small group tours in Africa

Tourism contributes to the gross domestic product at a rate of 8.5 per cent, and youth employment in particular. It is an important sector for the African economies, and its growth generates new jobs for the youth which is more than 50% of the population of the continent. However, small tour companies in Africa face tremendous challenges in exploiting the potential of the tourism market due to a lack of marketing power. To better utilize the potential of the tourism sector for an inclusive and transformational growth, there is a need for governments and private organizations to support those initiatives. Tourism can efficiently be a channel to an inclusive economy growth if the appropriate measures are taken.