SFA can take care of providing customer contacts, logging past interactions, scheduling emails & appointments, tracking responses, and a lot more. If these tasks were to be manually done, would take a handful of hours each week and consistent sync would be impossible. SalesForce Automation System is absolutely a necessity for any business whose backbone is sales and customer relationship management. SFA software can cut down thousands of wasted work hours while improving productivity multiple folds.
https://averiware.com/salesforce-automation-sfa-software/