Ayesha Nathani anathani@pratt.edu
Table of Contents:
MAC DEBUT GUIDELINES
Professional Work
JML NEIMAN MARCUS, BEVERLY HILLS
Professional Work
JML FREESTANDING STORE, CLEARFORK
Professional Work
ANITA DONGRE FLAGSHIP STORE
Professional Work | Undergrad Internship
BOMBAY SWEET SHOP
Professional Work | Undergrad Internship
Location: Global.
Scope of work: Conceptual Design.
Team: 4 members.
M·A·C Debut is our store format innovated to support accretive growth in emerging markets. Its modular design provides us the unique opportunity to introduce M·A·C to digitally-connected and savvy consumers who have high expectations from our iconic international M·A·C brand. To educate consumers about our world-famous products, our hero franchises are visually distorted, while NPL campaign videos and visuals, as well as M·A·C Trend, M·A·C VIVA GLAM, Makeup Services, Mini M·A·C, Back To M·A·C, and Gifting will immerse our visitors in the true magic of M·A·C. The goal of this experiential offering is to animate our distinct brand pillars and recruit new consumers in Tier 2 and 3 cities, where M·A·C is under-penetrated and lacking existing brand-building partners.
SATIN-FINISH BLACK STOREFRONT
EVERGREEN CATEGORY HERO LIGHTBOX
NPL CAMPAIGN LIGHTBOX VISUAL
NPL CAMPAIGN LIGHTBOX VISUAL
CONCRETE TILE FLOORING OR SIMILAR
ALL RIGHTS RESERVED © M · A · C COSMETICS
LIT LOGO
LIT LOGO WITH NON-LIT ACRYLIC MANTRA
WHITE PAINTED CEILING
FLOOR-TO-CEILING WALLPAPER
MAKE UP SERVICES MENU
DIGITAL SCREEN
OPTIONAL EVM VINYL WRAP ON MAIN NPL ONLY
ALL RIGHTS RESERVED © M · A · C COSMETICS
SIDE ELEVATION
SIDE SECTION
FRONT ELEVATION
SECTION
Location: Beverly Hills, California
Scope of work: Schematic Design, Coordination. Team: 2 members.
This 1035 square feet retail outlet echoing the iconic London Georgian townhouse architecture, is rich in texture with handcrafted fluted plaster and curved lines, bringing the classic British understated elegance to life. Each element is elegantly dressed in signature cream and black colour palette representing the the brand’s timeless British aesthetics, creating a contemporary, inviting space.
INDICATES EXISTING JO MALONE FIXTURE TO BE REMOVED & DISCARDED BY GC
INDICATES EXISTING NM CASHWRAP FIXTURE TO BE RELOCATED BY GC. LOCATION TBD DURING PROJECT KICKOFF
EXISTING NM STONE FLOORING TO REMAIN
EXISTING NM FIXTURES: METAL ART TO REMAIN DRAWER BASE TO BE REMOVED
EXISTING NM CEILING AND LIGHTING TO REMAIN AS IS
DRYWALL SOFFIT TO BE REMOVED BY GC
1.NEIMAN MARCUS EXISTING CEILING AND FINISH TO REMAIN
2.EXISTING N.M. LIGHTING TO REMAIN
3.N.M. WILL POSITION CEILING SECURITY CAMERAS TO BE CONSISTENT WITHIN THE ENTIRE FLOOR. THE EXACT PLACEMENT AND NUMBER OF SECURITY CAMERAS WILL BE DETERMINED BY N.M., BASED ON FINAL BRAND PARTNER PLANS.
4.MINIMUM 3'-0" WIDE CLEARANCE IS REQUIRED BETWEEN ANY LOOSE
5.ALL JML PROVIDED LIGHTING TO BE U.L. RATED
NM POL SSTL MTL TRIM TO REMAIN ON ALL SIDES
CASHWRAP TO BE RELOCATED OUTSIDE OF JO MALONE
RETAIL DESIGN DEVELOPMENT CENTER NA NEIMAN MARCUS
BEVERLY HILLS
9700 WILSHIRE BOULEVARD
BEVERLY HILLS, CA 90212
EXISTING NEIMAN MARCUS LIGHTING AT CEILING TO REMAIN
EXISTING NEIMAN MARCUS WALL TO REMAIN. GC TO PATCH, REPAIR AND PAINT AS REQUIRED TO ENSURE LIKE NEW CONDITION. N.M. TO CONFIRM EXISTING PAINT COLOR
EXISTING NEIMAN MARCUS FLOORING TO REMAIN
CAP EXISTING SCONCE J-BOXES ON WALL TO REMAIN.
1.MOUNT FLOOR OUTLETS FLUSH TO FINISHED FLOOR. BRUSHED BRASS PLATE COVER FINISH.
2.MWC TO PROVIDE DRAWING WITH FINAL POWER LOCATIONS. DRAWING WILL BE ISSUED TO RETAILER/GC FOR CONSTRUCTION.
MODIFY EXISTING QUAD TO JBOX WITH MIN. 10'-0" B/X WHIP
CAP EXISTING SCONCE J-BOXES ON WALL TO REMAIN.
3.THIS SITE HAS NOT BEEN SURVEYED. DIMENSION AND CONDITIONS ARE UNCONFIRMED. MWC MUST CONDUCT A COMPLETE SITE SURVEY PRIOR TO START OF ANY AND ALL FABRICATION.
4.STORE AND/OR GC AND ELECTRICAL CONTRACTOR WILL BE RESPONSIBLE FOR FINAL POWER AND SIGNAL PLAN.
5.MWC TO COORDINATE POWER REQUIREMENTS, LOADS , LOCATIONS, ETC. AS REQUIRED.
6.CR SPEC- 2-SINGLE GANG WALL BOXES AT 15" A.F.F. FOR POS DATA, TELEPHONE, AND POWER. PROVIDE (1) 3 4" CONDUIT TO 6" ABOVE FINISHED CEILING, WITH PULL STRING FROM DATA/VOICE BOX FOR INSTALLATION OF DATA/VOICE CABLING. PROVIDE (1) 3 4" CONDUIT & DUPLEX RECEPTACLE WIRED TO DEDICATED CIRCUIT (WITH PROGRAMMABLE BREAKER) FOR POWER.
MODIFY EXISTING QUAD TO JBOX WITH MIN. 10'-0" B/X WHIP
EXISTING QUAD OUTLET ON FLOOR TO REMAIN. MILLWORKER TO VERIFY LOCATION AND COORDINATE WITH MILLWORK
NEW WALL BOX FOR POWER, DATA AND PHONE
RETAIL DESIGN DEVELOPMENT CENTER NA NEIMAN MARCUS BEVERLY HILLS 9700 WILSHIRE BOULEVARD BEVERLY HILLS, CA 90212
Location: Clearfork, Texas.
Scope of work: Schematic Design, Coordination. Team: 2 members.
This 1035 square feet retail outlet echoing the iconic London Georgian townhouse architecture, is rich in texture with handcrafted fluted plaster and curved lines, bringing the classic British understated elegance to life. Each element is elegantly dressed in signature cream and black colour palette representing the the brand’s timeless British aesthetics, creating a contemporary, inviting space.
1.SQUARE FOOTAGE: 1035 SF
1.1.SALES: 637 SF
1.2.BOH: 398 SF
2.STOREFRONT CONSIDERATIONS: 2.1.EXISTING GLAZING AND FRAMING TO REMAIN
2.2.RECLAD EXISTING MULLIONS
2.3.RECLAD WITH NEW MILLWORK PANELS WITH TYPICAL JML TRIMS
2.4.LIT PUSH-THROUGH LOGO ON SIGN PANEL
3.MODIFY RESTROOM TO BRING UP TO ADA COMPLIANCE
4.INSTALL NASCO ATRIO OAK WOOD GRAIN TILE FLOORING THROUGHOUT SALES AREA
5.EXISTING RTU FROM 2017. TBC IF RTU TO BE REPLACED
6.RUN PLUMBING TO NEW SINK WALL BAY
7.ELECTRICAL PANELS TO REMAIN
RETAIL DESIGN DEVELOPMENT CENTER NA CLEARFORK 5188 MONAHANS AVE SPACE #F190
16' - 0" A.F.F. B.O. AWNING
10'-10 1/2" A.F.F.
B.O. CEILING
8'-6 1/2" A.F.F. B.O. PICTURE RAIL
86" VIDEO SCREEN
2'-11 1/2" A.F.F. TIDE LINE
0'-0" A.F.F. FINISHED FLOOR
10'-10 1/2" A.F.F. B.O. CEILING
8'-6 3/4" A.F.F.
B.O. PICTURE RAIL
2'-11 1/2" A.F.F. TIDE LINE
0'-0" A.F.F. FINISHED FLOOR
Location: Hyderabad, India.
Scope of work: Design Development, Site coordination, Client Meetings.
Team: 4 members.
This 4,600 square feet store is a balance of natural materials, craftsmanship and handcrafted elements, delicately curated old and new. Each space is a precisely selected contrast. Rajasthan’s exquisite craftsmanship across textiles, art, and architecture is celebrated in this one space. These generational crafts are conveyed within the contemporary context.
Location: Mumbai, India.
Scope of work: Detail drawings, Site coordination, Material selection.
Team: 5 members.
This 2,500 square foot space evokes the excitement of choosing your favorite sweets as a child. We thought nostalgically of a place that literally reminds us of the cliché "kid in a candy store". There was a rather exciting concession stand in an old cinema in Bombay. These cinema front spaces had a design energy that celebrated the fantastical journey that cinema brought to the city in the 1950s.
POP Moulding (POP 3) fixed on
Hardwood Corner Moulding (M) fixed on wall
POP Arch Moulding (POP4)
18mm Thk Plywood Shelf finished with 4mm veneer on both sides.
Wallpaper clad in the shelf as per selection.
Detail B Detail A
18mm Thk Plywood Shelf finished with 4mm veneer
Hardwood moulding (M4)
Lower Storage Cabinet (1200mm x 450mm x 450mm- 3 shutters)
50mm Thk Hardwood Skirting
ELEVATION
SCALE(1:20)
SCALE(1:10)
SCALE(1:20) DETAIL C
Client: Hunger Inc.
Project: 50, 60 cents, Byculla, Mumbai
Dwg. Title: Gifting Arches Detail(U2)
SECTION 1
SCALE(1:20)
POP Moulding (POP 3) fixed on wall
12mm Thk Internal Plaster
POP Arch Moulding (POP4)
3 Layers of 6mm Marine Flexiply finishes with 4mm veneer
Hardwood Moulding (M2.1) As per Design
18mm Plywood Back
Hardwood Moulding (M2.2) As per Design
12mm Thk POP
Wallpaper clad in the shelf as per selection.
Inset LED as per selection
Hardwood Moulding (M2.2) as per design 2875
Hardwood Moulding (M2.1) as per Design
18mm Thk plywood finished with 4mm thk veneer
18mm Plywood with 4mm veneer on top and 2 mm laminate at the bottom
Hardwood Moulding (M4) as per design
18mm Thk plywood finished with 4mm thk veneer
25mm x 45mm Thk Hardwood Member
Soft closing hinge
16mm thk( 12mm plywood +4mm veneer) shutters
35mm x 50mm Hardwood Member
25mm x 45mm Thk Hardwood Member
Hardwood Moulding (M2.1)
18mm Thk Plywood
Partition finished with 4mm veneer
18 mm Thk Plywood
finished with 4 mm Veneer on top and 2 mm laminate at the bottom
18 mm Thk movable
Plywood plank finished with 4 mm Veneer fixed on telescope channel at bottom as per specs
Code :0292
Detail-B Elevation SCALE(1:10)
Issued by: LAB-AN
Hardwood Moulding (M4) as per design
25mm x 45mm Thk Hardwood Member 16mm x 30mm Thk Hardwood Member
Hardwood Moulding (M5)
DETAIL D SCALE(1:5)
Detail-A Elevation SCALE(1:10)
Hardwood moulding (11.2)as per design
18mm Thk Marine Ply back with 4mm Thk Veneer fixed on Hardwood moulding on wall by metal screws
Hardwood moulding (11.2)as per design
Detail-A Section SCALE(1:10)
Hardwood Moulding (M 11.1) as per design
Signage as per specs.
Fixing Holder
18mm Plywood Back finished with 4mm Veneer fixed on hardwood moulding on wall by SS holder
Hardwood Moulding (M 11.1) as per design 5mm Thk Glass
Swivel arm for hanging sheets as per design
Status : Drg. no.: 0292-CD-VIII-06
Detail-B Section SCALE(1:10)
Rev. no.:
Notes: N
Chkd by:
Scale: 1:10/1:20/1:5
Issue Date: 26-11-2019
Rev. date.: