HOW TO USE CHATGPT FOR business in 2023

from Broker. June 2023

Celebrating ANNIVERSARY Years

Artificial intelligence (AI) tools will revolutionise how businesses work and perform daily tasks, but knowing where to start can be confusing. Here, netStripes founder and CEO Dinesh De Silva offers some simple tips to help you integrate AI tools into your business and maximise its benefits.

Everyone knows about ChatGPT, but there are a host of other tools that can also help business owners. We have previously spoken about AI innovations in our boot camps and webinars. From IoT and virtual to augmented reality, AI has slowly been making its way into our daily lives, and now more so than ever.

Here are some tips on making AI work for your business.

Write effective prompts on ChatGPT

To get the most out of ChatGPT, you must understand how to use prompts effectively. The better the prompt, the better the outcome from it. For example, ask ChatGPT to be an expert in finance or SEO, then feed it more detailed information on the task.

E.g. You are a mortgage broker with 30 years of experience in Sydney. Write plagiarism-free copy and call-to-actions for three Facebook ads focusing on the keyword ‘Investment Properties’. Do you understand?

The sophistication of the prompt entirely depends on how much information you can provide for context. The more information you add to the prompt, the more refined the outcome will be to meet your specific request.

Essential guidelines for creating prompts:

• Be specific: Provide as much detail as possible and the context for that prompt.

• Be concise: Keep your prompts brief, focusing on the most relevant information.

• Use natural language: Write prompts like talking to a real person, using proper grammar and sentence structure.

You can use the tool to create advertising copy, website content, simple documentation, and even brainstorm ideas. Then, refine the content and add a personal touch to ensure it sounds like you and connects with your business goals and consumers.

Stay updated on other AI tools.

Aside from ChatGPT, there are other AI tools that, as a business owner, can help make daily tasks much easier for you. Here are some of the tools which I recommend.

• Otter – write meeting notes with realtime transcription and summaries, recorded audio, and slide capture.

• Mid journey - creates text-to-image files.

• Maker AI – Ideal for content and image generation.

• Loom – screen recording.

Taking advantage of these AI-powered tools should be a part of your business game plan. With it, you can save time and resources to hit your business goals faster.

The downside of AI

While many positive things exist, we shouldn’t ignore the negatives. AI tools are still in development and have their fair share of drawbacks, limitations, and risks, especially when used for malicious intent.

AI images

For AI image software to improve, it has to build off pre-existing work, raising concerns about the integrity and the practice’s legality. In addition, the recent viral fake Trump photos prove that AI images can be used to perpetuate misinformation or even identity theft.

Unreliable information

AI in its current form often produces inaccurate information because it cannot analyse and interpret research as people can. And the longer the content is, the more likely it is to have errors. So all AI content has to be vetted by a person to ensure data accuracy.

AI tools will revolutionise how small businesses work and perform daily tasks, but knowing where to start can be confusing. For further advice, get in touch with netStripes on 1300 10 8880 or visit www.netstripes.com

FBAA members have free access to the advisory service on digital and innovation.

Author Bio: Dinesh De Silva is the CEO & Founder of netStripes, a digital and marketing solutions business in Sydney. He is a leading authority on small and medium business digital innovation and is regularly called upon to share his insights as a thought leader.