SCHEME 1:
Decorative motif based on the floor plan of the central atrium, reminiscent of cross sections of agate and other semi-precious stones
Font: New Republic Contemporary, modern, with a nice twist in the formation of the G and C
103 dots in the decorative rule representing the 103 storeys of the building
FOUR SEASONS HOTEL \ GUANGZHOU \ CHINA | Signage System | Aubrey Kurlansky Design 2012
SCHEME 1:
RECEPTION WAYFINDING - hi tech electrochromic smart glass etched glass sign that changes colour and transparency as it senses proximity of people - echoes the hi-tech nature of the architecture (free-standing appears to be floating and unsupported)
FOUR SEASONS HOTEL \ GUANGZHOU \ CHINA | Signage System | Aubrey Kurlansky Design 2012
SCHEME 1:
CLOAKROOM - Red chinese-laquered doors with in-laid gold male and female symbols
FOUR SEASONS HOTEL \ GUANGZHOU \ CHINA | Signage System | Aubrey Kurlansky Design 2012
BEDROOM - Charcoal grey chinese-laquered doors with in-laid silver room numbers
SCHEME 1:
EXTERNAL - Weathered Copper sculptural sign with vitreous enamel lettering held proud of the copper surface by invisble pegs. Reflecting the atrium plan shape as well as the materials found within the hotel interior
FOUR SEASONS HOTEL \ GUANGZHOU \ CHINA | Signage System | Aubrey Kurlansky Design 2012
EXTERNAL - Wayfinding marble / stone panel with vitreous enamel lettering held proud of the surface by invisble pegs