Young Achiever : Soham Mohanty

I hold a patent on my sold every year in India, product Accufill. With India, giving Accufill a massive one of the world’s largest market potential. My two-wheeler markets, innovation won the award Accufill is as relevant as it in the Student category gets. and will be one of the two It is a sensor-based the Lexus Design Event at innovation, capable of Milan Design Week, 2021. detecting adulteration The design award brought along with the quantity me a wealth of exposure of fuel being loaded at and I was extended a petrol stations. The device mentorship by Lexus is installed in the fuel at Desmania designs, filling cap of the fuel tank. (awarded as India’s finest It comprises ultrasonic Product Design Studio) sensors, designed to under Anuj Prasad to inform the consumer advance my project. about fuel purity, ensuring designs, presented at greater clarity between In addition, I completed the vehicle owner and the my summer internship service station. This device at Big Basket. Here I is vastly pertinent in the was responsible for Indian industry, considering developing the design its long time struggle system, and design library, with adulterated fuel. for the company’s daily According to the Society application. Currently, of Indian Automobile I am nominated as an Manufacturers, about 20 ambassador for World million two-wheelers are Design Organization™, Young Designers Circle. I have always loved working on user-centered problems to address design dilemmas. However, competing and winning the awards brought me immense exposure to the exciting world of design. I simultaneously gained confidence in my abilities, sure that I am heading in the positive direction as a learner. I understand that design is indeed a huge industry, and that being creative needs a great deal of research and experience, in order to develop a sense of design philosophy.

“Design cannot really change the world, but a change of attitude towards solving worldly problems while thinking for a sustainable world can have a large impact.“

By Julian Thadathil Chief Operating Officer, JTBrandlabs

He is known as a brand doctor, business growth consultant, digital-social strategist and creative facilitator. He comes with an extensive work experience in advertising and branding domain with companies like Ogilvy, DDB and running his startups.

LinkedIn: Julian Thadathil