Welcome to the fourth edition of Panorama 2025 and Trends 2026, developed by Avantia This report provides an overview of the initiatives, perspectives, and projections of companies across multiple industries regarding electronic security and the solutions that enable the protection of assets and people The year 2025 consolidated digital transformation as a strategic reality for organizations of all sizes and sectors The integration between physical and digital security is no longer a distant trend, but a presentday operational necessity Artificial Intelligence (AI), the Internet of Things (IoT), automation, and predictive analytics have become fundamental pillars of modern security management
Supporting this scenario of accelerated growth, Avantia’s research highlights the consolidation of Artificial Intelligence as the main driver of transformation in the sector, with 100% of respondents classifying AI as relevant to their operations The study also reveals growing concern about cybersecurity and the urgent need for integration between physical and digital systems, reflecting a market that is increasingly connected and exposed to hybrid risks
Details on these and many other insights can be explored throughout this report, which presents an upto-date analysis of the electronic security market in Brazil and its outlook for 2026
Enjoy the reading.
RESEARCH SCOPE
The results were obtained based on responses from 105 organizations, collected between October 13th and November 10th, 2025.
Industry Segments of Participating Companies
Technology, Industry, Public Sector, Services, Logistics and Transportation, Energy, Ports and Terminals, Security Service Providers, Construction, Agribusiness, and others.
Company Nationality
Predominantly Brazilian companies, with participation from multinational organizations in the technology, industry, and services sectors
Number of Employees
Geographic Distribution
Southeast: highest concentration
Northeast: strong representation
South: significant participation
Central-West and North: lower representation
Roles of Participants
CEO, COO, CIO, CTO, Security Manager, Procurement and Facilities Manager, Specialist or Analyst, Consultant, among others
1. OVERVIEW OF THE ELECTRONIC SECURITY MARKET
The electronic security sector in Brazil experienced strong expansion in 2024, reaching an average revenue of BRL 14 billion According to the ABESE Panorama 2024/2025, published by the Brazilian Association of Electronic Security Systems Companies, this figure represents 16.1% growth compared to the previous year, exceeding earlier projections of BRL 14 2 billion
Electronic Security Sector in Brazil
2024 Revenue
R$ 14 billion
(Source: ABESE Report 2024/2025)
Demand for electronic security solutions especially systems based on automation and artificial intelligence—continues to drive market growth for 2025 and 2026
Expected industry growth in 2025
(Source: ABESE Report 2024/2025)
GLOBAL ELECTRONIC SECURITY MARKET
The global market is expected to remain on an expansion trajectory, driven by digitalization, the growth of smart cities, and increasing demand for integrated physical and digital security solutions
Job Creation in Brazil (2024)
1,5 million jobs
3,5 million indirect jobs
Total: 5 million job
(Source: ABESE Report 2024/2025)
1. 1. What Is Driving the Market
Artificial Intelligence established itself as the primary driver of transformation in the electronic security sector in 2025 Avantia’s research revealed that 100% of respondents consider AI relevant to their operations, with the majority classifying it as extremely relevant (score 5)
AI-Enable Products in Brazil
According to the ABese Panorama 2024/2025, 64% of products manufactured in the electronic security sector already include embedded Artificial Intelligence capabilities This data indicates that projects are increasingly encouraging the use of AI-driven resources, ranging from video analytics to predictive risk management systems
Among the fastest-growing segments in 2024 were:
Outsourced remote concierge services: +24%
Software development: +22%
Distribution and manufacturing: +20,3% each
1. 2. Trends
The strong performance of digitally driven and remote-control-oriented segments reinforces the growing integration between physical and digital security a trend expected to further consolidate in 2026.
Another key factor accelerating the expansion of technological offerings is the ongoing rollout of 5G networks in Brazil. This technology enables higher connectivity, speed, and reliability for IoT devices, high-resolution video monitoring systems, and cloudbased solutions, facilitating the development of private mobile networks essential for advanced AI, Machine Learning, and Internet of Things applications
Looking ahead to 2026, the electronic security sector is expected to be driven by the consolidation of technologies that gained momentum in 2025 The main trends identified through Avantia’s research and market analysis include:
Integrated IoT, AI, and 5G
The convergence of these technologies is increasingly being used to monitor essential services in an integrated manner This evolution facilitates the development and maintenance of urban, industrial, and environmental infrastructures, improving quality and operational efficiency
Smarter, more connected, and more secure IoT devices are expected to become standard, with dedicated protocols to quickly identify and isolate compromised devices
and intelligent
technologies
Physical–Digital Integration
The convergence of physical security and cybersecurity will be one of the top priorities for 2026 Corporate environments require a unified approach that protects both physical and digital assets, particularly in the face of hybrid threats that exploit vulnerabilities across both domains Unified platforms that centralize monitoring of cameras, sensors, access control, and digital networks are becoming indispensable
Artificial Intelligence and Automation
AI will continue to advance, offering increased analytical capabilities and expanded functionalities Expectations point to more autonomous systems capable of accurate predictions and rapid incident response with minimal human intervention Improvements in governance and ethical frameworks are also anticipated, which are essential to strengthening trust and adoption
Cybersecurity and Data Protection
With the exponential rise in sophisticated cyberattacks including the use of AI by criminals to create deepfakes, adaptive malware, and personalized phishing campaigns cybersecurity is becoming a top priority Post-quantum cryptography is gaining relevance as a response to advances in quantum computing, which may render current security algorithms obsolete
Video analytics
recognition solutions are gaining prominence and were cited by a large portion of respondents as
with the greatest expected impact in 2026.
ESG and Sustainability
Environmental, social, and governance (ESG) criteria are increasingly influencing security strategies, as organizations seek solutions that combine protection with corporate responsibility and regulatory compliance
Robotics and Autonomous Systems
AI-powered drones and robots equipped with high-resolution cameras and thermal sensors are expected to expand, particularly in industrial areas, large perimeters, and large-scale events
2. SURVEY RESULTS
2.1 Security Management
Security management has evolved significantly in recent years, transitioning from a reactive function to a strategic pillar within organizations This set of integrated actions aims to adopt a preventive approach to mitigate the risk of accidents, financial losses, and reputational damage
To ensure effective measures, organizations must identify and analyze risks associated with each business activity, develop security procedures and policies, implement preventive measures, and adopt appropriate technological tools
2.1.1 Structured
Areas
Avantia’s research identified that Brazilian companies maintain diversified security structures, with emphasis on the following areas:
Evolution Compared to 2024:
Information Security / Cybersecurity remains the most structured area, reflecting growing concern over cyberattacks and data breaches
/ Sustainability (ESG)
Risk Management / Compliance also showed growth, signaling increased organizational maturity in integrated threat management
Note: Data from 2024 included different categories (Loss Prevention appeared separately), which limits direct comparison
2.1.2 Key Challenges in 2025
Organizations reported several security-related challenges throughout 2025
The most frequently cited themes were:
1.Cybersecurity
2.Technology Modernization
3.People Management
4.Physical and Asset Security
5.Budget and Investment
6.Regulatory Compliance
Ransomware attacks
Phishing and malware protection
Cloud platform security
Oversight of subcontractor security practices
Sensitive data protection
Obsolete infrastructure
Equipment upgrades
Integration of new technologies
Attracting and retaining specialized professionals
Shortage of skilled labor
Training and team development
Theft and vandalism
Intrusions and perimeter control
Video monitoring and access control
Unexpected budget cuts
Difficulty justifying investments
Cost reduction versus innovation needs
LGPD compliance
Adherence to new regulations
Risk and compliance management
2.1.3 Relevance of Strategic Topics for 2025
Participants were asked to rate the relevance of six strategic topics for their companies in 2025 on a scale of 1 to 5 (5 = extremely relevant)
Results:
CYBERSECURITY
Average score: 4 7
84.8% rated it as extremely relevant
TECHNOLOGICAL INNOVATION
Average score: 4 7
82.9% rated it as extremely relevant
PHYSICAL–DIGITAL INTEGRATION
Average score: 4 5
71.4% rated it as extremely relevant
REGULATORY COMPLIANCE
Average score: 4.4
67.6% rated it as extremely relevant
ASSET PROTECTION
Average score: 4 3
62.9% rated it as extremely relevant
ESG/SUSTAINABILITY
Average score: 4.1
57.1% rated it as extremely relevant
Cybersecurity and technological innovation lead organizational priorities
The results show that Brazilian organizations recognize the urgency of protecting their digital assets while investing in innovation to remain competitive The high score for Physical-Digital Integration reinforces the trend toward convergence between physical and cyber security Even ESG/Sustainability, with the lowest average (4 1), still has high relevance, indicating that the topic has gained strategic space on corporate agendas
2.2 Technologies with the Greatest Impact in 2026
When asked which technologies or practices will have the greatest impact in 2026, organizations were unanimous in placing Artificial Intelligence at the top of the list
Technologies Most Cited as Impactful for 2026
95,2% - Artificial Intelligence applied to security
44,8% - Integration of critical systems
41,9% - Video analytics and intelligent recognition
40% - Automation and IoT
31,4% - Integrated risk management
21% - ESG and sustainability
Artificial Intelligence: Market consensus
The widespread presence of AI (95.2% of respondents) confirms that this technology has moved beyond promise to become a strategic reality. Organizations see AI as a means to:
Automate security processes
Perform predictive threat analysis
Optimize incident response
Reduce operational costs
Improve accuracy in anomaly detection
COMPARISON WITH 2024
In 2024, the survey showed that 32.8% of companies invested in AI-based resources such as video analytics. In 2025, when asked about the future, 95.2% identified AI as the technology with the greatest impact for 2026 demonstrating exponential growth in perceived value and necessity
2.3 Major Risks for 2026
The survey also explored organizational perceptions regarding the main risks companies will face in 2026. Responses reveal a diverse risk landscape, with emphasis on the following:
1. Cybersecurity and Digital Attacks
2. Technological and Operational Risks
3. External and Macroeconomic Factors
5. Sustainability and Environmental Risks
4. Human and Organizational Risks 6. Physical Security
Increasingly sophisticated cyberattacks
Ransomware
Malicious use of AI (deepfakes for fraud)
Business data leakage
Data breaches
Attacks on IoT devices
Technological obsolescence
Insufficient infrastructure
Legacy system integration
Incomplete or outdated data (data silos)
Political and economic instability
Election cycles
Tax reform
Regulatory and legal uncertainty
International crises (e.g., US–China trade tensions)
Shortage of skilled professionals
Resistance to change (organizational culture)
Low employee awareness
Management modernization challenges
Environmental impacts
Natural disasters
ESG compliance
Crime and urban violence
Cargo theft
Vandalism
Cyber risk dominates organizational concerns
Cybersecurity clearly stands out as not only an operational priority, but a long-term strategic concern Frequent mentions of the “malicious use of AI” demonstrate organizational awareness of new attack vectors emerging from advanced technologies.
Concerns related to macroeconomic and political factors also highlight the need for security leaders to consider broader risk scenarios beyond the organization’s direct control.
2.4 The Role of Audio & Video Solutions
The survey examined how organizations perceive the role of Audio & Video solutions in the coming years, revealing a strategic and multifaceted view of these technologies
How Organizations View Audio & Video Solutions
42,9% - Monitoring and security tool
34,3% - Support for internal communication and training
30,5% - Support for remote and hybrid collaboration
28,6% - Operational cost reduction and efficiency gains
25,7% - Strategic differentiator for innovation and customer experience
12,4% - Others
7,6% - No significant investment plans
Audio & Video beyond traditional security
The results show that organizations already recognize Audio & Video solutions as extending far beyond traditional CCTV. Emphasis on internal communication, remote collaboration, and cost reduction reflects a modern, integrated perspective.
Only 7.6% do not plan investments, indicating a strong and receptive market for innovation in this area.
2.5 Barriers to Solution Adoption
Main Barriers to Adopting Audio & Video and Technology Solutions
52,4% - Budget / investment costs
24,8% - Cultural resistance / lack of training
22,9% - Technical complexity of integration
19% - Regulations or compliance
21% - No significant barriers identified
Cost remains the primary barrier
Despite recognizing the importance of security technologies, organizations face several obstacles to adoption
Barriers for Security and Technology Solutions in General
- High cost
- Integration with existing systems
26,7% - Difficulty finding reliable products
24,8% - Lack of technical support and after-sales service
23,8% - Installation complexity
22,9% - Lack of specialized companies or professionals
In 2024, high cost was cited by 62.7% of respondents as the main challenge. In 2025, this figure remains virtually unchanged (61%), confirming budget constraints as the biggest obstacle to modernization.
Integration remains a concern
Integration challenges, cited by 52.2% in 2024, remain relevant in 2025 (35.2%), especially in organizations with multiple legacy systems.
2.6. Operational and Strategic Challenges
Main challenges in the area of security in 2025:
31,4% - Obsolete or outdated physical security infrastructure
29,5% - Training and workforce qualification
28,6% - Attracting and hiring security professionals
24,8% - Difficulty implementing (integrating) new technologies
22,9% - Managing employee and visitor security
21,9% - Business continuity planning
21% - Unexpected budget cuts
20% - Remote management and building security
11,4% - Project delays or overload
Recurring challenges: infrastructure and people
Outdated infrastructure remains the leading challenge (31.4%), reinforcing how difficult it is for organizations to keep pace with the rapid evolution of technology.
People-related challenges including training (29.5%) and hiring (28.6%) highlight the persistent talent gap in the security market. The shortage of qualified professionals is a critical barrier to both the implementation and the ongoing operation of modern systems.
Integration challenges (24.8%) continue to represent a structural issue, particularly for organizations operating with multiple legacy systems, where interoperability and scalability remain significant constraints
Strategic Security Priorities for 2026
When asked about their strategic priorities for 2026, organizations highlighted the following:
62,9% - Data protection and cybersecurity
50,5% - Reduction of operational risks
44,8% - Technological innovation
42,9% - Efficiency and cost reduction
26,7% - Sustainability and ESG compliance
Cybersecurity: the #1 priority for 2026
With 62 9% of mentions, data protection and cybersecurity clearly emerge as organizations’ top priority for the coming year. This finding is consistent with the exceptionally high importance attributed to the topic in Section 2 1 3 (average score of 4 7)
Operational risk reduction (50.5%) and technological innovation (44.8%) also stand out, indicating that organizations are simultaneously pursuing protection and advancement Notably, efficiency and cost reduction (42.9%) remain a strategic priority, even in a context of strong investment in technology, underscoring the search for balance between innovation and financial sustainability.
2.7 Prevention of Physical Damage
The survey examined which measures organizations adopt to prevent physical damage, revealing a mixed level of maturity across the market
How organizations prevent physical damage:
52,4% - Use CCTV and act reactively after incidents
21,9% - Use robust AI-based systems for preventive action
20% - Limited resources, but investment plans within 12 months
5,7% - Other less frequent responses include organizations with specific resources, such as Tier 3 data centers, dedicated planning teams, on-duty law enforcement in public-sector organizations, outsourced inventory management, among others
Reactive action still dominates
In 2024, 62 7% of organizations relied on CCTV and responded reactively, acting only after incidents occurred In 2025, this figure declined to 52 4%, representing a reduction of 10 3 percentage points
Growth in AI-driven prevention
Only 16 4% of organizations had adopted robust AI systems to operate preventively in 2024 By 2025, this share increased to 21.9%, reflecting a growth of 5.5 percentage points. While this progress is positive, most organizations still operate in a reactive mode, highlighting a significant opportunity to evolve toward predictive and preventive systems.
2.8 Beyond Protection
Advances in electronic security systems now enable strategic applications beyond traditional monitoring, including:
Loss prevention
Support for sales strategies
Data-driven decision-making
Optimization of store and factory layouts
Improved operational efficiency
Workforce and productivity management
The survey asked whether electronic security systems, beyond protection and prevention, also contribute to business performance
Do Security Systems Support Business Operations?
47,6% - Yes, by preventing losses and financial damage
17,1% - Yes, but undervalued by other departments
15,2% - Could contribute more with greater cross-department support
11,4% - No, limited to basic protection
Other responses include specific cases, such as supplier companies and non-applicable responses.
Growing recognition of strategic value
Nearly half of organizations (47.6%) recognize that security systems help prevent losses and financial damage, going beyond their basic protection function
However, 32 3% indicate that these systems could contribute more either due to limited internal recognition of their value (17 1%) or the need for greater support from other departments (15 2%) This points to an opportunity for stronger integration between security and other business areas
Only 11 4% state that their systems are used solely for basic prevention, a positive indicator that most organizations have already extracted or at least recognize additional value from their security solutions
Losses in Brazilian Retail
According to a recent report by the Brazilian Association of Loss Prevention (ABRAPPE), losses in Brazilian retail continue to account for a significant share of the sector’s net revenue, reinforcing the importance of intelligent monitoring systems.
The adoption of AI-powered systems for behavior analysis, abnormal pattern detection, and proactive risk management has proven increasingly effective in reducing these losses.
Video telematics is another application gaining traction in Brazil, particularly within commercial vehicle fleets. By combining artificial intelligence, IoT, and data science, organizations can identify risky driver behavior, reduce fuel and maintenance costs, optimize routes, and improve overall operational productivity
2.9 Investments
One of the key indicators of the health and outlook of the electronic security sector is organizations’ investment intent Avantia’s survey reveals an optimistic scenario for 2026
Investment Outlook for the Next 12 Months
53,3% - Investments will increase
39% - Investments will remain the same
7,6% - Investments will decrease
Growth in investment intent
2024: 61 2% planned to increase investments
2025: 53 3% plan to increase investments
Although there was a decline of 7 9 percentage points compared to 2024, more than half of organizations still plan to increase their security investments over the next 12 months
This reduction can be attributed to the macroeconomic environment in 2025, with political and economic uncertainties cited by several respondents as key risks for 2026
On a positive note, the share of organizations planning to reduce investments declined from 10 4% in 2024 to 7 6% in 2025, indicating greater resilience across the sector 23,8% - Up to BRL 100,000 14,3% - BRL 100,000 to 500,000 9,5% - BRL 1 million to 3 million 11,4% - BRL 500,000 to 1 million
Expected investment ranges
What is the expected level of investment in electronic security processes over the next 12 months?
31,4% - No investment forecast 9,5% - Above BRL 3 million
Distribution analysis
There was a greater concentration of medium- and large-scale investments Investment ranges above R$500,000 increased, while lower ranges (up to R$500,000) declined
This may indicate that organizations are prioritizing more robust and structural projects rather than isolated, one-off investments, or that smaller organizations are postponing investments due to the current economic environment.
The increase in organizations with no investment forecast (from 26 7% to 31 4%) also reflects greater caution amid ongoing uncertainty.
Where investments are expected to be directed
Although the survey did not directly ask about specific resources or tools for 2025, responses related to the technologies with the greatest impact for 2026 (Section 2 2) provide a clear indication of where investments are likely to be concentrated
Priority investment areas (based on high-impact technologies)
Artificial intelligence applied to security (95 2%)
Integration of critical systems (44.8%)
Video analytics and intelligent recognition (41 9%)
Automation and IoT (40.0%)
Integrated risk management (31.4%)
ESG and sustainability (21.0%)
Additional investment focus areas for 2026
Considering organizations’ strategic priorities for 2026, strong investment is also expected in:
Cybersecurity solutions (network protection, data monitoring, fraud detection)
Unified management platforms (centralized monitoring and control)
Cloud-based solutions (cloud computing)
Shifts in investment priorities
In 2024, organizations identified the following as key priorities:
62 7% — Leveraging AI to streamline processes
47.8% Improving data visibility and reporting to support decision-making
43 3% — Integrating IT infrastructure with security systems
The main investment areas mentioned in 2024 included:
43.3% Integration of IT with security and access control processes
38.8% — AI for process automation
35.8% Modernization of access control equipment
32.8% — AI applied to video monitoring
By 2025, these trends had further consolidated, with AI becoming nearly universal (95 2%) and systems integration remaining a top priority (44.8%).
The Future of Electronic Security
Technological advances are making electronic security solutions increasingly innovative, intelligent, and integrated The year 2025 marked a turning point: artificial intelligence moved from a future promise to a present and indispensable reality for organizations of all sizes
The research revealed that 100% of participants consider AI relevant, with 95.2% identifying it as the technology with the greatest impact for 2026 This is more than a statistic it reflects the deep transformation currently reshaping the sector
At the same time, cybersecurity emerged as the number one strategic priority, with 62 9% of organizations prioritizing data protection for 2026 In an increasingly connected world, the convergence of physical and digital security is no longer optional it is essential
Challenges remain Outdated infrastructure, a shortage of skilled talent, integration difficulties, and budget constraints continue to be significant barriers Even so, optimism prevails More than half of organizations (53 3%) plan to increase security investments over the next 12 months, signaling a clear shift toward more robust and structural security projects
The future of electronic security will be defined by organizations capable of balancing technological innovation with financial sustainability integrating physical and digital systems into unified platforms, empowering teams to work with emerging technologies, and adopting a proactive rather than reactive approach to threats
Avantia believes in the power of innovation and has evolved year after year to become a reference in its field of expertise
Our leadership team continuously monitors market trends with the goal of delivering services that combine excellence, reliability, high quality, and advanced technology
Avantia is a technology solutions integrator specializing in electronic security, intelligent video analytics, and IT infrastructure, with over 27 years of experience The company develops customized projects, tailoring each solution to client needs
“Integration plays a key role in unifying and simplifying system management while optimizing costs, regardless of the number of protection solutions implemented Systems integration is a strategic solution, as it enables customization, flexibility, and scalability Clients who adopt integration stop spending energy managing multiple protection systems and can focus their efforts on their core business, emphasizes Silvio Aragão, CEO Avantia.
Silvio Aragão CEO Avantia
Avantia is a Brazilian company with more than 27 years of experience and is among the leading integrators of technology solutions for electronic security, intelligent video analytics, and IT infrastructure
With proprietary solutions developed by its independent digital unit, WeSafer, Avantia serves public-sector clients and a wide range of private industries, including manufacturing, retail, healthcare, construction, energy, logistics, education, finance, and agribusiness
