www.autofile.co.nz
MARCH 2021
THE TRUSTED VOICE OF THE AUTO INDUSTRY FOR MORE THAN 30 YEARS
Bright future emerges from Holden’s shadow Honda boss on agency model
Demise of brand, Covid-19 pandemic, lockdowns and setting up new franchises make for tough transition
B
rian Trebes describes 2020 as the most challenging year he has had to face after having to deal with the doublewhammy of the impact of Covid-19 and the end of Holden. The owner and director of Linn Motors, which has branches in Thames and Paeroa, says the decision by General Motors (GM) to axe the lion-and-stone brand left everyone in a state of shock. Hot on the heels of that bombshell early last year came the coronavirus pandemic and the nationwide lockdown that forced businesses to shut their doors.
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Linn Motors has shifted to Hyundai and Isuzu Utes from Holden
While those combined events could have spelt disaster for Linn Motors, instead it has hired extra staff to handle taking on Hyundai and Isuzu Utes. Then there has been the significant financial outlay to cover the costs of restructuring showrooms and new signage. Trebes says the move to ditch sales of new Holdens by the end of 2020 left staff at dealerships and many members of the public in shock. Linn Motors had been selling them since the late-1950s and some customers loyal to the brand took the news about its end quite personally.
AA man takes on industry role It was on February 17, 2020, that GM revealed it was pulling Holden from Australasia and Thailand, but would provide servicing and parts for the next 10 years. The move affected 31 franchises in New Zealand and they reportedly received compensation of about $2,500 per new vehicle sold over a set period. “It was a devastating announcement given there was no warning,” says Trebes. “Everybody found out at the same time and was in a state of shock. It was an uncomfortable time for everybody here because we were sole-franchise
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Design makeover across range p 22
Leitch on hard road to success
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GLOBAL VEHICLE LOGISTICS NZ - JAPAN - AUSTRALIA - UK - EUROPE
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