An investment in the future of St. Louis
The transformation of a 125-year-old golf course into a Jack Nicklaus Signature Design public course, to become the hub of community and youth-related programming in the North St. Louis Region.
INVESTING IN TOMORROW ON HISTORIC GROUND
A not-for-profit venture by the Metropolitan Golf Foundation (the philanthropic arm of the Metropolitan Amateur Golf Association), in connection with Jack Nicklaus, Nicklaus Design, and Beyond Housing.
Normandie Reimagined is more than a restoration—it is a transformation of a cherished landscape into a vibrant community anchor.
ABOUT THE PROJECT
The Normandie Reimagined project is a transformative redevelopment of the 125-year-old Normandie Golf Course in North St. Louis County. This revitalization effort will create a Jack Nicklaus Signature Design public course and become a hub for youth programming and community development, expanding access and opportunity for local youth and residents.
By salvaging this historic course, we are creating a place where young people can discover confidence and discipline, families can connect across generations, and neighbors can gather in a setting rooted in both tradition and possibility.
With dedicated youth programming and welcoming open spaces, this will be a destination where growth happens on and off the course.
Guided by the vision of Tom O’Toole, Jr., past President of the United States Golf Association and Founder of the Metropolitan Amateur Golf Association, this facility will blend world-class design with a deep commitment to community impact. A clubhouse complex that will serve as the heart of it all—offering spaces for events, dining, and after-school programs that support and inspire the next generation.
Your support helps turn this vision into a reality, ensuring this historic landmark continues to enrich the St. Louis community for centuries to come. Upon completion, the course will be named Normandie Golf Club at Emerson Park.
The Project has Four Pillars:
1 Youth Empowerment:
Golf-centered learning and leadership programs that build character, confidence, and life skills – preparing youth to become strong contributors to their communities.
3 Technology and Education:
Year-round STEM and digital literacy programs that are designed to close the technology gap and expand educational opportunities for local youth.
2 Community Engagement:
A treasured community asset that fosters connection, celebrates local history and strengthens pride across North St. Louis County and beyond.
4 Support for Heroes:
Programs and partnerships that honor veterans and first responders – offering healing, camaraderie, and well-being through the game of golf.
YOUTH
At the heart of the Normandie Reimagined project is a powerful commitment to youth—creating a welcoming place where young people can go after school, on weekends, and during seasonal breaks to learn, connect, and grow. It’s where the next generation of St. Louisans will access skills that can take them far beyond the fairway.
We are proud to partner with First Tee – Greater St. Louis, the Western Golf Association’s Evans Scholars Caddie Program, Urban Golf, and many other community organizations. These collaborations, along with Metropolitan Golf Foundation Programming, will provide mentorship, employment, and educational opportunities that engage and empower youth from the surrounding communities.
CAMPAIGN OVERVIEW
Fundraising Goal: $27 MILLION
Donors to Normandie Reimagined believe in investing in the future of St. Louis and in the power of shared experiences and connection to build community.
By giving to Normandie Reimagined, supporters can claim a tangible legacy: preserving a historic landmark while fueling a brighter future for St. Louis youth. We invite you to join this movement and help turn “one of the oldest public golf courses” into a 21st-century community centerpiece. Your investment will yield golfing opportunities, educational programs, and revitalized pride for generations to come.
WHAT THE CAMPAIGN GOAL INCLUDES:
$$ PURCHASE
of 120 acre historic site
RENOVATION
of 18 hole course into a world-class Jack Nicklaus
Signature Design course
CONSTRUCTION
of modern facilities that were custom-designed to suit community needs, including a Youth Center
With the momentum of a transformative lead gift announcement of $7 million from EMERSON, Normandie Reimagined now stands at a powerful inflection point.
The project is positioned as both a nationally significant golf redevelopment and a transformational community initiative for the St. Louis region.
“We are proud to invest in a project that will create lasting impact for young people and families in St. Louis. The Normandie Reimagined project is about more than just golf. It’s about expanding equitable access, fostering community and skills development, and building a brighter future for our city.”
– Lal Karsanbhai, President and CEO of Emerson
PROJECT LEADERSHIP
The Normandie Reimagined project is anchored by these institutional partners:
Metropolitan Golf Foundation
The Metropolitan Golf Foundation (MGF) is the philanthropic arm of the Metropolitan Amateur Golf Association. MGF purchased the golf course property in 2022 and is overseeing the development project and programming.
Beyond Housing
Beyond Housing is a nationally-recognized community development organization serving multiple municipalities within the Normandy School District. Beyond Housing is acting as the project’s community development partner, tasked with ensuring that the new Normandie aligns with community need.
Jack Nicklaus + Nicklaus Design
Widely recognized as one of the world’s top golf legends, Jack Nicklaus and his professional course design company bring world-renowned expertise to the Normandie project. Jack Nicklaus has waived his fee and is assisting in fundraising due to his personal interest in this project and commitment to social change.
Emerson
Emerson is a global technology leader headquartered in St. Louis that has a long history of community commitment. The company announced their lead donor gift of $7 million for the Normandie Reimagined project in November of 2025; the course will be names Normandie Golf Club at Emerson Park to memorialize their generosity.
These talented individuals are the visionaries and leaders behind the project:
Tom O’Toole, Jr.
Past USGA President
Founder, Metropolitan Amateur Golf Association
Founding Partner, Mickes O’Toole, LLC
Chris Krehmeyer
President & CEO, Beyond Housing
Jeff Smith
Managing Partner, Walters Golf Management
Scott Engelbrecht
Chief Geographic Officer, CliftonLarsonAllen President, Metropolitan Golf Foundation
John Stupp, Jr.
Chairman, President and CEO, Stupp Brothers, Inc.
Normandie Reimagined Campaign Chairman
Curt Rohe
Executive Director, Metropolitan Amateur Golf Association
Walker Hill
Executive Director, Metropolitan Golf Foundation
JACK NICKLAUS SIGNATURE DESIGN
Jack Nicklaus is known around the world for his skills and accolades on the golf course. His advocacy for the game has changed the approach and popularity of golf, giving it a worldwide platform that he uses to highlight diversity, inclusivity, growth, character, community, and accessibility.
The Normandie Reimagined project is one of Nicklaus’ select few philanthropic endeavors. The existing course, one of the oldest on the west side of the Mississippi, has the ability to elevate and grow the surrounding community. Nicklaus believes in diversifying the sport of golf, creating accessible jobs within the profession, and in investing in our communities for future generations.
Because of this, he has waived his fee for the Normandie project. The support of Nicklaus and his team is immeasurable.
“The appeal of this project to me was to be involved in an effort that could serve as a catalyst to change needed in our country today, beginning with parts of St. Louis. Restoring Normandie for a community in need will have a long-lasting positive impact on the lives of youth in St. Louis.”
- Jack Nicklaus
OPPORTUNITIES FOR SUPPORT
Your support goes far beyond the transformation of the course. You will directly impact the lives of young people across our community. With your generosity, we will be able to create meaningful life changing opportunities that provide guidance, build confidence, and open doors for youth to grow and succeed.
We invite you to explore the funding and naming opportunities below and consider how you can play a role in shaping this impact for generations to come.
Lead Gift: ..................................................................................................................
Lead donor will be recognized with exclusive naming rights for the entire campus. Secured by Emerson
$7 million
Clubhouse Tier: ........................................................................................................$5 million
Become our Clubhouse partner with your gift that includes naming rights to commemorate your generosity.
Youth Center Tier: ...................................................................................................$3 million
Become our Youth Center (technology and education/caddie house) partner with your gift that includes naming rights to commemorate your generosity.
Endowment Tier: .....................................................................................................$3 million
Donations to this endowment will help sustain Normandie for decades to come.
Program Tier: ...........................................................................................................$2 million
As additional capital support we are providing naming rights to specific program pillars.
Maintenance Facility Tier: ........................................................................................$2 million
Become our Maintenance Facility partner with your gift that includes naming rights to commemorate your generosity.
ADDITIONAL OPP ORTUNITIES
FOR SUPP ORT
The following are additional levels that can support a specific program or the overall Normandie project through a capital or unrestricted gift:
Legacy Leader: ....................... $250,000 - $1.99 million
Impact Builder: ........................... $100,000 - $249,000
Community Changer: ........ any amount up to $99,000
-Founders Club
-
The Normandie Reimagined Founders Club offers a unique opportunity to be a vital part of the early stages of this community redevelopment project. .
Initiation One-Time Contribution: $10,000 (tax-deductible)
Annual Commitment: $1,000 annually for three years
Member Benefits:
Two exclusive member-only events annually
Early access to tee-times
Four complimentary rounds of golf per season
Recognition in the clubhouse
“This is not about restoring a historic course to its former glory or recreating the past. This is about moving our community forward, and by giving youth programs that will allow them to thrive.”
– Tom O’Toole, Jr., founder of Metropolitan Amateur Golf Association
“It is meaningful to be a part of a project that has such a long history and a vision for making a longterm, future impact on the community. We are proud of the progress we’ve made and look forward to partnering with donors and leaders to continue creating positive change.”
– Walker Hill, Metropolitan Golf Foundation Executive Director
Contact Metropolitan Golf Foundation Executive Director Walker Hill at 678-963-6471 or walker@metga.org to discuss your customized giving options. 11724 Lackland Industrial Drive | St. Louis, Missouri 63146 (314) 567-6242 | normandiereimagined.com
