The 5 Rules of Big Data Analysis from Data Management Services We need to understand the basic functionalities of data management services before we take a plunge into the world of big data analysis. The boundaries of data management are shifting. It is no longer restricted to the categories of storing, processing, creating or deleting data. Instead, the services are focusing their attention on the users who will be directly influenced by the data. One can expect better decisions from a better data management that will support more business processes and explore new opportunities for analysis. In addition to a shift in the style of operation, the world of data management is witnessing a defining change with the coming of latest concepts and technologies like ‘Big Data’.