Grow in life and business: The importance of Belief Systems in Convincing and Winning

Winning in a competition, be it in business or personal life, requires more than just meeting the requirements and having a good track record. There are several dimensions to convincing and winning, but the most important and often overlooked one is the belief system. This layer of values and expectations, although not directly mentioned, holds great value to the client.

Discovering both your own belief system and that of your client will give you brand new insights in the beliefs you share and the beliefs which di-vide you. Belief systems are the fundamentals of the Why, the How, and What things you create, make or buy. Here are the ingredients to discover when you want to start winning:

The Basics: Winning with the "What"

In a stable and predictable environment, the "what" is delivered is enough to win. For example, if a client requests a battery drill with 5000 revs, 7.2 Volts, and 2 years guarantee, delivering the drill is enough to win on a transactional level. The requester sets the requirements, and the supplier delivers them. This type of winning focuses on the "what."

Adding the "How" to the "What" icated video quality engines designed to improve the quality of experience at reduced bandwidth. The AI processor evaluates content, frame-by-frame, and dynamically adjusts encoder settings to improve perceived visual quality while minimizing bitrate. Optimization techniques include region-of-interest (ROI) encoding for text and face resolution, artifact detection to correct scenes with high levels of motion and complexity, and content-aware encoding for predictive insights for bitrate optimization.

Scaling high-volume streaming services requires maximizing the number of channels per

However, if you deliver the requirements and price perfectly, but still don't win, you may be missing out on deeper factors. For instance, when we were looking to insulate and renovate the rooftop of our house, it was not just a transactional deal to us, but one of heavy investment and risk. In such cases, asking the experts "how" they are going to organize the work can make all the difference. For example, one company explained step by step how they are going to do the job, tailored specifically to my house, giving me trust and a good night's sleep. The company that ex-plained the "how" won the deal.

Combining the "What," "How," and "Why"

Besides the "what" and "how," the "why" can make a significant differ-ence in winning. For instance, in the hiring process, two questions to al-ways ask are "why do you want to work for us?" and "why should we hire you?" A good answer to the "why" shows intrinsic motivation and commitment and demonstrates a strong match and synergy with other employees in the company. The more challenging and dynamic the de-pendence between parties, the more important the "why" becomes in winning.

Taking it One Level Deeper: The Belief System

There is one more aspect to consider in winning. It is the least visible, or even invisible to most and that is your belief-system. This is present in every person, team, and organization, but is not openly discussed. The belief system is the set of unwritten rules that govern behaviour in a group. What if I make a set of house rules with: “Rule number one - In this house, we don’t kill each other”. Imagine you come to my house for the first time and see this rule. Would you feel comfortable and safe? You are probably thinking: “Wow, these people are obviously not from the same planet if they have to spell this out as a rule.” This works the same way in business. In business, failing to pay attention to the relevant belief systems can re-sult in a situation where you think you have delivered the best proposal ever, only for the client to respond that you "haven't understood a single thing of what we're doing here."

The belief system, and the other aspects of winning can be best explained using a tree as a metaphor.

About the author:

Patrick Alexander, the author of the book ciency and ultra-low-latency performance critical to reducing the skyrocketing infrastructure costs now required for scaling such compute intensive content delivery. Compared to the previous generation Alveo U30 media accelerator, the Alveo MA35D delivers up to 4x higher channel density2, 4x max lower latency in 4K3 and 1.8X greater compression efficiency4 to achieve the same VMAF score – a common video quality metric.

“We worked closely with our customers and partners to understand not just their technical requirements, but their infrastructure challenges in deploying high-volume, interactive streaming services profitably,” said Dan Gibbons, general manager of AECG Data Center Group, AMD. “We developed the Alveo MA35D with an ASIC architecture tailored to meet the codecs and features next-generation AV1 transcoder engines delivering up to a 52% reduction in bitrate for bandwidth savings versus a comparable software implementation5.

“AMD’s announcement of the new Alveo MA35D add-in card is an exciting advancement of video acceleration for data centres and is an important step in building out a fully-fledged ecosystem to support royalty-free, high-definition video devices, products, and services,” said Matt Frost, Alliance for Open Media Chair. “Live streaming providers are looking for higher density, lower power, lower latency AV1 solutions and by addressing these, Alliance members such as AMD are helping facilitate AV1 deployment and overall adoption.”

The accelerator features an integrated AI processor and ded- server while minimizing power and bandwidth-per-stream. By delivering up to 32x 1080p60 streams per card at 1 watt per stream6, a 1U rack server equipped with 8 cards delivers up to 256 channels to maximize the number of streams per server, rack or data center.

The platform is accessible with the AMD Media Acceleration software development kit (SDK), supporting the widely used FFmpeg and Gstreamer video frameworks for ease of development. Alveo MA35D media accelerators are sampling now with production shipments expected in Q3. To accelerate development, an Early Access Program is available to qualified customers with comprehensive documentation and software tools for architectural exploration.

•The WHAT is like the apples on a tree. They are the things we look at and value first.

•The branches and leaves of the tree are the HOW. Many leaves and branches make it possible to produce great many apples.

•The tree trunk is our WHY. It is strong, solid and essential to grow high and let the leaves catch lots of sunlight.

•The roots of a tree is our BELIEF-SYSTEM. It is invisible, but es-sential to the tree’s trunk, branches, leaves and fruits.

Sometimes winning is as easy letting someone a pick an apple from the tree (transactional winning). In many other cases where the transaction is more complex, dynamic and outcome uncertain, assessors (buyers, jury etc.) will look seriously at the other factors: How will they do it? Why do they do this? Getting insight into the whole tree is important for long term and sustainable winning, producing the right and great apples every year.

‘The secret of Value Based convincing Winning’ is an expert in winning and shaping the winning process. During his career he won and lost multiple times. As an inven-tor, he participated in a national contest with 2000 others and tackled several stages before winning this contest. During the last 10 years as a proposal architect, he worked with dozens of teams in making complex and winning proposals and tenders, contributing millions of Euros per year to his company’s revenue. Patrick’s mission is: Let people, teams and organizations with the highest value win. Let those win, who most deserve it!

More information on http://www.valuebasedwinning.com.

The book can be ordered via the website and https://www.amazon.co.uk.