Vlume - Guidelines and Stationary

VLUME

BRAND IDENTITY & GUIDELINES

VLUME BRAND IDENTITY AND GUIDELINES

CONTENT 0.1 LOGO SPECIFICS 0.2 TYPEFACE DETAILS 0.3 COLOR SPECIFICATIONS 0.4 LOGO STYLES 0.5 LOGO BEST PRACTICES

VLUME BRAND IDENTITY AND GUIDELINES

0.1 LOGO SPECIFICS MAIN LOGO CLEAR SPACE

The outer Grey stripped padding indicates the Safe Zone. Other graphical and visual elements can be safely positioned up to the Blue line.

Blue indicates Clear Space. The blue area must be kept free of all other graphical and visual elements.

1x 0.5x

The minimum required Clear Space is defined by the measurement ‘X’ (equal to the height of the uppercase letters, known as the ‘cap-height’. The width is equal to the height.)

1x

VLUME BRAND IDENTITY AND GUIDELINES

0.2 TYPEFACE DETAILS Titillium Web is the main typeface used in the logo and promotional materials It can also be used as the standard when stronger emphasis is needed, such as in stationary, website design, brochures and all forms of general correspondence.

Titillium Web Thin ABCDEFGHIJKLMNOPQRSTUVWXYZ abcefghijklmnopqrstuvwxyz 1234567890 Titillium Web Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcefghijklmnopqrstuvwxyz 1234567890 Titillium Web Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcefghijklmnopqrstuvwxyz 1234567890 Titillium Web Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcefghijklmnopqrstuvwxyz 1234567890 Titillium Web Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcefghijklmnopqrstuvwxyz 1234567890

VLUME BRAND IDENTITY AND GUIDELINES

0.3 COLOR SPECIFICATIONS Primary Color of Vlume Brand is the Purple which can be used by itself or in combination of complementary colors green, orange and blue.

PROCESS C75 M100 Y00 K00 RGB R102 G46 B143

80% Tint

60% Tint

PROCESS C28 M00 Y87 K00 RGB R196 G214 B00

80% Tint

60% Tint

PROCESS C00 M65 Y89 K00 RGB R255 G94 B00

80% Tint

60% Tint

PROCESS C75 M00 Y00 K00 RGB R00 G168 B228

80% Tint

60% Tint

VLUME BRAND IDENTITY AND GUIDELINES

FULL COLOR

0.4 LOGO STYLES ONE COLOR

ON BACKGROUND

VLUME BRAND IDENTITY AND GUIDELINES

Do not: Resize or change the position of the logomark

0.5 LOGO BEST PRACTICES To make sure the brand logo is not the victim of aesthetic vandalism, the general rule to abide by is: do not change, alter or modify any part of the logo.

Some Example of Logo missuse are shown here.

Do not: Change the font of the logo

vlume Do not: Squish or stretch the logo any resizing must be done in proportion.

Do not: Change the color. Use the colorspecifications provided in this guideline.