Wagyu Branded Beef Competition 2020

#WorldsLuxuryBeef

LIVE CELEBRATION OF WAGYU BRANDED BEEF

The 2020 Wagyu Branded Beef Competition continued to build on its eight year history, with more entries than previously, and at a standard that continues to uphold Wagyu beef as the world’s luxury beef.

As with many events in 2020, the Wagyu Branded Beef Competition award ceremony was an online livestreamed event, in the wake of the cancellation of the Association’s annual conference due to the COVID-19 pandemic.

Broadcast on 15 May, 2020 the award ceremony announced the Gold, Champion and Grand Champion awards with presentations by our valued sponsors and comments from brand owners on their journey to bring award-winning Wagyu to fruition.

In moving to an online award ceremony format, engagement in the program was significantly lifted, with more than 500 watching live and more than 8,000 watching through social media in the week following.

A key statistic is that more than 40% of those viewing the online ceremony were from outside Australia – which is where approximately 90% of our product reaches its markets. This have given the 2020 Branded Beef Competition and its entrants far greater market exposure and recognition than before.

As a first-time entrant, the Association announced that the Grand Champion for 2020, was Stone Axe Pastoral with their Stone Axe brand.

With a digital marbling level of 39%, fineness graded at 58.4 and eye muscle area of 92 cm2, the entry was based on key Stone Axe foundation sire genetics, plus Stone Axe’s own female herd.

When sampling the entry judges said it was ‘extremely satisfying with a smooth, creamy finish. A silky, finely textured meat, exquisite flavour – a Wagyu masterpiece’.

In response, Scott Richardson, managing director of Stone Axe Pastoral, said that it was a truly amazing day for Stone Axe Pastoral, and that they were humbled and excited to be awarded the Grand Champion for 2020.

“It is great recognition of the blood, sweat and tears that we have put in the last couple of years and I would like to thank our team and investors for all their contributions,” said Scott.

THE AWARDS CELEBRATE THREE CLASSES OF WAGYU

» Fullblood Japanese Black,» Crossbred Open Wagyu and» Commercial Wagyu.

Congratulations to all our entries for their awards in this year’s competition.

The pages following contain a full list of the 2020 results.

AWARDS LIVESTREAM BROADCAST KEY FIGURES

LIVESTREAM BROADCAST AUDIENCE

8.7K+

LIVESTREAM BROADCAST

POST-EVENT AUDIENCE VIEWS TO DATE

3.8K+

AUDIENCE PROFILE

AUSTRALIA OTHER UNITED STATES SOUTH AFRICA

ISSUE 75 - THE AUSTRALIAN WAGYU UPDATE

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