10th Elite Wagyu Sale & Ray White Rural Dalby

A new era of elite global genetics selling

2023 celebrates the 10th year of the Elite Wagyu Sale, with a new era of elite global genetics selling on a classy new venue with newly appointed Sale Day Facilitators, Ray White Rural Dalby.

70 lots of females, semen, bulls and embryos have now been catalogued, representing 49 vendors worldwide.

Ray White Rural Dalby, lead by dynamic couple David and Amy Felsch is a relatively new name to the Wagyu Sector, but not when it comes to multimillion dollar world-class sales, having run the largest registered stock horse sale in the world for several years now.

We took the opportunity to dive a little deeper into the Ray White Rural Dalby business with David and Amy, so that you know all about our selling agents ahead of the 2023 Elite Wagyu Sale.

The Beginning

David's first job as an agent was in Dalby with GDL under the leadership of Noel Grant and Peter Daniels. David says those early days working with Noel and Peter were very influential in his career and some of the fundamentals outlined by them are rudimentary to the way David runs his business today.

Purchasing Ray White Dalby

After the sale of Ray White Eastern Rural to Elders in early 2020, David and Amy were given the opportunity to open a new Ray White franchise in Dalby. David had previously worked for Eastern Rural and managed the livestock division. With no desire to work for a corporate run company and the chance to do something themselves – they said, “it was a no brainer”. With their young family’s future in mind, they took a leap and started the new business with a small but expert team and a following they never could have expected.

The team

At present they have nine team members on board and are continuing to grow. During their Stud and Special Sales, the team multiplies with the assistance of those in the Ray White Rural Network who also hold a strong passion for the livestock and equine industry.

Running your own agency business

David and Amy say that running their own business allows them to make decisions based on what they feel is right for the clients and the team, instead of basing decisions on corporate direction or procedure. This means they can provide a personalised service with strong interpersonal relationships on their own terms.

and government forced market closures. The tough times certainly make for hard days as both an agent and friend to many of their clients but they believe it is important to endure alongside them and it ultimately makes them better at what they do.

Sales outside of Wagyu

The Ray White Dalby Livestock team conducts a wide variety of sales year round. These include commercial cattle sales via the weekly Dalby Cattle Sale, Paddock sales, Over The Hook, Feedlot and Auctions Plus Sales. They also conduct multiple Stud Sales and Special Sales, including the Dalby Stock Horse Sale (the largest registered stock horse sale in the world) for which they are the sole agent and organiser alongside the Darling Downs ASHS branch. This event attracts thousands of spectators and has now seen a gross of over $5 million for 269 horses offered at the 2022 sale.

Becoming involved in the Wagyu Industry

David and Amy’s initial involvement with the breed came through one of their clients, Fucheng Woodlands, run by Dion and Sharon Porter, who produce high quality purebreds and F1 commercial Wagyu cattle. Their interest quickly grew on the back of Dion striving for better carcass quality in his cattle. Once they began doing some research and getting involved, they realised there was a lot of opportunity in the Wagyu breed compared to other commercial and stud breeds.

While there has been some incredible times and successes for David and Amy over the last 17+ years, there has also been some big lows they had to ride with their clients due to volatile markets, weather events

“We are also partial to good food, in particular steak. Once you have good wagyu it is hard to go back….just ask our 7 year old son!”

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