Rosella Rise – Builder Presentation
Meet The Team
Your Rosella Rise Team
Graeme Jeffries
Senior Development Manager
Joseph Nasr
Assistant Development Manager
Brett Croucher
Project Sales Manager
Jana Gorman
State Marketing Manager - NSW
Katja Becher
Project Marketing Manager
AVID Property Group
Who We Are
AVID Product Portfolio
AVID’s extensive portfolio across Australia and New Zealand includes a diverse range of projects.
• Residential masterplanned communities
• Land Lease Communities
Over 55’s resort communities in QLD, VIC & coming soon to NSW
• Completed homes – VillaWorld Homes, QLD
• Apartments
AVID Portfolio Snapshot1 New South Wales
14 A$1.4 billion
3,767 Total Projects
Pipeline Revenue WOL2 Lots
Note:
1. Portfolio overview as at 31-March-2025 & 31-July-2025
2. WOL - Whole of Life & JV interests at 100%. Includes all LLC development and stabilised LLC lots.
AVID Portfolio Snapshot1
New South Wales
Residential Communities & Apartments
1. Waterford, East Maitland
2. Forest Reach, Huntley
3. The Rathbone, Surry Hills - Apartments
4. Evergreen, Spring Farm
5. Rosella Rise, Warnervale
6. Arcadian Hills, Cobbitty
7. Prosper, Kogarah – Apartments
The AVID Difference
Project Overview
Project Overview
• Stages 3A + 3B currently under construction
• Stages 2D, 4A, 4B and 4C to start early next year
• Lot sizes:
• Stage 3: 450m2 – 750m2
• Stage 4: 300m2 – 700m2
• Timing: Stage 3 + 3B to be registered Dec 26 – Mar 27
Amenities
• Exclusive peninsular development Walking distance to railway
• Surrounded by over 100ha riparian corridor and open flood plain.
• Current and future amenities:
• Wildlife corridor separating the estate from adjoining residential land.
• Future park between stages 4 and 7
• Shared paths and walking trails across the site
• Neighbourhood Centre on Warnervale Road
Sales Overview
Our Success Story
• 86 sales since the acquisition in September 2025
• Consistent enquiry levels across all land releases
• Both registered and unregistered land has been well received Strong Momentum Since Acquisition!
• Initial sales target = 6 per month
• Current sales rate = 9 per month
Central Coast Land Market
Supply Pricing
• Limited supply of residential land in the Central Coast Market
• This shortage of supply is helping support ongoing demand for both land and house & land packages
• Affordability = one of the biggest drivers for buyers
• Cost-of-living pressures and higher interest rates impact buyer decisions
• Buyers seeking quality products, affordability, certainty and value
Demand
Opportunities
• Strong demand from local buyers: first home buyers, upsizers, downsizers & investors.
• Increased enquiry from Sydney buyers attracted to the Central Coast’s lifestyle, relative affordability & connectivity
• House & Land package enquiries on the rise
• Warnervale: within Central Coast's fastest-growing residential corridor
• Long-term growth: investment in roads, schools, parks, sporting facilities and community infrastructure
• Potential for increased demand by investors looking for new homes
Sales Strategy
Currently Selling Pipeline
• Existing registered stock: Stage 2 – only 4 generous sized corner lots & 2 super lots remaining
• Stage 3A – almost sold out with just 2 lots remaining
• Stage 3B - selling extremely well with 9 lots available
• Stage 3B : Additional premium lots will be released over the coming weeks and months
• Stage 4: Future release dates to be confirmed, with potential views of the Watagan Mountains to the West
• Future stages are planned to deliver approximately 500 lots, centred around a beautiful central park
Currently Selling
Marketing
Strategy • Existing marketing activity: • Future marketing activity:
Billboards
Summer campaign
Sensoreal
Project Website
Sensoreal Touchscreen
REA Project Profile & Listings
Social Advertising
Meta creative
Proposed Community Events
Resources
https://builderportal.avid.com.au/rosella-rise/
Builder Pack
• AVID Brand Assets
• Rosella Rise Brand Assets
• Masterplan
• Hero Brochure
• Design Guidelines
Thank You