AVID Brand Style Guide

AVID Brand Style Guide.

Edition 1, July 2020.

Contents

AVID Property Group Brand Platform.

Master Brand Photography.

Purpose 4

Corporate Master Brand Photography 33

Brand Story 7 Brand Pillars 8

Master Brand Corporate Applications.

Brand Values 9

Website Home Page 35

Personality 10

Stationery - OPTION 1 36

Tone of Voice 11

Stationery - OPTION 2 37

Brand Pyramid 12

Electronic - Word Letterhead Template 38

Brand Hierarchy 13

Name Plate and Screensaver 39 Corporate Collateral Covers 40 The AVID Story – inside back cover 41

The Brand Style Guide.

Magazine Ads 42

The Style Guide 19

Pull-up Banner Displays 43

Primary Logo Options 20

Touchscreens 44

Clear Space 21

PowerPoint - B2C 45

Logo Placement 22

PowerPoint - B2B 46

Positioning Line 23

Site Wear 47

Logo Placement with Positioning Line 24 Positioning Line Usage 25 Master Brand Tag with Lock-up 26 Logo Options 27 Fonts 29 Primary Colour Palette 30 Secondary Colour Palette 31

AVID Brand Style Guide. Edition 1, July 2020.

2

AVID Property Group Brand Platform.

AVID Brand Style Guide. Edition 1, July 2020.

3

AVID Property Group Purpose

With the bringing of the Villaworld Homes business and brand into the AVID family, it is critical to create a unified brand platform.

It is essential to build clarity around the brand and what it stands for, particularly as we step into the next chapter of AVID’s growth story.

Together, we have unified strength.

The purpose is to build one strong unified brand philosophy, that provides a solid, best practice platform that we all stand by, live by, and deliver upon, that adds value to our business by growing our reputation, and opens doors to further opportunities for our business to flourish.

Together, we must share a unified vision.

AVID Brand Style Guide. Edition 1, July 2020.

4

AVID Property Group Purpose

Over the past months we have undertaken a deep review of what both the AVID and Villaworld Homes brands stand for and live by.

• A review of how both groups nurture customer relationships, and how we are collectively achieving high levels of customer satisfaction that drive success and advocacy.

• U ndertaken workshops and individual consultation with teams across both business units to draw as many perspectives as possible about each business and brand, how they differ and where they are similar.

• I dentification of common threads and shared values across AVID and Villaworld Homes that are central to the X-factors that create desire.

• A deep dive review of market research findings based on customer satisfaction factors to obtain a customer scorecard perspective of how each brand is delivering on its promises.

• Review both the AVID and Villaworld Homes brand platforms - on the basis of a health check in a world of changing market dynamics.

AVID Brand Style Guide. Edition 1, July 2020.

5

AVID Property Group Purpose

• A shared commitment to being customer-led • A shared focus on teamwork • A shared focus on creating communities

AVID Brand Style Guide. Edition 1, July 2020.

• A shared focus on delivering our brand promises • A shared focus to do it differently and do it better

• A shared commitment for growth • A shared focus of high performance

6

AVID Property Group Brand Story

No matter where we come from or where we are going, we all want the same thing - we want to belong.

It’s in our DNA. It’s part of what it is to be human.

At AVID Property Group, we create neighbourhoods that bring people together and we turn these neighbourhoods into thriving, connected communities.

We’re fuelled by our passion for creating places and homes that set new benchmarks and enables our residents to enjoy a better life.

At AVID, we bring people together. It is our philosophy. It is who we are. It is at the very core of our culture and it is a fundamental for our customers - now and in the future.

AVID Brand Style Guide. Edition 1, July 2020.

7

AVID Property Group Brand Pillars

Our brand pillars are the strategic foundations and goes to inform the business and staff on how we deliver our products and services.

Customer-led

Sustainability

• Develop insights and understanding into customer behaviour and needs.

• Balanced consideration of financial, economic social and environmental factors ensure best practice placemaking and home design outcomes.

• We design the customer experience to not only meet, but exceed expectations.

• We seek feedback to drive continuous customer experience improvement.

• Our ongoing community engagement and activities to ensure communities flourish.

• Work toward long term customer brand loyalty.

• We create a sustainable and inclusive environment for our team and our customers.

• We generate social sustainability initiatives for customer personal wellbeing.

• Encourage environmental awareness, education and engagement.

• Enviro Development accreditation for all AVID communities.

• Committed to leaving a legacy to future generations that we all can be proud of.

Future Focused

Community

• We are committed to growth and diversification to offer choice to our customers.

• Collaborative design that brings together the philosophies of place visioning, activiated communities and quality of lifestyle.

• Forward thinking allows us to create the vision and sense of place early.

• We design our developments with our customers futures in mind.

• Education and action internally and externally to make a collective difference and create places where people love to belong.

• We are in touch with future trends to deliver best practice outcomes.

• Planning, combining skill sets and driving for success and leaving a legacy for the future.

• We proactively seek and adopt new technologies for the benefit of customers.

• A united passion to deliver places that bring people together.

AVID Brand Style Guide. Edition 1, July 2020.

8

AVID Property Group Brand Values

Our values guide our decisions, actions and behaviors day-to-day.

Authentic

Versatile

Bringing people together is a genuine, hand-on-heart, commitment to achieving exemplary community outcomes that enhance lives, job satisfaction and business performance.

We bring together fresh thinking that embraces the challenges of changing market dynamics and transforms them into opportunities for greater success for all customers, B2C and B2B.

Innovative

Dedication

Our free-thinking culture encourages every individual to think beyond, to bring to the table ideas that motivate those around us and create sustainability leadership.

We’re fueled by a shared passion for creating places and homes that set new benchmarks and in turn over-achieve commercial success and growth.

AVID Brand Style Guide. Edition 1, July 2020.

9

AVID Property Group Personality

Our brand personality guiding our internal and external language, how we represent ourselves to deliver a customer-led focus.

Welcoming

Uplifting

Confident

Authentic

AVID Brand Style Guide. Edition 1, July 2020.

10

AVID Property Group Tone of Voice

Our tone of voice and our brand language is driven by these words. These will be manifested in how we walk the talk, communicate, engage with not only our customers but with each other as employees of AVID. It is fundamental for guiding our external communication.

Professional

Genuine

Respectful

Enthusiastic

AVID Brand Style Guide. Edition 1, July 2020.

11

AVID Property Group Brand Pyramid

Our brand pyramid is a structured way of crafting a communication strategy that creates brand synergy starting with the features and attributes of our business to the “brand idea�. The brand pyramid illustrates the steps by which a customer establishes loyalty to our brand. In short, a brand pyramid keeps us all heading in the same direction.

The brand essence encapsulates all the multiple facets of the brand under one unified premise. The thing that everything stands under. The reason we are customerled, why bringing people together matters, and why our vision is to create a better world starting at home, is to create: A better life.

A better life.

Brand Personality Welcoming, uplifting, confident, authentic.

Brand Mission Understanding the things that matter most to customers is what also matters most to us.

Values Authentic + Versatile + Innovative + Dedication.

Purpose We create places where people love to belong.

Brand Positioning line We bring people together.

Positioning line AVID is a customer-led organisation committed to bringing people together to create environments that enables our residents to enjoy a better life.

Vision Customer first + Future focused + Sustainability + Community.

AVID Brand Style Guide. Edition 1, July 2020.

12

AVID Property Group Brand Hierarchy

Our brand hierarchy is a means of summarising the branding strategy by displaying the number and nature of common and distinctive brand elements across our products and presenting a clear and succinct ordering of the brand elements.

Master endorser brand.

Corporate Brand.

All Group Community brands maintain their brand personality and are endorsed by AVID. Community Brand.

Home Brand - Sub brand to AVID Communities.

AVID Brand Style Guide. Edition 1, July 2020.

AVID Communities

Community brands retain their own positioning lines, e.g.

Harmony - Heart of the Sunshine Coast.

Complete home solutions.

13

AVID Property Group Brand Hierarchy

AVID Communities Queensland

New South Wales

Victoria

Acacia - New homes ready to move in.

Hillsbrook - A boutique address in Box Hill.

Bloomdale - Life in full bloom.

Arundel Springs - Complete designer homes in an award winning address.

Oran Town Park

Carolina - Where the good life is within reach.

Augustus - The perfect bayside lifestyle.

Brentwood Forest - Close to all that matters.

Chambers Ridge - A contemporary collection of family homes in Park Ridge.

- Find the One at Oran Park Town

The Rathbone Waterford - A life in balance.

Elyssia - Where your Dreams take flight.

Hillstowe - Live life connected.

Lilium - Naturally modern living.

Covella - Breathe. Life. Come home to Covella.

Savana - Where it all comes together.

Harmony - Heart of the Sunshine Coast.

Sienna North

Killara - Life’s an adventure at Killara.

Little Creek - Gladstone’s premier parkland address.

– The smart direction for your future.

Sienna Rise - Beauty and convenience.

North Harbour - A collection of complete homes in North Harbour.

Serendale - A boutique neighbourhood of 35 family homes in Coomera.

Sphere - Garden Terrace homes in the Gold Coast University precinct.

The Meadows - A new generation riverside address in Strathpine.

The Orchard - It’s where it begins.

Complete home solutions.

AVID Brand Style Guide. Edition 1, July 2020.

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AVID Property Group Brand Hierarchy Queensland Communities Portfolio

Little Creek

BELLMERE

Kirkwood

GLADSTONE

North Harbour

UPPER CABOOLTURE

Burpengary

BURPENGARY

BUNDABERG

Acacia Burpengary

Augustus Harvey Bay

MARYBOROUGH

The Meadows Strathpine

STRATHPINE

NewBase Industrial Park Brisbane

SUNSHINE COAST

Harmony Palmview

Swanbank Industrial Park Swanbank

BRISBANE

Brentwood Forest Bellbird Park

BRISBANE

The Orchard Doolandella

DOOLANDELLA

Covella Greenbank

GREENBANK

Killara

Logan Reserve

LOGAN LOGAN RESERVE PARK RIDGE

Chambers Ridge Park Ridge

ARUNDEL

GOLD COAST

Masterplan Communities

AVID Brand Style Guide. Edition 1, July 2020.

Residential Communities

Serendale Coomera

COOMERA

Sphere Southport

Arundel Springs Arundel

Residential Addresses

15

AVID Property Group Brand Hierarchy New South Wales Communities Portfolio

Waterford

MAITLAND

East Maitland

NEW CASTLE

Allure

BOX HILL ROUSE HILL

Box Hill

The Rathbone Surry Hills

SYDNEY ORAN PARK

Concourse The Chase Aston Oran Park

CAMPBELLTOWN

WOOLLONGONG

Masterplan Communities

AVID Brand Style Guide. Edition 1, July 2020.

Residential Communities

Residential Addresses

16

AVID Property Group Brand Hierarchy Victoria Communities Portfolio

Sienna Rise Bloomdale

Sienna North

Diggers Rest

Fraser Rise

DONNYBROOK

Carolina

Elyssia(1)

DIGGERS REST

Deanside

Wollert

PLUMPTON FRASER RISE

Savana

WOLLERT

MELBOURNE

Wyndham Vale

Hillstowe Officer

Lilium Clyde

Masterplan Communities

AVID Brand Style Guide. Edition 1, July 2020.

Residential Communities

Residential Addresses

17

The Brand Style Guide.

AVID Brand Style Guide. Edition 1, July 2020.

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The Style Guide

The purpose of the Style Guide is to inform you of the appropriate and consistent use of the AVID Property Group corporate master brand, community co-branding, logos, colours, fonts and photography.

The consistent and correct use of these elements will help ensure the company is recognised as a future focused and professional organisation.

If you have any questions about appropriate use or would like to obtain alternate file versions, please contact: Your Marketing Team Member.

AVID Brand Style Guide. Edition 1, July 2020.

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Corporate Master Brand Primary Logo Options

Primary Logo - On White.

Primary Logo - On White.

The primary logo is always to be represented in this stacked form, altering this typographic layout is strictly prohibited.

The primary logo is always to be represented in this stacked form, altering this typographic layout is strictly prohibited.

Primary - Monotone Logo (White) - On 90% Black.

Primary - Monotone Logo (90% Black) - On White.

Mono versions should only be used in situations where full colour logo’s are not possible, or not required.

Mono versions should only be used in situations where full colour logo’s are not possible, or not required.

AVID Brand Style Guide. Edition 1, July 2020.

20

Corporate Master Brand Clear Space

Minimum Logo Size

The letter ‘P’ from the logo creates the width and height around the logo which is called the clear space. The clear space on all edges is equal to 1 x ‘P’.

The minimum size is a ‘worst case’ scenario and must never be used smaller than this.

The AVID Property Group logo files have the clear space built into the artwork. These files should not be altered in any way and the clear space must always be maintained.

AVID Brand Style Guide. Edition 1, July 2020.

PRINT

30 mm

WEB

100 pixels

21

Corporate Master Brand Logo Placement

When using the logo in corporate applications, the primary logo must always be used, the logo must sit either in the top right or left or bottom right or left of the layout.

A4/A3 Corporate Applications - logo top left aligned

A4/A3 Corporate Applications - logo top right aligned

A4/A3 corporate applications - logo bottom left aligned

A4/A3 corporate applications - logo bottom right aligned

As a rule of thumb the logo should be no smaller than the logo with its clear space requirements divided 4 times into the portrait width of an A4 and A3 document respectively as shown.

AVID Brand Style Guide. Edition 1, July 2020.

22

Corporate Master Brand Positioning Line

To verbalise and provide clear understanding of what the AVID Property Group brand stands for.

The statement ‘We bring people together’ reinforces to the public, AVID employees and stakeholders what the company is aiming for to be synonymous with creating places where people love to belong.

AVID Brand Style Guide. Edition 1, July 2020.

23

Corporate Master Brand Logo Placement with Positioning Line A4/A3 Corporate Applications - Positioning line bottom left

The positioning line in corporate communications where the words are not used as a headline, or in the tag lock-up must be placed bottom right.

As a rule-of-thumb the size and scale can be adjusted to meet the outside edges of the Primary AVID logo as can be seen to the right on this page.

The positioning line can be used to ‘sign off’ on a communication piece with an underline and also to separate tertiary information from the main body of the communications as per below. The line weight must always in the proportions seen below - thicker or thinner lines are NOT permitted.

Suncorp Place, Level 35 , 259 George Street, Sydney NSW 2000

P 02 8316 7700 F 02 8316 7100 E info@avidpropertygroup.com.au

avid.com.au Suncorp Place, Level 35 , 259 George Street, Sydney NSW 2000

P 02 8316 7700 F 02 8316 7100 E info@avidpropertygroup.com.au

avid.com.au

A4/A3 corporate applications - logo bottom left aligned

AVID Brand Style Guide. Edition 1, July 2020.

24

Corporate Master Brand Positioning Line Usage

The positioning line is always to be range-left and can be situated with the Primary Logo (see next page) or separated from it to become a headline and graphic device to help bring the statement to the fore.

AVID Brand Style Guide. Edition 1, July 2020.

25

Corporate Master Brand Master Brand Tag with Lock-up

In corporate applications the positioning line can be used in both a lock-up and non lock-up form.

Primary Master brand

The Master brand tag may be used where separating the Master brand and tag line is not possible or will interfere with specific messaging in the communication piece - such as headlines.

This lock-up MUST be used on ALL community specific communications.

No other lock-ups or layouts are allowed.

Where colour isn’t an option - the ‘Mono’ or ‘Reversed’ Master brand tag can be used.

AVID Brand Style Guide. Edition 1, July 2020.

Secondary Master brand Mono (90% black)

Reversed (white)

26

Corporate Master Brand Logo Options

Here is an example where the positioning line is used as a non lock-up application. This allows the logo to have a bolder, more singular presence.

This is the preferred way to display both the Master brand logo and positioning line.

Here are examples demonstrating the Master brand tag lock-up application.

Marzena Baker

Corporate capabilities.

This version is used in limited space scenarios and also supports specifications for mailing.

Suncorp Place, Level 35 , 259 George Street, Sydney NSW 2000

20th July 2016

Dear Marzena Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse volutpat hendrerit enim, quis tempor mauris semper aliquam. Vestibulum condimentum, dui vel sagittis sollicitudin, odio erat interdum nunc, facilisis lobortis sapien risus eget massa. Mauris in dolor mollis, posuere ante eu, accumsan nibh.

Nunc at purus mauris. Praesent accumsan elementum lobortis. Integer aliquam quam sed volutpat auctor. Curabitur ac ornare diam. Quisque facilisis cursus rhoncus. Donec at tempor ex, eu sagittis risus.

Sed nec sem orci. Cras congue, nisi id consequat fermentum, ante libero fringilla lacus, in scelerisque ipsum magna nec ipsum. Integer a varius elit.

Aenean vitae tellus quam. Etiam fermentum magna nisi, at lobortis ipsum scelerisque nec. Donec scelerisque nibh felis, at mattis ipsum rutrum eget. Sed volutpat felis eu magna lobortis, id rutrum lorem ultrices. Praesent gravida ornare felis, ac lobortis est aliquet eu. Suspendisse ac cursus dolor. Nam a turpis a turpis ultricies tristique eu at risus. Donec lobortis nisi a ipsum tempor commodo. Suspendisse potenti. Nullam commodo eget magna ut laoreet. Aenean a facilisis velit. Etiam pharetra mauris vitae tempus mollis.

Maecenas et urna pellentesque, lobortis libero scelerisque, elementum augue. Maecenas ultricies elit a sagittis porttitor. Suspendisse eget tincidunt elit. Vestibulum sollicitudin cursus facilisis.

Regards,

Linda Walsh

Suncorp Place, Level 35 , 259 George Street, Sydney NSW 2000

P 02 8316 7700 F 02 8316 7100 E info@avidpropertygroup.com.au

avid.com.au

POSTAGE PAID SYDNEY GPO Box 4203, Sydney NSW 2001

AUSTRALIA

DX97, Sydney NSW

AVID Brand Style Guide. Edition 1, July 2020.

27

Corporate Master Brand Logo Options

This ‘corporate’ brand ad demonstrates sponsorship and community initiative.

This style of ad can be used for other promotional purposes like winning awards, and new brand initiatives.

This ‘corporate’ brand ad is for awareness and promotion of AVID as the endorser brand.

In this instance the positioning line is the headline of the ad and so is separated from the logo.

No matter where we come from or where we’re going, we all want the same thing.

We want to belong.

It’s in our DNA It’s a part of what it is to be human.

At AVID Property Group, we create neighbourhoods like Harmony that bring people together.

And it’s the people who turn those neighbourhoods into thriving communities.

avid.com.au

AVID Brand Style Guide. Edition 1, July 2020.

In this instance, the headline is the key message of the ad, so the Master brand lock-up tag is applied.

Take 3 took 3 million!

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avid.com.au

28

Corporate Master Brand Fonts

KORB Light, Light Italic, Bold and Bold Italic

Campton

The typeface chosen for the AVID Property Group corporate branding is KORB. Available in 4 weights it can be used for headlines, key words, sub-headings and headings.

The typeface chosen to be used for body-copy and large amounts of information. It is available in a range weights, however AVID uses only Light and Bold along with their respective italics.

https://www.myfonts.com/fonts/jcfonts/korb/

http://www.myfonts.com/fonts/rene-bieder/campton/

Future Future Focused Arrows Used within a circle a clear definition and a way to control a consistent positioning is achieved.

AVID Brand Style Guide. Edition 1, July 2020.

De Lorem Ipsum disponibles, pero la mayoría sufrió alteraciones en alguna manera.

Ya sea porque se le agregó humor, o palabras aleatorias que no parecen ni un poco creíbles. Si vas a utilisar un pasaje de Lorem Ipsum, necesitás estar seguro de que no hay nada avergon sante escondido en el medio del texto. Todos los generadores de Lorem Ipsum que se encuentran en Internet tienden a repetir trosos predefinidos cuando sea necesario, haciendo a este el único generador verdadero.

En el medio del texto. Todos los generadores de Lorem Ipsum que se encuentran en Internet tienden a repetir trosos predefinidos cuando sea necesario, haciendo a este el único generador verdadero. En el medio del texto. Todos los generadores de Lorem Ipsum que se encuentran en Internet tienden a repetir trosos predefinidos cuando sea necesario, haciendo a este el único generador verdadero.

Future Focused Future Focused En el medio del texto. Todos los generadores de Lorem Ipsum que se encuentran en Internet tienden a repetir trosos predefinidos cuando sea necesario, haciendo a este el único generador verdadero.

For digital applications where the brand fonts aren’t suitable, a simple sans-serif font such as Arial may be used.

29

Corporate Master Brand Primary Colour Palette The primary colour palette is the hero in all applications and communicates the AVID Property Group Corporate Brand.

In all instances, these colours are to be the hero on corporate communications.

AVID Brand Style Guide. Edition 1, July 2020.

3272 C

Black 7 C

‘Paper’

AVID TEAL

AVID CHARCOAL

AVID WHITE

C 100 M 7 Y 50 K 0

C 0 M 0 Y 0 K 90

C0 M0 Y0 K0

R 0 G 164 B 153

R 65 G 64 B 66

R 255 G 255 B 255

#00A499

#414042

#FFFFFF

30

Corporate Master Brand Secondary Colour Palette The secondary colour palette is a suite of colours that supports the AVID Property Group’s primary colour palette.

Used sparingly, these colours accent AVID TEAL and CHARCOAL to bring a vitality and vibrancy to the brand language. These colours should only be used as a supporting palette to highlight areas of importance in body copy on internal pages of communications and not on brochure covers or stationery in the corporate environment.

AVID PURPLE is AVID’s authenticity, nobility and future driven focus.

True to the name, AVID Property Group’s passionate and devoted nature is AVID RED. A testament to the environment and sustainability, AVID GREEN communicates growth and vitality.

AVID’S warm, energetic and enthusiastic nature is AVID ORANGE.

AVID Brand Style Guide. Edition 1, July 2020.

526 C

1945 C

369 C

715 C

AVID PURPLE

AVID RED

AVID GREEN

AVID ORANGE

C 73 M 100 Y 0 K 0

C 5 M 100 Y 55 K 28

C 68 M 0 Y 100 K 0

C 0 M 54 Y 87 K 0

R 112 G 47 B 138

R 166 G 9 B 61

R 100 G 167 B 11

R 246 G 141 B 46

#702F8A

#a6093d

#64A70B

#F68D2E

31

Joint Brand Applications.

In instances where the community is created in conjunction with another company, the following rules apply when using the AVID Property Group Master Brand tag.

Communities branding is always hero in all application with the AVID property group + joint partnership logos appear on bottom left or right, depending on the application.

AVID Brand Style Guide. Edition 1, July 2020.

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Joint Partnerships AVID Property Group Master Brand tag

For all joint partnership applications, the stacked AVID Property Group Master Brand tag should always be used.

The letter ‘P’ from the logo creates the width around the logo which is called the clear space. This area should not be encroached upon by text, logos or images.

Page Edge

Logo Page Edge

The separation between the AVID Property Group Master Brand tag & Joint Partner logo is equal to the width of 2 x ‘P’.

Page Edge

Page Edge

AVID Brand Style Guide. Edition 1, July 2020.

33

Joint Partnerships Minimum logo size

The minimum size is a ‘worst case’ scenario and must never be used smaller than this.

In all instances the AVID logo should appear no smaller than 30mm wide.

AVID Brand Style Guide. Edition 1, July 2020.

PRINT

70 mm

WEB

200 pixels

PRINT

30 mm

WEB

100 pixels

34

Joint Partnerships Logo Placement

In joint partnership applications, the logo must always sit bottom right or left of the layout.

A4/A3 joint partnership applications - logo bottom left aligned

A4/A3 joint partnership applications - logo bottom right aligned

As a rule of thumb the logo should be no smaller than the logo with its clear space requirements divided 2 times into the portrait width of an A4 and A3 document respectively as shown.

Logo

AVID Brand Style Guide. Edition 1, July 2020.

Logo

Logo

Logo

35

Communities by AVID Property Group with AVID Community Master Brand and Joint Venture Brand

by AVID Property Group

NATURAL. HABITAT. When it’s time to find your ideal homesite, the process is easy at Covella.

Our experienced team will be with you every step of the way, giving you peace of mind from start to finish, by guiding you through the process to build your family’s new home.

Just choose your block, then choose your builder. We have partnered with some of the nation’s leading home builders to create a unique range of house and land packages perfectly suited to the landscape of Covella.

No matter where we come from or where we’re going, we all want the same thing.

We want to belong. It’s in our DNA. It’s a part of what it is to be human.

At AVID Property Group, we create neighbourhoods like Covella that bring people together.

And it’s the people who turn those neighbourhoods into thriving communities. avid.com.au

A joint venture.

Sales Centre open daily Covella Promenade off Pub Lane Greenbank. Queensland Phone 0437 110 383 covella.com.au Artist impression

Co-branding with a joint venture partner.

AVID Brand Style Guide. Edition 1, July 2020.

36

Master Brand Photography.

A suite of images showcasing individuals has been chosen to represent the diverse nature of AVID communities. These ‘head shots’ form the basis of all AVID corporate communications and provide a positive, engaging and consistent ‘face’ to the AVID brand.

The secondary image representations are driven by AVID’s community photography across all divisions.

The combination of stock and actual photos within each community environment captures candid moments shared in spaces delivered by AVID.

AVID Brand Style Guide. Edition 1, July 2020.

37

Corporate Master Brand Photography

AVID Brand Style Guide. Edition 1, July 2020.

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Master Brand Corporate Applications.

AVID Brand Style Guide. Edition 1, July 2020.

39

Master Brand Corporate Applications Website Home Page

Home

AVID Brand Style Guide. Edition 1, July 2020.

About

Developments

Completed Homes

Sustainability

Customer

Community

Contact us

40

Master Brand Corporate Applications Stationery - OPTION 1

POSTAGE PAID AUSTRALIA

SYDNEY GPO Box 4203, Sydney NSW 2001 DX97, Sydney NSW

POSTAGE PAID SYDNEY GPO Box 4203, Sydney NSW 2001

AUSTRALIA

DX97, Sydney NSW

Linda Walsh Suncorp Place Level 35 , 259 George Street, Sydney NSW 2000

Melissa Kerr Marketing Manager – VIC Ground Floor 80 Dorcas Street Southbank, VIC 3006 P +61 3 96937800 M +61 472 777 163 E mkerr@avid.com.au

20th July 2016

With Compliments

Dear Linda Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse volutpat hendrerit enim, quis tempor mauris semper aliquam. Vestibulum condimentum, dui vel sagittis sollicitudin, odio erat interdum nunc, facilisis lobortis sapien risus eget massa. Mauris in dolor mollis, posuere ante eu, accumsan nibh.

Nunc at purus mauris. Praesent accumsan elementum lobortis. Integer aliquam quam sed volutpat auctor. Curabitur ac ornare diam. Quisque facilisis cursus rhoncus. Donec at tempor ex, eu sagittis risus.

Sed nec sem orci. Cras congue, nisi id consequat fermentum, ante libero fringilla lacus, in scelerisque ipsum magna nec ipsum. Integer a varius elit.

Aenean vitae tellus quam. Etiam fermentum magna nisi, at lobortis ipsum scelerisque nec. Donec scelerisque nibh felis, at mattis ipsum rutrum eget. Sed volutpat felis eu magna lobortis, id rutrum lorem ultrices. Praesent gravida ornare felis, ac lobortis est aliquet eu. Suspendisse ac cursus dolor. Nam a

Suncorp Place, Level 35 , 259 George Street, Sydney NSW 2000

turpis a turpis ultricies tristique eu at risus. Donec lobortis nisi a ipsum tempor commodo. Suspendisse avid.com.au

P 02 8316 7700 F 02 8316 7100 E info@avidpropertygroup.com.au

avid.com.au

potenti. Nullam commodo eget magna ut laoreet. Aenean a facilisis velit. Etiam pharetra mauris vitae tempus mollis.

Maecenas et urna pellentesque, lobortis libero scelerisque, elementum augue. Maecenas ultricies elit a sagittis porttitor. Suspendisse eget tincidunt elit. Vestibulum sollicitudin cursus facilisis.

Regards,

Melissa Kerr Marketing Manager - VIC

avid.com.au

Suncorp Place, Level 35 , 259 George Street, Sydney NSW 2000

AVID Brand Style Guide. Edition 1, July 2020.

P 02 8316 7700 F 02 8316 7100 E info@avidpropertygroup.com.au

avid.com.au

avid.com.au

41

Master Brand Corporate Applications Stationery - OPTION 2

POSTAGE PAID AUSTRALIA

SYDNEY GPO Box 4203, Sydney NSW 2001 DX97, Sydney NSW

POSTAGE PAID SYDNEY GPO Box 4203, Sydney NSW 2001

AUSTRALIA

DX97, Sydney NSW

Linda Walsh Suncorp Place, Level 35 , 259 George Street, Sydney NSW 2000

Melissa Kerr Marketing Manager – VIC Ground Floor 80 Dorcas Street Southbank, VIC 3006 P +61 3 96937800 M +61 472 777 163 E mkerr@avid.com.au

20th July 2016

With Compliments

Dear Linda Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse volutpat hendrerit enim, quis tempor mauris semper aliquam. Vestibulum condimentum, dui vel sagittis sollicitudin, odio erat interdum nunc, facilisis lobortis sapien risus eget massa. Mauris in dolor mollis, posuere ante eu, accumsan nibh.

Nunc at purus mauris. Praesent accumsan elementum lobortis. Integer aliquam quam sed volutpat auctor. Curabitur ac ornare diam. Quisque facilisis cursus rhoncus. Donec at tempor ex, eu sagittis risus.

Sed nec sem orci. Cras congue, nisi id consequat fermentum, ante libero fringilla lacus, in scelerisque ipsum magna nec ipsum. Integer a varius elit.

Aenean vitae tellus quam. Etiam fermentum magna nisi, at lobortis ipsum scelerisque nec. Donec scelerisque nibh felis, at mattis ipsum rutrum eget. Sed volutpat felis eu magna lobortis, id rutrum lorem ultrices. Praesent gravida ornare felis, ac lobortis est aliquet eu. Suspendisse ac cursus dolor. Nam a

Suncorp Place, Level 35 , 259 George Street, Sydney NSW 2000

turpis a turpis ultricies tristique eu at risus. Donec lobortis nisi a ipsum tempor commodo. Suspendisse avid.com.au

P 02 8316 7700 F 02 8316 7100 E info@avidpropertygroup.com.au

avid.com.au

potenti. Nullam commodo eget magna ut laoreet. Aenean a facilisis velit. Etiam pharetra mauris vitae tempus mollis.

Maecenas et urna pellentesque, lobortis libero scelerisque, elementum augue. Maecenas ultricies elit a sagittis porttitor. Suspendisse eget tincidunt elit. Vestibulum sollicitudin cursus facilisis.

Regards,

Melissa Kerr Marketing Manager - VIC

avid.com.au

Suncorp Place, Level 35 , 259 George Street, Sydney NSW 2000

AVID Brand Style Guide. Edition 1, July 2020.

P 02 8316 7700 F 02 8316 7100 E info@avidpropertygroup.com.au

avid.com.au

avid.com.au

42

Master Brand Corporate Applications Electronic - Word Letterhead Template

Electronic - Email signature for AVID and Villaworld Homes

The AVID word letterhead template must have the logo sitting on a white background. This is a single sided template with appropriate print margins set where edge-to-edge printing isn’t available.

Richard Mier Marketing Manager P: +61 7 5588 8828

M: +61 7 5588 8800 E: r mier@avid.com.au

Level 1, Oracle West, 19 Elizabeth Avenue, Broadbeach QLD 4218 Linda Walsh

villaworldhomes.com.au

Suncorp Place, Level 35, 259 George Street, Sydney NSW 2000

20th July 2016 The information contained in this e-mail message and any attached files may be confidential. If you are not the recipient, any use, disclosure or copying of this e-mail by error, please notify the sender immediately by reply e-mail and delete all copies of this transmission together with any attachments.

Dear Linda Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse volutpat hendrerit enim, quis tempor mauris semper aliquam. Vestibulum condimentum, dui vel sagittis sollicitudin, odio erat interdum nunc, facilisis lobortis sapien risus eget massa. Mauris in dolor mollis, posuere ante eu, accumsan nibh. Nunc at purus mauris. Praesent accumsan elementum lobortis. Integer aliquam quam sed volutpat auctor. Curabitur ac ornare diam. Quisque facilisis cursus rhoncus. Donec at tempor ex, eu sagittis risus. Sed nec sem orci. Cras congue, nisi id consequat fermentum, ante libero fringilla lacus, in scelerisque ipsum magna nec ipsum.

Integer a varius elit.

Aenean vitae tellus quam. Etiam fermentum magna nisi, at lobortis ipsum scelerisque nec.

Donec scelerisque nibh felis, at mattis ipsum rutrum eget. Sed volutpat felis eu magna lobortis, id rutrum lorem ultrices. Praesent gravida ornare felis, ac lobortis est aliquet eu.

Suspendisse ac cursus dolor. Nam a turpis a turpis ultricies tristique eu at risus. Donec lobortis nisi a ipsum tempor commodo. Suspendisse potenti. Nullam commodo eget magna ut laoreet. Aenean a facilisis velit. Etiam pharetra mauris vitae tempus mollis.

Maecenas et urna pellentesque, lobortis libero scelerisque, elementum augue. Maecenas ultricies elit a sagittis porttitor. Suspendisse eget tincidunt elit. Vestibulum sollicitudin cursus facilisis.

Regards, Melissa Kerr Marketing Manager - VIC

Richard Mier Marketing Manager P: +61 7 5588 8828

M: +61 7 5588 8800 E: r mier@avid.com.au

Level 1, Oracle West, 19 Elizabeth Avenue, Broadbeach QLD 4218

villaworldhomes.com.au Suncorp Place, Level 35 , 259 George Street, Sydney NSW 2000

P 02 8316 7700 F 02 8316 7100 E info@avidpropertygroup.com.au

The information contained in this e-mail message and any attached files may be confidential. If you are not the recipient, any use, disclosure or copying of this e-mail by error, please notify the sender immediately by reply e-mail and delete all copies of this transmission together with any attachments.

avid.com.au

None printable area.

AVID Brand Style Guide. Edition 1, July 2020.

43

Master Brand Corporate Applications Name Plate and Screensaver

AVID Brand Style Guide. Edition 1, July 2020.

44

Master Brand Corporate Applications Corporate Collateral Covers

Corporate capabilities.

AVID Brand Style Guide. Edition 1, July 2020.

45

Master Brand Corporate Applications The AVID Story - inside back cover

All community brochures over eight pages will be required to feature the AVID Brand Story on the inside back cover or back cover.

About AVID Property Group AVID Property Group is a national contributor to the residential sector in Australia with a strong focus on the Eastern Seaboard.

We build upon a proud track-record of creating innovative, distinctive, sustainable developments across the country.

Every property in our $4.7 billion* portfolio is meticulously lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse volutpat hendrerit enim, quis tempor mauris semper aliquam. Vestibulum condimentum, dui vel sagittis sollicitudin, odio erat interdum nunc.

Praesent accumsan elementum lobortis. Integer aliquam quam sed volutpat auctor. Curabitur ac ornare diam. Quisque facilisis cursus rhoncus. Donec at tempor ex, eu sagittis risus. utpat hendrerit enim, quis tempor mauris semper aliquam. Vestibulum condimentum, dui vel sagittis sollicitudin, odio erat interdum nunc fkslfjoiwjf ksdfudoa.

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Facilisis lobortis sapien risus eget massa. Mauris in dolor mollis, posuere ante eu, accumsan nibh. Nunc at purus mauris. *Pipeline value at February 2020.

avid.com.au

AVID Brand Style Guide. Edition 1, July 2020.

46

Master Brand Corporate Applications Magazine Ads

No matter where we come from or where we’re going, we all want the same thing.

We want to belong.

It’s in our DNA. It’s a part of what it is to be human.

At AVID Property Group, we create neighbourhoods like Harmony that bring people together.

And it’s the people who turn those neighbourhoods into thriving communities.

avid.com.au

AVID Brand Style Guide. Edition 1, July 2020.

As a performance-based business, we understand our role in community formation and in meeting the changing needs of our customers.

Today’s consumers seek authenticity from the corporations they interact with.

We must forge a deeper emotional connection with homebuyers and all stakeholders, and thereby drive greater success and reputation for our business.

This is the role of the AVID brand. It is an asset that adds meaning and value to our business.

However, ‘We bring people together’ is far more than a platitude.

It is the philosophy at the very core of our culture and is fundamental in driving the success of our business, now and in the future.

avid.com.au

47

Master Brand Corporate Applications Pull-up Banner Display

avid.com.au

AVID Brand Style Guide. Edition 1, July 2020.

avid.com.au

avid.com.au

48

Master Brand Corporate Applications Touchscreens

AVID Brand Style Guide. Edition 1, July 2020.

49

Master Brand Corporate Applications PowerPoint - B2C

Heading goes here.

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23% 35%

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Degree Qualified

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Masters Degree and Degree Qualified

Diploma/Vocational/ Professional

42%

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5%

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Male – Full-Time

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PowerPoint presentation title.

Date of presentation.

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14%

Female – Full-Time

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38%

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39%

Female – Part-Time Female – Contract Male – Contract

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Heading goes here.

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Image area

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Title/Section page headline.

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Date of presentation.

AVID Brand Style Guide. Edition 1, July 2020.

Power Point presentation title. Date of presentation.

50

Master Brand Corporate Applications PowerPoint - B2B

Heading goes here.

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Degree Qualified

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Diploma/Vocational/ Professional

42%

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5%

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Male – Full-Time

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14%

Female – Full-Time

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38%

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39%

Female – Part-Time Female – Contract Male – Contract

Date of presentation.

Power Point presentation title. Date of presentation.

Heading goes here.

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Image area

Image area

Image area

Image area

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Title/Section page headline.

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Date of presentation.

AVID Brand Style Guide. Edition 1, July 2020.

Power Point presentation title. Date of presentation.

51

Master Brand Corporate Applications Site Wear

AVID Brand Style Guide. Edition 1, July 2020.

52

AVID Corporate Brand Book.

Sydney Office

Melbourne Office

Brisbane Office

Gold Coast Office

Sunshine Coast Office

Media Contact

Level 35 259 George Street

Ground Floor 80 Dorcas Street

Suite 1, Level 7 10 Eagle Street

Level 1, Oracle West 19 Elizabeth Avenue

Harmony Boulevard via Peter Crosby Way,

Sydney NSW 2000

Southbank VIC 3006

Brisbane QLD 4000

Broadbeach, QLD 4218

Palmview, QLD 4553

For all media enquiries and interview requests, please contact:

Ph: 02 8316 7700

Ph: 03 9693 7800

Ph: 07 3708 0804

Ph: 07 5588 8888

Ph: 1800 550 240

BBS Communications Group

Fx: 02 9252 4526

Fx: 07 5588 8800

Fx: 02 9252 4526

Gold Coast Postal Address PO Box 1899 Broadbeach, QLD 4218

Edition 1, July 2020.

Ph: (07) 3221 6711 Email: info@bbscommunications. com.au