A collaboration born of a shared passion.

To create a brand that reflects their modern spirit and could grow along with their new business venture, Away Days Brewing Co. worked with design and branding studio Land of Plenty and the label and packaging design team in the Avery Dennison Concept Lab.

The Concept Lab worked in collaboration with Land of Plenty to bring the labels and environmental graphics to life. Choosing the right material is very important in any label application, and was especially so for the Away Days Brewing Co. labels. For this project the team went with a 2.4 mil white BOPP material. The spot matte varnish shows the attention to detail and helps elevate the brand. For the environmental graphics we used materials from our Graphics Solutions portfolio.

To learn more about this project and other concept lab insights, visit my-muse.com.