Direct-View LEDthe Next Big Thing?

PMA Research (PMA), the worldwide market information experts on large displays, has been following Direct-View LED (dvLED) sales through U.S. Distribution and Pro AV channels since 2019. Pre-pandemic sales were skyrocketing, and sales have continued to show positive growth for the past three years. Results shown through data collected from PMA’s monthly Distributor and Pro AV Tracking Service saw exponential growth in revenues for dvLED prior to the pandemic. 2019 saw revenues grow to more than five times 2018 sales levels. Even through the pandemic, growth continued with revenues in 2020, 2021 and 2022 increasing by 13%, 45% and 39% respectively.

Sales of dvLED have slowed down in the first quarter of 2023, but PMA feels this business remains vibrant, and there are plenty of bids in progress.

Parts and labour shortages continue to delay large custom AV installations tied to renovation and construction projects. But these video walls are finding their way to corporate lobby installations, higher education lobby and wayfinding displays, and entertainment venues, all which will fuel growth for this category.

As manufacturers and distributors continue to fine-tune bundled dvLED packages for “less-custom” use, the category will only continue to grow. In addition, a number of manufacturers have introduced all-in-one products which can be easily transported and used for any number of applications in a wide variety of settings.

Improving

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The meeting culture post pandemic is complex and far from homogenous.