BACKGROUND
BRAND GUIDELINES
Sport at Aylesbury Grammar School is an essential part of our learning through participation education and it has a high priority. Whether representing the many teams and squads or taking part in activities which promote a healthy lifestyle, there are options available for all. This is one of our main aims of the Sport and PE Programme at AGS. Every student throughout the School from Year 7 to Year 13 takes part in sport through the curriculum, extra-curricular activities, and well-structured House events, and this helps to encourage a life-long interest in sport and physical exercise. The variety of sports we offer along with the numerous teams available enable all students the opportunity to take part at their own level. Students are nurtured and encouraged by specialists in all areas allowing them to flourish and participate without prejudice. Several students, with exceptional promise, can progress into County and National squads.
PITCHIN
PITCH
IN
BRAND GUIDELINES
We seek to reconfigure our entire current sporting provision at AGS. There will be a phased approach to this with the aim of improving on-site provision and creating an off-site Aylesbury Grammar School Sports Campus. This will give us greater capacity and flexibility on the School site to meet the needs of Physical Education and Sport within the curriculum with an ambitious and exciting long-term vision to create an AGS Sports Campus off-site for our ExtraCurricular Sport. This will be an innovative facility to transform Physical Education and Sport, designed with all users in mind.
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THE BRIEF
BRAND GUIDELINES
Pitch In aims to encourage participation at all levels, motivate and bring our growing community together. By building a new generation, state of the art, community use 3G pitch facility, the School aims to get more people, more active, more of the time. Pitch In a call to action for our local community to come together in the spirit of participation to support our plans to create a healthier community. Pitch also reaffirms our commitment to a culture of innovative learning by creating spaces that inspire. This campaign needs a clear, sporting visual identity to support is strong and important message.
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MOODBOARD
THE CONCEPT
BRAND GUIDELINES
PITCHIN
synthetic turf
ball
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BRAND GUIDELINES
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do your bit
artificial grass 3G contribute together
share
donate
help
assist
PITCH IN give participate
sponsor
join in play your part
PRIMARY LOGO
BRAND GUIDELINES
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Drop shadow to
Grass
Circle logo to capture essence of
make wordmark
background to a
games and sporting activities.
stand proud.
texture
Combined with grass shoots to reinforce new pitch message.
Playfully nestled on a synthetic pitch background
Strong
Flexible design, logo and wordmark can
It should never be altered
contrasting
be reproduced in different variations
or modified. Do not
colours
and colours
rotate, skew.
SECONDARY LOGO
BRAND GUIDELINES
Secondary Logo suitable for vertical layout variations. Can be produced in colours for a variety of background, including House events. Versatile element.
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SUBMARK
COLOURS
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WHITE
LIGHT CONTRAST BASE
HEX FFFFFF
MUTED GREENS
MUTED GREENS
HEX D7DBCF
MUTED GREENS
HEX 367234
HEX ADD4A3
DARK CONTRAST BASE
HEX 223F25
HEX 3C3C3C
TYPOGRAPHY
BRAND GUIDELINES
PITCHIN
ABCDEFGHI JKLMNOP QRSTUV WXYZ FIRA SANS abcdefghi jklmnop CONDENSED qrstuv wxyz SEMI-BOLD 12345 67890
PHOTOGRAPHY
IN APPLICATION