Shop & Dine FAQ Andersonville Chamber of Commerce
Overview This FAQ is intended to provide details on this years Holiday Shop & Dine Campaign. If your question is not answered or you would like additional information, please email cwein@andersonville.org
Summary Shop & Dine Dates
Fridays in December. 10/1, 10/8, 10/15, 10/22, 10/29
Andersonville’s Holiday Shop & Dine campaign is an effort to encourage communities to come to Andersonville to shop and eat for their holiday evenings.
What is it?
The campaign encompasses social media promotion, email blasts, business partnerships, business events, neighborhood events, etc. Based on feedback of previous “late night Andersonville” campaigns, Shop & Dine encourages a “shopping happy hour” earlier in the evening followed by later dining. The Chamber will be organizing our regular holiday events including Holiday
What will the Chamber be doing?
Trolley (Dec 1 - 3), photos with Santa (Dec 3), and more. We will be programming various community events throughout that first weekend. We will be distributing marketing materials for your stores along with a digital tool kit with graphics you can use. We can offer a number of recommendations on how you and your business can take part in and promote during Shop & Dine.
What can you do?
Consider b2b partnerships Restaurant receipt exchange (spend $40 here, get 10% off your meal) Host local organizations/vendors for gift wrapping services in store Events Host artists, musicians, parties, light refreshments, etc on these specific nights Deals/promos Discounts and specials ONLY available on those evenings Specialty drink/menu/dining experiences those evenings The chamber will be sending out dedicated emails and social media posts promoting Shop & Dine nights as well as create a webpage listing all events/specials/etc that your business may be offering. Some suggestions on
Promotion
further promotion Tag “Avillechamber” in any social media posts so we can share directly Reference “Shop & Dine” directly in post text and on graphics Email all offerings and graphics to communications@andersonville.org Utilize hashtags #shopanddine #avilleholidays #shopsmall #shoplocal
Next Steps Send us information on what you’ll be offering for Shop & Dine We will send a list of local organizations for potential partnerships Reach out to cwein@andersonville.org with any further questions