Portfolio Tang Jie
I'm a designer driven by the idea that art and technology can be used to create meaningful experiences. I'm eager to push the boundaries of design by leveraging technology to solve problems and inspire positive change.
Gamification
Productivity APP
Gamification of cultivating micro-habit Make the invisible habit into animal
Scientific psychological database trained AI-bot
Simplified user flow supported by recent neuro-research
Forming micro-habit which change your future by creating your animal kingdom
A new way to navigate a slow-productivity life in the age of hypertension
Persona
Anya Sharma
Age: 32
Occupation: Marketing Manager
Frustrations:
Constant pressure to be "always on"
Overwhelmed by notifications and distractions
Feeling burnt out from constant productivity demands
Gamification concept diagram
Goals:
Reclaim control over her time Reduce screen time and distractions
Find balance between work and personal life
Prioritize mental and physical well-being
Market analysis
Comp titors
Cal : Focuses on guided editation
Headspace: Co ines indfulness and ha ituilding.
Analyz Limitations
Overloaded interfaces that overwhel users
Lack of personalization (e.g., one-size-fits-all approaches)
Features that are ti e-consu ing rather than anxiety-reducing
Su scription arriers or unclear value propositions.
User journey
Register & Landing personalised quiz & provide feasible daily task plan
Habit coin & habit animal
Achieving daily task by earning habit coins & feeding animal symbolising mico-habit
Animal & Map level system
Level up system of new animals and landmarks to enhance progressive habit cultivation
Feedback & review
Feedback & diagnosis system to sort out blockages of micro-habit cultivation
Calm session to foster a balanced slow lifestyle
Subscription
Voluntary fee subscription to access scientific database to enrich microhabit and personalised meditation experience
Gamification Crystal-shop APP
Crystal Tale
AI-bot guardian help you build better aftersale service and repurchase&CLV
Persona
Seraphina
Age: 37
Occupation: artist
Interests:
* Spiritual Growth: Meditation, yoga, mindfulness, astrology, tarot, energy work.
* Natural Living: Organic food, essential oils, herbalism, plant-based living.
* Mind-Body Connection: Holistic health, alternative therapies, self-care practices.
Addressing pain points
Personality:
* Intuitive: Trusts their instincts and inner guidance.
* Creative: Expressive and imaginative.
* Empathetic: Highly sensitive to people’s feelings
* Open-minded: Receptive to new ideas and experiences.
* Seeking: On a journey of self-discovery
Information Overload: The crystal world can be overwhelming The AI Bot simplifies the process by providing curated information and personalized recommendations
Difficulty Choosing: Choosing the right crystal can be challenging The AI Bot acts as a knowledgeable guide, helping users make informed decisions
Proper Usage: Ensuring crystals are used effectively and ethically is important The AI Bot provides educational resources and guidance on proper crystal care and usage
Per onalized Cry tal Recommendation
User Journey
AI-powered Crystal Matching: ased on user input (mood, intention, chakra, astrological sign), the AI suggests the most suitable cr stals
"Mood Board" Feature: Users can scan their room or workspace, and the AI suggests cr stals that complement the existing energ
Personalized Guidance: The AI guardian ot offers tailored recommendations, making the cr stal selection process more intuiti e and aligned with her unique needs
Crystal Encyclopaedia: A comprehensi e database with detailed information on each cr stal's properties, meanings, and uses
"Crystal Combinations" Advisor: Recommends s nergistic cr stal pairings for specific goals (e.g., stress relief, creati it , lo e).
Shopping
Limited choices to avoid choice dilemma
Sense of mystery to stimulate curiosity
AR crystal guardian
Receive the crystal and discover its guardian and its unique story
Guardian teaches crystal related knowledge
Learning more about how to use crystal
Share with friend of the exciting Exp
AR crystal tailored sale agent & crystal encyclopaedia
Crystal deal and seasonal limited package reminder
Pairing your crystal & “Mood board”
Gamification Therapeutic Dream APP
Leverage imagination to better your knowledge of your consciousness and all the knowledge about well-being
Lost Dreamland
M a Chen
Prof ssion Mark ting manag r
Goals
Find an scap from daily str ss
Cultivat imagination and cr ativity
Discov r a uniqu th rap utic xp ri nc
Pain Points
Ov rwh lm d by work-r lat d str ss and constant digital distractions
Struggl s with mindfuln ss or m ditation du to a busy mind
D sir s imm rsiv , ngaging xp ri nc s rath r than passiv nt rtainm nt
Motivations
S ks p ac and s lf-discov ry
Wants to try cutting- dg t chnology that aligns with w lln ss.
Goals
Explor imaginativ and surr al nvironm nts s th app for l arning in a fun, gamifi d way
Pain Points
Finds traditional ducation boring Lacks h althy outl ts for cr ativity.
arper
Key Features o the VR AP User Journey
Architecture as portal / navigation
Mentor guides you with basic of this game. Your conversation with her will decide today’s world you are going to explore
shaking this gesture to summon the mentor to carry you back to this portal room
Eye tracking the NPC with this gesture to talk
Each door leads to a different world which is metaphor of function and theme
Ritual space for emotional design
Through the ritual corridor to calm down preparing for a new dreamy world
Along the corridor journey, you will learn knowledge from NPC about the world you will explore later
NPC heuristic conversation to gain knowledge
Each world is decoding a historical person’s facet
These worlds are the vehicle to decode Calvino’s novel “The Invisible City”
Each space is a immersive meditative journey stimuli
Into a world of introspective conscious living and serendipity with sound and colour therapy
New updating themes constantly adding to the VR worlds including participatory design
Artist cocreation platform to enrich the World database
World of dream and press-relief game
