Mazda Wholesale Parts Dealers ����������������������

David: Kustomine was designed for shops looking for change and/or better processes. This includes single, independent shops as well as giant MSOs.

We feel that the product has great potential for the industry. We’re gearing up to launch our public beta of the cloud-based product on Sept. 1. improvement. For example, we’ve been able to shorten the amount of time that needs to be spent on an estimate by figuring out how long it will be between first notice of loss (FNOL) and when an estimate is turned into a work order. We can track all of those metrics and figure out which ones take the longest.

We’re hoping to have a short beta cycle and launch version one of Kustomine by the end of the year so we’re ready for anyone who wants to sign up and buy a beta license. As a small company, we look forward to people’s input and find out how to make this worthwhile for everybody. Q: What are some of the benefits for auto body shops using Kustomine? Jeff: Kustomine securely stores all of the documentation pertaining to the repair and generates reports that are useful for growing the business. For example, you can reach all of your customers who own a certain car brand and do individual outreach. All of the information is stored on an encrypted database and travels across a secure SSL channel.

Based on this information, we can create targeted communication to reach potential and current customers and focus on process

David: One of the biggest benefits is the elimination of unnecessary waste. I think that our industry does enough wasting and we wanted to address that. With Kustomine, we created a paperless, seamless process that essentially eliminated the use of paper. This is especially relevant since the pandemic. Also, shops receive David and Maria Dolores and their three sons, Tony, 100% clean data because David and Rob customers are entering it themselves. We often receive the wrong email address due to a keystroke error from the estimator or a language barrier between the customer and CSR. Through the use of this tool, we know we’ll have accurate information. In our industry, a shop typically writes an estimate and if the customer leaves, you’re more than likely not going to get the job. By touching a customer immediately and sending them useful information, we have found the capture rate is greater because of the instant communication. Nine times out of 10, it’s a customer’s first accident in seven years. Things change over time and people need to know their rights, including that they can go to the shop of their choice. We ensure they receive that information immediately. We are an OEM-centric company that takes pride in being part of more than 10 OEM certification programs. Once we communicate that to potential customers, I believe it helps them decide to have their car

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David: Without a doubt, it’s the best way to fix a vehicle. With cars being more advanced and complex to repair, it’s essential to do your precrash analysis and calibration and understand what you are fixing. In our opinion, the OEM data is priceless.

We do a lot of research and documentation to make sure we are repairing vehicles properly and putting them back to the OEM’s specifications. Although it can be a significant expense, we are willing to pay for it. There are too many things that could go wrong in the vehicle you are working on. Our job is to make our customers safe with every repair. This is going to become even more important in the future.

Q: What type of philanthropy and community service does your family take part in?

David: My parents are very passionate about community service and instilled it in us. They have been key members of the Pleasanton Lion’s Club for at least 30 years. Although it is a small group, they do a tremendous amount of work in this area.

My mom also supports the Juvenile Diabetes Research Foundation, a global organization that funds Type 1 diabetes research.

One of the organizations near and dear to my heart is Sunflower Hill, which is dedicated to creating places where adults with intellectual and developmental disabilities, including autism, live and work. I have an employee and a friend who both have children with autism and I’m thankful that my wife and I can support that organization.

We are also involved with the College is Real program, where we donate and assist underprivileged children apply to, attend and graduate from college. Some are the first kids in their families to earn their college education.

Our family believes in philanthropy and loves to give back to the community where we grew up. We’ve been blessed with good fortune and want to give back.

The Right PARTS. A PERFECT Fit.

Order Genuine Mazda Parts From These Parts Specialists in Your Area.

COLORADO

Schomp Mazda

Denver Direct 303-364-3368 Fax 303-364-7147 M-F 7:30-5:30

www.schompmazda.com marc.jones@schomp.com

TEXAS

Freeman Mazda

Irving 972-438-7620 Fax 972-815-2834 M-F 7-7; Sat 8-3

www.freemanmazda.com