Annual Report 2025

ANNUAL REPORT

2 0 2 5

TABLE OF CONTENTS 01 MESSAGE FROM OUR LEADERS • Monica Villalobos - CEO

• Tanya Muñiz - Board Chair • Steve Lopez - Foundation Chair

02 ABOUT THE AZHCC • About the AZHCC

• Vision, Mission & Values • AZHCC Board of Directors

03

DEPARTMENT REPORTS • Operations

• Marketing

• Membership

• Branding

• Signature Events

• Los Amigos

• Market Intelligence

• Corporate Partnerships

04 FOUNDATION REPORT • MDBA

• NABEDC • Capital Readiness Program

05 THE FUTURE

• Strategic Plan (2025 & Beyond) • Strategic Plan Update • In Closing

MESSAGE FROM OUR LEADERS

LETTER FROM THE PRESIDENT & CEO Dear Members, Partners, and Friends: 2025 was a year of purpose, progress, and possibility for the Arizona Hispanic Chamber of Commerce. Together, we strengthened small businesses, expanded access to capital, elevated Hispanic-owned enterprises, and ensured our voice was heard in rooms where decisions are made.

This year, we supported thousands of entrepreneurs through technical assistance, certification, procurement connections, and capital readiness programs. Our advocacy protected opportunity, promoted inclusive growth, and championed policies that help businesses start, scale, and succeed.

From rural communities to urban corridors, our work reached every corner of Arizona.

We deepened partnerships with corporations, foundations, government agencies, and community leaders who believe that when Hispanic businesses thrive, Arizona thrives.

Our signature events, leadership programs, and policy initiatives brought people together to build relationships, spark ideas, and drive results.

None of this happens without you. Your membership, sponsorship, trust, and engagement are the foundation of our impact. You show up, invest, mentor, advocate, and believe. Because of you, families build generational wealth, communities gain jobs and services, and young people see what is possible.

As we look ahead, our vision is bold. We will expand access to capital, increase contracting opportunities, grow leadership pipelines, and elevate the next generation of entrepreneurs. We will continue to be a powerful, credible, and courageous voice for all businesses across Arizona and beyond.

Thank you for standing with us. Thank you for believing in our mission. And thank you for helping write a story of opportunity, resilience, and success for our state. Together, we will keep building an Arizona where innovation, inclusion, and entrepreneurship create lasting opportunity for every family and community across our state. Your leadership and partnership make this future possible always.

With gratitude and pride,

Mónica S. Villalobos, Ed.D. PRESIDENT & CEO

ABOUT OUR PRESIDENT & CEO BUILDING BUSINESS. BUILDING COMMUNITIES.

award from the Mexican government. In 2023, Governor Katie Hobbs appointed her to co-chair Arizona’s transition committee. She currently serves on the boards of Hispanic Alliance for Career Enhancement (HACE), Valley of the Sun United Way, Delta Dental Foundation, and St. Mary’s Food Bank.

Villalobos earned her doctorate from USC, master’s from Seton Hall and bachelor’s from UCLA. She resides in Phoenix with her family.

Mónica S. Villalobos, Ed.D. PRESIDENT & CEO

Mónica S. Villalobos is President & CEO of the Arizona Hispanic Chamber of Commerce, a role she has held since 2019 after seven years as Vice President and Foundation Executive Director. She leads the Chamber’s strategic growth initiatives and operates the Arizona MBDA Business Center and the Capital Readiness Program funded by the U.S. Departments of Commerce and Treasury.

A former marketing executive and entrepreneur, Villalobos was the founding principal of ResearchByDesign and Editor-in-Chief of more than 25 major research publications, including the annual DATOS: State of Arizona’s Hispanic Market. She previously held executive roles with Capital One, Sprint/Telmex, and leading Hispanic advertising agencies, advising brands such as Wells Fargo, the NFL, Coca-Cola, and MasterCard.

Her honors include Latina Style Entrepreneur of the Year, Titan 100, Phoenix Business Journal Outstanding Woman in Business, Most Influential Minority Leader, and the OHTLI

MESSAGE FROM OUR BOARD CHAIR We have brought stakeholders together to address critical issues, elevate diverse voices, and shape conversations that impact economic and community development. The strength of our impact lies in collaboration—with our members, partners, sponsors, and volunteers who believe in the power of collective action.

On behalf of our Board of Directors, staff, and members, thank you for your commitment to our Chamber and to the community we serve. Your engagement, support, and leadership make our work possible. As we look ahead, we remain focused on opportunity, inclusion, and sustainable growth—and we are excited to continue this journey together.

With appreciation and optimism,

Tanya Muñiz

CHIEF OF STAFF AT HISPANIC ALLIANCE FOR CAREER ENHANCEMENT

As we reflect on the past year, I am filled with pride and gratitude for the resilience, collaboration, and shared purpose that define our Chamber and the business community we serve.

This year was marked by both challenge and opportunity.

Entrepreneurs, small businesses, and community leaders continued to adapt in a rapidly changing economic environment, and our Chamber stood firmly beside them— advocating, convening, and delivering programs that empower growth and sustainability. From access to capital and procurement opportunities to workforce development and policy engagement, our work remained focused on strengthening the economic foundation of our members and our region.

Through targeted initiatives, strategic partnerships, and educational programming that build long-term capacity—offering workshops, mentorship, and leadership development that prepare business owners and professionals for the future. Knowledge-sharing and skill-building remain central to our mission, because informed leaders create stronger businesses and healthier communities. We helped businesses start, scale, and succeed. We are especially proud of our efforts to support historically underrepresented entrepreneurs, ensuring they have the tools, networks, and visibility needed to thrive.

Tanya Muñiz CHIEF OF STAFF AT HISPANIC ALLIANCE FOR CAREER ENHANCEMENT

MESSAGE FROM OUR FOUNDATION CHAIR economic opportunity, and inclusive growth. These efforts strengthened alignment across sectors and increased the collective impact of our work.

The community impact of this approach is reflected not only in outcomes, but in relationships—relationships that foster trust, encourage innovation, and support sustainable change.

We are especially grateful to our grantee partners whose leadership and on-the-ground expertise continue to inform and inspire our strategies.

I extend my sincere appreciation to our Board of Directors for their thoughtful stewardship and strategic guidance, and to our staff for their dedication to responsible, mission-driven grantmaking and community engagement.

Steven Lopez SENIOR DIRECTOR SALT RIVER PROJECT (SRP)

As we reflect on 2025, I am proud to share the impact achieved by the Chamber’s Foundation in advancing opportunity and strengthening communities. This year reaffirmed our belief that lasting community impact is driven not only by grantmaking, but by informed leadership, strong partnerships, and a commitment to learning and innovation.

Through our grantmaking, the Foundation formed 572 businesses and scaled 1,058 businesses across over 45 key focus areas, with focused investments in educational opportunities and economic empowerment. Our grants expanded access to early learning, K–12 enrichment, postsecondary pathways, and workforce-aligned education, helping individuals build the knowledge and skills needed to succeed in a changing economy. At the same time, we invested in workforce development, entrepreneurship, financial education, and access to capital, advancing pathways to financial resilience and long-term economic mobility.

Beyond funding, the Chamber’s Foundation embraced its role as a thought leader and convener, working alongside grantees, community partners, and stakeholders to elevate effective practices and inform solutions to complex challenges. By sharing insights, supporting collaboration, and amplifying community voices, the Foundation helped shape conversations around education,

As we look ahead, the Chamber’s Foundation remains committed to advancing education and economic empowerment while deepening our role as a trusted partner and thought leader. We will continue to listen, learn, and collaborate to ensure our investments generate meaningful and lasting impact for the communities we serve.

Thank you for your continued trust and partnership.

With appreciation, Steven Lopez SENIOR DIRECTOR, SALT RIVER PROJECT (SRP)

ABOUT THE AZHCC

ABOUT THE AZHCC

TO BE THE BEST...

TO ACCOMPLISH OUR GOALS, WE ARE COMMITTED TO THE FOLLOWING:

In the simplest terms, our philosophy is to exceed our highest standards. We will continue to position ourselves as a leader in the local and national chamber industry.

• Welcoming new ideas.

• Looking for innovative ways to serve our membership.

• Providing a positive work environment.

• Providing our employees with support and training.

• Providing community leadership.

• Responding to the needs of our membership.

• Holding our board and staff to the highest ethical standards.

• Managing our organization with fiscal responsibility.

• Focusing on our mission and creating enthusiasm for all businesses.

ABOUT THE AZHCC VISION

MISSION

VALUES

The AZHCC is the premier advocate for the Arizona emerging and established businesses.

We are a valuable and trusted resource to our corporate and strategic partners.

To promote the success of emerging and established businesses by facilitating business relationships, economic development and sharing of knowledge for the benefit of the State of Arizona and the growth and success of the members of our Chamber.

We are committed to representing our members and our members and the business community based on the highest standards of ethics, integrity, and community service. Serving our members’ needs by empowering them to succeed and prosper in Arizona, nationally, and in the global business community. Providing innovative leadership and establishing longlasting relationships in the business community, while remaining fully accountable and committed to the interests of our members.

Valuing our employees and volunteers by abiding by the belief that the success of the AZHCC depends on the success of our members, sponsors and staff and a commitment to achieving excellence by fostering a spirit of teamwork, collaboration, caring, and mutual respect.

2025 EXECUTIVE COMMITTEE

Tanya M. Muñiz

CHAIR VALLEY OF THE SUN UNITED WAY

Michelle Ruttle

TREASURER CASAMIGOS TEQUILA

Steve Lopez

John Ramirez

FOUNDATION CHAIR SALT RIVER PROJECT

IMMEDIATE PAST CHAIR UNIVERSITY OF PHOENIX

Lorena Valencia CO-VICE CHAIR FIZZ TECHNOLOGIES

Lorena C. Van Assche CO-VICE CHAIR THORPE SHWER, P. C.

Gabe Doak

SECRETARY FREEPORT-McMoRan INC.

2025 COMMITTEE CHAIRS

Annette Musa

Alexis Espinosa

BANK OF AMERICA

ARIZONA DIAMONDBACKS

Marian Zapata-Rossa

Washington Covena

SNELL & WILMER L.L.P.

BLUE CROSS BLUE SHIELD

John Sizer

Bonsal Glascock

Michelle Ruttle

Julie Ann Alvarado-Dubek

DELOITTE

CASAMIGOS TEQUILA

BALARASA

BANNER HEALTH

2025 AZHCC BOARD

Julie Ann Alvarado-Dubek

Amy Bruske KOLBE CORP

BANNER HEALTH

Ivan Garcia

FIRST FIDELITY BANK

Javier Feliciano

EX-OFFICIO HR COUNSEL

Steve Macias OPTUM

Leonardo Loo

EX-OFFICIO LEGAL COUNSEL

Benny Piña

RETIRED. CHIEF OF POLICE, SURPRISE

Carlos Castillo

COX COMMUNICATIONS

Melissa McDonald

RAZA DEVELOPMENT FUND

Armando A. Roman

EX-OFFICIO FINANCE COUNSEL

Freddy Saavedera SAAVEDERA LAW FIRM

Washington Covena BLUE CROSS BLUE SHIELD

Mayra Uribe

Marian Zapata-Rossa

Lisa Urias

Tony Astorga

NATIONAL BANK OF ARIZONA

CHAIR EMERITA

Jose Yanez

CHASE BUSINESS BANKING

SNELL & WILMER L.L.P.

CHAIR EMERITUS

DEPARTMENT REPORTS

AZHCC OPERATIONS “2025 was great year for the Operations team at the AZHCC because we had the opportunity to continue to support the staff by being the communication hub for the departments, implemented an efficient internal decision process and a strategic plan to maximize our business offerings to our members and the multicultural business community in Arizona. OT is also proud of creating an updated AZHCC Handbook and bring a fresh new version to our annual report to provide essential transparency, vision and future goals for the chamber.”

Stephanie Soto DIRECTOR, OPERATIONS

The Operations team has created numerous policies that provide guidance, consistency, and clarity on how the Chamber operates, throughout its departments, internally and externally. During each step we take full advantage of each staff member’s expertise and experience, to provide the maximum long-term benefit. The Chamber staff has evolved into a dynamic, innovative, and confident group of individuals who contribute their expertise and experience to every aspect of the organization. We look forward to following the implementation of how these operational strategies support the AZHCC. “In 2025, I had the opportunity to support our organizations growth by helping modernize our Employee Handbook and coordinating the successful release of our annual report, both initiatives that reflect our continued growth and internal operations.”

Sarai Borja Nevarez MANAGER, OPERATIONS

MEMBER SPOTLIGHT “The Arizona Hispanic Chamber of Commerce did not just support my business. It helped shape my conviction that building something meaningful is possible when community, opportunity, and accountability intersect.

Through the Chamber, I saw firsthand what happens when Latino leaders are not only encouraged to start, but are surrounded by people who expect excellence. That environment gave me the confidence to step out on my own, build Change Maker LLC, and do work that helps organizations navigate innovation, leadership, and the human side of change.

AZHCC is more than a network. It is an engine. It does not just open doors. It reminds you that you belong in the room and that your ideas can scale. I am proud to be part of a community that does not just talk about the future, but actively builds it.”

Eric Rodriguez FOUNDER / KEYNOTE SPEAKER CHANGE MAKER LLC

MEMBER SPOTLIGHT The Arizona Hispanic Chamber of Commerce has been an incredible community to be part of. I’ve met amazing people across many industries, expanded my network, and grown both my business and my understanding of different sectors. Everyone is genuinely supportive and always looking for ways to help one another succeed. Whether you’re a small business or a large organization, it’s truly the place to be for connection, growth, and support Abraham Araiza LOAN OFFICER ABRAHAM ARAIZA CROSS COUNTRY MORTGAGE

Stephanie Soto, MPA DIRECTOR, OPERATIONS

Sarai Borja Nevarez, BS MANAGER, OPERATIONS

AZHCC COMMUNITY ENGAGEMENT AZHCC 2025 Impact & Looking Ahead In 2025, the Arizona Hispanic Chamber of Commerce experienced significant growth, with our Community Engagement team playing a pivotal role in advancing new strategies and achieving key objectives. Our Ambassadors’ networking meetings continue to be among the strongest in the Valley, consistently welcoming 100+ registrants per gathering and serving as a cornerstone of connection and collaboration.

This year, we strengthened our foundation by revamping member communications and pricing, updating our international programs, and introducing a new Rural Membership tier to ensure broader inclusion across Arizona. These efforts resulted in increased renewals, new memberships, revenue growth, and enhanced visibility for the Chamber.

One of my proudest moments was the Ambassadors’ 3rd Annual Artisan & Music Event, held in collaboration with Culdesac Tempe, which truly embodied the spirit of entrepreneurship and community. With a record-breaking 650 attendees, the event showcased the passion of our business owners, brought the community together, and powerfully reflected our mission in action.

I am honored to represent the Arizona Hispanic Chamber of Commerce and remain committed to continuous learning and growth in service of our community.

As global icon Lionel Messi reminds us, “You have to fight to reach your dream. You have to sacrifice and work hard for it.”

This perspective reflects our commitment to resilience, perseverance, and building meaningful opportunities for our members and communities.

Thank you for your continued support and trust.

MEMBER SPOTLIGHT Ser miembro de la Cámara de Comercio Hispana ha sido una gran oportunidad para conocer, conectar y aprender a través de todos los eventos que realizan, y no sentirme sola en el camino del emprendimiento. Gracias por ser parte del proceso y por todo el apoyo que brindan a la comunidad y sus negocios.

Lorena Gonzalez PRESIDENT/CEO JABON ARTESANAL JOVEN GONZALEZ

This success would not be possible without the incredible support of our Chamber team. Special recognition goes to our branding, finance, and digital marketing teams, as well as our valued partners—CRP, MBDA, NABEDC, DreamBuilders, and our Board of Directors. Your collaboration and commitment are deeply appreciated. Gracias.

Looking ahead, we are enhancing our online member directory to further elevate member benefits and visibility.

We are also developing new initiatives focused on intentional messaging and engagement within the Member HUB, designed to strengthen the overall member experience and deepen relationships with our staff and programs.

Eric McIntosh, MBA

SR. DIRECTOR, COMMUNITY ENGAGEMENT

Obed Corral, BSBA

COORDINATOR, COMMUNITY ENGAGEMENT

AZHCC PROGRAMS At the heart of our mission is the commitment to empower and support our community through impactful programs such as Business Seminar Series and DreamBuilder. The common purpose of our programs is to foster entrepreneurship and enhance small business development. Our two key programs, among others: DreamBuilder Program 2025 The DreamBuilder Program is a six-week business development program designed to empower women entrepreneurs. Through expert-led instruction while using the DreamBuilder platform, participants build a strong, actionable business plan while gaining the skills and confidence needed to launch or grow a successful business at any stage of their entrepreneurial journey.

3 Cohorts – 32 Participants Business Seminar Series Program, sponsored by JPMorgan Chase The Business Seminar Series is part of the AZHCC’s expanded Capital readiness Program designed to help entrepreneurs thrive. This interactive 6–week incubator program guides you through building a strong, actionable business plan with expert-led sessions and hands-on activities. Whether you’re launching a new venture or scaling an existing business, this program is built to support your journey.

6 Cohorts – 103 Participants

Success Story “Being able to be in the room and having conversations with other entrepreneurs, has been inspiring through this program. Connecting with other business owners who also want to be successful, collaborating and sharing ideas. I’m so thankful for the Arizona Hispanic Chamber of Commerce and the Capital Readiness Program. As a result, we have new technology that we can use, move forward to really help our business be successful.” — Butterfly Luv Hugz, Flutter Your Potential Enterprises LLC. Collaboration with AZHCC Team The Community Engagement, Creative, Digital Marketing, and Corporate Partnerships departments, together with the Capital Readiness Program, MBDA, NABEDC housed at the AZHCC, have all been vital for each program’s success. The team has reviewed applications, provided valuable feedback, provided content and presentations for sessions, and made direct connections with business owners who would benefit from the programs.

Programs in the Future The Programs department will develop existing and identify new programming opportunities, such as incubator, accelerator, mentorship, and revenue sharing programs, with other organizations and corporate partners. Small business programs are crucial as they provide essential support, resources, and guidance that empower entrepreneurs to start, sustain, and grow their businesses further.

Google Certificate Program Scholarships for the new Google Career Certificates are now available, and the AZHCC is excited to help bring these scholarships to our community. The Google Career Certificate program can help you get on the fast track to a competitively paid job in a high-growth field. You don’t need relevant experience or a degree to complete this flexible, online job training. Just put the skills, passion, and ambition you already have to work.

100+ Participants

Elizabeth Flores, MBA SR. DIRECTOR, PROGRAMS

Karem Ruiz, BS

SPECIALIST, PROGRAMS

AZHCC SIGNATURE EVENTS Elevating Signature Events One of the highlights of my time at the Chamber has been the opportunity to contribute to our Signature Events, particularly the Black and White Ball and Business Awards.

Upon review of historical photos and information, I identified the opportunity to enhance the event’s prestige with a custom award. Collaborating closely with SunDevil Trophy and our branding team, we crafted a stunning, clear acrylic award shaped in our Chamber’s logo. My vision was for this award to become synonymous with excellence in Arizona, akin to the Grammy’s or Oscars in their respective fields. The elation of the Black and White Ball awardees upon receiving this beautiful trophy affirmed its success. I am immensely proud to have initiated this contribution, confident that it will honor deserving individuals and organizations for years to come.

high-caliber events that create engaging experiences, attract new members and corporate partners, drive impactful change, and increase revenue. We are taking intentional steps to ensure that the Events team continues to grow.

I am proud to report that pre-planning for 2026 is already underway. We will consolidate smaller events and reimagine others to maximize opportunities and impact. We will increase our media presence and leverage our relationships to increase event attendance. Approaching the business synergistically and holistically fosters internal collaboration.

I look forward to continue building internal partnerships with the AZHCC team.

Team Collaboration and Future Goals Behind every successful event is a dedicated team, and I am fortunate to lead such talented individuals. Briseida’s attention to detail and logistical prowess are unmatched, while Elizabeth’s wealth of Chamber knowledge and experience provides invaluable context and relationshipbuilding insights. Together, we are committed to taking our Events team to new heights of excellence.

Looking Ahead Arizona Hispanic Chamber of Commerce Signature Events are the pinnacle of the business community. As I reflect the team’s successful events, they serve as a foundation upon which we will continue to build for the future, ensuring that AZHCC remains at the forefront of empowering Arizona’s business community. Our goal is to produce measurable “I am thrilled to share my journey with the Arizona Hispanic Chamber of Commerce. Joining this dynamic team has been a true pleasure and honor.

It is such a joy to serve alongside a passionate team that is dedicated to serving the diverse business community in Arizona.”

Beth Banda

DIRECTOR, EVENTS

Michelle Rascon Aguilar, BS

SPECIALIST, EVENTS

AZHCC SIGNATURE EVENTS

AZHCC COMMUNITY ENGAGEMENT In 2025, the Market Intelligence team continued to play an important role in helping the Arizona Hispanic Chamber of Commerce better understand, communicate, and elevate the economic impact of the Latino community. Our work focused on turning data into insight—supporting leadership, strengthening programs, and ensuring that AZHCC’s messaging was grounded in credible and timely information.

Looking ahead to 2026, we are excited to continue this work as DATOS approaches its 30th anniversary. We look forward to further expanding DATOS Interactive, including exploring AI-driven tools to help streamline data formulation and improve accessibility. As we move forward, our focus remains on strengthening AZHCC through clear, trusted, and forwardlooking data.

One of our proudest accomplishments this year was our continued full ownership of the DATOS publication. Through DATOS, we highlighted the scale and momentum of the Latino economy, including the rapid growth of Latino-owned businesses, which are expanding more than twice as fast as the national average and now represent over 5.6 million firms generating nearly $1 trillion annually. Ensuring that this story was told clearly and responsibly remained central to our work.

https://www.datosinteractive.com

Throughout the year, we also supported AZHCC leadership, events, and program teams by developing targeted data briefs that provided context for key conversations, initiatives, and engagements. These briefs helped align efforts across the organization and ensured that data remained consistent, accessible, and relevant.

Another milestone was the continued development and stewardship of DATOS Interactive, our public-facing data platform. By maintaining full ownership of the site, we helped move data beyond static reports and into a more dynamic, user-friendly experience that supports transparency and informed decision-making.

Equally important were our ongoing meetings with the DATOS Committee. These conversations allowed us to learn directly from leaders across Arizona, hear diverse perspectives on the Latino community, and better understand how data can be used to inform policy, business, and community impact. Guest speakers throughout the year played a key role in helping us interpret trends, challenge assumptions, and elevate the quality of the data behind DATOS.

Guillermo Gamez-Cordova, BS DIRECTOR, MARKET INTELLIGENCE

Sonary Amachree, BA COORDINATOR, DATOS

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Adrienne Perez, M.Ed.

Maria Sanchez, BS

DIRECTOR, MARKETING

MANAGER, MARKETING

AZHCC BRANDING During 2025, the Branding Department played a central role in elevating the Arizona Hispanic Chamber of Commerce’s visual identity, strengthening brand consistency across programs, and supporting the organization’s continued growth through strategic creative execution. T H E One of the most significant milestones of the year was the successful rebrand of the Budweiser Shootout into the Scholarship Classic, a transformation that included new logo 2 0and 2 5a complete explorations, refreshed sponsorship materials, redesign of event collateral. This rebrand marked a new chapter for the tournament and reinforced its mission-driven focus on student scholarships.

Throughout the year, the department led the creative During 2025, the Branding Department played central elevating the Arizona Hispanic direction and design for a wideaChamber rangerole ofin Signature Events, of Commerce’s visual identity, publications, and campaigns, strengthening including the Book, brandDATOS consistency across programs, supporting the organization’s continued which was completed despiteand staffing transitions and high growth through strategic creative execution.

One of the most significant milestones of production demands. The 2025 edition introduced updated the year was the successful rebrand of the Shootout into the enhancing Scholarship layouts, new dashboards, andBudweiser expanded content, Classic, a transformation that included new logo both readability and visual impact. explorations, refreshed sponsorship materials, and a complete redesign of event collateral. This marked a new chapter the tournament Branding efforts also extendedrebrand to the refinement offorSuband reinforced its mission-driven focus on student Brands, ensuring visual coherence across digital and print scholarships.

Throughout the year, theconsistency department led the platforms. Updated design systems improved creative direction and design for a wide range of Signature Events, publications, campaigns, across social media, marketingincluding materials, and eventand assets, the DATOS Book, which was completed despitebrand staffing presence. transitions and high production helping reinforce a unified AZHCC demands. The 2025 edition introduced updated new dashboards, and expanded content, In collaboration with multiple layouts, departments, Branding enhancing both readability and visual impact. redesigned Sponsorship Packages Signature Events and Brandingfor efforts also extended to the refinement Sub-Brands, ensuring visual coherence across growing events such as Día deofdigital los Muertos, Chamba-a-Ladito, and print platforms. Updated design systems improved consistency across social media, and the Community Health Fair, aligning creative execution marketing materials, and event assets, helping reinforce and a unified AZHCC brand presence. with increased sponsorship interest program expansion.

In collaboration with multiple departments, Branding redesigned Sponsorship Packages for The department also supported key organizational initiatives, Signature Events and growing events such as de los Muertos, including the development of Día Public PolicyChamba-a-Ladito, materials, and the Community Health Fair, aligning creative execution creative assets for CommunitywithEngagement campaigns, increased sponsorship interest and and program expansion. visual support for strategic partnerships such as the Sonora The department also supported key organizational initiatives, including the development of Public Global MOU signing.

Policy materials, creative assets for Community Engagement campaigns, and visual support for Overall, the Branding Department’s in 2025 strategic work partnerships such as the Sonora Global MOU signing.enhanced storytelling strengthened AZHCC’s visual identity, the Branding Department’s work in 2025 across programs, and ensuredOverall, consistent, high-quality strengthened AZHCC’s visual identity, enhanced storytelling across programs, and ensured creative execution across all platforms—supporting consistent, high-quality creativeboth execution across all platforms—supporting both organizational organizational visibility and long-term strategic goals. visibility and long-term strategic goals.

B R A ND TEAM

Carmen G. Martinez, BA VP, BRAND MANAGEMENT

BRANDING HIGHLIGHTS 2025 •

RebRanding & identity SyStemS

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33rd Annual

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ADDITIONAL BRANDING DELIVERABLES ACROSS PROGRAMS & DEPARTMENTS

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PUBLIC POLICY PRIORITIES

SCAN ME Get Social With Us!

INFO@AZHCC.COM

MAIN (602) 279-1800

ONLY MAIL: 3104 E CAMELBACK RD #2481 PHOENIX, AZ 85016

WWW.AZHCC.COM

Anitza Reyna, BA MANAGER, BRANDING

AZHCC 33 Annual LOS AMIGOS

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Digital HEX: #6c6e6e LAB 46, -1, 0 R:108 G:110 B:110 ADA: 5.2

AZHCC CORPORATE PARTNERSHIPS 2025 welcomed many opportunities to engage with unique collaborators, business owners, and community groups all over the valley. Together, we created and identified opportunities that set the standard for innovation and excellence in business and entrepreneurship. Here are some of the ways we’d like to thank and highlight these unique collaborators: DATOS TOTAL ACCESS launched its online debut with the help of the Arizona Community Foundation’s generous contribution.

Thanks to the wonderful HOLA ERG at Avent, guests at our networking events are now able to pick up complementary ear loops that aid in creating a neurodivergent-friendly setting.

Thanks to our partners at Mountain America Credit Union and Maricopa Community Colleges, valley students, parents, and young professionals were able to hear from the 3x award-winning author of Cultura & Cash, Giovanna Gonzalez.

Gaining practical insights into financial literacy, growth, and investments.

Thank you to our media and creative partners who have given of their time, resources, and talents to help us share the good news of the AZHCC, saving us over 80K in earned media.

Today, you hear the AZHCC on the radio, podcasts, and you see us on TV and billboards.

Thank you to our unique sponsors who see the value and impact of our signature and community events and have given so generously. Because of their support, we have received over 100K in sponsorships alone.

AZHCC’s ¿Sabías Qué? marketing campaign reached new heights as we received generous sponsorships from various partners and collaborators.

Unique local and community collaborations this year include Big Brothers Big Sisters of Central Arizona, Education Forward, ASU’s “Celebrando Comunidad” event, Maricopa Community Colleges, and many more.

Here’s what’s on the horizon: Continued content and coverage on our new “EL PATRON” radio segments on iHeart Radio, Arizona PBS’s “Horizonte”, and many others.

AZHCC Billboard ADs featured around the central valley Creative opportunities for engagement with community and corporate partners continued innovative practices that are inclusive of our neurodivergent business owners.

“AZHCC on the Road”, taking our chamber’s presence and resources to a city near you!

We are dedicated to fostering mutually beneficial and intentional relationships with each Los Amigos partner. It has become our mission to actively engage with the community, identify partners who will support our efforts, and serve our members and their families effectively. Our goal is to create opportunities that contribute to a thriving economy. We refuse to allow Arizona’s best-kept secret for business growth to remain hidden. We believe that by continuing to pursue these goals, the AZHCC will remain stronger than ever.

We are committed to providing mutually beneficial and intentional relationships with each Los Amigos Partner. It has become our personal mission to go out into the community, find partners that will support our efforts, serve our members and their families well, and create opportunities that help our economy thrive. We refuse to be Arizona’s best kept secret for business growth. We believe if we continue to do all these things, the AZHCC will remain stronger than ever.

Kayla Fonseca, MSL

DIRECTOR, CORPORATE PARTNERSHIPS

Priscila Mendez Lopez, BS MANAGER, PARTNERSHIPS

FOUNDATION REPORTS

AZHCC MBDA BUSINESS CENTER The Arizona MBDA Business Center celebrated an exceptional fiscal year from July 2023 to June 2024, driven by the commitment and expertise of its dedicated team. With Alika Kumar as Director, alongside talented team members Yvette Uriondo and Vanessa Castillo Bell, the Center surpassed its annual goals, achieving over 112% success.

Yvette Uriondo brought a wealth of experience in helping clients access capital and build strategic community partnerships. Her expertise was instrumental in connecting businesses with the resources they needed to expand.

Vanessa Castillo Bell showcased her passion for helping businesses grow through her personalized, client-centered approach. As our “media queen,” she ensured the Center’s visibility remained high, keeping us relevant and connected with the broader community. Alika Kumar, a focused and goal-oriented leader, organized highly anticipated Businessto-Business and Business-to-Government matchmaking events, recruited subject-matter experts for workshops, built strong partnerships, and introduced new programs and events. Together, this dynamic team provided impactful and comprehensive support for socially and economically → disadvantaged clients across Arizona.

The Center’s efforts were recognized at the MBDA National Training Conference in Miami, Florida, in June 2024. Achieving “Century Club” status, the Arizona MBDA Business Center was honored with a certificate for surpassing the previous fiscal year’s goals. Another significant milestone was reached when Arizona’s Governor Katie Hobbs officially declared October 2023 as “Minority Enterprise Development Month.”

To celebrate this proclamation, the Center collaborated with community partners statewide, supporting and promoting various events throughout October to bring attention to the contributions and growth of minority-owned businesses.

presented a series of workshops on essential legal knowledge for businesses. These sessions not only empowered attendees but also led her to secure several new clients, including a significant contract with a bank she connected with through the Center.

Success stories like hers reinforce the value of the Center’s support and the real, measurable impact it has on the community. Another highlight was the success of the Center’s Inner Circles B2B and Client Appreciation event. Clients reported forming valuable connections and partnerships through this platform and are now engaged in discussions to work together on new business ventures.

Reflecting on these accomplishments, Director Alika Kumar, who has led the Center since 2006, expressed pride in the Center’s evolution and continuous improvements. The Arizona MBDA Business Center’s achievements this year underscore the impact of a dedicated and passionate team and the strong support of the Arizona Hispanic Chamber of Commerce (AZHCC). The Center’s team is grateful for the accomplishments but remains committed to pushing forward with new initiatives and programs designed to support and uplift its diverse clientele.

As we continue to serve our community, we look forward to creating even more success stories in the coming year and furthering the growth and empowerment of minority-owned businesses in Arizona and beyond.

The team’s dedication to making a positive impact on the growth trajectory of clients was evident in the many success stories that emerged this year. The Center’s mission is to empower clients by helping them build capacity, increase revenue, and create more jobs. One inspiring success story is that of a lawyer who, through the Center’s invitation,

Alika Kumar, MBA EXECUTIVE DIRECTOR

Christina Mercado-Gonzalez, MIM EXECUTIVE DIRECTOR

Yvette Uriondo, BS

SENIOR BUSINESS CONSULTANT

AZHCC CAPITAL READINESS PROGRAM IMPACT REPORT: SEPTEMBER 2024–­AUGUST 2025

SEDI – Socially & Economically Disadvantaged Individuals (Entrepreneurs) & Business Owners * We have a shared client with Christina/NABEDC

Napier Industries Bradney Napier, Founder & Owner of Napier Industries is a proud United States Veteran, with his business based in Michigan, serving clients and prospects across the nation. Napier Industries is a full-service construction firm specializing in general construction, civil construction, demolition asbestos abatement renewal, and site preparation. Under his leadership, Napier Industries holds federal, state, and local government certifications. Bradney has utilized our AZHCC’s CRP services for business development services, including assistance enhancing his capability statement, as well as forming a direct connection to our colleague with the Associated Minority Contractors of Arizona. This support provided him with resources to expand his business resulting in job creation and job retention. Additionally, Bradney was awarded a $15,000,000 IDIQcontract from the Department of Veterans Affairs. In addition to serving as a successful business owner, Bradney continues to give back to our nation’s vulnerable communities and actively serves as a mentor to underserved youth and their families.

AZHCC CAPITAL READINESS PROGRAM Guillermo Gamez-Cordova, our eCommerce Manager & Business Consultant was able to assist our client, Ritika’s Global Grains with getting their product on Amazon. Ritika used every element of our Chamber’s CRP services, and Guillermo provided enhanced one-onone consulting as well as end to end eCommerce Support, including assisting with effective keywords and advertising strategies. He was able to assist with launching their ad

campaigns and then helped with setting up their Amazon Seller Account.

Guillermo built the Amazon Storefront and then created optimized listings. The client invested $800 in their advertising, sold 300 units, generated $6,000 in revenue… and all of this in less than 85 days. The client gave a wonderful accolade to Guillermo, “through Guillermo’s guidance and hands-on management, we [Ritika] successfully went from zero online presence to a fully functioning Amazona operation with a clear growth path” — Ted Williamson, VP of Sales.

CLIENT SUCCESS STORY: RITIKA’S GLOBAL GRAINS “…through Guillermo’s guidance and hands-on management, we [Ritika’s Global Grains] successfully went from zero online presence, to a fully functioning Amazon operation with a clear growth path.” - Ted Williamson, VP of Sales - Ritika’s Global Grains

Dina’s Taste of Home Dina Escutia is the Founder & Owner of Dina’s Taste of Home, a catering company renowned for outstanding food and exceptional customer service. Dina has used several elements of our program and has given a lot of credit to the Arizona Hispanic Chamber of Commerce’s — Women Starting Businesses: The DreamBuilder Project — an extension of our Capital Readiness Program. She used the modules and trainings to launch and legitimize her business. Through our services, we were able to support Dina with seed funding to help legitimize her businessImage. We have assisted with promoting and marketing her services, and we have used her catering services serval times. She created menus to meet the dietary needs of our staff, clients, members, and guests. Too, Dina was a guest speaker during our August 2025 Business Education Forum, where she shared with the audience how she got started, and why she cooks with so much love. During the October 9, 2025, Business Diversity Summit, Dina/Dina’s Taste of Home, was formally recognized and was awarded the Emerging Business of the Year.

AZHCC CAPITAL READINESS PROGRAM The AZHCC’s Capital Readiness Program truly is the “Home for All Businesses.”

Our innate ability to conduct dynamic, nationwide outreach resulted in us engaging with more than 700 business owners and entrepreneurs. During our first grant cycle, we worked with clients across 25 states, as well as in different Tribal communities.

On August 4, 2023, history was made when Mrs. Kamala Harris, the Vice President of the United States, made a formal announcement about Capital Readiness Program and congratulated the awardees. This was further celebrated on September 1, 2023, when the Arizona Hispanic Chamber of Commerce (AZHCC) received the prestigious and historic $3 million dollar/four-year Capital Readiness Program grant from the United States Department of Commerce – Minority Business Development Agency (Washington, DC). Under the AZHCC’s Capital Readiness Program, we provide no cost business development services for all socially and economically disadvantaged business owners and entrepreneurs throughout Arizona, Nevada, Southern California, the Navajo Nation, the nation, and beyond with the goal of assisting business owners in becoming “finance and capital ready”.

Our business consultants, as well as our outstanding contractors and partners, are passionate about the work we all do, and collectively offer guidance on making businesses stronger, profit-generating, and job-creating business entities.

Our program is served by the following consultants, and supported by the AZHCC staff and high-profile contractors and partners: Kaaren-Lyn Graves EXECUTIVE DIRECTOR

Rita Skinner

BUSINESS DEVELOPMENT MANAGER

Guillermo Gamez-Cordova BUSINESS DEVELOPMENT CONSULTANT

Andrew “Drew” Jackson

WEBSITE DEVELOPER & SOCIAL MEDIA ADMINISTRATOR

Our goal is to prepare business owners and entrepreneurs with access to capital including loans, lines of credit, grants, and other funding sources. This is accomplished by offering one-on-one assistance, establishing personal/business creditworthiness, effective business plan development, access to contracts, direct support with marketing/branding, and access to unique opportunities – including export assistance and connections to capital/angel investors.

Kaaren-Lyn Graves EXECUTIVE DIRECTOR

Briseida Lindoro, BS BUSINESS DEVELOPMENT SPECIALIST

Guillermo Gamez-Cordova, BS BUSINESS DEVELOPMENT CONSULTANT

Andrew “Drew” Jackson

WEBSITE DEVELOPER & SOCIAL MEDIA ADMINISTRATOR

Bud Skinner

SPECIAL PROJECTS ADMINISTRATOR

Rita Skinner BUSINESS DEVELOPMENT MANAGER

AZHCC PROJECT NABEDC The Arizona Hispanic Chamber of Commerce Foundation’s AIANNH (American Indian, Alaska Native, Native Hawaiian) Project NABEDC (pronounced “Nah Bed See”) funded by the United States Department of Commerce, Minority Business Development Agency (MBDA), since September 2019 has been assisting businesses with building scale and capacity, increasing revenue, creating and retaining jobs through regional, national, and international expansion and direct assistance services. NABEDC was also fortunate to receive additional grant funding from the Arizona Lottery and the Georgia Institute of Technology (GA-Tech). Under the GATech grant the NABEDC team supports their project team in the development of Courses and Continuing Training that addresses Building Tribal Capacities and Capabilities to Improve Readiness and Resilience for the Federal Emergency Management Agency (FEMA) by reviewing and providing technical feedback on course and training design, development, and delivery for tribal communities, as well as providing feedback on the cultural appropriateness of course content.

NABEDC comprises a team of dedicated business consultants, contractors, and partners who make it possible for us to impact and serve businesses in AIANNH and Rural communities.

During the fiscal year from September 2023 – August 2024 NABEDC experienced a leadership change. Executive Director (ED), Kaaren-Lyn Graves, transitioned into the role of ED for the AZHCC’s new Capital Readiness Program and Christina Mercado-Gonzalez, rejoined the AZHCC and stepped into the role as the new ED for NABEDC in February of 2024.

NABEDC also received additional grant funding from MBDA to extend its mission and services into Rural Communities across its footprint of Arizona, Nevada, Utah, and southern California. During this grant cycle, the NABEDC team was able to impact many businesses and business owners by assisting them in legitimizing their business and securing working capital, with many of them scaling from start-ups to revenue and profit generating business enterprises. The NABEDC impact included: Clients served – 80 Contracts awarded - $6,800,000 Economic growth - $836,000

Christina Mercado-Gonzalez, MIM EXECUTIVE DIRECTOR

Bud Skinner

TRIBAL BUSINESS DEVELOPMENT SPECIALIST

Guillermo Gamez-Cordova, BS

BUSINESS CONSULTANT & ECOMMERCE SPECIALIST

THE FUTURE

AZHCC STRATEGIC PLAN To promote the success of Hispanic-owned businesses by facilitating business relationships, economic development and sharing of knowledge for the benefit of the State of Arizona and the growth and success of the members of our Chamber.

MISSION

VISION

2026 & BEYOND

The AZHCC is the premier advocate for the Arizona Hispanic business community.

We are a valuable and trusted resource to our corporate and strategic partners.

OPERATIONAL EXCELLENCE VALUES

• We are committed to representing our members and the Hispanic-owned businesses (small, medium or large) based on the highest standards of ethics, integrity and community service.

• Serving our members’ needs by empowering them to succeed and prosper in Arizona, nationally and global business community.

• Providing innovative leadership and establishing long-lasting relationships in the business community, while remaining fully accountable and committed to the interests of our members.

• Valuing our employees and volunteers by abiding by the belief that the success of the AZHCC depends on the success of our members, sponsors and staff and a commitment to achieving excellence by fostering a spirit of teamwork, collaboration caring and mutual respect.

• In 2023, The Arizona Hispanic Chamber of Commerce completed its strategic 10-year growth plan. Initial discussion began at the 2023 AZHCC Board Advance based on the three pillars of Processes, People, and Profit, with each pilar building out the strategic framework.

• The vision for this plan was led by Immediate Past Chair of the Board, John Ramirez, and the framework was completed with the input of the Board and key staff. Finally, implementation began in 2025 Q1, with quarterly reviews to keep the plan on track or evolve as needed.

AZHCC STRATEGIC PLAN UPDATE

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Looking Ahead 2026 promises to be filled with new challenges and opportunities. We remain steadfast in our commitment to advocate for Hispanic entrepreneurs, provide educational resources, and facilitate networking opportunities that will continue to elevate our community.

IN CLOSING As we conclude this year’s Annual Report, we reflect on the remarkable progress and achievements by our Chamber in promoting and supporting Hispanic businesses within our community. Our journey over the past year has been one of growth, resilience, and unwavering commitment to fostering economic empowerment.

Acknowledgments We extend our deepest gratitude to our dedicated members, partners, sponsors, and volunteers. Your contributions have been invaluable in driving our mission forward. Together, we have created opportunities, provided essential resources, and strengthened our community.

Join Us We invite you to join us in our ongoing efforts to create a thriving business environment for Hispanic entrepreneurs.

Together, we can achieve even greater success and make a lasting impact.

Get Social With Us!

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