AZHCC24 Annual Report

ANNUAL

REPORT

2024

TABLE OF CONTENTS

1

MESSAGE FROM OUR LEADERS • Monica Villalobos - CEO • John Ramirez - Board Chair

4

• Tomás León - Foundation Chair

2

ABOUT THE AZHCC • About the AZHCC • Vision, Mission & Values • AZHCC Board of Directors

3

MESSAGE FROM OUR LEADERS • Operations

• Marketing

• Membership

• Branding

• Signature Events

• Los Amigos

• Market Intelligence

• Corporate Partnerships

FOUNDATION REPORT • MDBA • NABEDC • Capital Readiness Program

5

THE FUTURE • Strategic Plan (2025 & Beyond) • Strategic Plan Update • In Closing

MESSAGE FROM OUR LEADERS

LETTER FROM THE PRESIDENT & CEO

Dear Stakeholders, Partners, Staff and Members As we reflect on the past year, it is with great pride and gratitude that I share with you the highlights of our journey, achievements, and challenges. Last year was a period of remarkable progress, in which our commitment to our mission and values have driven our success, in both predictable and unexpected ways.

The Chamber has continued to grow and evolve in an ever-changing landscape, marked by both opportunity and challenge. We have remained steadfast toward our collective vision, reaching significant achievements and milestones, which are all detailed within this annual report. This has been possible because of the tireless efforts of our board and staff, the unwavering support of our partners, and the trust of our stakeholders.

Despite the hurdles we faced in the past year, we have shown resilience, and innovation has been at the core of our responses. We were able to adapt swiftly, find new ways to serve our community, and build stronger connections with other organizations.

Looking ahead to the future, we are energized by the possibilities that lie before us. We remain determined in our pursuit of being a strong advocate for the Arizona emerging business community. I am confident that our shared commitment to excellence will continue to drive our collective success.

I would like to extend my deepest appreciation to each and every one of you—our board, staff, partners, shareholders, and the broader community—for your continued support. Together, we are not just building a vibrant ecosystem; we are creating a legacy of positive impact and progress.

Thank you for your dedication and belief in our mission.

I look forward to what we can accomplish together in the coming year.

Sincerely, Monica Villalobos PRESIDENT & CEO

ABOUT OUR PRESIDENT & CEO BUILDING BUSINESS. BUILDING COMMUNITIES.

(MBDA) Business Center, the American Indian, Alaska Native, Native Hawaiian Project NABEDC (AIANNH Project NABEDC), Capital Readiness Program, Ascend Phoenix, and the DreamBuilder initiative.

Her background and experience as a corporate marketing executive and entrepreneur enables her to effectively bridge the gap between corporate America and small businesses.

Under Ms. Villalobos’ leadership, the Arizona Hispanic Chamber of Commerce has experienced significant growth in membership, revenue, and influence within the business community through innovative programs and initiatives that have greatly enhanced the Chamber’s ability to support and empower emerging businesses.

Your Arizona Hispanic Chamber has forged strategic partnerships with major corporations, government agencies, and other organizations to create new opportunities for Chamber members and the broader business communities.

Monica Villalobos PRESIDENT & CEO

Monica Villalobos was named President & CEO of the Arizona Hispanic Chamber in late 2019 after serving as the Vice-President and Foundation Executive Director for seven years.

In this role, she is responsible for the strategic growth initiatives of the Chamber.

She is also the Operator of multiple programs including the Arizona Minority Business Development Agency

Her visionary approach has led to the development of cutting-edge resources and tools, such as a comprehensive digital platform for business research and a series of high-impact educational workshops.

These initiatives have increased the Chamber’s value proposition and have also positioned it as a leader in fostering economic growth and diversity in Arizona’s business landscape. Furthermore, Ms. Villalobos has been instrumental in advocating for policies that promote equity and inclusion in the business sector.

Her efforts have resulted in increased access to capital, contracts, and markets for emerging businesses, contributing significantly to the state’s economic development.

MESSAGE FROM OUR BOARD CHAIR of diversity, inclusion, and belonging, and supports, and assists emerging small businesses.

In this year’s AZHCC 2024 Annual Report is an overview of our five-year strategic plan, our path forward, and results and achievements by the highly skilled members of our Chamber.

I would like to convey a special thank you to our President and CEO, Monica Villalobos, whose exceptional leadership, selfless service, and tireless efforts are deeply appreciated and have been the catalyst for our current and future success.

John Ramirez

2024 BOARD CHAIR In the two years of my tenure as your Chairperson of the Board for our Arizona Hispanic Chamber of Commerce (AZHCC), I have been privileged to be associated with and work with an incredible group of leaders willing to contribute their experience and expertise to ensure our future success. Collectively, they have helped us strengthen our infrastructure, improve our processes, and craft a five year strategic plan that is intentional and clearly and concisely outlines our Chamber’s goals, objectives, and purposes, and how we will achieve them.

Our strategic plan’s objectives and detailed action plans are built upon extremely specific measurable goals that will enable us to be agile, proactive, dynamic, and resilient. Thus, allowing our Chamber to play a significant role in the future of our state and its economic wellbeing. Our inherent responsibility is to help shape our state and local communities that advances innovation, supports high-quality job creation, embraces the value

To our Strategic Planning Ad Hoc Committee comprising Annette Musa, Tania Muñiz, Tomás León, Lorena Valencia, Tabatha LaVoie, Javier Feliciano, Amy Bruske, and Tony Astorga, I want to offer special thanks for the efforts, guidance, and leadership in the development of our five-year strategic plan.

I am especially indebted to the members of our AZHCC Board of Directors and staff who, directly and indirectly, have contributed to the development of our action plans and for their superb daily work, collaborative spirit, and commitment to excellence which is evident and documented in this Annual Report. Without every member of our team and their special commitment that goes above and beyond, our successes would not exist.

I hope you will all accept a collective and sincere thank you.

Finally, I want to thank Shannon Jacques, our business consultant, whose expertise, guidance, and tenacity played an especially vital role in the development and execution of our strategic plan. Her efforts in the creation of our plan and continued development of the Chamber are predicated on underlying principles found in robust and high performing organizations.

MESSAGE FROM OUR FOUNDATION CHAIR in their pursuit of knowledge and higher education attainment. The Arizona MBDA Business Center, NABEDC, the AZHCC Capital Readiness Program, DreamBuilders, Business Diversity Summit, among other Chamber programs, continues to mentor and guide entrepreneurs and professionals. These programs provide effective business development services and timely resources ensuring the businesses are revenue/profit-generating businesses that create new jobs while enhancing the skills of existing workers.

Tomás León

2024 FOUNDATION CHAIR As we reflect on the past year, I am proud to share the remarkable achievements of the Arizona Hispanic Chamber Foundation. Our mission to promote the success of Hispanic­owned small businesses and preparing the next generation of entrepreneurs, leaders, and healthcare providers has been at the forefront of our efforts, and I am pleased to highlight some key milestones.

1. Economic Empowerment: Despite the challenges posed by the post-pandemic dynamics and challenging political environment, our Foundation facilitated business relations and education, fostering economic development throughout Arizona. We provided essential resources and access to capital to Hispanic entrepreneurs, empowering them to thrive in a competitive market.

2. Educational Opportunities: Our commitment to education remained unwavering. Through scholarships and holistic programs, we supported aspiring students

3. Thought Leadership: For more than 25 years, the Arizona Hispanic Chamber of Commerce has been the administrator of the renowned DATOS Institute; an institution that publishes DATOS: The State of Arizona’s Hispanic Market, the most comprehensive compilation of research on the impact of Hispanics on the Arizona/ nationwide marketplace, in comparison with other minority counterparts. We explored the challenges faced by women in the arts during our 13th Annual Power of the Purse event, shining a spotlight between artistic expression and entrepreneurial spirit. Their resilience and contributions continue to inspire us all.

4. Community Impact: The AZHCC remains committed to the communities where we live, serve, and work.

We have formed meaningful partnerships with other service providers and created the Arizona Community Collaborative. Attendees focus on policy, advocacy, business, community, and campaigns. Together we rallied support from individuals and organizations with like mission and goals, advancing our inclusive cause; collectively, we made a difference. We celebrated the resilience of Hispanic and minority-owned businesses, recognizing their vital role in the national and global economies. As we advance our mission and pillars of excellence, our commitment to cultivating growth, diversity, equality, and inclusion remains unwavering.

We are grateful for your support, and together, we will continue making a positive impact throughout the state of Arizona and beyond.

ABOUT THE AZHCC

ABOUT THE AZHCC

TO BE THE BEST...

TO ACCOMPLISH OUR GOALS, WE ARE COMMITTED TO THE FOLLOWING: • Welcoming new ideas.

• Looking for innovative ways to serve our membership.

• Providing a positive work environment.

• Providing our employees with support and training.

• Providing community leadership.

• Responding to the needs of our membership.

In the simplest terms, our philosophy is to exceed our highest standards. We will continue to position ourselves as a leader in the local and national chamber industry.

• Holding our board and staff to the highest ethical standards.

• Managing our organization with fiscal responsibility.

• Focusing on our mission and creating enthusiasm for all businesses.

ABOUT THE AZHCC

VISION

MISSION

VALUES

The AZHCC is the premier advocate for the Arizona emerging Hispanic business community.

We are a valuable and trusted resource to our corporate and strategic partners.

To promote the success of Hispanic-owned businesses by facilitating business relationships, economic development and sharing of knowledge for the benefit of the State of Arizona and the growth and success of the members of our Chamber.

We are committed to representing our members and the Hispanic-owned businesses (small, medium, or large) based on the highest standards of ethics, integrity, and community service.

Serving our members’ needs by empowering them to succeed and prosper in Arizona, nationally, and in the global business community. Providing innovative leadership and establishing longlasting relationships in the business community, while remaining fully accountable and committed to the interests of our members.

Valuing our employees and volunteers by abiding by the belief that the success of the AZHCC depends on the success of our members, sponsors and staff and a commitment to achieving excellence by fostering a spirit of teamwork, collaboration, caring, and mutual respect.

2024 EXECUTIVE COMMITTEE

John Ramirez

UNIVERSITY OF PHOENIX “CHAIRMAN”

Annette Musa

BANK OF AMERICA “IMMEDIATE PAST CHAIR”

Tomás León

EQUALITY HEALTH “FOUNDATION CHAIRMAN ”

Tabatha Lavoie LAVOI LAW FIRM PC “SECRETARY”

Tanya M. Muñiz

VALLEY OF THE SUN UNITED WAY “TREASURER”

Lorena Valencia FIZZ TECHNOLOGIES “CO-VICE CHAIR”

2024 COMMITTEE CHAIRS

Ruben Alonzo

Andrew Pacheco

ARIZONA STATE UNIVERSITY

RYAN RAPP UNDERWOOD & PACHECO

Maria R. Chavira

Tina Marie Tentori

THE ROMAN CATHOLIC DIOCESE OF PHOENIX

APS FOUNDATION

Annette Musa

Tanya M. Muñiz

John Ramirez

BANK OF AMERICA IMMEDIATE PAST CHAIR

VALLEY OF THE SUN UNITED WAY TREASURER

UNIVERSITY OF PHOENIX CHAIRMAN

Alexis Espinosa

John Sizer

Bonsal Glascock

ARIZONA DIAMONDBACKS

DELOITTE

BALARASA

2024 AZHCC BOARD

Julie Ann Alvarado-Dubek

TPQ FOODS LLC

BANNER HEALTH

Washington Covena BLUE CROSS BLUE SHIELD

Amy Bruske

Omar Alvarez

Gabe Doak

FREEPORT-MCMORAN INC.

KOLBE CORP

Ivan Garcia

FIRST FIDELITY BANK

Greg Byrd

Chris Camacho

Ashley Kelly

Stephanie Lopez-Gillmore

SALT RIVER PROJECT

Israel Ortiz

Mario Paniagua

U.S. BANK

J.P. MORGAN CHASE

GREATER PHOENIX ECONOMIC COUNCIL

Carlos Castillo

COX COMMUNICATIONS

Steve Lopez

WELLS FARGO

Steve Macias OPTUM

Juan Pablo Marquez BMO HARRIS BANK

Michelle Ruttle

CASAMIGOS TEQUILA

Javier Feliciano

EX-OFFICIO HR COUNSEL

Melissa McDonald

RAZA DEVELOPMENT FUND

Mayra Uribe

NATIONAL BANK OF ARIZONA

Leonardo Loo

EX-OFFICIO LEGAL COUNSEL

Daniel Ortega Jr. ORTEGA LAW FIRM, P.C.

PNC BANK

Lorena C. Van Assche Marian Zapata-Rossa THORPE SHWER, P. C.

Armando A. Roman

EX-OFFICIO FINANCE COUNSEL

Lisa Urias

CHAIR EMERITA

SNELL & WILMER L.L.P.

Tony Astorga CHAIR EMERITUS

CITY OF PHOENIX

DEPARTMENT

REPORTS

AZHCC OPERATIONS “Becoming part of the Operations team at the AZHCC has been amazing because I have experienced first-hand the personal and professional growth in each department.

We have implemented an efficient internal decision process and a strategic plan to maximize our business offerings to our members and the business community in Arizona.

The Operations team has created numerous policies that provide guidance, consistency, and clarity on how the Chamber operates, throughout its departments, internally and externally. During each step we take full advantage of each staff member’s expertise and experience, to provide the maximum long-term benefit.

The Chamber staff has evolved into a dynamic, innovative, and confident group of individuals who contribute their expertise and experience to every aspect of the organization. I look forward to following the implementation of how these operational strategies support the future of the AZHCC and I am excited to see the Chamber continue to be the #1 Hispanic Chamber of Commerce in the country”.

Shannon Jacques - OPERATIONS & STRATEGY CONSULTANT “The AZHCC Operations team is the center of communication for our Chamber, and we hope to always stay positive, work hard, and make it happen!”

Stephanie Soto - DIRECTOR OF OPERATIONS “The Chamber has given me the opportunity to grow from an intern to now being a full-time employee and I m happy to help if you have any questions.”

Sarai Borja Nevarez - SPECIALIST, OPERATIONS

MEMBER SPOTLIGHT “Participating in the Arizona Hispanic Chamber of Commerce’s Capital Readiness Program has been instrumental in Pink Summit’s growth.

Through personalized one-on-one coaching, we received expert guidance that helped us navigate the complexities of securing financial resources, including loans and grants. The program’s emphasis on financial literacy and credit readiness provided us with the tools to strengthen our financial foundation, making us more attractive to potential lenders and investors.

Beyond financial assistance, the program offered invaluable support in other areas crucial to our success. We benefited from services such as marketing and branding assistance, access to a network of mentors and industry experts, and introductions to potential contracting opportunities. These resources not only enhanced our operational capabilities but also expanded our reach within the business community. Thanks to the Capital Readiness Program, Pink Summit is now better equipped to pursue sustainable growth and make a lasting impact in our industry.”

Jason Orosco, Pink Summit, LLC

MEMBER SPOTLIGHT “As the founder of Purple Nomad Media, I’ve been fortunate to witness firsthand the transformative power of the Arizona Hispanic Chamber of Commerce.

My Journey with AZHCC began in 2021, and since launching my own business, their support has been instrumental to my growth. Beyond providing a platform to showcase my work, AZHCC has cultivated a rich network of professionals. The member Monday shoutouts and the opportunity to host the first Ambassador meeting were gamechangers. Connecting with over 100 potential clients in one event is unprecedented, and it’s directly attributed to AZHCC’s support. Eric McIntosh has been an invaluable asset. His dedication to helping members Is unparalleled. From strategic introductions to practical assistance, his support has been instrumental in my business’s success. The Women’s Day: Power of the Purse event and the DATOS event were equally impactful, providing invaluable insights and inspiration.

I also want to highlight Monica Villalobos’ informative newsletters, which have kept me informed on critical issues like HCR 2060, enabling me to be a more engaged community member. She is truly an inspiration. I am immensely grateful for the support and camaraderie within the AZHCC community. Their commitment to uplifting Latino small businesses is evident in every interaction. I am proud to be a member of an organization that actively supports its members and fosters a thriving entrepreneurial ecosystem.”

Gabriela Erikson, Purple Nomad Media

Stephanie Soto, MPA DIRECTOR, OPERATIONS

Sarai Borja Nevarez, BS SPECIALIST, OPERATIONS

AZHCC COMMUNITY ENGAGEMENT Over the past six months, the AZHCC has achieved significant growth, with our Community Engagement team playing a key role in implementing new strategies to reach our objectives. Our Ambassadors’ networking meetings set records with over 500 registrants and $5,000 in sponsorships. We revamped member communication and pricing, updated our international programs, added a membership tier to include a Rural category, boosted renewals, new memberships, revenue, and visibility.

I am especially proud of the Ambassadors’ 2nd Annual Artisan and Music Event, which showcased the enthusiasm of business owners, brought the community together, and highlighted our mission. The invaluable support from the team at the Chamber, including special recognition for the branding, finance, and digital marketing teams, CRP, MBDA, NABEDC, DreamBuilders, and our board of directors, has been truly appreciated.

Gracias!

Looking ahead, we are enhancing our member directory on the website to improve these valuable benefits. As we develop new initiatives, such as creating a new internal book of business lists to support staff, I am honored to represent the Chamber and remain dedicated to continuous learning to better serve our community.

Inspired by Hugo Sanchez’s wisdom that “Success is measured by the obstacles you overcome to reach your goals,” at the AZHCC we remain steadfast in our mission.

This quote underscores our commitment to overcoming challenges, fostering resilience, and driving meaningful change within our community.

Thank you for your continued support.

Eric McIntosh

SR. DIRECTOR, COMMUNITY ENGAGEMENT

MEMBER SPOTLIGHT “Being a small business owner supported by a fantastic group of professionals and a great family like The Hispanic Chamber of Commerce, can be a rewarding and manageable experience.

In essence, with professional expertise and their support, running a small business becomes more feasible and fulfilling, allowing me to navigate challenges effectively and enjoy your entrepreneurial journey.”

Judith Aram, Midge Chocolate Co.

AZHCC PROGRAMS At the heart of our mission is the commitment to empower and support our community through impactful programs such as Avanzar and Elevate Together. The common purpose of our programs is to foster entrepreneurship and enhance small business development. Our two key programs, among others: AVANZAR: This program is designed for business owners to advance their businesses to the next level.

This business accelerator program comprises eight sessions to strengthen their operations, seize, opportunities, and evolve with future business needs.

Cohort 1 (2022)

Cohort 2 (2023)

Cohort 3 (2024)

12 grantees

12 grantees

*12 grantees will be selected

$5000 awarded per grantee

$5000 awarded per grantee

$5000 awarded per grantee

Cohort 1 (2020)

Cohort 2 (2021)

Cohort 3 (2022)

16 businesses graduated

10 businesses graduated

23 businesses graduated

6 sessions

6 sessions

8 sessions

Virtual Sessions

Hybrid Sessions

Virtual Sessions

ELEVATE TOGETHER: Through a partnership with the National Urban League, the U.S. Hispanic Chamber of Commerce, Office Depot Foundation, and other community partners, the initiative delivers education, mentorship, and grants that accelerate the creation, growth, and prosperity of Black and Hispanic small businesses.

Success Story Imelda Hartley, Imelda’s Happy Tamales: Imelda participated in the Avanzar program in 2020 and the Elevate Together program in 2022. She was chosen to be a part of the Super Bowl LVII Business Connect program in 2023 and was recognized by the AZHCC as Entrepreneur of the Year in 2023 at our 64th Annual Black & White Ball and Business Awards.

Collaboration with AZHCC Team The Community Engagement, Creative, Digital Marketing, and Corporate Partnerships departments, together with the MBDA and NABEDC housed at the AZHCC, have all been vital for each program’s success. The team has reviewed applications, provided valuable feedback, provided content and presentations for sessions, and made direct connections with business owners who would benefit from the programs.

Programs in the Future The Programs department will develop existing and identify new programming opportunities, such as incubator, accelerator, mentorship, and revenue sharing programs, with other organizations and corporate partners.

Small business programs are crucial as they provide essential support, resources, and guidance that empower entrepreneurs to start, sustain, and grow their businesses further.

Elizabeth Flores, MBA

DIRECTOR, PROGRAMMING & EVENTS

AZHCC SIGNATURE EVENTS Elevating Signature Events One of the highlights of my time at the Chamber has been the opportunity to contribute to our Signature Events, particularly the Black and White Ball and Business Awards. Upon review of historical photos and information, I identified the opportunity to enhance the event’s prestige with a custom award. Collaborating closely with SunDevil Trophy and our branding team, we crafted a stunning, clear acrylic award shaped in our Chamber’s logo. My vision was for this award to become synonymous with excellence in Arizona, akin to the Grammy’s or Oscars in their respective fields. The elation of the Black and White Ball awardees upon receiving this beautiful trophy affirmed its success. I am immensely proud to have initiated this contribution, confident that it will honor deserving individuals and organizations for years to come.

Team Collaboration and Future Goals Behind every successful event is a dedicated team, and I am fortunate to lead such talented individuals. Briseida’s attention to detail and logistical prowess are unmatched, while Elizabeth’s wealth of Chamber knowledge and experience provides invaluable context and relationshipbuilding insights. Together, we are committed to taking our Events team to new heights of excellence.

“I am thrilled to share my journey with the Arizona Hispanic Chamber of Commerce. Joining this dynamic team has been a true pleasure and honor. It is such a joy to serve alongside a passionate team that is dedicated to serving the diverse business community in Arizona.”

Beth Banda

EVENTS MANAGER

Looking Ahead Arizona Hispanic Chamber of Commerce Signature Events are the pinnacle of the business community. As I reflect the team’s successful events, they serve as a foundation upon which we will continue to build for the future, ensuring that AZHCC remains at the forefront of empowering Arizona’s business community. Our goal is to produce measurable high-caliber events that create engaging experiences, attract new members and corporate partners, drive impactful change, and increase revenue. We are taking intentional steps to ensure that the Events team continues to grow.

I am proud to report that pre-planning for 2025 is already underway. We will consolidate smaller events and reimagine others to maximize opportunities and impact. We will increase our media presence and leverage our relationships to increase event attendance.

Approaching the business synergistically and holistically fosters internal collaboration. I look forward to continue building internal partnerships with the AZHCC team.

Briseida Lindoro, BS SPECIALIST, EVENTS

AZHCC SIGNATURE EVENTS

AZHCC SIGNATURE EVENTS

AZHCC MARKET INTELLIGENCE AZHCC Market Intelligence YTD 2024

Proud Moments

Latinos continue to contribute significantly to the America’slandscape and economy.

Paul: Member of the Inaugural UCLA LPPI Latino Data Hub Action Lab. Daniela: Published her first academic research paper titled “Supporting Our Most Vulnerable First-Gen Students”.

• In 2022, the U.S. Latino GDP reached $3.6 trillion, ranking as the fifth-largest economy globally.

• U.S. Latinos are not only driving GDP growth but also excelling in sectors such as manufacturing, retail trade, and construction. Manufacturing alone contributed $457.4 billion to the Latino economy, marking a significant 48.4% year-over-year growth.

• U.S. Latino purchasing power is measured at $3.4 trillion.

Source: 2024 Latino Donor Collaborative U.S. Latino GDP Report

We were curious to see which counties in the U.S. were experiencing the greatest changes in their Hispanic population.

This report showcases the achievements of the Chamber’s 2024 Market Intelligence team. We are proud to have impacted both our amazing AZHCC familia and the surrounding Arizona community through data compilation.

Team Impact • Produced nearly 200 visualizations and over 30 community articles for DATOS 2024 focused on Affordable Quality Food.

• Presenting, compiling, and shoring data to support NABEDC/Capital Readiness team efforts.

• Compiling data briefs to support AZHCC CEO efforts.

• Compiling data briefs to support AZHCC Events team efforts.

• DATOS publication played a role in the Phoenix Sun’s “El Valle” Campaign.

• Data points from AZHCC’s Market Intelligence Immigration Briefs were referenced on the AZ State Senate Floor.

Innovation Currently in the initial phase of “DATOSDASH” an interactive online platform that will host 13 different dashboards addressing various social determinants of health that will be accessible for virtually for ANYONE. Looking forward to….

The Market Intelligence team released DATOS 2024 on September 26, 2024, and will be making advancements to the “DATOS DASH” project that will be released in September 2025.

More than halfway through 2024, our Market intelligence team has shared data with numerous stakeholders throughout the state of Arizona to demonstrate the strength of our community. We are excited to carry this strong momentum through the end of 2024 and into 2025 with a mindset of service and innovation.

Community Impact • Presenting DATOS findings in Yuma, AZ, and Miami, FL. • Presenting DATOS findings to three external organizations.

• Sharing data resources with two external organizations.

• Compiling data briefs for five external organizations.

Paul Padilla, BS DIRECTOR MARKET RESEARCH

Daniela Chavira

INTERN, JOURNALIST

AZHCC MARKETING

MEMBER SPOTLIGHT “Pertenecer a la Cámara de Comercio Hispana ha impactado positivamente a mi negocio Ruchy Studio de varias maneras. En primer lugar, me ha brindado la oportunidad de conectar con otros empresarios hispanos, lo que ha facilitado la creación de redes de contactos y la obtención de referencias valiosas.

Además, la Cámara ha ofrecido talleres y seminarios que han mejorado mis habilidades empresariales, desde la gestión financiera hasta el marketing digital.

Esta membresía también ha aumentado la visibilidad de mi negocio en la comunidad, atrayendo a más clientes interesados en nuestros productos promocionales y servicios de bordado.

En resumen, la Cámara de Comercio Hispana ha sido un recurso esencial para el crecimiento y la expansión de Ruchy Studio.”

Ruth Chona, Ruchy Studio

Adrienne Perez, M.Ed. SR. MANAGER, MARKETING

Maria Sanchez, BS

MANAGER, MARKETING

AZHCC BRANDING Last year (2023) the Chamber’s 75th Anniversary was celebrated, and all collateral material recognized this milestone at Signature Events and all other Chamber events.

Along with the Chamber’s 75th Anniversary campaign, a new event was launched at the end of 2023: Día de los Muertos, Chamba a Ladito Festival, with a creative concept, potentially becoming an annual event like the Chamber’s Community Health Fair.

Anitza Reyna, Branding Manager, created the concept for the Community Health Fair 2024, a digital campaign launched at the beginning of 2024 to highlight the Member of the Month and the Los Amigos Partner of the Month. In keeping with the 75th Anniversary branding, all program and event materials carried the new logo. Each of the Chamber’s Signature Events carried their own creative and conceptual collateral material: Black & White & Business Awards, Power of the Purse, Business Diversity Summit, AZ Million Dollar Circle of Excellence, Bud Shootout Out Golf Tournament, Holiday Party, DATOS; the results of each event were included in the launching of an annual report on the behavior of the Hispanic market. Anitza’s imagination and creativity has led to new concepts and materials allowing the Chamber to position its brand as a link in the economic, social and political impact of the Hispanic community in Arizona.

ANNUAL EVENTS

S I G N AT U R E E V E N T S

•

DÍA DE LOS MUERTOS, CHAMBA A LADITO FESTIVAL 2023

64TH & 70TH ANNUAL BLACK & WHITE AND BUSINESS AWARDS

Collateral Campaign (Print & Digital)

COMMUNITY HEALTH FAIR 2024

New Creative Concept and Collateral Campaign (Print & Media)

New Creative Concept & Collateral Campaign (Print & Digital)

SUB-BRANDS EVENTS •

• • • • •

DATOS: THE STATE OF ARIZONA’S HISPANIC MARKET 2023 Book and Collateral Campaign (Print & Digital) 2023

SCHOLARSHIP BUSINESS BOOTCAMP BUENOS DIAS NETWORKING AMBASSADORS COMMUNITY HEALTH FAIR 2024

Digital Campaigns

PRESENTING SPONSOR

D I G I TA L C A M P A I G N S •

BUSINESS DIVERSITY SUMMIT 2023

•

AZ MILLION DOLLAR CIRCLE OF EXCELLENCE 2023 Collateral & Digital Campaign

•

BUD SHOOTOUT GOLF TOURNAMENT 2023

• • • •

AZHCC BIRTHDAY CAMPAIGN LOS AMIGOS PARTNERS OF THE MONTH MEMBER MONDAY AZHCC ENDORSES

Digital Campaigns

C O R P O R AT E B R A N D S • • •

CAPITAL READINESS PROGRAM AZHCC RE-BRANDING AZHCC SUB-BRANDS

•

CORPORATE MARKETING

On September 1, 2023, history was made when the Arizona Hispanic Chamber of Commerce (AZHCC) received the prestigious and historic $3 million dollar/4-year Capital Readiness Program grant from the United States Department of Commerce – Minority Business Development Agency (MBDA’s headquarters are in Washington, DC).

We provide business development services for all socially and economically disadvantaged business owners and entrepreneurs throughout Arizona, Nevada, Southern California, the Navajo Nation, & beyond to ensure business owners become “finance ready.”

ABOUT THE AZHCC’S CAPITAL READINESS PROGRAM

FREE BUSINESS DEVELOPMENT SERVICES INCLUDE: •

One-on-One Assistance (English & Spanish)

•

Effective Business Planning Services

•

Trainings, Webinars, & Classes (ex. How to Create an Effective Capability Statement, Working with Government & Private Sectors, eCommerce Services - Selling on Amazon)

•

Assistance Accessing Capital ($$$) - Education, Grants, Loans, Angel/Capital Investments

• • • • • •

All Forms of Business/Personal Insurances Establishing Personal & Business Creditworthiness Access to a Legal Education Advisor Marketing & Branding Assistance in Various Markets Global Exporting Assistance Workforce Resources PROGRAM PARTNERS & CONTRACTORS

WWW.CRP-AZHCC.COM | INFO@CRP-AZHCC.COM

Collateral Campaign (Print & Digital)

•

POWER OF THE PURSE 2024

CARMEN MARIA www.azhcc.com

Collateral Campaign (Print & Digital)

Carmen G. Martinez, BA VP, BRAND MANAGEMENT

Anitza Reyna, BA

MANAGER, BRANDING

AZHCC LOS AMIGOS PLATINO Number of New LA

1

Number of RETAINED LA

12

ORO

11

PLATA

BRONCE

COBRE

TOTAL

5

7

7

20

20

28

9

80

3

2

5

Number of LA Dropped Number of Upgraded LA

1

2

1

4

Effective 03/01/2024

AZHCC CORPORATE PARTNERSHIPS Our Los Amigos partners have been instrumental in providing the Chamber with opportunities to engage with so many small business owners and community groups throughout the Valley, bringing them resources and prospects that they otherwise would not have been able to enjoy.

Here are some proud and notable moments from this year: I am proud of the community relationships we have established that offer their complimentary services and products to support the Chamber, including Einstein’s Bagels, Starbucks, Mae Fine foods, Novamex, Moxi Hotels, and many more.

It brings us so much joy to know that success stories and moments are happening every day because of the resources our Chamber is providing: • Every time we learn of how the DreamBuilder program saved a business.

• Every time a member tells us the Capital Readiness team answered a prayer.

• Every time members tell us “Thank you for introducing us to ... they saved our business when no one else would answer our calls anymore”.

• Every time a member tells us how much the Chamber positively impacted their personal and professional life.

We are committed to providing mutually beneficial and intentional relationships with each Los Amigos Partner. It has become our personal mission to go out into the community, find partners that will support our efforts, serve our members and their families well, and create opportunities that help our economy thrive. We refuse to be Arizona’s best kept secret for business growth. We believe if we continue to do all these things, the AZHCC will remain stronger than ever.

Kayla Fonseca, MSL

DIRECTOR, CORPORATE PARTNERSHIPS

I am proud of the innovative ways we uniquely engage our partners via triangulation, creative marketing or curated events.

The way our media outlets look to us to provide content and resources that supports the minority business owners during the month of Hispanic Heritage. We truly are our own premier advocates for MBE’s! Catch us on NBC 12News highlighting our members and partners through different topics all month long.

I am proud to learn that DATOS paved the way for the Sun’s “El Valle” marketing efforts. Data from DATOS publication was referenced to present the idea to the Sun’s leadership.

Here’s what is on the horizon: • Increase media efforts via podcasts, commercials, and billboards.

• NBC 12News Hispanic Heritage Segments featuring our members and partners.

• A new Los Amigos Corporate Partnerships promo video to be featured on website.

• Creative opportunities for engagement with community and corporate partners.

• Innovative practices that are inclusive of our neurodivergent business owners, like adding closed captions to all presentations with screen capabilities and opting for venues with dim lighting. We want partners to fund in-ear buds that filter sounds that we can gift to business owners at each networking event.

• Arizona is home to 10 of America’s most profitable companies listed in 2024 Fortune 500 list, we currently have relationships with two of them. I want at least five of them by Q4 of 2025.

Priscila Mendez Lopez, BS SPECIALIST, PARTNERSHIPS

FOUNDATION

REPORTS

AZHCC MBDA BUSINESS CENTER The Arizona MBDA Business Center celebrated an exceptional fiscal year from July 2023 to June 2024, driven by the commitment and expertise of its dedicated team. With Alika Kumar as Director, alongside talented team members Yvette Uriondo and Vanessa Castillo Bell, the Center surpassed its annual goals, achieving over 112% success.

Yvette Uriondo brought a wealth of experience in helping clients access capital and build strategic community partnerships. Her expertise was instrumental in connecting businesses with the resources they needed to expand. Vanessa Castillo Bell showcased her passion for helping businesses grow through her personalized, client-centered approach.

As our “media queen,” she ensured the Center’s visibility remained high, keeping us relevant and connected with the broader community. Alika Kumar, a focused and goal-oriented leader, organized highly anticipated Business-to-Business and Businessto-Government matchmaking events, recruited subject-matter experts for workshops, built strong partnerships, and introduced new programs and events. Together, this dynamic team provided impactful and comprehensive support for socially and economically →

Alika Kumar, MBA EXECUTIVE DIRECTOR

Yvette Uriondo

SENIOR BUSINESS CONSULTANT

AZHCC MBDA BUSINESS CENTER disadvantaged clients across Arizona.

The Center’s efforts were recognized at the MBDA National Training Conference in Miami, Florida, in June 2024. Achieving “Century Club” status, the Arizona MBDA Business Center was honored with a certificate for surpassing the previous fiscal year’s goals. Another significant milestone was reached when Arizona’s Governor Katie Hobbs officially declared October 2023 as “Minority Enterprise Development Month.” To celebrate this proclamation, the Center collaborated with community partners statewide, supporting and promoting various events throughout October to bring attention to the contributions and growth of minority-owned businesses.

The team’s dedication to making a positive impact on the growth trajectory of clients was evident in the many success stories that emerged this year. The Center’s mission is to empower clients by helping them build capacity, increase revenue, and create more jobs. One inspiring success story is that of a lawyer who, through the Center’s invitation, presented a series of workshops on essential legal knowledge for businesses.

These sessions not only empowered attendees but also led her to secure several new clients, including a significant contract with a bank she connected with through the Center.

Success stories like hers reinforce the

value of the Center’s support and the real, measurable impact it has on the community.

Another highlight was the success of the Center’s Inner Circles B2B and Client Appreciation event.

Clients reported forming valuable connections and partnerships through this platform and are now engaged in discussions to work together on new business ventures.

Reflecting on these accomplishments, Director Alika Kumar, who has led the Center since 2006, expressed pride in the Center’s evolution and continuous improvements. The Arizona MBDA Business Center’s achievements this year underscore the impact of a dedicated and passionate team and the strong support of the Arizona Hispanic Chamber of Commerce (AZHCC). The Center’s team is grateful for the accomplishments but remains committed to pushing forward with new initiatives and programs designed to support and uplift its diverse clientele.

As we continue to serve our community, we look forward to creating even more success stories in the coming year and furthering the growth and empowerment of minority-owned businesses in Arizona and beyond.

AZHCC CAPITAL READINESS PROGRAM The AZHCC’s Capital Readiness Program truly is the “Home for All Businesses.”

Our innate ability to conduct dynamic, nationwide outreach resulted in us engaging with more than 700 business owners and entrepreneurs. During our first grant cycle, we worked with clients across 25 states, as well as in different Tribal communities.

On August 4, 2023, history was made when Mrs. Kamala Harris, the Vice President of the United States, made a formal announcement about Capital Readiness Program and congratulated the awardees.

This was further celebrated on September 1, 2023, when the Arizona Hispanic Chamber of Commerce (AZHCC) received the prestigious and historic $3 million dollar/four-year Capital Readiness Program grant from the United States Department of Commerce – Minority Business Development Agency (Washington, DC).

Kaaren-Lyn Graves

Under the AZHCC’s Capital Readiness Program, we provide no cost business development services for all socially and economically disadvantaged business owners and entrepreneurs throughout Arizona, Nevada, Southern California, the Navajo Nation, the nation, and beyond with the goal of assisting business owners in becoming “finance and capital ready”.

Our goal is to prepare business owners and entrepreneurs with access to capital including loans, lines of credit, grants, and other funding sources. This is accomplished by offering one-on-one assistance, establishing personal/business creditworthiness, effective business plan development, access to contracts, direct support with marketing/branding, and access to unique opportunities – including export assistance and connections to capital/angel investors.

Our program is served by the following consultants, and supported by the AZHCC staff and high-profile contractors and partners: Kaaren-Lyn Graves EXECUTIVE DIRECTOR

Rita Skinner

BUSINESS DEVELOPMENT MANAGER

Theresa Hernandez

BUSINESS DEVELOPMENT LEAD

Guillermo Gamez-Cordova BUSINESS DEVELOPMENT CONSULTANT

Bud Skinner

BUSINESS DEVELOPMENT CONSULTANT

John Guiterrez

BUSINESS DEVELOPMENT CONSULTANT

Tana Thammagno

BUSINESS DEVELOPMENT CONSULTANT

Andrew “Drew” Jackson

WEBSITE DEVELOPER & SOCIAL MEDIA ADMINISTRATOR

Rita Skinner

EXECUTIVE DIRECTOR

BUSINESS DEVELOPMENT MANAGER

Guillermo Gamez-Cordova

Theresa Hernandez

BUSINESS DEVELOPMENT CONSULTANT

Our business consultants, as well as our outstanding contractors and partners, are passionate about the work we all do, and collectively offer guidance on making businesses stronger, profit-generating, and jobcreating business entities.

BUSINESS DEVELOPMENT LEAD

Andrew “Drew” Jackson

WEBSITE DEVELOPER & SOCIAL MEDIA ADMINISTRATOR

AZHCC PROJECT NABEDC The Arizona Hispanic Chamber of Commerce Foundation’s AIANNH (American Indian, Alaska Native, Native Hawaiian) Project NABEDC (pronounced “Nah Bed See”) funded by the United States Department of Commerce, Minority Business Development Agency (MBDA), since September 2019 has been assisting businesses with building scale and capacity, increasing revenue, creating and retaining jobs through regional, national, and international expansion and direct assistance services.

NABEDC was also fortunate to receive additional grant funding from the Arizona Lottery and the Georgia Institute of Technology (GA-Tech). Under the GA-Tech grant the NABEDC team supports their project team in the development of Courses and Continuing Training that addresses Building Tribal Capacities and Capabilities to Improve Readiness and Resilience for the Federal Emergency Management Agency (FEMA) by reviewing and providing technical feedback on course and training design, development, and delivery for tribal communities, as well as providing feedback on the cultural appropriateness of course content.

During the fiscal year from September 2023- August 2024 NABEDC experienced a leadership change. Executive Director (ED), Kaaren-Lyn Graves, transitioned into the role of ED for the AZHCC’s new Capital Readiness Program and Christina Mercado-Gonzalez, rejoined the AZHCC and stepped into the role as the new ED for NABEDC in February of 2024. NABEDC also received additional grant funding from MBDA to extend its mission

and services into Rural Communities across its footprint of Arizona, Nevada, Utah, and southern California.

During this grant cycle, the NABEDC team was able to impact many businesses and business owners by assisting them in legitimizing their business and securing working capital, with many of them scaling from start-ups to revenue and profit generating business enterprises. The NABEDC impact included:

Clients served – 80 Contracts awarded - $6,800,000 Economic growth - $836,000 NABEDC comprises a team of dedicated business consultants, contractors, and partners who make it possible for us to impact and serve businesses in AIANNH and Rural communities.

Christina Mercado-Gonzalez EXECUTIVE DIRECTOR

Peter Schwartz

BUSINESS CONSULTANT/TRIBAL SPECIALIST

Christina Mercado-Gonzalez EXECUTIVE DIRECTOR

Tahda Ahtone

TRIBAL OUTREACH SPECIALIST – RURAL GRANT

Guillermo Gamez-Cordova

BUSINESS CONSULTANT & ECOMMERCE SPECIALIST

Roxanne Montoya

WEBSITE ADMINISTRATOR

Peter Schwartz

BUSINESS CONSULTANT/TRIBAL SPECIALIST

Guillermo Gamez-Cordova

BUSINESS CONSULTANT & ECOMMERCE SPECIALIST

Roxanne Montoya

WEBSITE ADMINISTRATOR

THE FUTURE

AZHCC STRATEGIC PLAN To promote the success of Hispanic-owned businesses by facilitating business relationships, economic development and sharing of knowledge for the benefit of the State of Arizona and the growth and success of the members of our Chamber.

MISSION

VISION

2025 & BEYOND

The AZHCC is the premier advocate for the Arizona Hispanic business community.

We are a valuable and trusted resource to our corporate and strategic partners.

OPERATIONAL EXCELLENCE VALUES

• We are committed to representing our members and the Hispanic-owned businesses (small, medium or large) based on the highest standards of ethics, integrity and community service.

• Serving our members’ needs by empowering them to succeed and prosper in Arizona, nationally and global business community.

• Providing innovative leadership and establishing long-lasting relationships in the business community, while remaining fully accountable and committed to the interests of our members.

• Valuing our employees and volunteers by abiding by the belief that the success of the AZHCC depends on the success of our members, sponsors and staff and a commitment to achieving excellence by fostering a spirit of teamwork, collaboration caring and mutual respect.

• In 2023, The Arizona Hispanic Chamber of Commerce completed its strategic 10-year growth plan. Initial discussion began at the 2023 AZHCC Board Advance based on the three pillars of Processes, People, and Profit, with each pilar building out the strategic framework.

• The vision for this plan was led by current Chairman of the Board, John Ramirez, and the framework was completed with the input of the Board and key staff. Finally, implementation will take place in 2025 Q1, with quarterly reviews to keep the plan on track or evolve as needed.

AZHCC STRATEGIC PLAN UPDATE

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Looking Ahead 2025 promises to be filled with new challenges and opportunities. We remain steadfast in our commitment to advocate for Hispanic entrepreneurs, provide educational resources, and facilitate networking opportunities that will continue to elevate our community.

IN CLOSING

As we conclude this year’s Annual Report,we reflect on the remarkable progress and achievements by our Chamber in promoting and supporting Hispanic businesses within our community. Our journey over the past year has been one of growth, resilience, and unwavering commitment to fostering economic empowerment.

Acknowledgments We extend our deepest gratitude to our dedicated members, partners, sponsors, and volunteers. Your contributions have been invaluable in driving our mission forward. Together, we have created opportunities, provided essential resources, and strengthened our community.

Shannon Jacques

OPERATIONS & STRATEGY CONSULTANT

Join Us We invite you to join us in our ongoing efforts to create a thriving business environment for Hispanic entrepreneurs. Together, we can achieve even greater success and make a lasting impact.

Get Social With Us!

INFO@AZHCC.COM

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