Excerpt from December 2008 Issue

[ health | fitness | nutrition | sport | style | life ]

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The 2008

CRAIG

STALEY

Holiday Gift Guide

Building a Fitness Portfolio

The owner of Bettysport, Rogue Equipment and Royal Blue Grocery makes his mark on the Austin business scene DECEMBER 2008 | FREE

FROM THE PUBLISHER

DECEMBER 2008 THE TEAM

the gift of health & fitness This year, giving the gift of health and fitness may be one of the most important decisions you make

publisher/CEO Louis M. Earle associate publisher/ editor-in-chief Drex Earle, Ph.D. art director Weston Carls editorial assistants Caitlin Moore, Karen Little

R

ecently at a dinner in Washington, D.C., I got into a conversation with a group of young professionals while waiting for my table. It was thrilling to hear the interesting lives these folks were leading. I couldn’t help be encouraged by how bright and articulate they were and I went to my table reassured that the future of America was in good hands.

When leaving the restaurant, I came upon a few of them on the sidewalk. They all had congregated outside to light up since the restaurant was now smoke-free.

Just as I was about to walk by, for a split second I felt compelled to stop. Now, I’m not a nosey person, nor do I push my views on others, but there are some subjects for which I feel a social responsibility. So, I interrupted them, gave their lungs a break and expressed my sincere hope that they would consider the obvious dangers of smoking. Then I told them how much I enjoyed meeting them and wished them well.

As I walked away, feeling proud but a little embarrassed, I realized a couple things. First, even smart people do things they know are bad for their health. Secondly, while we should respect the rights and privileges of others, giving the gift of health and fitness is among the most precious contributions we can make to our loved ones, friends and ultimately our society.

All of us know folks who engage in unhealthy behaviors and can’t seem to help themselves.

Whether it’s eating poorly, being totally inactive, smoking, drinking or delaying that medical check-up. It’s equally hard to sit down and tell them enough is enough. The fact is that many people need help and support to get on the right

path, and we need to be selfless in providing that encouragement because the stakes are so high.

I have seen families suffering with a loved one who has terminal lung cancer. I have known folks who have chronic heart disease and diabetes and observed the terrible pain and struggles they endure. The tragedy of these situations is always inconceivable, but it’s doubly haunting when it might have been avoided.

I’m driven to publish Austin Fit Magazine so that we can help people be healthy, fit and hopefully make their lives better. That’s a mission I’m very proud of. Of course, we’re extremely lucky to have many others who are also in the business of health and fitness — personal trainers, health care professionals, hospitals, yoga and pilates studios, gym owners and non-profits just to name a few. The list is long and diverse — which tells you the need is great. Theirs is a singularly worthy cause, and I thank them for all they do.

That said, we each need to have a personal commitment to health and fitness, while helping others who may not be able to do it themselves.

So during this holiday season, think about giving this most precious gift to those who need it most — the gift of health and fitness.

Have a wonderful and healthy holiday,

advertising CONSULTANTS Alex Earle, Kelley Delesandri, Erica Doody, Jonathan Gardner, Lauren Stanat contributOrs Bob Wischnia, Brian Fitzsimmons, Stephanie Hein, Trey Ratcliff, Alexa Sparkman

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Austin Fit Magazine assumes no responsibility for the content of articles or advertisements, in that the views expressed therein may not necessarily reflect the views of the publisher or any magazine employee or contributor.

This publication and all of its contents are copyrighted.

Austin Fit Magazine is the assumed name of its publisher, Louis M. Earle, who has no interest in the business of Denis Calabrese who operates an exercise program under the assumed name of Austin Fit, which trains individuals to improve their jogging or running skills to participate in marathons. The views, opinions and other representations published in Austin Fit Magazine are not those of Austin Fit or any of its directors, officers, employees or agents.

We welcome your feedback. Email letters to editor@austinfitmagazine.com 10 | AUSTIN FIT MAGAZINE | DECEMBER 2008

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Bruxism

T

eeth-grinding, jaw-clenching, molar-gnashing…the behaviors that fall into the category of bruxism may not be life-threatening, but they’re certainly irritating — both to the bruxer and to anyone in listening distance. Much of bruxism’s peskiness stems from the fact that it’s generally an unconscious behavior and not totally understood, but that doesn’t mean it’s unconquerable.

Top 5 Signs of Bruxism

Because it happens mostly when you’re sleeping, bruxism is one of those sly conditions that can easily fly under the radar. Here are five symptoms that should tip you off.

1

Tender Teeth

Sensitivity to cold/heat, or the general wearing down of the teeth are tell-tale signs. Samesize front teeth also can be evidence of filing.

2 Sore Muscles

With bruxism, the muscles in the cheek and temple area tend to get overused.

Over time, they begin to ache and/or show noticeable soreness.

3 Headaches

Headaches are one of the first and most common signs of bruxism. Instead of sore jaw muscles, the pain from extensive grinding can manifest as a headache.

4 Cheek Irritation

If the grinding gets intense enough, some people will actually bite themselves along the cheek-line (especially back in the molar area of the mouth).

BRUXISM MOST COMMONLY AFFECTS CHILDREN, who will grind their teeth at night but eventually grow out of the behavior. Adults who brux may do so during the day or night, and clenching and grinding habits could be severe or so mild as to be practically unnoticeable.

Usually your dentist is the only one who sees that something is going on based on evidence of teeth wear and tear.

It’s Too Bad

We can’t just tell our brains to give the grinding a rest, but in lieu of that we can remain observant. Talk to your dentist if you think there’s a problem and, though it’s certainly easier said than done, try to relax.

12 | AUSTIN FIT MAGAZINE | DECEMBER 2008

5 Receeding Gums

When teeth grind against each other, they flex at the gum line and the enamel (which ends thinly at the gum line) microfractures away, leaving the gums sore.

WAKING UP WITH A SORE JAW, an earache or hearing from your dentist that something is amiss means it’s time to take action, but there’s no easy cure for this behavior.

Bruxism is often anxietyrelated, so addressing that issue with meditation or lifestyle changes may make a difference. Mouth guards, biofeedback sessions, medication and even botox have all been used to combat bruxism, but again, most cases are mild in nature and may not warrant expensive treatments.

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14 | AUSTIN FIT MAGAZINE | DECEMBER 2008

by Bo bW isc hn ia

CRAIG STALEY Building a Fitness Portfolio all photos by Brian Fitzsimmons

The name Craig Staley might not mean much to you, but if you’re an Austin runner, cyclist, aerobicist or do Pilates or yoga, chances are you’ve shopped in one of his stores.

Staley is a new breed of entrepreneur. He’s a fitness entrepreneur who either owns, manages or is an operating partner in six businesses in Austin.

Who is Craig Staley? An up-and-coming Austin fitness entrepeneur and owner of six small businesses (turn the page to see which ones).

CRAIG STALEY: BUILDING A FITNESS PORTFOLIO | FITNESS | 15

Staley’s Six Shops

1

Rogue Equipment

2 3 4 5 6

Bettysport

GROCERY

Royal Blue

4023 Guadalupe Austin, TX 78751 Phone 512-302-9990

Mint Hair Salon

4023 Guadalupe Austin, TX 78751 Phone 512-302-9990

Mellow Johnny’s

Napa Running

S

taley’s portfolio includes the two Bettysport women’s fitness apparel stores, Rogue Equipment (running), the Royal Blue pocket grocery stores, Mint Hair Salon and he’s the general manager of Mellow Johnny’s, Lance Armstrong’s new bike shop. To top it off, Staley also owns another running store in California.

That’s a pretty impressive collection, but more impressive is how Staley has gone about assembling his mini-fitness empire — and the implications it has for the future of retail in Austin.

“What I like to do,” said Staley one late fall morning, having a cup of coffee at Mellow Johnny’s, “is identify retail needs that are untapped and then address them with local businesses. One of the great things about doing business in Austin is it’s so easy to come up with a good idea and then have it embraced by the people here.

“That’s not true in other cities. Austin is a good market for small business and it’s a much easier place to do business than Dallas or Houston. The mentality of our population thinks of local businesses first. Can I get this at my local hardware store or do I have to go to Home Depot? There’s a conscious effort on the Austin consumer to buy local, but you just can’t rely on the local name.”

Even though Staley’s businesses do rely on a local name and local ownership, they’re much more than that. He emphasizes convenience, full inventory and customer service and most of the stores fill a unique niche.

The Bettysport brand exemplifies that.

Although there are plenty of stores in Austin that carry women’s apparel and footwear, Bettysport is the only one exclusively for women. Its lines are fashionable and though a bit pricey, Bettysport appeals to upscale, fit women who want expert advice on the best running bra or the right type of workout clothes for their yoga classes. The lines of running shoes Bettysport carries aren’t any different than any other running store in Austin, but the salespeople know how to cater to the often demanding fit and cushioning needs of women.

Another example of the Staley sensibility is the Royal Blue grocery store in on the ground floor of the Amli Building at Lavaca and W. 2nd. In September of 2006, Staley partnered with George Scariano to open the snug 1,000-square foot store 4023 Guadalupe Austin, TX 78751 Phone 512-302-9990

4023 Guadalupe Austin, TX 78751 Phone 512-302-9990

16 | austin fit MagaZine | DECEMBER 2008

which has gourmet foods and wine for the downtown resident who might also want prepared meals to take upstairs to his condo with an $80 bottle of Merlot. Just a couple of months after they opened for business, they were already talking about expansion. So far, only one other Royal Blue has opened (or will, it’s slated to open in December)— but Staley can see at least four or five more in downtown Austin.

“Some people have said to me, ‘A grocery store?’

But this is a project that is very close to my heart,” says Staley. “I do all the shopping for my household and study prices, know food and wine. So this idea of a corner grocery store has been bouncing in my head for a couple of years. Out of all my businesses, it has the best chance of blowing up into multiple locations and becoming a big company.

If I end up someplace else in the next few years, it will be at the helm of a grocery store and growing the business.

“Which is really what I like to do — grow something. To me, all businesses are just a game. You’re playing the game real hard with real lives and real dollars and there’s a lot at stake, but ultimately it’s a game. And because it’s a game to me, everything I do has to be fun.”

Staley has been playing games in the Austin retail and restaurant arena for more than two decades. The 40-year-old father of two lives in Highland Park, but grew up in Dallas where he was a competitive runner and cyclist. One of the younger guys he trained with in high school was a fledgling triathlete by the name of Lance Armstrong.

They’ve been friends ever since (and still ride and run together).

After a year at North Texas State, Staley transferred to UT to pursue a business degree but dropped out to race bikes. In 1988, to make ends meet, he scored a job bussing tables at the original Chuy’s on Barton Springs and began to work his way up the food chain, eventually becoming manager.

He stayed at Chuy’s for 10 years; the only time he left was to move across Town Lake for a year to open the Hula Hut (another Chuy’s property).

“Chuy’s taught me everything I know,” says Staley. “I learned how to run a business. I learned people management to customer service to budgeting — everything. I also learned the value of consistency. The one thing Chuy’s has that is difficult

fact

Craig Staley transferred to UT to begin a business degree but dropped out to race bikes. He worked for Chuy’s for 10 years before opening his first business, Mint hair salon. His second business opened in 2003.

rogue Equipment

Using his experience from RunTex and Bettysport, Staley partnered with Ruth England, Steve Sisson and fellow Bettysport owner Stephanie Terrell to open the east side’s pre-eminent running store, Rogue Equipment, March of this year.

CRAIG STALEY: BUILDING A FITNESS PORTFOLIO | fitness | 17

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f you take care of the staff as if they’re your customers, then they’ll take care of the customers ... you’ll be around a long time.

bettysport After enjoying success in California with the Napa Running Company, Staley opened his second retail endeavor in Austin — Bettysport, a women’s shoe and apparel store, located on 12th and Lamar. The first shop opened four years ago and the second in The Domain in March 2006.

to duplicate in TexMex is its consistency. Their recipes are about the best there is and they are able to replicate them. I loved working there, but it’s a tough business. You work until one or two in the morning and never have weekends off and it wasn't going to last long with my wife and kids.”

His next move was to RunTex where he became a footwear buyer. At RunTex, he still had to work weekends, but at least got home at a reasonable hour.

Even better, Staley soaked up all the retail knowledge he could from Paul Carrozza who had been selling running shoes in Austin since 1988. “Everytime you sell a pair of shoes, you learn something knew,” says Staley. There was plenty to learn at RunTex, especially on Saturdays when all hands were on the shoe floor, pinwheeling between three and four customers at a time.

“I loved working for Paul,” says Staley who remains friends with Carrozza, despite being a competitor (Bettysport and Rogue). “I was able to learn the retail side of the footwear and apparel business from him. I also learned that when you’re talking about retail, you’re really talking about your ability to manage people and take care of your customers. Paul always preached that. In many ways, Chuy’s and RunTex were very similar.

It all comes down to taking care of your customers and your staff. If you take care of the staff as if they are your customers, then they’ll take one of the customers as well as they can and you’ll be around a long time.”

One of the other things that Staley took away from his nearly two years at RunTex was that he liked the lifestyle that Carrozza leads. As a business owner, you make your own hours, decisions and mistakes — and Staley felt it was time to take a leap.

Well sort of a leap.

While still working at RunTex, Staley and his wife, Shelly Wallace, opened a hair salon — Mint — on Guadalupe. As the salon became more profitable, they needed a full-time manager and Staley figured, it’d be cheaper to hire himself.

But his passion remained focused on running, rather than hair. After a year of dealing with temperamental stylists and customers, Staley and

CRAIG STALEY: BUILDING A FITNESS PORTFOLIO | fitness | 19

not actual client

royal blue Grocery

Staley’s latest foray into the Austin business world is Royal Blue Grocery, an urban grocery boutique catering to Austin’s growing downtown population.

One’s done with another in the works.

Mellow Johnny’s

Buddies with cycling legend Lance Armstrong and ACL Fest producer Bart Knaggs (both partners of Mellow Johnny’s), Staley was tapped as general manager because of his love for bikes and extensive retail expertise.

20 | austin fit MagaZine | DECEMBER 2008

his family packed up and moved to Northern California where he opened Napa Running Company in 2003.

Staley had often traveled to Napa to visit his mother and couldn’t understand why there wasn’t a running store like RunTex in such an affluent, active area. The Napa Running Company was a fraction of the size of RunTex, but it had a terrific location in downtown Napa and the business flourished.

One problem: his family didn’t like California.

Staley and his wife both missed Austin and with their children about ready to enter school, they decided to move back and devote their time to the hair salon.

(Staley still owns Napa Running Company.)

The hair salon business continued to pay the bills, but Staley was toying with a concept he had seen in the Bay Area — a women’s-only fitness store. With a huge market of active women in Austin to draw from, Staley saw it as a natural fit.

“I looked at the numbers for running stores,” says Staley, “and most are doing more than 65 percent of their business with women.

In Austin, it’s probably even higher.

I had come from the technical side of running at RunTex and wanted this new store to focus on apparel and footwear in the same way.”

Bettysport opened in 2004 at 12th & Lamar and became an immediate hit with its deep inventory of footwear and apparel that was geared exclusively for women.

“Because our brands are so technical,” says Staley who hired Stephanie Terrell to manage Bettysport, “you need a staff that knows the lines and how to sell it. Stores like this are nothing like self-shopping at The Gap.” That’s for sure. Women athletes in Austin are a discriminating, discerning bunch and demand expert advice and fitting. To staff the store, Terrell and Staley hired coaches they knew from running, yoga, triathloning and Pilates.

After two years of steady growth, Terrell and Staley took a big gamble in March, 2006 by expanding to a second location at the upscale setting (and much higher rent) of The Domain. Although the two stores carry most of the same lines, the north location is much more fashion-oriented than the original and a little less technical.

Staley doesn’t spend much time at either Bettysport anymore. “I do miss that direct involvement, “ says Staley, “but I realized there are a lot of other things I wanted to do.”

Next up on the must-do list was Rogue Equipment, an extension of Rogue Training System which began as RunTex University. Rogue Training is owned by Ruth England and Steve Sisson and when they decided to get out from under the RunTex umbrella, they also planned to move into running retail.

“I had known Ruth and Steve for a long time,” says Staley, “and they were looking for a way to become more vested in the running market. At the same time, we knew a lot of other outside people were looking to come into this running market so we needed to act quickly.”

First, Staley met with Carrozza and told him Rogue was going to be his first competitor in Austin’s specialized running market. “I asked him would you rather it be me or someone else from outside? Someone else was going to take a bigger piece of the pie than we were,” recalls Staley. “I told him we’re going to be small and east of I-35. We’re local and we love running.”

Rogue opened its door for business in February, 2008 with Staley, Terrell, England and Sisson forming a partnership. Bettysport is a sister store to Rogue.

“Craig played an indispensable role in getting

bikes and bike racing we obviously wanted, but he also had a broad and deep experience in retail. Most people told us that bike retail was a bad business to get into, but I think bad business people make for bad business. Craig brought a perspective of a proven retailer who had personally started, funded and grown several different businesses. Plus, he’s an Austin guy with a much bigger cultural perspective.”

That cultural perspective Knaggs alludes to is what keeps Staley busy from his office at Mellow Johnny’s overseeing his various enterprises. “My priorities? That’s easy. It’s the bike shop,” says Staley.

“That’s my job. But all my other projects are close to my heart.”

Staley’s next project will be opening the Royal Blue grocery store in the 360 condo complex (not so coincidentally, it’s right across the street from Mellow Johnny’s). “I can see Royal Blue growing into more locations in Austin and maybe stepping out into San Antonio and Houston,” says Staley.

If it does expand beyond the Austin city limits, Staley may have

“But that’s okay. I know what I’m doing and what I want to do in Austin. I’m about building things. What’s important to me in everything I do is creating opportunities for people.

Rogue Equipment up and running,” says Sisson who spends most of his time as a UT assistant track coach. “Frankly, there is no way we would have opened the store without Craig and Stephanie as partners.”

General manager of Mellow Johnny’s is the latest line on Staley’s growing fitness resume. The huge (18,000-square foot), gorgeously expansive store on 4th & Nueces, just down the street from La Zona Roza, is equal parts showcase for Trek and other high-end brands, museum dedicated to Armstrong and a destination for many cyclists who commute to downtown jobs on their bikes and need a safe place to store their rides.

Although Staley worked on the project for a year before it opened in May of 2008, he’s just a working stiff and has no financial interest in Mellow Johnny’s other than a steady paycheck. The store is owned by Lance and Bart Knaggs, one of Lance’s buds who is also one of the founders of Austin's Capital Sports and Entertainment. Mr. Yellow Jersey isn’t at the shop much and neither is Knaggs which leaves it pretty much up to Staley to run things.

“I first met Craig in 1988 when he was at Chuy’s and I was at El Arroyo,” says Knaggs who was also a bike racer. “We stayed connected over the years and when Lance and I decided to give this project a go, Craig was the guy I begged to run the shop for us.

Craig not only had the long and deep connection to

to reorder his priorities. “I do have a pretty big ego about these things,” says Staley, “although most people would tell you I don’t.”

Ego or not, Staley doesn’t have his future enterprises entirely mapped out. Right now, Staley’s businesses in Austin employ 17 people and he personally signs every check that goes out the door.

Says Staley, “The really smart, really educated small business owners — the entrepreneurs who went to business school — they all write an exit strategy right along with their business plans. I didn’t do that. I don’t have an exit strategy for anything I do. That’s not me. Anyone who knows business would tell you I’m messed up and don’t know anything. But that’s okay. I know what I’m doing and what I want to do in Austin. I’m about building things. What’s important to me in everything I do is creating opportunities for people.”

Locations Rogue Equipment 500 San Marcos St., Ste. 104 | 493.0920 Bettysport 11401 Century Oaks Terrace, Ste. 129 | 339.0011 916A West 12th St. | 473.0040 Mint Hair Salon 4023 Guadalupe St. | 302.9990 Royal Blue Grocery 247 W. 3rd St. | 499.3993 360 Condos (coming soon) Napa Running Co. (CA) 942 Main St. | Napa, CA 94559 | (707) 255.6688

CRAIG STALEY: BUILDING A FITNESS PORTFOLIO | FITNESS | 21

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FEATURES DECEMBER 2008

14

FITNESS

CRAIG STALEY FITNESS ENTREPENEUR The name Craig Staley might not mean much to you, but if you’re an Austin runner, cyclist, aerobicist, do Pilates or yoga, chances are you’ve shopped in one of his stores.

Staley is a new breed of entrepreneur. He’s a fitness entrepreneur who either owns, manages or is an operating partner in six Austin businesses.

BY BOB WISCHNIA PHOTOGRAPHY BY BRIAN FITZSIMMONS

OTHER FEATURES

35

STYLE

HOLIDAY GIFT GUIDE

The holidays are certainly a time for celebration, age-old traditions and family fun. But they’re also a time for health and fitness. This year, we’ve put together our guide to some of the coolest products we’ve come across all year — ones that should definitely be included on any health and fitness wishlist. Most of the products featured in this year’s Holiday Gift Guide can be purchased locally, plus we provide how to find them on the Web if you want to get a closer look.

Felt Bike {Urban}

check out other HOLIDAY GIFTS on page 35

DECEMBER 2008 | AUSTIN FIT MAGAZINE | 7

DEPARTMENTS DECEMBER 2008 HEALTH 12 mind/body Bruxism FITNESS 22 q&a The Amazing Race: Christy & Kelly 24 class review Systema NUTRITION 26 restaurant review Thai Fresh 28 recipe Sun-Dried Tomato & Turkey Roll 29 dietgram Olives SPORT 31 product review HyperVest LIFE 44 book review Get Your War On IN EVERY ISSUE 10 from the publisher 46 events calendar 48 rides & races 49 resource directory NEXT MONTH’S ISSUE

31

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afm’s 2009 GYM GUIDE

26 Where tO WOrkOut Next month look for our signature issue, the 2009 Gym Guide, where we review all the fabulous fitness facilities Austin has to offer.

Want to vote for your favorite gym? go to austinfitMagaZine.COM

8 | AUSTIN FIT MAGAZINE | DECEMBER 2008

photo by Jeff Brewster

Lipodissolve

the non-surgical alternative to Liposuction

• Physician Administered • Non-Surgical Procedure • Requires No Down Time • Dissolves Body Fat • Safe & Easy BEFORE

AFTER

“

actual patient after four treatments

I am thrilled with the results of my lipodissolve treatments. Each thigh has been reduced by 3/4 of an inch. The soft sagging skin under my chin has been lifted and tightened. It has a youthful appearance again.

- Sharon

Medical Aesthetics • Bio Identical Hormones • Nutrition Ruthie Harper, MD

Nutritional Medicine Associates | The Laser and Skincare Clinic

3901 Medical Parkway, Suite 100 | ruthieharper.com

“

Call 512.343.9355 for a FREE consultation!

Strength.

The 46th Annual Production of

The Nutcracker

Dec 6-23, 2008 | The Long Center Choreography by: Stephen Mills | Music by: Pyotr Ilyich Tchaikovsky Accompanied by the Austin Symphony Orchestra Experience Austin’s holiday tradition for the first time in the new Long Center. With celebrity Mother Gingers in each performance and music by the Austin Symphony… Memory-making merriment is guaranteed!

jazzercise.com (800)FIT-IS-IT

For Show Tickets:

Visit www.balletaustin.org or call 476.2163 Production Sponsors

Austin Rec Center | 789.3222 NW Rec Center | 794.9575 The Vineyard | 794.9575

Zilker/McBeth Rec Center | 799.7879 South Austin Rec Center | 423.0741 Austin Sports Center | 423.0741

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