AYTM AW20 | DRAMATIQUE COLLECTION

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AW 2020 COLLECTION

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INTRODUCTION

Isn't life such a strange and yet beautiful fusion of contrasts? We believe so.

Being human is a forever--changing mecca of ups and downs, of good and bad, of peaks and valleys. Like a constant change of emotional dimensions, proportions and dissimilarities.

With our new AW20 collection, we wanted to celebrate exactly this; honour the beauty of life’s inevitable dynamics — because it is within the ever changing, the particular arises.

The grace of dynamics has therefore been a key vision designing our new collection, as we wanted to embrace the theatrical, the dramatic and the up-- and downscaled, to accentuate the contrasts of life.

Approaching the creation of our new AW20 collection, we therefore looked at our entire AYTM collection and asked ourselves if there was more proportions and enhancements to bring out in each product. And it turned out there actually was more potential to bring out in some of our designs — and we are now happy to welcome our CIRCUM mirror, FLORES rug and GLOBE vase in new sizes.

With the launch of our AW20 collection, we furthermore welcome three completely new products to the AYTM family; the ARURA vases, the ARCUS mirrors and the ANGUI wardrobe mirror.

The Arura vases are a prime example of the eccentric design that comes from playing around with dimensions. They are beyond cool and we are so thrilled for you to see them.

The Arcus mirrors are at first glance simple in appearance, but become so endlessly lively as they bring a new dimension to any room.

Additionally, we are delighted to welcome the Angui wardrobe mirror, which is a prime example of what can happen when functional meets beautiful.

We hope you will come to love this collection as much as we do — and we wish our emphasizing of dramatique & proportions will make you appreciate life's inevitable contrasts a little more. Without the lows, no high. Life is what happens both within the bigger picture and in the smallest detail.

Their design is still inevitably recognizable, but each product's usage has changed with the resizing and it is very inspiring to see well-known design with a new look.

And speaking of new looks; our entire ANGUI seating collection has now got a new, stylish attire, which takes the design to new heights.

H AVE A LO O K & FEEL INSPIRED | THE AYTM TEAM

NOTHING EXISTS WITHOUT ITS OPPOSITE.

CHRIS CRUTCHER | AMERICAN NOVELIST

P R O U D LY I N T R O D U C I N G

The ARCUS mirrors draws associations towards tradional arcades — an old architectural ele architecture, and the famous Colosseum in Rome, built A. D. 70 -- 80, is a great example of this expand the feeling of space. Place them with the curve on top — or be more edgy by hanging th mirrors has to hang on the wall? The ARCUS mirrors looks endlessly cool standing on the floo

A R C A D E M I R ROR

ARCUS

ement, which dates back thousands of years. Arcades was frequently used in the ancient Roman architectual style. style. Our new ARCUS mirrors brings dimensions to any interior setting as they hem upside down, sideways, a little to the left or a little to the right. And who by the way says or and has the right size and volume to do so.

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ARCUS MIRRORS

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ARCUS MIRROR

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ARCUS MIRRORS CURVA STOOL

ARCUS MIRRORS

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P R O U D LY I N T R O D U C I N G

The ARURA vases are made of mouth blown glass, which makes each vase unique, exclusive Arura is a Homeric Greek word for ‘arable land’, which is a ploughed capable area used to gr land - and the vase is just that; like lush soil, but in a glass version. The vases also looks sub

VA S E

ARURA

and not like the rest. The inspiration for the vases comes from the vase’s name itself; Arura. row crops. The vase’s irregular surface and light black color draws associations to cultivated blime just as they are. By themselves. Without flowers. Shining in their own grace.

24 ARURA LARGE VASE ARURA SMALL VASE

26 ARURA MEDIUM VASE ARURA LARGE VASE ARURA SMALL VASE

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ARURA LARGE VASE ( PREVIOUS PAGE: ARURA MEDIUM VASE UNUM TEALIGHT HOLDER)

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ARURA VASES ANGUI SHELF

P R O U D LY I N T R O D U C I N G

We will forever be proud of our ANGUI seating collection, which first released three year ago.

AW20 collection, we did just that — and now the ANGUI seating collection is available with the iconic ANGUI shape now appears even more crispy, timeless and elegant in their new, slic

L E AT H E R E D I T I O N

ANGUI

However, we still wondered what could happen if we tried to refine our design icon? With the a luxurious black leather seat and a black matte finished frame. In our own humble opinion, ck galla gown.

38 ANGUI CHAIR STILLA RUG

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ANGUI BENCH

46 SOLUS BAR TABLE ( PREVIOUS PAGE: ANGUI BAR CHAIR SOLUS BAR TABLE CIRCUM MIRROR LUCEO PORTABLE LAMP FLOS VASE )

P R O U D LY I N T R O D U C I N G

With the AW20 collection, we are introducing an interesting product for your wardrobe or ha ANGUI mirrors — simply it is just bigger. Much bigger. Furthermore, it has a clothes rack

WA R D RO B E M I R RO R

ANGUI

allway. The ANGUI wardrobe mirror holds the same aesthetic and dimensions as our smaller k attached on the back for your hangers. A wardrobe mirror so discreet, yet so functional.

52 ANGUI WARDROBE MIRRORS VESTIS HANGERS

WARDROBE MIRROR VASE RUG CHAIR SHELF HANGER

ANGUI GLOBE STILLA ANGUI ANGUI VESTIS

ANGUI ARURA STILLA ANGUI ANGUI VESTIS

WARDROBE MIRROR VASE RUG CHAIR SHELF HANGER

P R O U D LY I N T R O D U C I N G

The CIRCUM mirrors first launched in 2015 and became an interior icon from the get-go bathroom sink for example — or featured in a mirror collage on a wall. Being styled togethe

O VA L M I R R O R

CIRCUM

o. We are now introducing an extra small version ( Ø50cm ), which perfectly fits above the er, the four CIRCUM mirrors so beautifully articulate their own individual size differences.

60 CIRCUM MIRRORS

CIRCUM MIRRORS

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P R O U D LY I N T R O D U C I N G

Our beloved collaboration with the Danish artist, Signe Kejlbo, will always be a true highlig FLORES rug in a breathtakingly big size, which suddenly gives more opportunities for its usa of a room with its almost insane proportions, beautiful colors, high quality texture and eye-c

RU G

FLORES

ght of ours and why stop something tht just works so well? We are now launching the iconic age possibilities. Our new, large FLORES rug can completely change the tone and atmosphere catching shape.

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FLORES RUG ( NEXT PAGE: STILLA POUF )

P R O U D LY I N T R O D U C I N G

Our GLOBE collection is still, to this day, one of our absolute design darlings. Oh so simple — version of our vase icon. With the new GLOBE's 30x30cm in circumference and with a highly w in it, make it a festive drink bowl or use it as a container for fruits, veggies, gloves, marshmallo

VA S E

GLOBE

— and oh so elegant. With our new AW20 collection, we are now introducing the biggest possible wider opening, the new GLOBE is so much more than ‘just’ a vase for flowers. Plant a lemon tree ows, business cards — or even toilet paper rolls, if you are feeling extravagant.

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GLOBE VASE SOLUS TABLE

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GLOBE VASE STILLA RUG

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P R O U D LY R E F R E S H I N G

O L D E R P RO D U C T S

GEMS

IF YOU DO IT RIGHT IT WILL LAST FOREVER.

MASSIMO VIGNELLI | ITALLIAN DESIGNER

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ASTO CANDLE HOLDERS LUX TAPER CANDLES

92 ASTO CANDLE HOLDER ARCUS MIRROR

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NOVO CHAIR NOVO TABLE STILLA BOWL UNUM CANDLE HOLDER STILLA RUG

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TOTA LANTERN LUCEO LED LAMP NOVO TABLE

CASTELLUM LED LAMP STILLA POUF FUMI SIDE TABLE QUADRO MIRROR STILLA BOOKEND

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CASTELLUM LED LAMP STILLA POUF FUMI SIDE TABLE QUADRO MIRROR

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LUCEO ROUND PENDANT LUCEO CYLINDER PENDANT LUCEO TABLE LAMP SINO SIDE TABLE ( PREVIOUS PAGE: CASTELLUM CANDLE HOLDERS )

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UNITY HALF CIRCLE MIRROR UNITY QUARTER CIRCLE MIRROR ( NEXT PAGE: HIATUS PEDESTAL TABLE GLOBE FLOWER POTS ARCUS MIRROR LUCEO LED LAMP )

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PRODUCT OVERVIEW PRODUCT OVERVIEW PRODUCT OVERVIEW

PRODUCT OVERVIEW PRODUCT OVERVIEW PRODUCT OVERVIEW

PRODUCT OVERVIEW I ARCUS MIRROR I

NEW

ARCUS

Description Mirror Material Mirror & MDF w.paint Dimensions Small: L35 x W2 x H90 cm Medium: L40 x W2 x H115 cm Large: L45 x W2 x H140 cm

Minimum order per colour/size 1

45 cm 40 cm

CLEAR & BLACK L35

Art. No. 506849001081 DRAMATIQUE I AW20 I

L40

L45

Art. No. 506849001083

Art. No. 506849001085

140 cm

115 cm

90 cm

35 cm

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PRODUCT OVERVIEW I ARURA VASE I

NEW

NEW

NEW

ARURA

ARURA

ARURA

Description Vase

Description Vase

Description Vase

Material Glass

Material Glass

Material Glass

Dimensions L34 x W14 x H19 cm

Dimensions L34 x W14 x H26 cm

Dimensions L34 x W14 x H40 cm

Minimum order per colour/size 1

Minimum order per colour/size 1

Minimum order per colour/size 1

BLACK

BLACK

BLACK

Art. No. 506770050085 DRAMATIQUE I AW20 I

Art. No. 506780050083

Art. No. 506790050083 PAGE I 115

PRODUCT OVERVIEW I ANGUI FURNITURE WARDROBE I MIRROR I

NEW

ANGUI

Description Wardrobe mirror Material Mirror glass & Steel w. brass plating & MDF w.paint Mirror glass & Steel w. powder coating & MDF w.paint Dimensions L50 x W22 x H145 cm

22 cm

50 cm

145 cm

Minimum order per colour/size 1

ANTHRACITE

Art. No. 506820065081 GOLD

Art. No. 506820005081 DRAMATIQUE I AW20 I

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PRODUCT OVERVIEW I ANGUI FURNITURE BAR CHAIR I I

NEW | LEATHER SEAT

ANGUI

Description Bar chair Material Frame: Steel w. powder coating / Steel w. brass plating Seat ~ Leather: 100% Cow Leather, Plywood & Foam Seat ~ Velvet: Cotton, Polyester, Plywood & Foam Dimensions Low: L37 x W39 x H82,5 cm High: L37 x W39 x H92,5 cm Compliant with EN 16139, BS 7176:2007 + A1:2011 Medium Hazard ANSI/BIFMA X5.4, TB117-2013

82,5 cm BLACK LEATHER LOW

37 cm

39 cm

37 cm

65,5 cm

Minimum order per colour/size 1

39 cm

HIGH

Art. No. Art. No. 502400002080 502400002081 FOREST

Art. No. Art. No. 502400564080 502400564081 ANTHRACITE

Art. No. 502400065080

Art. No. 502400065081

ROSE

Art. No. Art. No. 502400849080 502400849081

75,5 cm

Art. No. Art. No. 502400244080 502400244081

92,5 cm

BORDEAUX

ANTHRACITE & GOLD

Art. No. Art. No. 502409000080 502409000081 DRAMATIQUE I AW20 I

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PRODUCT OVERVIEW I ANGUI CHAIR I

NEW | LEATHER SEAT

ANGUI

Description Chair Material Frame: Steel w. powder coating / Steel w. brass plating Seat ~ Leather: 100% Cow Leather, Plywood & Foam Seat ~ Velvet: Cotton, Polyester, Plywood & Foam Dimensions L37 x W39 x H68 cm Compliant with EN 16139, BS 7176:2007+A1:2011 Medium Hazard

Minimum order per colour/size 1

BLACK LEATHER

Art. No. 501590002081 FOREST

Art. No. 501590564081

39 cm

37 cm

ANTHRACITE

Art. No. 501590065081 BORDEAUX

Art. No. 501590244081 51 cm

Art. No. 501590849081

68 cm

ROSE

ANTHRACITE & GOLD

Art. No. 501599000081 DRAMATIQUE I AW20 I

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PRODUCT OVERVIEW I ANGUI BENCH I

NEW | LEATHER SEAT

ANGUI

Description Bench Material Frame: Steel w. powder coating / Steel w. brass plating Seat ~ Leather: 100% Cow Leather, Plywood & Foam Seat ~ Velvet: Cotton, Polyester, Plywood & Foam Dimensions L110 x W39 x H68 cm Compliant with EN 16139; BS 7176:2007+A1:2011 Medium Hazard ANSI/BIFMA X5.4; TB117-2013

Minimum order per colour/size 1

BLACK LEATHER

Art. No. 501600002081 FOREST

Art. No. 501600564081

110 cm

ANTHRACITE

Art. No. 501600065081 BORDEAUX

Art. No. 501600244081 51 cm

Art. No. 501600849081

68 cm

ROSE

ANTHRACITE & GOLD

Art. No. 501609000081 DRAMATIQUE I AW20 I

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PRODUCT OVERVIEW I CIRCUM MIRROR I

NEW | SIZE - Ø50 CM

CIRCUM

Description Round mirror Material Mirror & MDF w.paint Dimensions X--Small: Ø50 x H2 cm Small: Ø70 x H2 cm Medium: Ø90 x H2 cm Large: Ø110 x H2 cm

Minimum order per colour/size 1

BLACK

Ø90

Ø110

Art. No. Art. No. 500180050009 500180050010

Ø50

Ø70

Art. No. 500180050011

Art. No. 500180050012

Art. No. Art. No. 500180633009 500180633010

Art. No. 500180633011

Art. No. 500180633012

Art. No. Art. No. 500180849009 500180849010

Art. No. 500180849011

Art. No. 500180849012

Art. No. Art. No. 500189000009 500189000010

Art. No. 500189000011

Art. No. 500189000012

Art. No. 500189001009

Art. No. 500189001011

Art. No. 500189001012

AMBER

Ø110 cm Ø90 cm

ROSE

CLEAR & TAUPE

Ø70 cm Ø50 cm

CLEAR & BLACK

DRAMATIQUE I AW20 I

Art. No. 500189001010

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PRODUCT OVERVIEW I FLORES RUG I

NEW | SIZE - LARGE

FLORES

Description Flower shaped rug Material Front: 35% New Zealand Wool & 65% Vicose Back: 100% Cotton

316,6 cm

250 cm

Dimensions Small: L190 x W150 cm Large: L316,6 x W250 cm

Minimum order per colour/size 1

150 cm

190 cm

MULTI

SMALL

LARGE

Art. No. 503239000031

Art. No. 503239000034

DRAMATIQUE I AW20 I

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PRODUCT OVERVIEW I GLOBE VASE I

NEW | SIZE - Ø30 CM

GLOBE

Description Round vase w. stand Material Vase: Glass Stand: Stainless steel w. plating Dimensions Small: Ø10 x H10 cm Medium: Ø17 x H17 cm Large: Ø21 x H21 cm X--Large: Ø30 x H30 cm Minimum order per colour/size Small: 6 / Medium: 4 / Large: 4 / X--Large: 1

BLACK & GOLD Ø10

Ø17

Ø21

Ø30

Art. No. Art. No. Art. No. Art. No. 500420050010 500420050011 500420050012 500420050013 BLACK

Art. No. Art. No. Art. No. 500420002010 500420002011 500420002012 AMBER & GOLD

Art. No. Art. No. Art. No. 500420633010 500420633011 500420633012 FOREST & GOLD

Art. No. Art. No. Art. No. 500420564010 500420564011 500420564012 ROSE & GOLD

Art. No. Art. No. Art. No. 500420849010 500420849011 500420849012 NAVY & GOLD

Art. No. Art. No. Art. No. 500420308010 500420308011 500420308012 DRAMATIQUE I AW20 I

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CORPORATE SOCIAL RESPONSIBILITY AYTM is a part of the company Gran Living, which has years of experience in interior and furniture design.

Gran Living design, buy and distribute all our products and we are aware of the impact that process has, both on our planet - and on the people involved with our business.

We consider it a great responsibility to minimize that environmental impact & we are taking a number of steps to do so.

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CSR MANAGEMENT GOOD WINGS

Our work often involves quite a bit of travel.

When we do so, all our hotel rooms are booked through Goodwings. Every time a hotel booking is made through their website, they set aside a percentage of the cost for charity. At the end of each year the total amount is donated to a charity of our choice

GOOD WEAVE

All of our rugs are Goodweave certified. This nonprofit organization aims to improve working conditions for the people in the rug industry. The Goodweave label ensures that no child or forced labour was used in the production process.

AYTM also supports educational programs for children and decent working conditions for adults. Goodweave makes unannounced inspections of facilities to ensure they comply with their standards. Each Goodweave label has a unique ID code that can be traced back to the certified producer – so each rug is made under fair conditions.

GLOBAL COMPACT

Committing to the UN Global Compact means we are obligated to actively work towards complying with the Compact’s 10 principles.

Those include; human rights, labour rights, environmental rights and anti-corruption.

Our CSR manager does due diligence on all suppliers and partners to ensure they comply with the guidelines. In 2017 we also partnered with Green Network, who have developed a system for monitoring our supply chain in the areas involving the UN Global compact. This has resulted in extended screening of existing suppliers and a revision of our supplier code of conduct requirements.

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To ensure the continued focus on our corporate social responsibilities, we have instated a fulltime employee to do the task. Our CSR manager is dedicated to finding solutions, suppliers and partners that are as dedicated as we are to responsible and sustainable production methods.

At the same time, we are fully aware that we can start by being more socially responsible ourselves, so we limit our printing and the use of paper as much as possible — in the past 2 years, printing has been drastically reduced. When possible, we bike or travel with public transport and we make sure to carefully sort our waste. It is our intention to rigorously continue our CSR work and find more areas where we can improve in the future. We wish to leave the planet in good condition for future generations and we want to ensure that all living beings are treated with respect and kindness.

MARKETS NOT COVERED BY AGENT / SALESMEN

inquiry@aytm.dk

CONTRACT SALES EUROPE

Rasmus Wester

Phone: + 45 3121 6199 E-mail: rws@aytm.dk

BELGIUM

Bart Degryse Flow Interior Phone: +32 (0)486 357429 E-mail: bde@aytm.dk

CHINA

DENMARK

Phone: +86 (21) 6466 7257 E-mail: bze@aytm.dk

Phone: + 45 3121 6199 E-mail: rws@aytm.dk

Bella Zeng

Rasmus Wester

FRANCE

Gaël Serre Joseph Living Agency Phone: +33 616 245 041 E-mail: gse@aytm.dk

GERMANY

GREECE

ITALY

NETHERLANDS

Phone: +49 174-3454767 E-mail: twe@aytm.dk

Phone: +90 (0) 534 781 94 83 Phone: +45 5368 5682 E-mail: sug@aytm.dk

Phone: +39 335 318053 E-mail: tfa@aytm.dk

Phone: + 31 6 5083 7317 E-mail: dal@aytm.dk

NEW ZEALAND

NORWAY

PORTUGAL

ROMANIA

Tina Werrelmann T.W. Handelsagentur

Martina Blanchard MBDesign Ltd.

Jase Yasin Kotan Suteki Group

Elizabeth Sethi Mauds Agency

Phone: + 64 21 674 653 E-mail: mbd@aytm.dk

Phone: + 47 92 22 68 22 E-mail: ese@aytm.dk

SPAIN & ANDORRA

SWEDEN

Adriana Becerra Anmbito Design Agency Phone: +34 695 419 713 E-mail: adb@aytm.dk

Helena Johansson & Sofia Carlsson Artella Agentur Helena: +46 709 69 90 83 Sofia: +46 706 47 75 60 E-mail: aaa@aytm.dk

Tiziana Fassina TJ International Design

Isabella Nunes Phone: (+351) 912 847 789 E-mail: isn@aytm.dk

Joke van der Straaten D’allee

Liviu Vasiliu Kactus Ink Design SRL Phone: +40 721 213 0088 E-mail: liv@aytm.dk

TURKEY

UK

Phone: +90 (0) 534 781 94 83 Phone: +45 5368 5682 E-mail: sug@aytm.dk

Phone: +44 7795 536 574 E-mail: paf@aytm.dk

Jase Yasin Kotan Suteki Group

Paul Francis Inspire Agencies Limited

AYTM SHOWROOM

AYTM SHOWROOM

Polensgade 15 8000 Aarhus C Denmark

Denmark Polensgade 15 8000 Aarhus C Denmark

China Room 402 | No. 176 East Xietu Road 200023 Huangpu District Shanghai

To book an appointment email contact@aytm.dk

To book an appointment email contact@aytm.dk

Phone + 45 8678 2620

Website www.aytmdesign.com

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ORDER INQUIRIES inquiry@aytm.dk ordercn@aytm.dk (for Chinese orders)

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AYTM Creative Direction & Graphic Design

Jasmine Marie Watson | Cille Normand

Photography

Claus Troelsgaard

Styling

Jasmine Marie Watson | Cille Normand | Camilla Mikkelsen

Words

Cille Normand

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