Aubrey Kurlansky Design Portfolio

AubreyKurlanskyDesign Advertising Brands Direct mail Events Exhibitions Identities Integrated campaigns Posters Websites

AubreyKurlanskyDesign Profile

Key skills

Contact me

Thinking without boundaries...

Creative and strategic development for campaigns across integrated media

Mobile +44 (0)7515 744 557 e-mail - aubrey@aubreykurlansky.co.uk url - http://www.aubreykurlansky.co.uk

I am essentially a creative thinker with all the requisite skills needed to bring my concepts to life.

With a classical training in graphic design which included drawing, typography and concept generation, I am just as much at home refreshing a brand, developing a new consumer experience or creating an interactive environment.

I embrace creative briefs that challenge and stretch the knowledge and skills I have acquired over the last 15 years.

Equally adept at advertising, packaging, brand identities, brand strategy and all forms of visual communication (both on-line and off-line), I am very much a team player, enjoying and thriving upon the interaction with my colleagues.

I am constantly inspired by those I work with, and aim to inspire and mentor others, in return.

Concept generation, visualisation, implementation, presentation to clients, client management, client development, written proposals and rationalisation

AubreyKurlanskyDesign |

RALPH AND RUSSO

PROJECT

COPYWRITING | CORE ADVERTISING | DESIGN

SUPERIOR LUXURIOUS FEMININE RALPH & RUSSO is a luxury couture house established four years ago by Tamara Ralph and Michael Russo. Quickly becoming the number one choice of A-list celebrIties and select royalty, Ralph & Russo have embarked on the next stage of their growth by working with AKD to develop a strong and consistent visual identity. The first piece we worked on together was the launch of an exclusive reward card for current and new clients.

ard

Couture C

stone .. a Eccle Ta m a r ..................................

BLAC

CONCEPTS

MB K ME

ER

LOYALTY-CARD LAUNCH PACK CONTAINING COUTURE CARD AND BROCHURE

1

AubreyKurlanskyDesign |

RALPH AND RUSSO

LOYALTY-CARD BROCHURE WITH ORIGINAL PHOTOGRAPHY BY AUBREY KURLANSKY

AubreyKurlanskyDesign |

RALPH AND RUSSO

PHOTOGRAPHY LEFT, BY AUBREY KURLANSKY

AubreyKurlanskyDesign |

ADVERTISING CONCEPTS

RALPH AND RUSSO

AubreyKurlanskyDesign |

FLUTE

PROJECT

2

IDENTITY | WEBSITE

PIONEERING FURNITURE FOR THE SPACE OF CHANGE The Flute PRO range comprises a stunning workstation, personal storage unit and bookshelves, all manufactured in the UK from 100% sustainable corrugated board. It’s lightweight, super strong, affordable, and available fast. To help bring this to market we devised a strong contemporary identity and e-commerce website. http://www.fluteoffice.com

For use below 3cm

PIONEERING FURNITURE FOR THE SPACE OF CHANGE

WEBSITE / POSTCARD / STATIONERY/ PACKAGING CONCEPTS

THE CL

THE CLEVER BUSINESS

AubreyKurlanskyDesign |

FLUTE

http://www.fluteoffice.com

AubreyKurlanskyDesign |

PRESIDENTS MEDALS 2012

GRAPHIC DESIGN / EXHIBTION / ANIMATION

BEAUTIFULLY ARTICULATED CONSTRUCTION Representing the work of architectural student’s from around the world, presents us with an interesting challenge each year.

The brief requires us to develop a symbol or device that is easily adaptable for print (tickets and invitations), display (exhibition panels) and audio-visual presentation, which is then animated and shown on plasma screens and in a multimedia format.

We have made good use of the circle, which represents the two medals awarded each year, reinventing it as a graphic form and discovering many beautiful and surprising permutations along the way.

MOVING SEQUENCE

PROJECT

4

AubreyKurlanskyDesign |

ICE MAGAZINE

PROJECT

GRAPHIC DESIGN

AS BOLD AS ICE ICE :: a magazine for the most influential women in business and the arts worldwide, distributed via the Festival de Monaco and Dorchester hotels .

ICE

ICE ..........



INSPIRATION, CREATIVITY, ENERGY



..........



INSPIRATION, CREATIVITY, ENERGY



JANUARY 2012 CONTEMPORARY ART JEWELLERY FOR COLLECTORS, SOUL SCULPTURE AND MORE…

JANUARY 2012 CONTEMPORARY ART JEWELLERY FOR COLLECTORS, SOUL SCULPTURE AND MORE…

VOLUME 1

VOLUME 2

MASTHEADS

......

•

I N S PIRATION • CREATIVITY • ENERGY

ICE

..............................................

•

$ INSPIRATION $ CREATIVITY $ ENERGY $

........................................................

• I N S P I R A T I O N • C R E A T I V I T Y • E NERGY •

5

AubreyKurlanskyDesign |

SPAR AT 50 - CELEBRATORY LOGO

GRAPHIC DESIGN / LOGO

50 YEARS YOUNG A strong.graphic device was required to mark the 50th anniversary of one of South Africa’s major supermarket chains.

CONCEPTS

PROJECT

6

AubreyKurlanskyDesign |

MUSICIANS BENEVOLENT FUND

PROJECT

COPYWRITING | CORE ADVERTISING | DESIGN

LOVE MUSIC SUPPORT MUSICIANS MUSICIANS BENEVOLENT FUND looks after musicians of all ages and from all backgrounds. We were entrusted to develop a series of ads targeted at different stakeholder constituencies.

In addition we were asked to create a logo and series of marketing ideas for a fund-rasing campaign:

Your notes will be music to their ears.

With your help we support musicians of all ages (9-99) and from a variety of backgrounds. (picture story)

The Musicians Benevolent Fund: music and musicians, alive and well.

BRIEF: Firstly: create an advertising campaign for the Musicians Benevolent Fund (MBF) to be used, initially, across 3 publications - the Proms Guide, the Proms Programme and Barrister magazine. The main message is ‘donate’ - the ads should encourage the reader to donate to the MBF.

He should be singing the blues, not living them.

Secondly create a logo for use as a device for a fund-raising campaign with three distinct strands:

The Musicians Benevolent Fund, love music, support musicians.

MUSICIANS IN CRISIS (professional musicians who have a major illness, accident, emotional problem etc) MUSICIANS STAYING CONNECTED (older musicians and their well-being) MUSICIANS LAUNCHPAD (those at the beginning of a professional career)

With your help we support musicians of all ages (9-99) and from a variety of backgrounds. (picture story)

When her eyesight failed, we helped to keep her focused.

With your help we support musicians of all ages (9-99) and from a variety of backgrounds. (picture story)

The Musicians Benevolent Fund, keeping music and musicians alive.

From minor to major.

With your help we support musicians of all ages (9-99) and from a variety of backgrounds. (picture story)

The Musicians Benevolent Fund, love music, support musicians.

7

AubreyKurlanskyDesign |

MUSICIANS BENEVOLENT FUND

COPYWRITING | CORE ADVERTISING

Like opera, life has its comic and its tragic turns. BUT unlike opera, when tragedy strikes in life, the hero or heroine CANNOT walk away when the curtain comes down.

That’s where we step in...

With your help we support musicians of all ages and from a variety of backgrounds. Whether it’s helping a professional musician or singer cope with illness or injury, making it possible for an elderly musician to stay in their own home or supporting young musicians to achieve their full potential, we give help to musicians when they need it most.

Love music. Support musicians.

Make a difference, visit mbf.org.uk or call 020 7239 9114 7-11 Britannia Street | London | WC1X 9JS Chairman Richard Lyttelton | Chief Executive David Sulkin | Registered Charity No. 228089

CONCEPTS

When TRAGEDY strikes

Op

all

er

as HAVE HEROES Musicians need one too

we are there to provide a happy ending With your help we support musicians of all ages and from a variety of backgrounds. Whether it’s a grant to buy a student a new instrument, assistance with buying a wheelchair or making it possible for an elderly musician to stay in their home, we give help to musicians when they need it most.

Love music. Support musicians.

Donate now! Call 020 7239 9114 or visit mbf.org.uk 7-11 Britannia Street | London | WC1X 9JS Chairman Richard Lyttelton | Chief Executive David Sulkin | Registered Charity No. 228089

R Think of us as a hero, when needed.

With your help we support musicians of all ages and from a variety of backgrounds. Whether it’s a grant to buy a student a new instrument, assistance with buying a wheelchair or making it possible for an elderly musician to stay in their home, we give help to musicians when they need it most.

Donate now! Call 020 7239 9114 or visit mbf.org.uk

Soap & Opera Both can bring tears to the eye.

But the stories we hear, can truly move your heart.

The life of an opera singer, or any musician for that matter, can be a glorious pathway to fame and fortune, But it can also be a bumpy ride, paved with illness, pain and misfortune. We are there to support those whose life sometimes takes an unfortunate turn. With your help we support musicians of all ages and from a variety of backgrounds. Whether it’s a grant to buy a student a new instrument, assistance with buying a wheelchair or making it possible for an elderly musician to stay in their home, we give help to musicians when they need it most.

Love music. Support musicians.

Donate now! Call 020 7239 9114 or visit mbf.org.uk 7-11 Britannia Street | London | WC1X 9JS Chairman Richard Lyttelton | Chief Executive David Sulkin | Registered Charity No. 228089

7-11 Britannia Street | London | WC1X 9JS Chairman Richard Lyttelton | Chief Executive David Sulkin | Registered Charity No. 228089

When her eyesight failed, we helped her to remain focused.

With your help we support musicians of all ages and from a variety of backgrounds. Whether it's a grant to buy a young student a new instrument, or money to help an elderly musician stay in their home, we take a cradle to grave approach in our mission, to provide for all those in need. Donate now!

Call 000 000 0000 or see our website www.mbf.org.uk

The Musicians Benevolent Fund Supporting musicians throughout their ages

AubreyKurlanskyDesign |

MUSICIANS BENEVOLENT FUND

PROJECT

CAMPAIGN IDENTITY

LIVE! A s i c i s Mu ay. ns at wm h t t i p e t usicia ke : suppor sic love mu

CONCEPTS

P

NS

M

EL

A

MUSICIANS

H

H-E-L-P

USICI

8

AubreyKurlanskyDesign |

MUSICIANS BENEVOLENT FUND

SUB IDENTITIES

Love music Love musicians

CONCEPTS

AubreyKurlanskyDesign |

M

MASTERPIECE MUSIC

PROJECT

VISUAL IDENTITY DESIGN

ITS A MASTERPIECE Masterpiece Music launched a new label to promote the music of singer songwriter Andy Duerden. The identity had to be flexible enough to be used on packaging, website and advertising.

CONCEPTS

MASTERPIECE MUSIC

MASTERPIECE MUSIC

Masterpiece music

9

AubreyKurlanskyDesign |

PARLIAMENT CHOIR TENTH ANNIVERSARY

PUBLICATION DESIGN

10TH ANNIVERSARY CONCERT - WESTMINSTER HALL For Parliament Choir’s 10th Birthday I was asked to create a prestigious and elegant programme befitting such an occasion in such an historic setting. A stylish motif set in Royal purple and gold seemed the obvious choice.

W E S T M IN S T

ER HALL

17 March 2010

W E S T M IN S T

ER HALL

17 March 2010

W E S T M IN S T 17 March 2010

ER HALL

PROJECT

10

AubreyKurlanskyDesign |

SOUTHBANK SINFONIA - IDENTITY DESIGN

AN INNOVATIVE ADVENTURE SOUTHBANK SINFONIA is a pioneering orchestra providing a stepping stone to a professional career for 40 of the brightest music graduates round the country each year.

AKD was commissioned to help in developing the identity which has been applied (to date) to stationery, posters, student brochures, sponsors’ brochure and a web site.

Logotype, website, stationery, launch posters and supporting imagery

PROJECT

11

AubreyKurlanskyDesign |

SOUTHBANK SINFONIA - IDENTITY DESIGN

Continuum, Spring Sinfonia, Sona, AN INNOVATIVE ADVENTURE Development of the identity

Development visuals: mood board, naming sheets, logo ideas and poster concepts

Euphony, Sensoria, Symphoria...

AubreyKurlanskyDesign |

SOUTHBANK SINFONIA - IDENTITY DESIGN

AN INNOVATIVE ADVENTURE The identity and its application.

Invitations, flyers, newsletters and concert diaries

AubreyKurlanskyDesign |

SOUTHBANK SINFONIA - DONATION CAMPAIGN

PUBLICATION DESIGN

ENCOURAGE DONATIONS Southbank Sinfonia wanted to encourage people to give at three different levels. Basic - Friends, Modest - Adopt a Player, and Substantial - Legacy Giving. The solution was in the problem describe exactly what they offered a chance to Enjoy, Enable or Endow.

PROJECT

12

AubreyKurlanskyDesign |

MARKS & SPENCER - PACKAGING CONCEPT DEVELOPMENT

E X T R E M E LY C H O C O L AT E Y

MILK, DARK & WHITE A selection of chocolate biscuits

Y 28 BISCUITS Z 11 VARIETIES

EXTREMELY CHOCOLATEY

∑

A selection of chocolate biscuits

Y 28 BISCUITS Z 11 VARIETIES

∑

PROJECT

13

AubreyKurlanskyDesign |

RIBA YEARBOOK 2009

PUBLICATION DESIGN - 128pp full colour

ARCHITECTURE EDUCATION MOUTHPIECE The education department of the RIBA is responsible for promoting and maintaining the excellence of architectural teaching establishments throughout the UK. With Annual Awards like the President’s Medals Student Awards and the Norman Foster Travelling Scholarship students and education establishments are encouraged to reach the highest standards possible.

The RIBA produced their first Review of the year for 2008 | 2009 and briefed us to create something fresh, authoritative and informative that would appeal to both students and academics alike. The design is intended to create a template and benchmark for the future publications in years to come. www.architecture.com

PROJECT

14

AubreyKurlanskyDesign |

RIBA YEARBOOK 2010

PUBLICATION DESIGN - 160pp full colour

AubreyKurlanskyDesign |

ROYAL INSTITUTE OF BRITISH ARCHITECTS - EVENT CAMPAIGN

INVITATION DESIGN

A HIDDEN GEM The Royal Institute of British Architects needed an intriguing invitation to attract people to an event designed to demonstrate the suitability of the building for conferences and functions.

A mask is used to reveal the message. Visitors are encouraged to visit each floor where a clue is displayed. They are given a stamp in their invitation which, upon completion, is eligible for entry into a prize draw

PROJECT

15

AubreyKurlanskyDesign |

PROJECT

ROYAL INSTITUTE OF BRITISH ARCHITECTS - EVENT CAMPAIGN

INVITATIONS AND HTML FLYERS

RIBA PUBLICATIONS AKD has been responsible for designing a number of publications for different departments in the RIBA ranging from the Yearbook for the education department to academic membership brochures as well as invitations to the student party and the annual Summer Party.

riba_sqmeal_fin.indd 1

11/11/2008 17:11

16

AubreyKurlanskyDesign |

DRIAS - IDENTITY DESIGN

LOGO AND STATIONERY DESIGN

DRIAS A BONE Janice Thomas is a builder of quality homes,illustrator, poet and writer of children’s stories.

Truly a Renaissance woman.

She has turned her remarkable creativity to product design and manufacture. Her new brain-wave is protective clothing and indestructible bedding for dogs. We were briefed to create an identity that would appeal to pet owners and veterinarians alike.

Now when its raining cats and dogs you can keep your dog DRIAS...

PROJECT

17

AubreyKurlanskyDesign |

CACTUS PRODUCTIONS - IDENTITY DESIGN

LOGO AND STATIONERY DESIGN

SHARP RESPONSE When Helen and Suzi quit the National Theatre and set up their new company the choice was already made for them.

Having nurtured the National Connections programme for over 20 years it seemed both apt and right to take with them the CACTUS mascot beloved by all who have come to know their amazing work in the education department.

All that remained was for me to find a way to express the edgy and racy nature of their unique approach.

Helen

Helen Prosser Director

r Direct

Prosse

or

ns Mansio

ark’s 11 St M rk gton Pa n lli To 58 4 3QZ N n o d Lon 292 8671 4 6 T 020 k 521 80 ns.co.u 5 6 8 7 roductio M 07 cactusp .uk r@ e co ss s. n ro ctio E hp sprodu w.cactu W ww

11 St Mark’s Mansions 58 Tollington Park London N4 3QZ T 020 8671 4292 M 077865 521 806 E hprosser@cactusproductions.co.uk W www.cactusproductions.co.uk

PROJECT

18

AubreyKurlanskyDesign |

CORPORATE IDENTITY DESIGN AND ROLL-OUT

PROJECT

19

nsky Aubrey Kurla

Design 07515

744 557. Copy

writing Caroline

Hampstead 0794

7 883 048

ROYAL INSTITUTE OF BRITISH ARCHITECTS - EVENT CAMPAIGN AND ACADEMIC MEMBERSHIP

Designed by

AubreyKurlanskyDesign |

orks ic Membership MinInterdnaW tional Academ RIBA

PROJECT

20

AubreyKurlanskyDesign |

MOOSE FOUNDATION FOR THE ARTS - IDENTITY DESIGN

QUIRKY, IRONIC AND FRIENDLY Is that how you see the average Moose? Well its certainly how Robin Heller Moss (Moosey to her friends) and Paul Hobson characterised the new foundation set up to aid ‘arts in education’ project in London. As we all know, reaching for the moon is easier with a moose, as their quirky logo illustrates. And the colours? - the colours of moss of course.

http://www.aubreykurlansky.co.uk/moosefoundation/

Website and stationery

PROJECT

21

AubreyKurlanskyDesign |

PEARSON BRAND BOOK - BRAND BOOK

A BIGGER BOOK Visuals for the second of a series of ‘brand books’ for Pearson. The brief required that key points within the text were illustrated in an imaginative and captivating fashion.

The book was divided into sections each with its own theme and colour cast.

PROJECT

22

AubreyKurlanskyDesign |

PARLIAMENT CHOIR - IDENTITY DESIGN

A CHORUS OF APPROVAL I was briefed to create an identity that was inclusive and approachable, and played down the stuffiness associated with Parliament and the traditional Portcullis. The portcullis has been relegated to a mark of endorsement with the new logo taking centre stage.

Musical notes (rests and minims) make up the singing faces, grouped together to represent a choir.

http://www.parliamentchoir.org.uk/ Website and stationery

PROJECT

23

AubreyKurlanskyDesign |

HITACHI - NEW PRODUCT LAUNCH

LAUNCH BROCHURE

WHO’S WHO? Hitachi have developed the ultimate biometric measurement tool - finger-vein recording. They required a campaign to promote the new tool to the medical and banking industries

PROJECT

24

AubreyKurlanskyDesign |

CUBA - LIFE OF SPIRIT - BOOK DESIGN

BOOK DESIGN

JAMES SPARSHATT James Sparshatt’s love of Cuba is demonstrated in photographs taken over a 10-year period.

I created a 144 page case-bound book printed on Garda Pat in duotone throughout

PROJECT

25

AubreyKurlanskyDesign |

LIBERATION FILMS - IDENTITY DESIGN

PROJECT

LOGO DESIGN AND APPLICATION

THE KEY TO SUCCESS I was asked to create a memorable identity for a new film production company The solution was in the name “LIBERATION’.

Symbolised by a key which provides the means to open creative doors and is like a tool for liberating ideas - the key hole provides the means for access...

Liberation Films 57 Dean Street, Soho, London W1D 6AH T 44 (0) 20 7 287 7554 F 44 (0) 20 7 287 6561 E jcurtis@liberation-films.com W www.liberation-films.com

with compliments Liberation Films 57 Dean Street, Soho, London W1D 6AH T 44 (0) 20 7287 7554 F 44 (0) 20 7287 6561 E info@liberation-films.com W www.liberation-films.com

Josephine Curtis

Executive Producer Liberation Films 57 Dean Street, Soho, London W1D 6AH T 44 (0) 20 7287 7554 M 44 (0) 7930 341 342 E jcurtis@liberation-films.com W www.liberation-films.com VAT Registration 872 6253 10 | Company Registration 3570255

Letterheading, folding business cards and folding compliment slips and Christmas card

with compliments Liberation Films 57 Dean Street, Soho, London W1D 6AH T 44 (0) 20 7287 7554 F 44 (0) 20 7287 6561 E info@liberation-films.com W www.liberation-films.com

26

AubreyKurlanskyDesign |

SAMSUNG MOBILE

PROJECT

ADVERTSING AND PACKAGING /DISPLAY

SAMSUNG E900 GOLD PROMOTIONAL CAMPAIGN Create a campaign to encourage dealers to stock and promote the ‘gold phone’ and make it attractive to female customers.

The solution made the most of the idea of gold being precious, desirable and radiant.

SGH E900 gold

imagine the radiance of pure gold

imagine the radiance of pure gold

Ad suscipit; accumsan suscipit dolore qui exerci erat amet augue. Vel accumsan quis nostrud diam veniam eu, nulla dolore nulla eu veniam amet consequat, hendrerit; lobortis, ex facilisi sed facilisi et dolore. Ipsum molestie consequat, dolore aliquip nisl ex delenit?

Ad suscipit; accumsan suscipit dolore qui exerci erat amet augue. Vel accumsan quis nostrud diam veniam eu, nulla dolore nulla eu veniam amet consequat, hendrerit; lobortis, ex facilisi sed facilisi et dolore. Ipsum molestie consequat, dolore aliquip nisl ex delenit?

SGH E900 gold

27

AubreyKurlanskyDesign |

SAMSUNG MOBILE

Soft champagne gold box with our ‘golden’ beauty and radiant jewel motif Touch sensitive keypad 2 megapixel camera Video recording & messaging Music player Bluetooth TV output Speakerphone

Phones are displayed on counters in-store on padded velvet cushions held on a metal ‘ribbon’ plinth and encased in glass; lit like a piece of jewellery.

The phones are delivered in branded flight cases to key stores by ‘fake’ security guards with all the fanfare of a delivery of bullion

AubreyKurlanskyDesign |

SAMSUNG MOBILE

PROJECT

ADVERTSING AND PACKAGING /DISPLAY

LAUNCH A NEW HANDSET, NICKNAMED ‘FLIPPER’ THAT DOUBLES UP AS AN MP3 PLAYER Brief: If you like music on the move and carry an MP3 player as well as a phone why carry both when you can have them in one?

Solution: The concept seeks to show ‘two in-one’ as a real advantage

imagine two faces, the same, yet different

F300 (Flipper) available in Black & White

The Samsung F300 (Flipper) is the latest phone to offer the best of convergence technology by creating a phone that is a fully fledged MP3 player too. Two-into-one does go and with all the style and panache you have come to expect from Samsung accumsan quis nostrud diam veniam eu.

OUTDOOR DISPLAY AND ADVERTISING Rotating 3-phase information panels ‘flip’ over mimicking the phone’s name and campaign theme

28

AubreyKurlanskyDesign |

SAMSUNG MOBILE

IN-STORE DISPLAY Counter display: Phone flips on a rotating spindle The information (features) are displayed on a rotating index card system - like a rolladex

IN-STORE DISPLAY The phone is displayed on a CD ‘listening stand’ with a try-me model that can be used to listen to music on the phone via headsets.

The stand would be double-sided and on a rotating base so the phone’s functionality can be experienced on the other side.

Various albums could be offered as gifts with purchase

STORE DELIVERY A flip-top box again re-inforces the key message and carries the phone and the rolladex for counter display

AubreyKurlanskyDesign |

HITACHI HARD DRIVES

PROJECT

29

DIRECT MAIL CAMPAIGN

MIGHTY COMPACT, MIGHTY BIG Hitachi launched a 1 terabyte hard disc that doubled capacity, but not size, of their top of the range storage disc.

A direct mail campaign aimed at dealers and

mighty

distributors made use of a branded bag that folds down

compact

to a small pocketable item and expands to become a

mighty

large and very useful duffle or sports bag.

High density storage solutions - it’s in the bag.

1tb big* Branded ‘bag-in-a-sac’

Bag in a sac expands into

*our new one terabyte

Front view

a useful duffle bag

disc will solve all your storage needs and extends disc life

27cm pear wood cotton

Off-the-shelf fan

fan with branded tassel

pear wood and

(7 week shipping)

cotton with logo and message printed on clear

Purpose-made box

sticker/sleeve

customised with fan

on the spine

and hard-disc motifs and perspiring surface

All items shown packed in foam-core

Fan shaped leaflet

AubreyKurlanskyDesign |

CARDINAL PLACE VICTORIA - EVENT DESIGN

PROMOTIONAL EVENT

TRANSFORMATION We created a public facing event to draw a new audience and potential shopper to Cardinal Place.

A three-day ‘Carnival-style’ weekend combined art, entertainment and family activities with cat-walk fashion shows and celebrity chef demonstrations to provide a forum in which the retailers were able to bring their products to the public’s attention.

•

Radio advertising invited participants to enter a competition to win a celebrity makeover. The winners were dressed by Caryn Franklin of ‘The Clothes Show’

•

Event launched by a giant caterpillar procession and stilt-walking butterflies

•

The makeover fashion show opened the event on the Friday evening

•

Newest pop talent performed live

•

Celebrity chef cooking demonstrations

•

Family activities included magic, mask-making and face-painting

•

Audience competitions

•

Fashion shows

•

Live opera performance

•

Children’s art events with renowned artist Jason Hackenwerth and giant balloon sculptures

•

Performance by Southbank Sinfonia for the finale

PROJECT

30

AubreyKurlanskyDesign |

CORPORATE EDGE - THE UNFAIR ADVANTAGE

BRAND BOOK

ADVANTAGE! To communicate the premise that Corporate Edge can give your company an unfair advantage, they commissioned a small 'giveaway' of cryptic images that illustrated the idea of ‘having an unfair advantage’. Each image, or pair of images, is a clue to how to maintain a competitive edge through use of the ‘unfair advantage’.

PROJECT

31

AubreyKurlanskyDesign |

PAPER RESOURCES

CORPORATE BROCHURE

PAPER PARTNERS Paper Resources specialise in the ‘top end’ American imported papers. They wanted a brochure that promoted both them and their papers. A brochure within a brochure makes creative use of their paper range as well as portraying the personality of the two founders.

PROJECT

32

AubreyKurlanskyDesign |

ORCHESTRA OF THE AGE OF ENLIGHTENMENT

POSTER CAMPAIGNS

ENTHRALLING The Orchestra of the Age of Enlightenment specialise in music of the ‘Enlightenment’. Resident at the South Bank Centre and Glyndebourne Festival Opera, their distinguishing characteristic is a commitment to playing on instruments contemporaneous with the period of the ‘Enlightenment’.

Their strong identity is further enhanced by the presence of passionately committed players and world class conductors.

The public image I created over a ten-year period celebrated the superb individuality of the players and removed some of the stuffiness often associated with classical music.

FAVOURITE

33

AubreyKurlanskyDesign |

ORCHESTRA OF THE AGE OF ENLIGHTENMENT

POSTER CAMPAIGNS

PASSIONATE The Orchestra of the Age of Enlightenment specialise in music of the ‘Enlightenment’. Resident at the South Bank Centre and Glyndebourne Festival Opera, their distinguishing characteristic is a commitment to playing on instruments contemporaneous with the period of the ‘Enlightenment’.

Their strong identity is further enhanced by the presence of passionately committed players and world class conductors.

The public image I created over a ten-year period celebrated the superb individuality of the players and removed some of the stuffiness often associated with classical music.

AubreyKurlanskyDesign |

ORCHESTRA OF THE AGE OF ENLIGHTENMENT

POSTER CAMPAIGNS

PRECISE, POISED, DRIVEN The Orchestra of the Age of Enlightenment specialise in music of the ‘Enlightenment’. Resident at the South Bank Centre and Glyndebourne Festival Opera, their distinguishing characteristic is a commitment to playing on instruments contemporaneous with the period of the ‘Enlightenment’.

Their strong identity is further enhanced by the presence of passionately committed players and world class conductors.

The public image I created over a ten-year period celebrated the superb individuality of the players and removed some of the stuffiness often associated with classical music.

AubreyKurlanskyDesign |

ROYAL LYCEUM THEATRE EDINBURGH

POSTER CAMPAIGNS

MAKE A SCENE The Royal Lyceum Theatre in Edinburgh wanted a campaign, to appear on adshel sites, that would appeal to the large numbers of university students in the city and make them think differently about theatre.

The ‘eyes’ have it - they demand attention and draw attention to themselves. By using the face as a canvas to illustrate chosen plays within the current season the concept of seeing it ‘differently’ was put across in an eye-catching fashion.

FAVOURITE

34

AubreyKurlanskyDesign |

POSTERS RPO, NATIONAL THEATRE, THE LOFT

FAVOURITE

A MAN OF WORDS AND MUSIC

STOP!

STEPPING UP

As most of us know, Beethoven was known for his shortness of temper and

Aimed at an age group of 14-16 year olds, the director requested that

My company, The Loft used a stepladder as its logo. For a series of

debilitating deafness. All the more impressive then, was his incalculable

the 'image', for Shakespeare’s play on ‘morality and society’ reflect the

self-promotional posters, Stuart Redler was briefed to describe our

contribution to classical music in the form of his symphonies and piano

central themes and be accessible to the audience. Staged as a promenade

key attributes using one given word and a stepladder.

concertos (many written after he became deaf). He was also renowned for

piece, the informality of the presentation was designed to illuminate the

his many, sometimes scandalous, letters. In honour of ‘the man’ and his

complex issues contained within the play.

music the RPO performed the complete cycle of symphonies and piano concertos.

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AubreyKurlanskyDesign |

ALVA

CD BOOKLETS, CD FACE AND INLAY CARDS

LOVE DAWNS ALVA, which means ‘dawn song’, is an ensemble of two exceptional musicians - Vivien Ellis on vocals and Giles Lewin on fiddle. ALVA explore the links between early European vocal music and folksong traditions surviving today. In their debut CD with Beautiful Jo Records, LOVE BURNS IN ME, the collection consists of early medieval music and dawn songs - in which young maidens sing of secret trysts and unrequited desires.

The second BELLS OF PARADISE and the third, DAWN SONGS, are also a compilation of more beautiful early ballads with themes of secret meetings and soft awakenings.

FAVOURITE

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AubreyKurlanskyDesign |

SIR RONALD COHEN

BOOK DESIGN

THE SECOND BOUNCE OF THE BALL – TURNING RISK INTO OPPORTUNITY Brief: Sir Ronald Cohen (advisor to Margaret Thatcher) is known as the man who invented Venture Capital in the UK. His book, on how to turn risk to best financial advantage, required a dramatic cover to help it stand out from the crowded shelves Solution: Strong colours and dramatic graphics ensured maximum stand-out

FAVOURITE

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AubreyKurlanskyDesign |

DAVID MCFETRIDGE

FAVOURITE

IDENTITY DESIGN

ON EIRE David wanted to sell himself as an male Irish voice with a variety of voice~over styles. The ‘Irish’ aspect was explored with David finally deciding on something

dge cFetraile voice M d i m Dav Irish nter

Prese

&

that says a ‘multiplicity of voices’.

8436 8699 0 2 ) 7 44 (0 7108 11 6 ne: + 7 o rnet.

7 h e ) t p Tele 44 (0 @btin + e g e il id fetr Mob id.mc m : dav il co a m e

Business card, letterhead, Cd covers

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AubreyKurlanskyDesign

Thank You Contact me Work +44 (0)20 8670 6358 Mobile +44 (0)7515 744557 e-mail - aubrey@aubreykurlansky.co.uk url - http://www.aubreykurlansky.co.uk