2022 Media Kit

AVA N T F O O D M E D I A

Rewriting the World of Baking

2022 MEDIA KIT

Gold Media Partner

Entirely Focused on the Future. Avant Food Media celebrates its oneyear anniversary in 2022. In that short time, we started with a blank slate and established a completely new model designed for the future of trade media with our first venture, Commercial Baking. By all measures, it has been an outstanding success.

Avant Food Media’s Commercial Baking media group is starting a new chapter.

Our inaugural year brought an overwhelming amount of positive feedback from readers and support from advertisers. This is the true meaning of trust.

• But we understand that trust is not freely given. It’s earned. Twelve months ago, we presented a concept and delivered on what we promised: media products with content and circulation focused on quality without compromise. We worked tirelessly to build and maintain a more engaged audience and deliver readers relevant information — without inundating their inboxes — and deliver you sustainable results. We are invested in your success.

No one can be everything to everyone. We curate media for qualified readers … and that means improved results for advertisers. Our products stand out to the bakers you want to reach.

2022 MEDIA KIT

It’s 2022, and we advise you to consider a forward-thinking strategy when allocating your marketing dollars.

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Be surgical in your print choices; focus on content that speaks to influencers and decision makers.

Is your media source right-sized for your customers? Think quality over quantity.

Know the audience you are marketing to through media products that engage readers on every platform.

Evaluate your digital metrics and seek qualified results.

Strive to perform, rather than just spend.

As the industry emerges from the pandemic, and with IBIE on the horizon, consider a progressive approach from your media source.

Through Commercial Baking — and our new affiliated media sources — Avant Food Media will strengthen your influence in the industry and help you grow your business. Let us show you how to perform rather than just spend.

Influence in Media “A high-performing team, tried and proven”

Paul Lattan

Steve Berne

Joanie Spencer

PUBLISHER

D I R ECTO R O F M E D I A

E D I TO R- I N - C H I E F

| 816. 585. 5030 | paul@avantfoodmedia.com

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| 816. 605. 5037 | steve@avantfoodmedia.com

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| 913. 777. 8874 | joanie@avantfoodmedia.com

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years

Jordan Winter

Liz Goodwin

Olivia Huels

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C R E AT I V E D I R E C T O R

M A N AG I N G E D I TO R

M U LT I M E D I A S P E C I A L I S T

jordan@avantfoodmedia.com

liz@avantfoodmedia.com

olivia@avantfoodmedia.com

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Testimonials What The Industry Has to Say

“ “ “ “ “ “ “ 2022 MEDIA KIT

Your magazine is a real head turner — it’s absolutely gorgeous.”

INDU STRY MARKETING EXECUTIVE

I perused the inaugural edition and loved the digital integration. Excited to partner together!”

BA K I N G I N D U ST RY S E RV I C E P R OV I D E R

Congratulations on the inaugural issue of Commercial Baking. The magazine and weekly headlines are full of interesting articles and very well presented.”

INDU STRY MARKETING EXECUTIVE

“I get a lot of trade magazines and they’re more applicable to junior-level staff. I’ve been looking for something that applies to me. You delivered it.”

G L O B A L F O O D M A N U FA C T U R E R | S U P P LY C H A I N E X E C U T I V E

We have been very impressed with the launch of Commercial Baking and the enormous suite of advertisers who have joined.”

E Q U I P M E N T M A N U FA C T U R E R | P R E S I D E N T

I really enjoy reading Commercial Baking. We are just in the process of looking for manufacturing equipment to add into our production process, as we are making thousands of bags of crackers by hand, and it is not sustainable. I see some obvious solutions from your advertisers.”

B A K I N G C O M PA N Y | F O U N D E R

I would like to make the article ‘Pulling Back the Curtain’ required reading for our company.”

E Q U I P M E N T M A N U FA C T U R E R | S E N I O R V P, C U S T O M E R E N G A G E M E N T

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Congrats to you and the team … it’s an exciting time to be entrepreneurial.

So happy for you putting everything on the line to bring a new concept to the industry. We will always support you.”

EQUIPMENT SUPPLIER GROUP | PRESIDENT AND CEO

I just received your June issue and really love the cover … very cool.”

INDU STRY MEDIA GROUP | PRESIDENT

As if the content of your new magazine is not compelling enough, I absolutely love the feel of the substrates you use for your cover. I get loads of magazines, but yours stands out. You are hitting it out of the park!”

I N D U S T R Y A S S O C I AT I O N | D I R E C T O R O F T R A D E S H O W M A R K E T I N G

I wanted to congratulate you on the launch of Commercial Baking. It’s impressive to say the least from the standpoint of content and appearance.

It is everything that you said it would be and more.”

E Q U I P M E N T M A N U FA C T U R E R | P R E S I D E N T

It looks great and the articles are fantastic and refreshing. It’s also great to see the coverage on other regions of the world.”

E Q U I P M E N T M A N U FA C T U R E R | S A L E S M A N A G E R

It was an absolute honor to be a part of this feature. You are truly a joy to work with!”

B A K I N G C O M PA N Y | P R E S I D E N T

Way to go Commercial Baking for bringing forward key players in the industry.”

E Q U I P M E N T M A N U FA C T U R E R | V P, S A L E S A N D M A R K E T I N G

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Curated for the Decision Makers The Market | Circulation The Market U S C E N S U S O F M A N U FA C T U R I N G ( L AT E S T D ATA , 2 0 1 9 )

By the Numbers: * Number of firms:

3,992

* Number of establishments:

4,457

Value of shipments:

$76 billion

Number of employees:

210,420

Cost of supplies (raw materials):

$32.8 billion

Total capital expenditures:

$2.4 billion

Capital expenditures for machinery and equipment (new and used):

$2 billion

Capital expenditures for buildings and other structures:

$383 million

Capital expenditures for computers and data processing equipment:

$35 million

S o u rc e s : I n d u s t r y re s o u rc e s , U S C e n s u s o f M a n u f a c t u r i n g , A s s o c i a t i o n d a t a , p u b l i s h e r ’s o w n d a t a / p o s t a l re c e i p t s . * L a te s t D a t a , 2 0 1 7

Circulation C I R C U L AT I O N D ATA F O R C O M M E R C I A L B A K I N G M A G A Z I N E A N D D I G I TA L A U D I E N C E :

Personally selected and verified print circulation: 7,827 commercial baking industry executives Breakdown: Commercial bakeries

4,410

Snack food manufacturing

546

Tortilla manufacturing

561

Cookie and cracker manufacturing

523

Frozen cakes, pies and other pastries manufacturing

310

Associated subscribers

1,477

Total

7,827

Circulation: Commercial Baking magazine Printed / mailed copies

7,022

Digital edition alerts

6,611

www.commercialbaking.com Newsletters

2022 MEDIA KIT

6,611

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Extending Industry Reach Affiliated Media

GOLD MEDIA PARTNER Avant Food Media / Commercial Baking maintains a cooperative agreement with the leading European / international baking journal baking+biscuit international from F2M. This magazine is the English-language sister to the acclaimed German-language journal brot+backwaren published six times per year with 5,000 hard copies delivered per issue and thousands reading the digital editions.

Avant Food Media has joined forces with the International Baking Industry Exposition (IBIE) as the Gold Media Sponsor for the 2022 show.

As the Gold Media Sponsor, Avant Food Media will provide a variety of promotional opportunities as well as support IBIE’s targeted marketing activities and onsite programming.

The team will also work closely with IBIE to promote show news and reports through its digital and print channels.

For two decades, baking+biscuit international has been the preferred baking industry media across Europe, Australasia, the Arabian Peninsula, Africa and Russia. With an eye on international markets, its editors report on bakery trends, innovations and critical developments relating to raw materials, technology, processes and research for multinational and multicultural markets.

Avant Food Media will offer a curated package of IBIE-specific media designed to help attendees stay informed and navigate the show, while offering exhibitors limited, but highly targeted, advertising/sponsorship opportunities. These opportunities include: IBIE monthly newsletter, IBIE Booth Trailer videos and an IBIE Show Guide, in interactive digital and print formats.

Led by industry media veteran Dirk Dixon, baking+biscuit international is a natural fit for any suppliers marketing to bakers overseas.

Ask us about baking+biscuit for your 2022 media plan.

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Thoughtfully Provoking our Audience Editorial Calendar Q1 February

Q2 April

Featured Company

In Every Issue

Exec Profile

Special Edition: New Products Annual June

Special Edition: IBIE ShowGuide July

Q3 August

Q4 October

In Every Issue

In Every Issue

In Every Issue

In Every Issue

In Every Issue

In Every Issue

In Every Issue

Critical Issues

Supply Chain

Dietary Needs

Values-Based Management

Sustainability

Product Development

Clean Label

Indulgence

Flavor Innovation

Fermentation

Category Outlook

Donuts Artisan Bread

Pies Bagels

Cookies Flatbread | Tortilla

Snack Cakes Crackers

Baker Insight

Donuts Artisan Bread

Pies Bagels

Cookies Flatbread | Tortilla

Snack Cakes Crackers

Business Intel

In Every Issue

In Every Issue

In Every Issue

In Every Issue

CB Channel

In Every Issue

In Every Issue

In Every Issue

In Every Issue

Solutions

Equipment | Services, Ingredients, New Products

Equipment | Services, Ingredients, New Products

Equipment / Services, Ingredients, New Products

Equipment / Services, Ingredients, New Products

Last Word

In Every Issue

In Every Issue

In Every Issue

In Every Issue

Close Dates

01.14

03.11

07.08

09.09

05.13

06.10

Special Edition: Innovations Annual December

11.11

Serving only the most relevant, data-backed stories 2022 MEDIA KIT

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Sifting through the Noise Digital Offerings Commercialbaking.com Matching the title of our magazine, commercialbaking.com is the hub for all our digital content. The site’s simple, clean design offers visitors an easyto-navigate format that delivers up-to-date news and featured content specific to commercial baking. The homepage showcases news/features, our magazines/newsletters, the Commercial Baking Channel for all things multimedia, industry calendar and data points. Never more than a click or two away, readers now have access to a more concentrated site that sifts through the noise of crowded competitive websites. Advertising opportunities include leaderboards and rectangles, all run-of-site. Positions are sold by the month, and inventory is limited.

Digital Edition Commercial Baking is so much more than just a sleek print magazine. It’s primarily delivered through a next-generation digital platform called ISSUU, which offers a fully interactive reader experience. The pages come alive with exclusive bonus content that is equipped with full digital capabilities including live links, videos and more. We encourage advertisers to use these features at no extra charge. Commercial Baking is constructed as a digital magazine that is also printed rather than, a printed magazine that happens to offer a digital version.

Commercial Baking Newsletters With a thoughtful mix of weekly and monthly newsletters, all branded as Commercial Baking, we have carefully crafted our send strategy to limit deployments and develop an engaged following. The result is more concentrated readership of our newsletters and satisfied advertisers. We offer blockbusters and rectangles for each title sold by the month and inventory is limited.

W E E K LY

INSIGHTS

CHANNEL

Delivering the week’s top stories in one concise newsletter each week.

Curating the month’s most compelling data and insights from top industry influencers.

Offering a one-stop pathway to our latest multi-media offerings each month.

M O N T H LY

SOLUTIONS

IBIE

Taking a deeper dive into the month’s most relevant news.

Showcasing the top innovations for commercial baking each month.

Covering all things IBIE, just once a month, without all the noise.

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commercialbaking.com

Sifting through the Noise Digital Offerings Digital Products T E C H TA L K S

Our editors visit key suppliers via Zoom to discuss their latest innovations that are currently available to commercial bakers in an 8- to 10-minute recorded video. This new concept has been incredibly successful for advertisers and can be used as a versatile marketing tool.

T E C H TA L K S +

Similar to TechTalks, TechTalks + offers a slightly longer video with the backdrop of your innovation center, R&D lab or test facility. These 10- to 12-minute informative clips give you the chance to showcase your equipment and facility while providing a tutorial on a key industry topic or bakery application.

VIDEO PROMOS

Have a great video and want to get eyes on it? We have a proven formula to promote your videos to our highly qualified audience of commercial bakers.

Through our Video Promotion option, we are offering a limited number of opportunities to tap into a six-step promotional package using our curated media to generate views of your videos.

I B I E B O OT H T R A I L E R S

Offering a more modern way to promote your booth and showcase new technologies directly to IBIE attendees, Commercial Baking is offering a limited number of booth preview videos. Produced, edited and promoted by Commercial Baking, these 4- to 6-minute, Zoom-recorded videos can be used in a variety of ways to develop and refine prospective visitors to your booth. In addition to giving an overview of your booth and products, your key staff can offer a personal invitation to visit your company on the show floor.

Digital Content Q U I C K TA K E S

These short video interviews with bakers and industry influencers get their take on a specific trend, innovation or tip that makes their company or operation better. These can be sponsored and are pushed out using our various media channels.

P ODCAST

Our podcast series, Troubleshooting Innovation, looks at the challenges and opportunities that come with bakery innovation. This is a targeted podcast series that focuses on areas for efficient growth in commercial baking.

Individual episodes or full seasons can be sponsored for high-impact connections with listeners.

2022 MEDIA KIT

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Digital Offerings A Deeper Dive TechTalks | TechTalks + $6,750 - $9,750 - 24 PE R YE AR •

Email promotion

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CB .com homepage for a month

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CB Channel for 12 months

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P o s t e d t o C B Yo uTu b e

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Social media promotion on CB Channels

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Inclusion in CB Channel newsletter

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Inclusion in the magazine with digital and QR code links

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Links provided for advertiser promotion

Video Promos $ 3,750 - 24 PER YE AR •

CB .com homepage for a month

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CB Channel for 12 months

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P o s t e d t o C B Yo uTu b e

•

Social media promotion on CB Channels

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Inclusion in CB Channel newsletter

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Inclusion in the magazine with digital and QR code links

IBIE BoothTrailers $ 5,750 - 36 PER YE AR •

CB .com homepage for a month

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CB Channel for at least a month

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P o s t e d t o C B Yo uTu b e

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IBIE landing page on CB.com

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Social media promotion on CB Channels

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Inclusion in IBIE newsletter

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Inclusion in the IBIE ShowGuide with digital and QR code links

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Links provided for advertiser promotion

QuickTakes | Podcasts SPONSORABLE CONTENT •

Email promotions

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CB .com homepage for a month

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CB Channel for 12 months

•

P o s t e d t o C B Yo uTu b e

•

Social media promotion on CB channels

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Inclusion in CB Channel Newsletter

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Inclusion in the magazine with digital and QR code links

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Links provided for advertiser promotion

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Outperforming Over Outspending 2022 Rates Magazine | IBIE ShowGuide 1 - 5 x

6 - 7x +

PA G E

$3,520

$2,990

H A L F PA G E

$2,360

$2,005

SPREAD

$5,280

$4,485

HALF SPREAD

$3,540

$3,010

LEADERBOARD (728x90)

MEDIUM R E C TA N G L E (300x250)

$2,390

$1,990

Website

RUN OF SITE

Newsletters

B L O C KMEDIUM BU STER R E C TA N G L E (550x150) (300x250)

W E E K LY

$3,310

$2,490

M O N T H LY

$1,325

$995

INSIGHTS

$1,325

$995

SOLUTIONS

$1,325

$995

CHANNEL

$1,325

$995

IBIE

$1,325

$995

Digital Offerings

2022 MEDIA KIT

T E C H TA L K

$6,750

T E C H TA L K +

$9,750

IBIE TRAILER

$5,750

VIDEO PROMO

$3,750

Q U I C K TA K E

$2,750

EMC

$3,500

AMC

$4,500

P O D C A S T S ( 6 x )

ask us

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