Arizona Daily Sun Digital Solutions

DIGITAL RECRUITMENT SOLUTIONS

Agenda  The Arizona Daily Sun Audience  azdailysun.com Audience  azdailysun.com Online Advertising Options  Our Partnership with Monster  Job Seeker Traffic  Jobs Postings/Slots Model  Enhancements  What’s New with Monster  Power Resume Search  Live Demo  Questions

OUR TRAFFIC

Arizona Daily Sun Classifieds, Mid-Week Shopper, and Flag Live

The Arizona Daily Sun’s readership is: 25,100 Sunday 24,600 Daily Arizona Daily Sun’s average circulation: 9,700 Sunday 9,500 Daily

Over 18,000 Mid-Week Shoppers are home delivered and mail distributed weekly non-subscribers.

The FREE Flag Live publication is popular among the younger set.

Over 7,000 are available in hundreds of racks throughout the region.

Based on average readers per household.

azdailysun.com Traffic We average‌ Over 1.45 million Monthly pages viewed on azdailysun.com

Over 298 thousand Monthly unique visitors on azdailysun.com

Over 4.7 thousand Monthly pages viewed on our jobs page

Over 2.9 thousand Monthly unique visitors on our jobs page

January 2014 - May 2014 by Omniture, Inc.

azdailysun.com Mobile Traffic Mobile Advertising Benefits

Mobile Audience

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491,000+ average monthly page views

73,400+ average monthly unique visitors

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Reach a younger demographic of 25 – 44 Exclusive, uncluttered environment (only one banner ad per page Complete mobile web page with offer information Click through rates higher than basic online: average between .30 .50% Closely associate your brand or service with our quality content Enables you to continue the dialog with the user through various forms of engagement: − − − −

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IS YOUR WEBSITE MOBILE COMPATIBLE? January 2014 – May 2014 by Omniture, Inc.

Click to call Visit a site Invite to text back Offer a coupon Apply for a job

Mobile Geo Fencing Example: Truck Drivers Appears on thousands of apps and mobile sites:1 mile around driving schools or truck stops in targeted communities

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Reach truck drivers, student drivers, and potential candidates.

CTR averages are higher than a standard web display campaign Reach users at different touch points during the day without desktop limitations Highly accurate hyper local targeting

azdailysun.com – Advertising Options Reach the passive and active jobseeker through premium placement

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Be there as jobseekers begin their search.

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ROS Leaderboard Pencil & Wrap (PAW) Big Ad Featured Employers Top Jobs Flyerboard

azdailysun.com – Advertising Options Reach the passive and active jobseeker through PREMIUM AD PLACEMENT Have a career fair or need to reach both active and passive employees?

Use our Homepage PAW ad spot.

Your company logo and message will be wrapped around our homepage with an expandable pencil ad to deliver high impact!!

azdaily.com – Advertising Options PREMIUM AD PLACEMENT – FLOATBAR

A high impact exclusive position.

The Floatbar is a stationary ad at the bottom of the screen that stays with the viewer throughout their visit on all pages of our site.

Advanced Audience Targeting Demographic Targeting Reach your customers by targeting a specific demographic segment over a network of over 5,000 national web sites.

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Age Gender Ethnicity

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Job title

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Parents Homeowners Income Geo-targeting

Keyword Contextual Targeting Target potential customers who don’t choose you. . .

Users read content The Keywords on the Page are Viewed and Ads are Shown to Match.

They See Your Ad!

Job Title Targeting Ads are served using 3rd party data and target the user based on their profession or industry.

Advanced Audience Targeting Behavioral Targeting Behavior targeting is the process of reaching users based on their recent internet behaviors, such as search queries and sites visited

Your ads are served to those users when they visit any site within the network.

azdailysun.com Email Blast Send your open position to over 18,000 opt-in subscribers through the Arizona Daily Sun’s ever-growing list. Space is limited and is on an asavailable basis with only one email blast going out per day.

e-Mail You are able to utilize an expansive database that is CONSTANTLY being developed and maintained. This offers you the capability to soar beyond just targeting age and demographics, but for example would allow you to target Nurses with Bachelors Degree..

Broad Verticals

Narrow Selects

 Ailments  Arts  Consumer Goods and Interests  Education and Employment Utilize both broad and narrow  Ethnicity/Race demographics to reach your  Health and Medical IDEAL candidate.  Hobbies and Interests  Music  Personal Business  Personal Interests  Real Estate  Sports  Travel & Vacations  Vehicles & Transportation In total there are over 700 demographic categories!

Age Behavior Career Demographic Family Finance Gender Geographical Housing Income Lifestyle Presence of child Recreation

Our Newspapers plus Monster.

This partnership brings together a trusted local media source with the online recruitment advertising market leader providing employers with: Broader reach to both online and offline job seekers in the market Single source solutions of print and online recruitment advertising

Monster’s Local Reach: Attracting Local Candidates Partnerships with over 1,100 daily and weekly papers in the United States > Our top 125

newspaper partners attract more than 68 million unique visitors to their websites each month

#1 Site Visitors • Every second, 80 job searches are performed on Monster.com2 • Every minute, 2,200 jobs are viewed on Monster.com2 • Every day, 30,000+ new resumes are added to Monster.com1 • Every month, over 206 million job searches are performed on Monster.com1 Source: 1comScore monthly average, Q1 2013; 2Monster Internal monthly average, Q1 2013

Monster Delivers Locally & Nationally Measure

Monster US Monthly Average

MonsterPhoenix/Prescott DMA Monthly Average

Job Views1

Over 96M

Over 1,373,000

New Resumes Posted1

Over 1.4M

Over 10,900

Total Resumes1

Over 56M collected

Over 358,000 active

New Accounts1

Over 990k

Over 2,200

Applies1

Over 13.4M

Over 126,000

Monster has the seeker base to meet the recruitment demand among companies of all sizes locally and nationally

1Monster

Snapshot Internal Data, June 2013-May 2014

Job Views in the Phoenix & Tuscan Designated Market Areas (DMA) Job Views

Tucson (Sierra Vista)

Grand Total

Accounting/Finance/Insurance

1,618,582

64,206

17,405,730

Administrative/Clerical

1,372,544

80,320

17,336,618

165,423

8,263

2,026,141

97,368

16,666

2,693,556

Building Construction/Skilled Trades

353,120

33,365

4,255,516

Business/Strategic Management

514,754

43,506

5,634,066

Banking/Real Estate/Mortgage Professionals Biotech/R&D/Science

Creative/Design

114,411

6,700

2,040,793

1,229,303

156,613

10,510,955

Editorial/Writing

101,691

4,186

1,302,303

Education/Training

306,109

33,504

4,784,820

Engineering

696,368

101,205

12,490,630

Food Services/Hospitality

428,129

65,778

4,993,892

Human Resources

350,911

28,914

5,075,158

Customer Support/Client Care

Installation/Maintenance/Repair

614,056

100,106

9,889,780

1,931,579

195,361

30,696,723

Legal

120,351

10,905

2,098,557

Logistics/Transportation

886,661

66,039

13,612,374

Manufacturing/Production/Operations

623,406

63,568

11,319,661

Marketing/Product

412,209

27,596

7,162,494

1,416,919

193,714

17,590,865

Other

518,758

41,097

8,017,047

Project/Program Management

254,001

26,128

3,898,030

Quality Assurance/Safety

214,817

29,146

3,257,552

3,373,266

481,659

40,824,559

109,917

21,255

2,310,214

17,824,653

1,899,800

241,228,034

IT/Software Development

Medical/Health

Sales/Retail/Business Development Security/Protective Services Grand Total

1Monster

Phoenix (Prescott)

Internal Data, June 2013- May 2014

JOB POSTINGS / SLOTS

Print to Web Sample

Job Postings: The Ultimate Hiring Tool Reach qualified candidates with Monster Job Posting > Post in minutes > Filter responses online > Save time and increase productivity with

our tools > Add screening questions > Manage candidates online

Flexible options > Unlimited ad space – no character limits

> Company logo – adds branding > Purchase as needed or in advance > Variety of duration options for both quick-to-

fill and ongoing and tough-to-fill postings: (14, 30, 60, 90, 180 or 365 day options)

Monster Slots Monster Slots are flexible one year subscriptions that allow you to rotate your job listings depending upon your needs. Each slot subscription provides a ‘parking spot’ on Monster for the jobs you need to fill.

Key Benefits include: >

Enjoy greater flexibility Post, rotate and repost your jobs as needed

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Control recruitment costs Streamline your recruitment spend with annual subscriptions

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Maintain candidate flow Build a talent pipeline for ongoing hiring needs

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Manage candidates effectively Create candidate folders for unique positions

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Keep on top of your hiring processes Use Monster’s candidate management functions and our time-saving resume filtering

ENHANCEMENTS

Job Enhancements: Stand Out, Reach More.

Bolding – make your job opportunities stand out in search results. Bolding drives an 11% average increase in apply starts1 Diversity Posting – reach an additional 22 million+ diverse Job Seekers2 and deliver a 10% avg. increase in applies1.

Auto-Refresh – automatically move job postings to the top of the search results after 14-days. Auto-refresh provides a 43% average increase in job views1.

Enhanced Job Branding – differentiate your Job Posting and reinforce your company’s brand.

1Monster

Snapshot Internal Data, Feb 2013-Mar 2014

#1 Diversity

The Monster Diversity Network offers access to up to 24 million Unique Visitors per month1 and has approximately 35 million registered members across Black Planet, Military.com and corresponding partnerships.2 > Reaches more than 36% of online African Americans1 > Reaches more than 31% of online Hispanics1 > Reaches nearly 26% of online Asian Americans1 > Reaches nearly 22% of online Females1 The Monster Diversity Job Network > Delivers approximately 7 million job views and nearly 400 thousand diverse applications each month3 > Averaged more than 9 million Unique Visitors monthly1 The Monster Diversity Network resume access: > Houses more than 4.5 million searchable diverse candidate resumes providing for the largest known commercial diverse oriented resume database in the U.S.4 > Can be accessed through powerful search technologies such as Power Resume Search速 using 6Sense速 search technology

Source: 1US comScore, Q1 2013 monthly average; 2US comScore Plan Metrix (reach includes duplicate traffic) Q1 2013; 3Internal Partner Data Q1 2013, reported by InteractiveOne; 4Internal Monster Data Q1 2013

Reach Educators, Parents and Students Begin fostering potential employee relationships early

Fastweb Advertise on the premier online resource for paying and preparing for college • • • • • •

Established in 1995 $3.4 billion in scholarships Scholarship awards database contains over 1.5 million scholarships 1 in 3 college-bound seniors use Fastweb Fastweb has helped more than 50 million students pay for school (9 million are active users of the site) More than 30,000 educators nationwide use Fastweb

Reaching Jobseekers Beyond the Job Board

Monster Career Ad Network –

Finding Candidates Where They Live Online  Serves over 3.9 billion job ad impressions per month1  Syndication to thousands of sites1  Reaches on average over 69 million users in the U.S.2

A 30 Day Career Ad Network unit drives 46% more job views Monster Network Vertical Partners/Ad Networks Reaches thousands of sites

* Monster adds and reviews network partners on a monthly basis

Reach Job Seekers in their inbox.

Increase traffic to your postings

What’s the “Hot” New Thing?

Introducing Interest Capture •

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Window appears when seekers click to apply to a job that links to your off-site apply.

Seeker enters email address and is then redirected to your career site.

Monster provides you with a list of email addresses captured for your jobs.

You engage seekers who did not complete the apply, and turn them into potential hires.

Pre and Post Hire Solutions

Monster Talent Management Suite Helping you meet your talent management objectives by continuously extending Monster’s value

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Fully integrated, hosted solution

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Eliminates manual processes

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Designed to meet the needs of any business, regardless of size, industry, complexity, geography and budget

Introducing Monster SeeMore

™

The World’s First Semantic Search Platform for Talent SEARCH • Use patented 6Sense® search technology on YOUR databases and talent pools • Identify top candidates based on relevant skills and experience – not just keywords.

• Access Monster’s resume database (available with Power Resume Search® license).

TALENT MATCHING • Automatically score and rank resumes in folder(s) against job-specific criteria.

• Identify the best matched candidates with unprecedented precision and ease.

• Save time with instant side-by-side comparisons of your top talent.

TALENT DASHBOARD • Gain invaluable insight into your candidates and employees.

• Identify skill strengths, gaps, and trends.

• Get rich analytics to support talent acquisition and planning activities.

HOSTING • Monster will host a copy of your resumes to allow SeeMore access.

• Merge various private talent pools.

• Set different levels of access control for your users.

BUSINESS GATEWAY • Connect your talent pool(s) with SeeMore.

• Different resume repositories can include ATS, HRIS, NAS, and more.

Your Company Brand In Hiring

Follow your target audience.

Buy demographics to reach the most relevant audience

Monster Audience Sponsorship Segments Accounting & Finance Administrative & Office Support Advertising & Marketing Agriculture, Fishing & Food Production Animal Care and Veterinary Architecture & Landscaping Attorneys & Legal Support Banking & Lending Business & Strategic Management Business Operations Call Center & Telemarketing CNA, LPN, LVN & Medical/Dental Aides Communication, Publishing & Traditional Media Computer Science & Software Development Computer, and Information Technology Construction Credit and Collection Culinary Services & Kitchen Customer Service Database & Data Management Dental & Medical Practitioners & Therapists Digital Communication and Web Design Education, Library Sciences & Training Engineering - Chemical Engineering - Civil

Engineering - Industrial and Manufacturing Engineering – Mechanical Engineering - Electrical and Computer Financial Planning & Advising Healthcare Management Hospitality, Casino & Restaurants HR General Insurance Law Enforcement & Public Safety Machinists/Assembly Maintenance, Repair, and Facilities Management Manufacturing and production Medical Technicians & Laboratory Nurses Personal Services Pharmacy Public Works & Gov Real Estate Retail Sales & Management Sales & Sales Management Science Social Services Telecommunication Systems Trades Transportation and Warehousing

POWER RESUME SEARCH

Power Resume Search with 6Sense Search Technology

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Provides unrivaled candidate matches Understands concepts and context Bases matches on actual, relevant experience, skills, education, and more Automatically sorts, scores, and ranks Provides at-a-glance comparisons

You Can Now Find Candidates You Want In A Few Words, Not Twenty Instead of typing this in a keyword field:

All you just need to type is this:

(“Director of Corporate Finance” OR “Dir. of Finance” OR “Director, Finance”) AND ((“GAAP” OR “SOX” OR “Tax Audit” OR “Revenue Recognition” OR “SOX 302” OR “SOX 404” OR “Financial Audit” or “Audit” “or “Financial Disclosure”) NEAR (“to present” OR “current”)) AND NOT (“White” OR “White Sox”) Director of Finance

Introducing Monster Power Resume SearchTM

Pinpoint Specific Candidate Qualifications

Stop Looking and Start Finding Your Next Hire

Saving You Time and Effort 

Results are scored and ranked

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Matching skills are noted with green dots

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Depth of experience is cited

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Current position is noted

Helping You Make Informed Decisions

Monster Power Resume Search.   

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Delivers unrivaled search results using 6Sense® semantic search technology Understands the meaning of words on resumes, including relevance Automatically sorts and ranks candidates with the best matches first Provides at-a-glance overview of qualifications Balances essential vs. nice-to-have attributes Offers flexibility to easily broaden or narrow search criteria Displays side-by-side candidate comparisons Enables geographic or national search in the areas you are looking to hire Includes search agents Facilitates making notes and emailing resumes to decision makers

Stop searching, start matching, and spend more time with the right candidates to make the hire.

Less Time Searching, More Time Hiring 65%

150%

Less Time

90%

97%

More Candidates

Preferred PRS

PRS is faster

Recruiters preferred using PRS over keyword search

Recruiters believed PRS found candidates faster

Less Time Taken using PRS vs. keyword search

More qualified candidates found

Data collected from 48 recruiters, managers and executives from 15 enterprise customers nationwide after hands-on testing of PRS vs. various Keyword Searches

LIVE DEMO