digital marketing syllabus

DIGITAL MARKTING SYLLABUS

Search Engine Optimization (SEO)

 Type of SEO

 Advance SEO

 On Page SEO

 What is Keyword

 Keyword Research

 Competitor Analysis

 Website Analysis

 SEO Tools

 Off Page Optimization

 Link Building/ Back links Creation

 what is PADA

 Submission Platforms

 How to write content

 Plagiarism tool

 SEO Techniques

 White hat seo

 Black hat seo

 Gray Hat seo

Social Media Optimization (SMO)

 Facebook

 LinkedIn

 Twitter

 Instagram

 Pinterest

Social Media Marketing (SMM)

 Fabook Ad

 Instagram Ad

 Remarketing Concept

 Twitter Ad

 Linkedin Ad

Search Engine Marketing/ PPC /SEM

 Google ads

 Search Network Ad (Search Engine Ad)

 Display Network ad (Ads by google)

 Video Ad (You tube Ad)

 Universal App Download

 Intro to Webmaster Tool

 Google Analytics

 Local SEO

 Content Marketing

 E-mail Marketing

 Google Adsense

 Affiliate Marketing

 Online Reputation Management

 Interview preparation

 Freelancing Project Guide

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