M E D I A
PA C K
The Voice of the Auction Industry
2019
Welcome to Auction News
Manufacturing
Attracting 25,000+ website visitors every month
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Construction
Agriculture
Vehicles + Motor Trade
General + Collective
IT + Office
Catering + Food Production
Science + Medical
Property + Land
Circulated to 6,000+ active readers every week
What Our Customers Say...
“Fantastic Service every time. We have been working with Auction News for a number of years and would not hesitate in recommending them. They are always looking to improve the service they offer.”
“We’ve been advertising with Auction News for years now and have always seen great results. We saw a good peak in traffic to our site and registrations from our most recent email campaign so we’re really pleased with the results. They have really helped build our presence in the world of online auctions and live bidding and they are a pleasure to work with.”
“We use the publication to advertise our online auctions both in print and online. The company are very professional and helpful. We receive a good amount of traffic to our website from advertising with Auction News and find it useful that they provide an update on how our adverts perform.”
Read our Google reviews to see what other customers say about us...
“We have been using Auction News for a number of years and will continue to advertise our upcoming auctions at Truck & Plant Assets. Each member of Auction News are friendly, professional and a pleasure to deal with.”
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Meet Our Readers Agriculture Auction News is the only specialist auction magazine in the industry circulated weekly to over 6,000+ active subscribers throughout the UK, providing all the latest auctions, market information, industry news and events.
Property & Land
Science & Medical
Our readers are serious buyers and sellers with 85% of our subscribers being businesses and 15% individual consumers.
Catering & Food Production
The graph shows our readers are interested in a broad range of auctions, with 70% interested in Vehicle and Motor Trade auctions followed by 55% indicating their interest in General and Collective auctions. Even our smallest category of auctions Science & Medical is of interest to almost 20% of our readership.
General & Collective
IT & Office Equipment
Auction News remains the best place to advertise to reach both trade professionals and serious buyers who regularly purchase at auction.
Vehicle & Motor Trade
Construction
Circulated to 6,000+ active readers every week
Manufacturing
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10%
20%
30%
40%
50%
60%
70%
80%
100%
Meet Our Website Visitors
Circulation - 23,000+ susbcribers
Auctions are circulated regularly by email to over 23,000 GDPR compliant opt-in subscribers
Emails - average 15% open rate
All email marketing is segmented meaning we only send to people who are interested in receiving them
Digital Magazine - over 2,500 opens
The digital magazine e-alert receives over 2,500 opens with an excellent click through rate to the auction catalogues
Our marketing solutions are designed and tailored to meet your requirements
Web traffic - growing month on month 25,000 sessions and 17,000 users every month. 75% are new users and 25% are returning users
Conversions - above industry average
4% of our website visitors register online to receive regular updates from us
Website searches
Over 150,000 searches for auctions on www.auctionnews.com every month
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Online Advertising Premium Homepage Banner
Featured Auction
Auction Listing
ONLINE
E-ALERTS Dedicated E-Alert
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Lot Alerts Consumer/ Commercial E-Alert
Our subscribers enter keywords to be notified of matching upcoming auctions and lots
Our targeted email campaigns receive above industry average open and click through rates
Print Advertising Front Cover Pods
Back Cover
PREMIUM POSITIONS
Full Page
ADVERTS
Double Page Spread
EDITORIALS
Double Page Spread
Full Page
Make an impact... our production team can design your adverts for you. Full, half, quarter page, Spotlight and Sales & Services ads...
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Advertising Rates - Print & Online Packages Value
Classic
MOST POPULAR
Premium
Half Page Advert
Full Page Advert
Premium Position Advert
ONLINE
ONLINE
1 Auction Listing
1 Auction Listing
ONLINE
Auction Catalogue & Images
Auction Catalogue & Images
1 Auction Listing
E-Alert Listing
E-Alert Listing
Auction Catalogue & Images
Featured Auction
Promotion via Social Media
E-Alert Listing
Featured Auction
Promotion via Social Media
Front Cover pod
Featured Auction
300
£
(Per Auction)
375 (Per Auction) £
(Per Auction)
EXTRA’S
EXTRA’S
EXTRA’S
Homepage Banner (add £150)
Homepage Banner (add £150)
Homepage Banner (add £150)
Dedicated E-Alert (add £275)
Dedicated E-Alert (add £275)
Dedicated E-Alert (add £275)
For more info please visit
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500
£
www.auctionnews.com/advertise Email sales@auctionnews.com or Call 01332 551 300
Advertising Rates - Online Packages Single Auction Listing 1 Auction
Multi Auction Listing 4 Auctions*
Multi Auction Listing 8 Auctions*
ONLINE
ONLINE
ONLINE
1 Auction Listing
4 x Auction Listing
8 x Auction Listing
1 Auction Catalogue & Images
4 x Auction Catalogue & Images
8 x Auction Catalogue & Images
1 E-Alert Listing
4 x E-Alert Listing
8 x E-Alert Listing
200
£
(£200 Per Auction)
£
480
(£120 Per Auction)
£
640
(£80 Per Auction)
EXTRA’S
EXTRA’S
Homepage Banner (add £150)
Homepage Banner (add £150)
Homepage Banner (add £150)
Dedicated E-Alert (add £275)
Dedicated E-Alert (add £275)
Dedicated E-Alert (add £275)
EXTRA’S
*Within one calendar month www.auctionnews.com/advertise Email sales@auctionnews.com or Call 01332 551 300
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Advertising Rate Card Print & Online Packages
Advert Sizes
Front Cover Pod
Featured Auction
Weekly E-Alert Entry
Web Listing
Width mm
Height mm
Width mm
Height mm
Y
Y
Y
Y
144
214
160
240
With margin - no bleed
To edge - add 3mm bleed
Advert
Price
Premium Position
£500.00
Double Page Spread
£525.00
Y
Y
Y
304
214
320
240
Full Page
£375.00
Y
Y
Y
144
214
160
240
Half Page Landscape
£300.00
Y
Y
Y
144
105
-
-
Half Page Portrait
£300.00
Y
Y
Y
70
214
-
-
Quarter Page
£200.00
Y
Y
70
105
-
-
Y
70
55
-
-
£55.00
Spotlight *
Package Upgrades
Online Advertising Price
Type
Price Per Auction
Dedicated E-Alert
£275.00
Dedicated E-Alert
£450.00
Premium Homepage Banner
£150.00
Premium Homepage Banner
£250.00
Additional Web Listings with E-Alert
£100.00
1 x Web Listing & Weekly E-Alert
£200.00
Additional Web Listings
£50.00
2x
"
£140.00
Featured Sale
£50.00
3x
“
£130.00
4x
“
£120.00
5x
“
£110.00
6x
“
£100.00
Print Deadlines Booking Deadline - 5pm Tuesday
Straight Repeat Discounts - 15%
7x
“
£90.00
Copy Deadline - 10am Wednesday
* Not eligible for upgrades
8x
“
£80.00
Within 1 calendar month
Option
Issue Day - Friday For further information on advertising rates please contact our sales team on 01332 55100 or email sales@auctionnews.com
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Managing a Booking Booking & Copy Deadlines
Supplying Finished Artwork
Additional Information
The preferred file format is Adobe pdf with
Fonts
adverts cropped to the exact size where possible.
We hold a large library of fonts and will try to
Bleed as necessary.
match fonts used on your advert with your
Magazine • Booking deadline – 5pm Tuesday • Copy deadline – 10am Wednesday
Website Premium Homepage Banner • Booking deadline – 5pm Thursday
Email Marketing Weekly E-Alert • Booking deadline – 5pm Thursday Dedicated E-Alert • May be booked for any day of the week, subject to availability • Auction News template available, alternatively provide HTML • Booking deadline – 24 hours in advance
All fonts should be embedded within the pdf file. All embedded images must be at a high enough resolution for print (300dpi). Small images which need to be enlarged will lose image resolution and may appear grainy. Convert files to process colours (CMYK). Pantone and spot colours will be converted and
corporate image or comply with your written instructions. Sending your Advertisement You can send files up to 10mb by email to production@auctionnews.com. Larger files should be submitted using a cloud file sharing service such as Dropbox, Google Drive, Box.com or OneDrive. Please clearly state issue date(s), advert size and any premium page positions required. All
may cause a colour shift.
attachments should be referenced within the email.
Accepted File Formats
We aim to check and prepare for print all artwork
PDF (preferred), indd, doc, docx, txt, rtf, jpg, png, tif, gif.
Cancellations Please note cancellations can only be accepted up to 5pm Monday prior to publication of the magazine. A cancellation fee equal to 50% of the cost of advertisement will be applied for cancellations after this time.
as soon as it is received. If you need to amend your artwork and re-supply it you must phone us to arrange this. Auction News Ltd cannot accept any responsibility if incorrect versions are printed when multiple versions have been supplied and no telephoned instructions have been given.
Terms & Conditions By booking an advert you agree to our terms and conditions as listed on our website.
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| The Voice of the Auction Industry www.auctionnews.com
sales@auctionnews.com
6 Somme Road | Allestree | Derby | DE22 2NP
+44 (0)1332 551300
Reg. Co. No. 4331781