Controls Paul Salmonson 602-267-0706 Audio Video Contractors Paul Einan

480-946-9600

480-423-1141 480-423-8000 480-921-4100

Altered Element, LLC. Joseph Hall

602-291-8093

702-515-7434

Antoine Prolux, LLC. Marc Desplaines

602-952-1580

Arizona Blind Creations Dave Wells

480-507-6992

Arizona Stone Kristina Davis

480-641-1042

Armstrong Robert Trimble Brenton Tesreau Michael Gavin

602-493-7700

Center of Modern Design 602-443-3000 Josh Murrietta

480-483-9988

Century Furniture/ Heirloom Furniture 480-837-8686 480-767-0880 Jim Kayser 480-767-0880 480-767-0880 CertaPro Painters 602-574-4325 480-747-6110 Debbie Black Ana Afshari 480-962-8180 AZADI Fine Rugs 480-483-4600 Cinemagic 480-991-4388 Kimberly Karahadian, David Neishabori Cary L. Christie Baccarat 760-346-6805 Clare Frame & Art 480-970-8400 James Hood Michael Clare Baisch & Skinner Phoenix, Inc. 602-285-0888 Classic Custom Cabinetry Doris Pritchert 480-596-5601 Darlene Summers Mary Crone 480-607-2290 Baldwin Hardware Corporation Barbara VanMater 480-596-5601 Sean Clark 949-837-2196 Jason Schwede 602-751-9515 Closet & Storage Concepts 623-776-2200 John Friesner Bang & Olufsen America, Inc. 623-434-7889 Natalie Meskers 480-945-6555 Cole Studio Randy Cole Bellacor.com 877-688-7039 Concrete Interior Designs 480-699-9780 Frankie Cameron David Crawford Bellazura International, Inc. 480-663-8000 Costello-Childs Frank Coombs Contemporary Fine Art 602-252-3610 Best Lil’Frame Shop 480-946-9561 Daryl Childs, Michael Costello Michael Weeks Craftsman Court Biltmore Paperhangers 480-949-7813 Ceramics, Inc. 480-970-6611 Robert Hendel Debbie Rauch

Auer Design House 480-634-7870 Michelle McMullen Nicole Saia Amy Lutz 480-348-0088 Thomas Easton

All Wood Treasures Jerri Stapley, Ed Shamah, Doug Shamah, Scot Perfect

Antique Art Treasures, Classic Cigar Treasures Donna Heffner

Carpet Closeouts 480-368-9955 Howard Pressman

480-985-9087 Biltmore Shutter Company 602-254-4464 Cullum Homes, Inc. 480-949-2700 636-300-0984 Dan Draper, Dana Draper Kim Cullum, Maggie Martin 480-507-3650 Botanical Elegance, LLC Dacor Arizona Tile, LLC 480-893-9393 Nolan Beverly 480-705-0882 Steve Ertle 480-704-7493 April Marsh, Roland Arnold, Cecelia Beverly 480-991-9909 Dennis Jackson 480-861-4774 David Cobos, Arden Mullins BR-111 Exotic David E. Adler, Inc. 480-513-3200 Art Effects Framing 480-982-7327 Hardware Flooring 800-525-2711 David E. Adler Richard Hornberger Allan Nery Decorative Concrete Artisan Cinema & Sound 480-538-1071 Bud’s Drapery Den 520-327-0123 Staining and Scoring, Inc. 480-620-1375 Bill Aziz Tom Miller Raymond Anger A Touch of Glass Jane Jacobson, Mark Stravitz

602-996-0367 Burdette Cabinet Company 480-830-8818 Delta Faucet Company Edward Neilander, Roger Understiller Bob Peters

Arts Alive David Andow

480-998-9790 Cactus Stone & Tile Betsy King, Pooneh Kashani

Asian Trade Rug Company 520-326-7828 California Closets Tomas Almazan William Black

602-275-6400 Desert Design Magazine Terry Babb Jack Schirra 623-434-8888 Kimberly Bond

623-561-1708

480-309-7559 480-231-9397 602-400-5083

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Arizona North Chapter Desert Lion Sun Control, LLC Donald A. Gorman

Exotic Home 480-657-7250 Jamie Michaels Fannin Interiors Sharon Fannin

Desert Star Construction, Inc. Jerry Meek, David Schumm

480-951-4425

Design One International, Inc. Donald A. Nottingham

480-967-2100

Design Surfaces, LLC. Marianne Mulhall

480-946-2565

Distinctive Carpets Joe Hutson

623-225-9460

DSA Publishing & Design Duff Tussing

972-747-7866

Dunn-Edwards Paints Dede Radford

602-702-7273

Duralee Fabrics & Fine Furniture Deanna Carr

602-793-0328

Earth and Images 480-596-0498 Isabel Dellinger, Vilma Besch Echoes of Asia Antiques & Furnishings, LLC 480-922-0438 Balint Kocsis Edelman Leather 310-289-0100 Stacey O’Leary Electrolux Major Appliances Heather Flaa 949-502-5163 Larry Tice 480-766-2224 Emser Tile Randy Bultsma Allen Briant

602-263-8453 480-443-8453

Elegance by Design Carol Vaiana-Menkhus

480-993-8263

Enmar Hardwood Flooring, Inc. 480-497-1633 Tricia Thompson, Todd Thompson Euro-Flex Luxury Sleep Systems Lee Steele

480-627-0005

European Design Allan Rosenthal

480-951-5234

European Home Kay Massaro

602-263-0198

Eurotouch Services, LLC Andrew Pocys

480-626-1655

Excellence Upholstery & Design Matt Cepkauskas

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480-443-8100 House of Knobs Roulla Savva

516-333-7100

602-840-8088 IMC-International Marble Collection 480-894-5551 David Hollabaugh, Chuck Pharo Fabrica International 800-854-0357 Steven Giese Inex Creative Floors, Inc. 602-257-6483 Elvir Hodzic, Halil Hodzic Facings of America, Inc. 602-955-9217 Lindsey Kreus Inhabit Furniture 480-348-1818 Leigh Kohrs Fastframe 623-825-9110 Lisa Vargo Inside/Out Showrooms, Inc. 480-994-1060 Bill Heacox Feathers Custom Furniture 480-905-1396 Dan Levinson, Claudia Levinson Interior Design Resources, Inc. 480-964-0121 Fenwick’s Fine Rugs 480-443-4777 Alex Yost Aylin Garret, Kelly Rushmann Interface FLOR Commercial 602-957-8962 Ferguson 480-556-0103 Andy Green Jim Robinson International Fiber-Seal Systems 480-941-1798 Design Guild 2 480-948-8908 Deborah Bobroff Interwest Distributing Co. 480-921-0900 Fiesta Furnishings Brooke D’Alleyrand Claudia Farrar 480-443-8203 Shelley Burris 480-951-3239 Jessitt-Gold Interiors 951-898-5073 Gilda Eldridge Fines Gallery 239-277-0009 Mo Hadi Jody Florman-Artist/ Faux Finisher 928-567-2365 Flooring Resources, Inc. 480-991-9605 Jody Florman Jeff Currie Julian’s Fine Cabinets 480-421-9898 Floors 480-970-1892 Karen Doerflein, Tim Green Phil Kouladakis Kaiser Tile 602-454-1101 Forseys Arizona 480-315-1063 Ralph Kaiser Robert W. Forsey Kid Glove, Inc. 602-953-1910 Fortress, Inc. 480-443-1134 Kim Fulwider Paul Brown Kingsdown 336-210-4230 Gratia Artis, LLC. 480-649-6090 Sharon Forrest Laura Nickle Kip Merritt Design 480-990-2290 Gregory – Matthew 480-302-6092 Kip Merritt Tom Tweet Kitchen Solvers of Phoenix 602-768-0274 H Abode Keith Wolfram Angela Walls 602-320-2727 Jessica Aikin 602-301-1507 Kitchens Southwest 480-443-0102 Dana Hayes Hansgrohe, Inc. 619-238-8186 Chip Martin Kohler Company 503-939-0882 Sharmin Smith Welch Hernandez Contemporary Fine Art 480-429-6262 Kravet Fabrics, Inc. Liz Hernandez Ellen Bosco 800-648-5728 David Smith 480-994-3900 Hinkley’s Lighting Factory 602-279-6267 Michael Jackson, Eric Berkey Larsen Gallery 480-941-0900 Rachel Neubech Hopper Finishes 602-273-1338 Bret Hopper, Jenifer Bryant Hopper La-Z-Boy Furniture Galleries 623-487-9447 Horizon Art 480-949-1990 Julie Ann Coleman Harold Hoeg

Arizona North Chapter

Industry Partners Directory

Lamps Plus Professionals Michael Goeul

800-304-8120 Nyla Simone Home 480-422-6178 Maria Benson, Katherine Justice Alford Light Up Your Life, Inc. 602-274-4772 Bob Ferraro Occasions by Design 480-423-0506 Stephanie Toler Linder Publishing, Inc. 480-443-7750 Michael Kupanoff O’Connor & Associates, Ltd. 800-894-4199 Brad Ross LKG Contemporary 480-945-1209 Greg Sanchez Olhausen Billiard Mfg., Inc. Sue Doyle 615-323-8522 Lutron Electronics Company 602-923-7718 Dale Townsend 480-517-3663 Jay Baumer One Posh Place 480-941-8954 Lynch Furniture Paige Bailey Handlers, Inc. 602-276-1909 Barry Colasso Painted Illusion 480-857-7920 Colleen Spies 3M Safety and Sun Control Window Films 480-985-9293 Passport Accents 480-502-0208 David Ewing Patrick McCourt M. Design Donna Fabbri Michael Kowitz

Rive Gauche Fine Arts 480-947-6372 Frederic DeClaremont, Aiste Parmastd Robb & Stucky Furniture and Interior Design Michael Scott

480-922-0011

Robert Allen Group Janice Roetman

480-325-2524

Roche Bobois Nathalie Chianura

480-443-0430

Rugs of Kaibab Brad Scott

928-830-0268

Sandow Media Alexandra Heatly

561-750-0151

Scandia Down Kathleen Cwirko Spero

201-272-3343

Scott Group 602-327-3271 Custom Carpets Jim Patterson

Mare Nostrum Design Jack Shanahan

Passport Imports 650-302-5206 Janice Proffitt 602-263-9410 Paradise Valley Antiques 480-467-2426 & Furnishings Roya Nassirian

Mark Nord Painting Kevin Steigner

602-565-5277 Petite Chateau Wende Katz

7th Avenue Designs by Wave Waterjet 602-667-3551 Tracy Spath 602-738-4449 Angela Saban 623-581-1531

Mark Speirs Architectural Woodwork Installations Mark Speirs

Phoenix Art Group 480-282-1280 Barbara Brackett

602-241-1060 Sculptured Window Art Marjorie Ann Tardiff

480-994-3759

Picture Source 301-652-8921 Homelines, Inc. Jim Wagstaff

Shaw Industries 480-838-1445 Emily Kiker Morrow

706-275-2087

Market Hardware Brian Kraff

623-594-5980

Scottsdale Design District 480-483-9800 Allen Jackel

Sherwin-Williams 480-940-4585 Jackie Jordan Laurie E. Clark Angie France Pindler & Pindler 480-283-8911 Laurie Friedman Shutter Crafters Scott Bray Pinnacle Glass Design 480-377-0960 Christy Maycock Sicis Art Gallery Judi LaPatin Potheads International, Inc. 480-425-7184 Lori Watts Smith & Hawken Daniel Murphy ProSource Wholesale Floorcoverings 602-470-1484 Somfy Systems, Inc. Gina Lutkus Rabbit Canyon Designs 480-987-6244 Cheryl McNeill, Tanya Mahaffey Sonoran Interiors, Inc. Sarah Toney Reeves Design/Build, Inc. 623-374-2699 Dale Reeves Sources + Design Janice Blount Rest Assured, Inc. 602-437-9201 Lynn Blake, Peter Blake Special Deliveries Tim Brick Restoration Hardware 480-922-6996 Chris Lobeck Annie Angus Statewide Lighting RM COCO 573-334-0517 Cecily Merdes George Howard

480-941-6026

Mexican Tile and Stone Company Joe Fortuna, Robert Peddle

Pietra Stone, Inc. 602-954-6272 Jill Thomas

913-226-0144 602-570-7146 602-861-3171

Sarah Kearney

714-847-3200

602-256-1430

Diana Sartor

818-644-1859

Mircoseal International Lance Lashelle

475-814-6464

Modern Masters, Inc. Diana Sartor

818-644-1859

Mohawk Floorscapes Ann Nagy Seay Tim Shey

800-241-4900 602-237-6797

Natural Territory Santosh, Rao, Praneeta Rao

480-998-2700

National Buildmaster J. Eckley

602-381-6400

Nationwide Floor and Window Coverings Yvette Martin Nexus 21 Heather Sanders

602-493-1223 480-951-6885

212-965-4100 480-627-9911 480-497-2222 480-348-8747 877-870-8440

480-443-1645 480-443-3200 480-391-0452

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Arizona North Chapter Steelcase, Inc. Anne Bales

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For information on becoming a ProSource Member, call us today.

ProSource of Phoenix West 7225 West Roosevelt, Suite 160 Phoenix, AZ 85043 623-742-3660

www.prosourcefloors.com 64

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602-462-5009 Triad Speakers Paul Epstein

Steinway & Sons Peter Becker Janet Priset

Tri-Light Builders 206-622-7580 Tammy Zagar 480-951-3337 TurboChef Stockett Tile and Granite Co. Leslie Hoffman Susan Beggs, Gary Cole 480-596-9672 Kim Hester 480-695-8750 Twistique, LLC. Vanessa Joaquim Stone Creek Furniture Factory 480-451-3100 Underfoot, LLC. Gary Lester Linda VanNattan

480-922-0200 480-895-3442 678-987-1726 480-949-7887 480-222-1120

Stone Elements Katarina Bosilcic

623-780-9200 Unique Building Concepts 602-404-0690 Pat Moran

Strictly Wholesale, Inc. Ali Raza

480-362-1220 Urban Southwest Rose Ann Colamartini

602-266-3310

Stroheim & Romann, Inc. Steve Levine

623-214-8466 Valley Light Gallery Patti Hazzard

480-948-5030

Sun Rock Kitchen and Design, LLC. James Rogers

Valley Woodworks 480-276-0967 Brent Kamermann

480-837-8503

Sunbrella Gina B. Wicker

Viking Range Corporation 480-784-6611 336-586-1240 Bob Stamm Villagio Tile Doug Adamson

480-477-8800

SunWest Appliance Distributing Kristi Ludenia

480-784-6611 Villeroy & Boch Jeff Maples

480-768-1700

Tandus Elissa Sweary

480-250-7778 Vintage Hardwoods Elisabeth Camp

480-998-1879

The Art Department Elissa Sweary

480-596-9800 Vista Window Film Tracy McKelvey

602-277-8468

Elaine May Gallery Elaine May

480-941-4200 Wallcovering Source Kathie Winkler

800-200-8121

The Elegant Window Karen Barnes

480-854-3078 Wallis Designs Wendy Wallis Williams

480-922-9911

The Floor Club Corporate 480-922-9111 Waterworks Greg Tayles Michele Hartley

602-912-9214

The Foliage Factory, Inc. Jan Braden

480-947-5585 Wesley Allen Wesley Sawan

323-985-4021

The Hart Studio Darla Hareza, Deneice Hase

480-294-6063 Westar Kitchen and Bath Dina Harvey

602-271-0100

Thermador/Bosch/ Wilsonart International 480-921-9906 Gaggenau/Siemens 480-763-2669 Charles Welch Ric Coggins, Nathan Guess, Wolseley North America 480-556-0103 Tony Colombo, Heather Olney Jim Robinson Thermasol Steambath 928-778-0693 Company 480-353-0324 Yavapai Magazine Kelly Soldwedel, Susan Coffroth Debi Rusk THG USA, LLC. Keith Amado

323-428-0100 Your Source Karen Ann Romersa

Touch of History Breyan Burke

480-991-8898

602-696-8768

dd

Calendar of Events J anuary ,

F ebruary ,

M arch

January 11 Arizona North Chapter Board Meeting

Contest entries due in Madison, WI. Contact Brooke D’Alleyrand or Janae Hyland at Westye Group Southwest at 480-921-0900

19 Jubilation 08 Auction Donations Deadline.

Melinda Foote, mafooteaz@msn.com or 602-678-0860

5-8 14

8 Arizona North Chapter Board Meeting 21 North Chapter Membership Meeting, 5:30 pm Foliage Factory, 1733 E McKellips #105 in Tempe. Featured speaker Ron Black, ronblack@thementorgroup.com with CEU’s. foliagefactory@webmail.com, 480-947-5585

March

Environments for Aging, Designs for a New Era, Tucson.

20

North Chapter Membership Meeting, Steinway Pianos at 3 pm. High Tea with Lawrence Libin, curator at the Metropolitan Museum of Art Musical Instruments in New York. He will be doing a presentation on the evolution of design and the piano. CEU’s.

Evie Offord eofford@msn.com or 505-4802371.

29

Arizona North Chapter Tour of Homes.

April 1-30 4-5 7-11

cles. Theme for Spring issue is Remodeling.

Design for Hire Spring 2008 NCIDQ Examination Student Shadow Week

11

Arizona North Chapter Board Meeting

12

Student Charette Competition, Arizona Design Center

17

Collaborate 08, formerly known as Education Day. Chapparal Suites Resort, 5001 N.Scottsdale Rd.

21

Career Day

1-31 Design for Hire 1 Deadline for Desert Design Magazine arti-

Arizona North Chapter Board Meeting

18-19

February 5-7 INTERSECTWEST 08, Las Vegas.

IDEC Annual Conference, Montreal, Quebec Canada

The ASID Conference on Design. New Orleans

pm at David Adler Oriental Carpets, Arizona Design Center, 7350 N Dobson Road inScottsdale. Subject is Oriental Carpets 101. lainey@ davideadler.com 480-513-3200

Collaborate ’08 (Education Day)

2 0 0 8

13-16

24 North Chapter Membership Meeting, 5:30

31 Early registration deadline for IP Members for

april

Send all submissions to Brenda Strunk at b_strunk@msn.com.

11-13 STEP Workshop 18 2006/2007 Sub-Zero and Wolf Kitchen Design

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ASID on the go

66

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Always Something New

Introducing three new collections: Provence, Irish Ice and Confetti Featuring antique “crackle� glazes, flamed pewter metals and artisan glass elements.

Exclusively available through our beautiful showroom in Scottsdale or online at Vtile.com Shipping available throughout the USA.

Scottsdale Airpark showroom and design center: 15020 N. Hayden Rd

vtile.com

480-477-8877