VERONI BECOMES THE FIRST BRAND FOR ITALIAN CHARCUTERIE IN THE US

The Italian cured meat producer Veroni continues to grow in the US market – With a 23.7% increase in 2021 revenues, the company has been ranked among the top 20 players in the US luncheon meat segment, becoming the first brand for Italian charcuterie. The firstquarter 2022 results show a further acceleration with a 30% rise in revenue compared to Q1 2021.

"The results we have achieved in the US since we opened our slicing facility in Logan, NJ in 2016 have exceeded our expectations," says Marco Veroni, president of Veroni USA "We have entered the market with a clear objective: offering American consumers the opportunity to enjoy the authentic taste of Italian charcuterie by importing our product directly from our facilities located in the Emilia-Romagna region. It may sound like a brave choice, but it proved to be the right one US consumers are discovering the pleasure to eat Italian food and are more and more open to purchase products that stand out for quality, flavor, and taste Through our charcuterie, we bring in the USA 'a slice' of genuine Italian gastronomic tradition "

"We want US consumers to have the opportunity to taste the difference of our products, and large events like tennis tournaments are the right place to meet and connect with our target," says Emanuela Bigi, marketing manager of Veroni. "After our first experience as a sponsor at the Miami Open, we have already been working on the next events such as the Citi Open in Washington, the Western & Southern Open in Cincinnati, and the Food Network New York City Wine & Food Festival presented by Capital One, which will take place over the second half of 2022."