www.autofile.co.nz
MAY 2024
THE TRUSTED VOICE OF THE NZ AUTO INDUSTRY FOR NEARLY 40 YEARS
Dealer angst rising over listings prices
Businesses warn Trade Me Motors’ restructuring of advertising packages is becoming ‘unaffordable’
C
ar dealers unhappy about upcoming price rises to list vehicles with Trade Me Motors are increasingly looking at alternative advertising options with some complaining bills from the website are now their biggest operating expense. A number of traders have seen the cost of packages with the platform making regular doubledigit percentage jumps in recent times. The last hike came in September 2023 and some dealers say they now face having to pay an extra 30-plus per cent to remain on similar deals from July 1. Trade Me is offering a range of newly named packages from that date and is also ditching the option to have super features on listings, which help bump them higher up in search results. Dealers who spoke to Autofile about what’s happening describe the looming price increases as
Trade Me Motors says its prices from July will be based on how prominent dealers want listings plus any extras
unaffordable and claim the new plans appear to offer little extra value. As a result, they are looking at cutting how much they spend with Trade Me, and putting more resources into listing on other websites and improving their social-media strategies. Trade Me Motors says a new pricing structure has been created because its advertising plans from July will be based on how
prominent dealers want listings and what extra features they would like. It’s doing away with its previously named packages, such as bronze, silver, gold, platinum, platinum plus and total boost. Instead, it is offering lite, standard, enhanced, premium and ultimate deals, which it says allows traders to pick an option to suit their budget and desire for prominence. Lachlan Hammond, sales manager of Tony Hammond Motors
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