Challengym

AVNISH MEHTA FIRAT TOROGLU GUY BENADON POLINA AZAROV

VIVIAN GRIECO

PRESENTS

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BRIEF

TO CREATE A GYM FOR STUDENTS OF POLITECNICO WHERE THEY CAN COMPETE WITH EACH OTHER IN DIFFERENT SPORT BRANCHES TO INCREASE THEIR PHYSICAL AND MENTAL RECREATION WITH THE SRTING LUFESTYLE CULTURE OF ADIDAS.

PERFORMANCE PERFORM MANC CE A AS S

LIFESTYLE

FOR DE DESIGNERS ESIG GNERS

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TRENDS PHYSICAL & MENTAL AWARENESS AWARENE ESS DUE TO SOCIAL PRESSURE, ETC.

PHYSICAL

ACTIVITY AS PART O OF F YO YOUR OUR

LIFE

BODY & MIND & SOUL

HOLISTIC APPROACH & PHYSICAL EVALUATION

HALO EFFECT

EARLY BRAND SELECTION & LATER BRAND LOYALTY

BRANDS MOVING IN-HOME TO INSTITUTIONS / CORPORATIONS / HOMES

CHANGED C HANGED WORK-OUT WORK-OUT P PATTERNS ATTERNS SHORTER SHOR SH ORTE TER R MID-DAY MID MI D-DA DAY Y WORK-OUT WORK WO RK-OUT OUT T

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PERSONAS

FEATURES ACTIVE SELF

MARTA, 21, COMMUNICATION DESIGN STUDENT

INACTIVE SELF

DANIELLE, 23, PRODUCT DESIGN STUDENT

GOES TO SWIM 3 TIMES/WEEK AFTER UNIVERSITY HOURS. LOVES SPORT, PLAYS VOLLEYBALL WHOLE SUMMER. COMPLAINS UNIVERSITY TAKES TOO MUCH TIME & DOESN’T LET HER PRACTICE HER INTERESTS.

LIKES SPORT BUT DOESN’T PRACTICE. USUALLY GOES TO JOG IN HOLIDAYS & WHEN HE HAS FREE TIME FROM STUDIES. SAYS ‘NOT MUCH TIME IN LIFE’ FOR SPORTS. SAYS ‘STUDIES COME FIRST’.

OPPORTUNISTS

PSSD STUDENTS, GROUP OF 5

BLANK WITH IDEAS. NEED TO CHANGE SPACE, SEE DIFFERENT THINGS, STRETCH BODY AND MIND. TIRED OF SITTING / WORKING IN SAME BORING STUDIOS – NEED TO FRESHEN UP. NEED SOME GROUP COMPETITIVE SPIRIT / GROUP SPIRIT IN ACTION.

LAZY SOUL

LUIGI, 22, FASHION DESIGN STUDENT

LOVES TO HAVE FUN, INTERNET, FUNNY MOVIES, GOING OUT WITH FRIENDS. DOESN’T LIKE SPORTS, BUT LIKES SOCIALIZING. STAYS BACK IN UNIVERSITY TO SOCIALIZE.

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POLIMI

PUZZLE

CHALLENGE

BRAND RECOGNITION

NEW AGE IDEA OF

COMPETITION “CHALLENGE”

+

BRAND VALUES

STATIC

COMPETITION

STUDENTS

STATIC

BRANDING COMPANY

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INTERACTION:

REPRESENTS:

PERFORMANCE

ACTIVE IMPROVEMENT PROGRESSION

INTEGRATED SHAPE WITH THE BUILDING

GAME

COMPETITION

CHALLENGE

DESIGN

DYNAMIC

FONT:

COLORS:

DIGITAL

SCORE PANEL

GAME

C68 M38 Y31 K02 C00 M00 Y00 K00

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FROM A

SINGLE AND

VERTICAL

TOWER TO A

SPLIT TOWER IN COHERENCE TO THE BRAND IMAGE 8/30

?

STRATEGIC WHY

ENTRANCE DIRECT COMMUNICATION ON THE WAY PROMPT & EASY ACCESS ?

CONCEPTUAL WHY

FAMILIARITY RECOGNISABLE POINT

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COMPOUNDING

PARTS

WHILE ENTERING TRANSPARENT WALL

FOR OPEN INTERACTION FOR MOTIVATION

TERRACES FOR USE OF

SITTING PARKING BIKES PARTYING

RAMPS

THE OTHER FACE

FOR USE OF

OPAQUE WALL

CONNECTING THE ALREADY EXISTING CAMPUS WITH A NEW INTERVENTION

OUTDOOR ACTIVITIES

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BIKE PARKING

BOXE ROOM

RUNNING ROOM

TERRACE

INTERIOR

OF THE BUILDING

CHANGING ROOMS

RECEPTION

SPORT LIBRARY

STAIRS

TRAMPOLIM DOUBLE ROOM

OUTSIDE CLIMBING 11/30

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PERSONAS INTERACTION

OPPORTUNISTS

WITH THE SPACE

ACTIVE SELF INACTIVE SELF LAZY SOUL

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BRACELET MATERIALS: LOOK:

SILICONE BRACELET, LOGO EMBEDDED ONTO THE CHIP SPORTY, CASUAL, ICONIC

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DATA

LUCCA MARI, 23 STATION 1 STATION 2 STATION 3 STATION 4 STATION 5 STATION 6

06:45 MIN 09:37 MIN 11:41 MIN 18:11 MIN 22:23 MIN 29:52 MIN 6KM

6

4KM

5 4

3KM

3

2KM

2 1

5KM

1KM

0

PERFORMANCE GRAPH

SCORE TABLE

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OUTDOOR STATIONS MATERIALS: LOOK: LO OOK:

METAL WITH SENSOR SCREEN S IMPL LE C UBOID DAL C LASSIC A ESTHETICS SIMPLE CUBOIDAL CLASSIC AESTHETICS OF ADIDAS LANGUAGE

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RUN/BIKE R UN N/BIKE

TRACKS:

LEVEL 1 LEVEL 2 LEVEL L VEL 3 LE LEVEL 4

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OUTDOOR GYM PURPOSE: MATERIALS: LOOK:

OUTDOOR RECREATION, 'FUN-FITNESS' ATTITUDE METAL WITH SOFT TOUCH SURFACES PLAYGROUND LIKE

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DATA

DATA BUYING

SCORE TABLE

BRACELET CHIP

CHALLENGYM TOUCH POINTS

$ INVESTMENT

USE STUDENTS

COMPANY

BRACELET CHIP

POLIMI CARD

PROPERTY

BRACELET CHIP

POLIMI

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BENEFITS FOR EACH

STAKEHOLDER

REACH DIRECTLY

RECREATION OPPORTUNITY INSIDE CAMPUS

TO THEIR CUSTOMERS TARGET

COMPETITION

MOTIVATION PUSH

STIMULATES IMPROVEMENT

BRING MORE CLIENTS

MOTIVATION PUSH

SOCIAL RESPONSABILITY

TO PRACTICE SPORTS

INITIATIVE

TENSION RELIEF

COMMUNICATE VALUES OF SPORTING LIFESTYLE

BALANCE WITH STUDIES

INVEST THE BRAND IN FUTURE DESIGNERS

STUDENTS

WORK-LIFE-BALANCE

COMPANY

FOR ITS STUDENTS

HOLISTIC LIFE EDUCATION OPPORTUNITY PROVISION

POLIMI

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PRODUCTS:

SERVICES: BRACELET WITH CHIP

INDOOR GYM

RUN/BIKE OUTDOOR STATIONS

OUTDOOR ACTIVITIES

FITNESS AWARENESS

6 5 4 3 2

COMPETITION CHALLENGE

1 0

SYSTEM:

PSS

PERSONAL

CONCLUSION

FITNESS SCORE

MOTIVATION PRIZE

THANK YOU 30/30