Genetics, brands and reputation

GENETICS, BRANDS AND REPUTATION

ANNUAL CONFERENCE - A KEY INDUSTRY EVENT

The Australian Wagyu Association Annual Conference is a key event forthe beef industry and for the Wagyu industry a source of knowledge andnetworking. The 2019 conference, WagyuEdge: Building Integrity aims to expand on industry knowledge that is specific to our very unique breed.

To be held at the Adelaide Convention Centre, 8-10 May 2019, it bringstogether a host of well-regarded speakers, local and international membersand affiliated businesses to build on the integrity of the Wagyu breed,genetics, brands and reputation. The breadth of presentations covers tools for breeding, feedlot knowhow,maximising the production systems and, in acknowledgement ofthe Association’s 30-year history we hear from industry leaders of theirexperiences from the early days to now.

To cap off the event, the Welcome Function, Gala Dinner and Elite WagyuNational Sale represent opportunities to network with peers and industry, bepart of the Branded Beef Competition winner announcement and potentiallysecure the highest level of Wagyu genetics.

The Tour (11-12 May 2019) for conference delegates will visit Wagyuproperties in South Australia and Victoria giving an opportunity to seethe unique production systems that operate in temperate climates. MayuraStation, (South Australia) and Sher Wagyu (Victoria) both operate fullbloodvertically integrated systems and brands that have both had award-winningrecognition in Australia and abroad.

DAY 1 - WEDNESDAY 8 MAY, 2019

The conference gets underway on Day 1 at 10 am in Adelaide with the AWA’s former President Keith Hammond who will take us through our 30-year history. Keith and his family were among the early pioneers for the Australian Wagyu industry and he will bring remarkable insight into the trials and tribulations faced by those involved and has an excellent perspective on our industry’s growth and advancement and the AWA’s role in this.

The morning session will build on our knowledge of Wagyu genetics using tools to analyse cattle data highlighting the importance data has on the value and accuracy of EBVs.

The future trends in Wagyu feeders will be the focus of the afternoon session of Day 1. Representatives from the feedlot sector will look forward to the future of Wagyu in the feedlot system. Mort & Co, Rangers Valley and Kerwee Feedlots have been integral to the success of Wagyu in the Australian industry. The speakers will also take part in a panel discussion to review industry directions.

Our Welcome Function in the evening of Day 1 will be on the rooftop of the Adelaide Oval looking back across the River Torrens to the Adelaide skyline.

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EVENTS > 2019 WAGYU EDGE - CONFERENCE AND TOUR