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VIVIAN GRIECO AVNISH MEHTA

JENNIFER PARKER MARCO SPADAFORA

WORK-LIFE BALANCE


WORK-LIFE BALANCE IN SOCIETY IN DESIGN


WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE


WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE


WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE

VIDEO: HAPPY MOMENTS


WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE

CONCLUSIONS:

VIDEO: HAPPY MOMENTS


WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE

VIDEO: HAPPY MOMENTS

CONCLUSIONS: SUPERFICIAL, BASED ON STEREOTYPES EXAGGERATED REPRESENTATION OF REALITY


WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE


Slavery : Individuals sold themselves to eat!

WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE

Work as SACRED DUTY for SINFUL mankind Source of WEALTH & COMFORT Fear of GOD + Fear of HUNGER

ANCIENT

PHYSICAL HARDSHIPS replaced by PSYCHOLOGICAL HARDSHIPS

MEDIEVAL

GOD wanted you to WORK! If LABOUR was enjoyable, then it is NOT WORK!

MODERN

‘BRAND LOYALTY’ & ‘TEAMWORK’ as COMPULSION Replacement of ‘MOTIVE’ by ‘TARGETS’

CONTEMPORARY

PRACTISE timeline

BELIEF

AMENDMENTS 10 hr day Work Child Labour Abolished 8 hr day Work

CHANGES Downsizing Part-time / Freelancing

DEFINING WORK Dictionary: EXPENDITURE OF ENERGY Inherent Element: COMPULSION

Shorter working week Generous Mat / Pat Leaves

PROMISE OF WORK HARD WORK was supposed to bring Wealth, Satisfaction. Instead, It brought Worry, Illness, Poverty and Debt?


WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE

OUR DEFINITIONS: THE MEANING OF WORK? EVERYTHING WE DO THAT IS OBLIGATORY THE MEANING OF LIFE? EVERYTHING WE DO THAT IS NOT OBLIGATORY THE KEY PARAMETER IS FREEDOM / FREE WILL


WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE

DICTIONARY DEFINITIONS: WORK? 1. EXERTION OR EFFORT DIRECTED TO PRODUCE OR ACCOMPLISH SOMETHING; LABOUR; TOIL 2. EMPLOYMENT, AS IN SOME FORM OF INDUSTRY, ESP. AS A MEANS OF EARNING ONE’S LIVELIHOOD LIFE? 1. THE CONDITION THAT DISTINGUISHES ORGANISMS FROM INORGANIC OBJECTS AND DEAD ORGANISMS. 2. THE ANIMATE EXISTENCE OR PERIOD OR ANIMATE EXISTENCE OF AN INDIVIDUAL. 3. A CORRESPONDING STATE, EXISTENCE, OR PRINCIPLE OR EXISTENCE CONCEIVED OF AS BELONGING TO THE SOUL.


WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE

REDEFINITION WORK-LIFE

BUSINESS-LEISURE

BUSINESS 1. AN OCCUPATION, PROFESSION, OR TRADE LEISURE 1. FREEDOM FROM THE DEMANDS OF WORK OR DUTY CLOSER TO PERCEPTIONS OF WORK VS. LIFE


WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE

WORK-LIFE BALANCE IN PRACTICE: RISE OF THE SABBATICAL TREND STEFAN SAGMEISTER: CLOSES DESIGN STUDIO FOR 1 YEAR EVERY 7 YEARS TO REFRESH CREATIVE OUTLOOK

LEARN

0

25 LEARN

0

RETIRE

WORK

WORK

25

65 WORK

WORK

WORK

WORK

80

WORK

70

RETIRE

80

FROM ‘THE POWER OF TIME OFF’ (TED TALK)


WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE

PRODUCT-SERVICE-SYSTEM: A LIFE 4 SALE IN JUNE 2008 IAN USHER, AGE 45, SOLD HIS LIFE ON EBAY FOR AU$399, 300 INCLUDED LIFESTYLE, HOUSE, JOB, FRIENDS, POSSESSIONS ‘I INTEND TO TO WALK OUT OF MY FRONT DOOR WITH MY WALLET IN ONE POCKET AND MY PASSPORT IN THE OTHER, AND GET ON THE TRAIN, WITH NO IDEA WHERE I AM GOING OR WHAT THE FUTURE HOLDS FOR ME’

ALIFE4SALE.COM


WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE

PRODUCT: ATTITUDE CHAIR INSPIRED BY ‘THE SIMPSONS’


WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE

PRODUCT: TATA SAFARI DICOR 2.2 SUV DESIGNED TO APPEAL TO WHITE COLLAR WORKERS LOOKING FOR HIGHER CONTRAST BETWEEN WORK AND LIFE EXCITEMENT OF DRIVING SUV AS AN ESCAPE FROM THE ‘TRAP’ OF MUNDANE WORK


WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE

ADVERTISEMENT: VIDEO ‘RECLAIM YOUR LIFE’ FEATURES PEOPLE EXPRESSING DREAMS UNFULFILLED DUE TO CONSTRAINTS OF WORK OFFERS VIEWER THE CHANCE TO ‘RECLAIM’ THESE OPPORTUNITIES WITH THE PRODUCT

WATCH VIDEO


WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE

DESIGN INTERACTION: ‘NUISANCE MACHINES’ BY DESIGN INTERACTIONS STUDENT, ROYAL COLLEGE OF ART DESIGNED TO TRIGGER NEW SOCIAL NETWORKS BETWEEN PEOPLE IN THE WORKPLACE PROVOKE A REACTION FROM USERS BY DRIPPING DYE ON THEIR CLOTHES, INTERRUPTING THEIR CONVERSATIONS OR HITTING THEM ON THEIR HEELS AS THEY WALK ALONG THE CORRIDOR


WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE 5 PERSONAS: STREET SELLER THE FOOD SERVER THE ACADEMIC THE STREET ENTERTAINER THE PASSIONATE RESTAURANTEUR


CONTEXT ONE : STREET SELLER


ABDUL | 29 GREW UP IN DHAKA | BANGLADESH MOVED TO MILAN WITH 2 FRIENDS IN 2002 WORKED IN RESTAURANT FOR 4 YEARS THEN IT CLOSED DOWN AND HE GOT THE LICENSE FOR STREET SELLING HE LIVES AND WORKS IN BOVISA RUNS THE STALL WITH HIS FRIENDS IN SHIFTS THEY HAVE SHIFTS FOR COOKING 7.30 - 18.00 FROM MON-SAT 7.30 - 12.00 ON SUNDAY


BODY AS DISPLAY OPPORTUNITY


IMPROVISED SELLING TOOLS


FINDING MINIMAL COMFORT


SOME FORMALITY TO EXPRESS ‘NO BARGAINING’


DEDICATED WORK/LIFE INVESTMENT


MOVING EFFECT SERVICE PROVIDED MORE IMPORTANT THAN PRODUCTS


MAIN HAPPY MOMENTS ARE SOCIAL INTERACTIONS


MACRO OBSERVATIONS HE DOESN’T MAKE A LOT OF MONEY, SO WHY DOES HE DO IT? EVERY 1 EURO HE EARNS FEEDS HIS FAMILY IN BANGLADESH FOR 1 DAY HIS FAMILY’S SUSTENANCE IS MORE IMPORTANT TO HIM THAN HIS OWN QUALITY OF LIFE SOON HE’S GOING BACK TO BANGLADESH TO GET MARRIED (1ST TIME IN 7 YEARS) THEN WILL RETURN TO MILAN IT’S A TEMPORARY VISION, HE PLANS TO MOVE BACK HOME ONE DAY WHEN HE EARNS ENOUGH MONEY

WORK PATTERN WORK

LIFE


TREND

LIFE POSTPONEMENT

PEOPLE ARE WILLING TO SACRIFICE PRIME YEARS OF THEIR LIFE FOR WORK IN ORDER TO HAVE A BETTER QUALITY OF LIFE AFTERWARDS


CONTEXT TWO : THE FOOD SERVER


VOLKAN | 27 GREW UP IN ANKARA | TURKEY MOVED TO MILAN IN 2005 TO WORK IN HIS COUSIN’S KEBAB RESTAURANT HE PREPARES FOOD AND SERVES CUSTOMERS HE LIVES ABOVE THE RESTAURANT HE WORKS IN SHIFTS UNTIL LATE AT NIGHT


HE SOCIALISES WHEN FRIENDS VISIT HIM AS THEIR FREE MOMENTS ARE HIS WORK MOMENTS


RITUAL OF REFRESHING HIMSELF AFTER WORK AT NEARBY FOUNTAIN REMINESCENT OF ABLUTION TRADITION


DECOR REMINISCENT OF HIS CULTURE


ARABIC IMAGES SIGNIFY THE IMPORTANCE OF RELIGION IN HIS LIFE AND WORK


DRESS CODE FOR EFFICIENCY NOT FORMALITY


MACRO OBSERVATIONS IT IS A MUNDANE JOB, SO WHY DOES HE DO IT? HE WANTED TO MOVE FROM TURKEY TO ITALY TO HAVE A DIFFERENT LIFE AS AN IMMIGRANT HIS OPPORTUNITIES FOR EMPLOYMENT WERE LIMITED IN THIS JOB HE FEELS COMFORTABLE AND CAN RETAIN HIS HERITAGE AND SENSE OF IDENTITY THE WAY HE FEELS IN HIS WORK IS MORE IMPORTANT THAN THE TYPE OF WORK WORK PATTERN WORK

LIFE


TREND

IDENTITY ASSERTION PEOPLE ARE BECOMING MORE WILLING (AND MORE FREE) TO EXPRESS THEIR IDENTITY, CULTURE AND SOCIAL BACKGROUND IN THEIR WORK ENVIRONMENT

WORK


CONTEXT THREE: THE ACADEMIC


CARLO | 30 BORN IN NAPLES | MOVED TO MILAN FOR UNIVERSITY PURSUED INDUSTRIAL DESIGN CONTINUING WITH HIS PHD. IN DESIGN SUSTAINABILITY WORKING IN AN ACADEMICALLY ENVIRONMENT HIGH SKILLED PROFESSIONAL LIVES IN GALLARATE COMMUTES TO BOVISA DAILY IT IS A EARLY STAGE OF HIS CAREER PLANS FOR AN AMBITIOUS CAREER AS A DESIGN RESEARCH PLANNING TO SET IN MILAN THOUGH MISSES THE “SOUTHERN SPIRIT” LATEST POSSESSION | KINDLE READER


MULTI-TASKING WITH VARIETY OF MEDIUM


PERSONALISATION OF WORK SPACE


WORKS WITH HIS GIRLFRIEND IN THE OFFICE WITH HIM


COMPLEX DESK MENAGEMENT

MIXES SNACKS/FOOD WITH FILES ON DESK + PLASTIC WATER BOTTLE MESSES WITH WORK AFTER FINISHING ITS CONTENTS


MAIN HAPPY MOMENTS ARRIVE WITH SOCIAL NETWORKING IN BETWEEN WORK


MACRO OBSERVATIONS IT IS A HIGHLY SKILLED YET LOW PAID JOB, SO WHY DOES HE DO IT? HE REGARDS IT AS THE FIRST STEP IN HIS CAREER PATH HE FINDS WORK IN THE FIELD OF SUSTAINABILITY INSTRINSICALLY FULFILLING IT IS MORE IMPORTANT TO HIM TO MAKE A POSITIVE IMPACT ON THE ENVIRONMENT THAN TO EARN A HIGH SALARY

WORK PATTERN LEARN

W

W

W

W

W

W

L


TREND

THE ETHIC FACTOR PEOPLE ARE NOT ONLY LOOKING FOR WORK WITH THE ‘X FACTOR’, THEY ARE LOOKING FOR WORK WITH THE ‘ETHIC FACTOR’ WORK THAT SATISFIES THEIR MORALS AS WELL AS THEIR DESIRES (RELATED TO FCL TRENDS: FAIR EXTENSION, EXPANDED ENVIRONMENT) LEARN


CONTEXT FOUR : STREET ENTERTAINER


SALVATORE| 36 HE IS SICILIAN | ITALY MOVED NORTHWARDS TO ROME AND THEN MILAN STUDIED PHILOSOPHY AND DEVELOPED AN ECCENTRIC VIEW OF THE WORLD HAS TRIED MANY DIFFERENT JOBS BUT NEVER FELT SATISFIED SPENT A PART OF HIS LIFE CONFUSED AND FRUSTRATED REALISED THAT “TO AMUSE” PEOPLE IS WHERE HIS HEART LIES HAS COME IN TERMS WITH LIFE – ‘A BIT OF SACRIFICE AND A BIT OF LIFE’


WORKS LONG HOURS WITHOUT A BREAK SO HE DOES NOT COMPROMISE HIS IMAGE


TRAVELS TO WORK WITH A SUITCASE TO CARRY HIS STAND AND MONEY BOX


AS HE WORKS IN THE PUBLIC SPACE, HE HAS TO USE THE TOILETS OF NEARBY BARS


UNCONNECTED LIVING CARRIES NO CELL PHONE, CONNECTS TO THE INTERNET IN THE NIGHT ONLY


HIS MAIN HAPPY MOMENTS ARE MAKING PEOPLE STOP AND SMILE


MACRO OBSERVATIONS IT IS A PHSYICALLY DEMANDING AND LOW PAID JOB, SO WHY DOES HE DO IT?

HE FEELS TRAPPED IN THE CONFINES OF AN OFFICE, HE LOVES WORKING IN THE OUTDOOR ENVIRONMENT HE IS A DEEP THINKER AND LOVES PEOPLE WATCHING HIS WORK MAKES HIM FEELS CONNECTED TO HIS COMMUNITY HE IS HIS OWN BOSS – HE DECIDES WHEN, WHERE AND HOW HE WORKS CREATIVE EXPRESSION AND FREEDOM MEAN MORE TO HIM THAN MONEY WORK PATTERN LIFE

WORK


TREND

FREELANCE FREEDOM IN A WORLD OVERFLOWING WITH OFFICE WORKERS, MORE PEOPLE WANT TO BREAK FREE OF THE NORM AND LEAD AN ALTERNATIVE LIFESTYLE


CONTEXT FIVE : THE PASSIONATE RESTAURANTEUR


GIOVANNI | 67 HAS LIVED IN MILAN HIS WHOLE LIFE AND ALL OF HIS FAMILY ARE THERE LOVES HIS FAMILY AND IS STILL MOTIVATED TO PROVIDE FOR THEM OWNS RESTAURANT IN STUDENT AREA TO ENJOY THE COMPANY OF YOUNG PEOPLE HE IS VERY CREATIVE AND SPENDS HIS EVENINGS AND WEEKENDS INVENTING NEW RECIPES HE HOPES THE BUSINESS WILL STAY IN THE FAMILY FOR YEARS TO COME BELIEVES THAT THERE IS NO AGE TO RETIRE!


PAINTING OF OWNER WITH HIS SHOP SHOWS HOW IMPORTANT HIS WORK IS IN HIS LIFE


PHOTO OF GRAND-DAUGHTER BRINGS FAMILY LIFE AND ATMOSPHERE INTO WORK ENVIROMENT


TRADITIONAL UNIFORM SHOWS THAT HE TAKES PRIDE IN HIS WORK


VARIETY OF HOMEMADE FOODS ON OFFER SHOWS THAT PASSION AND CREATIVITY GO INTO THE WORK


FATHER AND SON WORKING TOGETHER LIFE AND WORK MERGE


MACRO OBSERVATIONS IT IS A HIGHLY TIME CONSUMING JOB, SO WHY DOES HE DO IT? HE FEELS THAT WORKING IN THE COMPANY OF YOUNG PEOPLE KEEPS HIM YOUNG HE HAS ALWAYS LED A BUSY, ACTIVE LIFE AND WOULDN’T KNOW WHAT TO DO WITH ALL THE FREE TIME OF RETIREMENT FOOD IS HIS PASSION AND WITHOUT HIS RESTAURANT HE WOULDN’T BE ABLE TO SHARE IT WITH THE WORLD

WORK PATTERN L

W

L

W

L

W

L

W

L

W

L


TREND

RETIREMENT REJECTION PEOPLE WORKING VOLUNTARILY BEYOND RETIREMENT AGE TO KEEP THEIR MIND AND BODIES ACTIVE


WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE 5 PERSONAS: THE STREET SELLER THE FOOD SERVER THE ACADEMIC THE STREET ENTERTAINER THE PASSIONATE RESTAURANTEUR


WORK-LIFE BALANCE IN THE MEDIA IN SOCIETY IN DESIGN IN REAL LIFE 5 PERSONAS: THE STREET SELLER THE FOOD SERVER THE ACADEMIC THE STREET ENTERTAINER THE PASSIONATE RESTAURANTEUR

COMPARISON:


THE PASSIONATE RESTAURANTEUR

THE STREET SELLER

THE PASSIONATE RESTAURANTEUR

THE FOOD SERVER

THE ACADEMIC

THE STREET ENTERTAINER

THE STREET SELLER

CHALLENGE

THE PASSIONATE RESTAURANTEUR

THE PASSIONATE RESTAURANTEUR

THE FOOD SERVER

THE ACADEMIC

THE STREET ENTERTAINER

RESPONSIBILITY

THE ACADEMIC

THE STREET ENTERTAINER

SKILLS

THE STREET SELLER

THE FOOD SERVER

THE STREET SELLER

THE FOOD SERVER

THE ACADEMIC

THE STREET ENTERTAINER

SATISFACTION


TO BE CONTINUED.. THANK YOU VIVIAN GRIECO AVNISH MEHTA JENNIFER PARKER MARCO SPADAFORA

Trends Report / FSL  

A look into Design Research methods and their Trend Reporting techniques conducted under course Final Synthesis Laboratory.

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