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AURUM #67 - Joanna Wcisło

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JOANNA

Wcisło

HEALTH AND BEAUTY EXPERT, SHARES HER HOLISTIC VISION AND INNOVATIVE PROJECTS

Joanna Wcisło, with over 16 years of experience in aesthetic medicine and cosmetology, has built her career inspired by the profound connection between health and skin condition Throughout her journey, she has observed how the body operates as an interdependent biochemical system, specializing in skin regeneration treatments Passionate about the human body, she finds fulfillment in helping people feel good about themselves, rooted in her belief that every individual possesses a unique beauty worth celebrating

For Wcisło, beauty today transcends the physical, encompassing self-confidence, intelligence, and personality Her personal philosophy, "be the best version of yourself," reflects her view that there is no single definition of beauty rather, it is inherent and distinct in each person To those taking their first steps in self-care, she recommends three essentials: basic skin cleansing, consulting an aesthetic specialist for tailored homecare cosmetics, and adopting a balanced diet with regular exercise, emphasizing that inner health shines through in outward appearance

As an aesthetic medicine specialist, Wcisło champions innovative skin regeneration treatments over popular fillers or Botox, which she believes can compromise natural looks Her top recommendations include cell stimulators, radiofrequency, laser treatments, microneedling, and oxygen and LED therapies options that prioritize long-term skin health This approach allows her to balance the trend toward naturalness with perfection-driven demands, delivering sustainable results through systematic processes and cutting-edge technology

Technology plays a pivotal role in the advancements she applies at her clinics, enabling more invasive and effective treatments for skin regeneration, body shaping, and anti-aging With this vision, she founded HBT Clinic, a space designed to care for people holistically, integrating specialties in health and beauty. Its comprehensive approach moving beyond superficial procedures like fillers and Botox sets HBT Clinic apart, focusing on the body as a whole to achieve natural, lasting effects

Driven by the challenges she faced in recommending cosmetics to her patients, Wcisło launched JNay Beauty by Jo, a line of natural, effective products tailored for sensitive skin, such as that of oncology patients or pregnant women. As CEO, she tackles the challenge of educating consumers in a market flooded with cheap, low-quality cosmetics, with her two-phase vitamin C serum and body butter standing out as client favorites. To women aspiring to enter the beauty industry, she advises trusting in their dreams, persevering, and carving their own path without copying others

A mother, model, and entrepreneur, Wcisło balances her roles with discipline, the invaluable support of her husband, and a routine that includes working out five times a week and a strict diet. As a "fitmom," she encourages busy moms to exercise at least three times weekly, eat according to their body’s needs, and prioritize self-love. Through her collaboration with Dubai Fashion Magazine on the "Healthy Monday" series and her upcoming projects such as a reality show, expanding JNay Beauty internationally, and charity initiatives like Lazy Run she continues to inspire her audience to live actively and healthily, proving that beauty and wellness go hand in hand.

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