MUSEUM SHOP
In June, the Museum organized a Shop photoshoot with local photographer Mirae Campbell.
The Audain Art Museum Shop is located just inside Cressey Hall at the main entrance to the Museum and features a stunning selection of handmade jewellery, stationery, pottery, woodwork, books, and art. The retail offering’s focus is exclusively on creators from BC, including artists from the Sea to Sky corridor, the Craft Council of British Columbia and those featured in the Museum’s Permanent Collection. Product is developed internally around the Audain Art Museum brand, artwork from the Permanent Collection and visiting Special Exhibitions. Over the last year there has been an emphasis on continuing to build and develop the ecommerce webstore with a variety of products at a range of price points from different categories. E-commerce marketing campaigns for the Museum Shop comprised of email marketing, social media marketing including dynamic Facebook advertising tactics, and print marketing in Postmedia partnership publications.
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