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AubreyKurlanskyDesign | EVENTS

CARDINAL PLACE BRIEF

SOLUTION

RALPH & RUSSO is a luxury couture house established four years ago by Tamara Ralph and Michael Russo. Quickly becoming

RALPH & RUSSO is a luxury couture house established four years ago by Tamara Ralph and Michael Russo. Quickly becoming

Aubrey Kurlansky Design EVENTS, ENVIRONMENTS AND EXHIBITIONS PROJECTS Cardinal Place [Event] RIBA Brand Expression [Environment] Cardboard Futures - Project [Retail Exhibiiton] Samsung call-centre [Environment] RIBA President’s Medals Student Awards [Exhibitions] SPAR [Event]

COMPLEMENTARY AREAS OF EXPERTISE Advertising Art-direction Branding Corporate Identity Digital and online Direct mail Events Exhibitions Integrated campaigns Posters Photography Websites

© AKD 2012


AubreyKurlanskyDesign | EVENTS

LAND SECURITIES - CARDINAL PLACE BRIEF

CAMPAIGN

Create a public facing event that will draw a new audience and potential shoppers to a fallow precinct in the heart of Victoria, London - Cardinal Place

• Radio advertising invited participants to enter a competition to win a celebrity makeover. The winners were dressed by Caryn Franklin of ‘ The Clothes Show’ • Event launched by a giant caterpillar procession and stilt-walking butterflies • The makeover fashion show opened the event on the Friday evening • Newest pop talent performed live • Celebrity chef cooking demonstrations • Family activities included magic, mask-making and face-painting • Audience competitions • Fashion shows • Live opera performance • Children’s art events with renowned artist Jason Hackenwerth and giant balloon sculptures • Performance by Southbank Sinfonia

SOLUTION TRANSFORMING THE HEART OF VICTORIA A three-day ‘Carnival-style’ event that combined art, entertainment and family activities with cat-walk fashion shows and celebrity chef demonstrations that created a forum for the retailers to bring their products to the public’s attention

Brand mark incorporating carnival elements and the Cardinal Place logo

Butterfly flyer with the weekend’s programme and wind-up butterfly distributed by people in butterfly-catcher costumes

© AKD 2012


AubreyKurlanskyDesign | EVENTS

LAND SECURITIES - CARDINAL PLACE

Children’s art project and Jason Hackenwerth with his balloon sculptures

L: Nose cone - hanging banner R: Pergola banners on roof garden

© AKD 2012


AubreyKurlanskyDesign | EVENTS

LAND SECURITIES - CARDINAL PLACE

L :: Makeover competition winners R :: Celebrity chef Gino Da Acampo

Š AKD 2012


AubreyKurlanskyDesign | ENVIRONMENTS

RIBA INTERNAL BRANDING BRIEF Internal communication : using the branded environment to communicate the RIBA’s core values

SOLUTION The RIBA asked us to come up with a way to communicate the newly developed strategic purpose, guiding principles and core values using internal communications applied to the environment as well as to staff hand-outs. The final graphic programme was applied to the walls in reception, plasma screen and light-boxes, the kitchens and staff-rooms, meeting rooms and to a staff hand out and HR folder.

The RIBA champions better buildings, communities and the environment through architecture and our members

The RIBA CHAMPIONS better buildings, communities and the environment through architecture and our MEMBERS

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CHAMPIONS BETTER BUILDINGS, COMMUNITIES & THE ENVIRONMENT

through architecture and our members * 2010 *

© AKD 2012

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The RIBA CHAMPIONS better buildings, communities and the environment through architecture and our MEMBERS

The RIBA champions better buildings, communities and the environment through architecture and our members

I

RECEPTION AT 77 PORTLAND PLACE | VISUALS


AubreyKurlanskyDesign | ENVIRONMENTS

RIBA INTERNAL BRANDING

The RIBA champions better buildings, communities and the environment through architecture and architects

RECEPTION AT 77 PORTLAND PLACE | VISUALS

Š AKD 2012

The RIBA champions better buildings, communities and the environment through architecture and architects

The RIBA champions better buildings, communities and the environment through architecture and architects


AubreyKurlanskyDesign | ENVIRONMENTS

RIBA INTERNAL BRANDING - applied to meeting rooms, lightbox and banner

The RIBA champions better buildings, communities and the environment through architecture and our members

The RIBA champions better buildings, communities and the environment through architecture and our members

Š AKD 2012

The RIBA champions better buildings, communities and the environment through architecture and our members


AubreyKurlanskyDesign | ENVIRONMENTS

RIBA INTERNAL BRANDING - applied to meeting rooms, lightbox and kitchen and staff room and temporary signage

RECEPTION AT 77 PORTLAND PLACE | VISUALS

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RIBA

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The RIBA

F BRITI TE O SH

CHAMPIONS BETTER BUILDINGS, COMMUNITIES & THE ENVIRONMENT

through architecture and our members 2010

Š AKD 2012

champions better buildings, communities and the environment through architecture and our members


AubreyKurlanskyDesign | EXHIBITION

CARDBOARD FUTURES PRESENTATION

PROJECT > CUTTING EDGE | TREND-SETTING NEW WAVE | INNOVATION | DETAIL | FORWARD-THINKING THE WORLD’S PRE-EMINENT ADVANCED CONTEMPORARY FASHION EVENT. PAPER IS GOOD! Paper is a sustainable, renewable, recyclable, plant-based product that connects us in so many ways to the important things in life.

Great ideas are started on paper. The world is educated on paper. Businesses are founded on paper. Love is professed on paper. Important news is spread on paper...

using aluminium, plastic and wood for all the current elements of a show...

CARDBOARD FUTURE have an alternative; we build challenging structures that inspire innovate and educate...

© AKD 2012

BUT SOMETIMES, all we can see is the TREES for the WOOD...

Allowing us to see the WOOD for the TREES...


AubreyKurlanskyDesign | EXHIBITION

CARDBOARD FUTURES PRESENTATION

Why cardboard? SUSTAINABLE STRONG

VERSATILE

LIGHTWEIGHT

CARDBOARD IS STRONG! It is also versatile, lightweight, good value for money, sustainable and people always smile when they realise something good is made from recycled paper….

WHAT COULD BE: Screen partition system for standard booths, comprising slimline screen panels in any colour or design suspended between A-frame self-supporting pillars approx 6’ tall customised zones

Panels in 4’ sections. Shelf option on selected panels. Project Show branding option on panels

© AKD 2012

Raised signage option on panel ends. Screens and posts finished in varnished coated board

the packaging becomes the walls

customised display equipment

Our systems are cost effective to produce as well as cheaper to install, saving many thousands of dollars on manpower needed to erect traditional show displays


AubreyKurlanskyDesign | ENVIRONMENT

SAMSUNG CALL CENTRE BRIEF Dress a run-of-the-mill office environment with inspirational messages that will turn the work place into a ‘fun’ place to be

SOLUTION Inspirational quotes, that tap into the employees drive and ambition, were displayed in various printed and 3D forms throughout the space

An etched glass wall carrying inspirational quotes lined the passageway

SAMSUNG & PHONES 4U Calendar and pin-board

always make new mistakes (esther dyson) JANUARY Sun

Mon

Tue

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Fri

Sat

Sun

Mon

Tue

Wed

Thu

Fri

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Sun

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Courage does not always roar. Sometimes courage is the quiet voice at the end of the day saying, I will try again tomorrow

(mary anne radmacher)

WHAT WOULD YOU ATTEMPT TO DO IF YOU KNEW YOU COULD NOT FAIL? (unknown)

Sun

Clocks, nets

© AKD 2012

Mon

Tue

Wed

Thu

Fri

Sat


AubreyKurlanskyDesign | ENVIRONMENT

SAMSUNG CALL CENTRE Punch-bags, water-cooler, magnet-board, pin sculptures, welcome packs

Š AKD 2012


AubreyKurlanskyDesign | ENVIRONMENT

SAMSUNG CALL CENTRE

Wall graphics included quotes from Churchill, Tiger Woods, Edison and Elvis

Š AKD 2012


AubreyKurlanskyDesign | EXHIBITION

RIBA - PRESIDENT’S MEDALS STUDENT AWARDS

Rewarding the best in international architecture education BRIEF Create an identity for the annual RIBA event that celebrates the best of architecture students

SOLUTION | 2007 A strong brand mark was developed that was easily applied across printed collateral such as invitations, the exhibition banners and the audio-visual presentation

s Medal s ’ t n e esid The Pr t Awards 2007 als Studen ’s Med

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Brand mark for 2008 applied to embossed metallic invitation, posters and banners and plasma screen

Fri niversFirits House, University nday – :00 Mo gham(EU ) Lenton :00 – 16 Nottin yer EC from: 10 udio Fo

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Royal Institute of British Architects 66 Portland Place London W1B 1 AD Please bring this ticket with you The president will present the Annie Spink Award for Excellence in Architectural Education, the Silver, Bronze and Dissertation Medals, and other commendations and awards, generously supported by our sponsors www.presidentsmedals.com

© AKD 2012

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President’s Medals Student Awards

18:00 – Pre-ceremony reception at the President’s office hosted by Sunand Prasad, President of the RIBA 18:45 for 19:00 start – Ceremony in the Jarvis Theatre followed by celebrations in the Florence Hall

2008 ent, March vironm7 2RD uilt En ham NG the Bha f o , Notting l m o o ng of Notti day y Sch rsday 6

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Wednesday 28 November 2007

KINS with AT


AubreyKurlanskyDesign | EXHIBITION

RIBA - PRESIDENT’S MEDALS STUDENT AWARDS

Rewarding the best in international architecture education BRIEF Create an identity for the annual RIBA event that celebrates the best of architecture students

SOLUTION | 2008 The event brand mark was further developed to create a strong and versatile set of elements that could be easily adapted across a variety of media - print, audio-visual displays, plasma screens exhibition banners and display stands and interactive DVDs

The President’s Medals Student Awards 2008

In association with ATKINS

The President’s Medals Student Awards 2008

The President’s Medals Student Awards 2008 In association with ATKINS

The President’s Medals Student Awards 2008

Shown right: exhibition, banners

© AKD 2012

In association with ATKINS

Invitation (left) printed black on black with spot UV varnish applied. Ticket foil blocked in two metallic foils on black colorplan

In association with ATKINS


AubreyKurlanskyDesign | EXHIBITION

RIBA - PRESIDENT’S MEDALS STUDENT AWARDS

Rewarding the best in international architecture education BRIEF Create an identity for the annual RIBA event that celebrates the best of architecture students

SOLUTION | 2009 For 2009 the circles representing the medals were incorporated into a vibrant colourful composition again adapted to a variety of media - print, audio-visual displays, plasma screens,exhibition banners and interactive DVDs

Invitation printed full colour Shown right: DVD cover, exhibition, banners, audio-visual

Š AKD 2012


AubreyKurlanskyDesign | EXHIBITION

RIBA - PRESIDENT’S MEDALS STUDENT AWARDS

Rewarding the best in international architecture education

Invitations foil blocked

BRIEF

Shown left: DVD cover, exhibition, banners, plasma still, and exhibition layout (below)

Create an identity for the annual RIBA event that celebrates the best of architecture students

SOLUTION | 2010 | 2011

pres_medsticket_2010_fin.indd 1

© AKD 2012

05/11/2010 11:55


AubreyKurlanskyDesign | EVENTS

SPAR - PROUD AS A PEACOCK

BRIEF Create a boutique networking event at which SPAR could talk to 30 key guests. This event took place during the South African Congress of Shopping Centres, 19 Sept 2012 and we were briefed to support SPAR as they sought to persuade property developers that SPAR is poised for growth and is a key and important player in the supermarket sector. ‘Create the most memorable and talked-about event of the congress’ was the client’s instruction.

SOLUTION | 2007 The event was themed ‘Proud as a Peacock’ and was brought to life at Harvey’s restaurant in Durban. The venue was transformed in just 8 hours into a giant aviary, with surprising and unusual food that followed the avian theme and was served by a troupe of performers dressed as human peacocks made-up with a bizarre and surprising twists.

Invitation and champagne label printed full colour Shown right: preparation for the event and dressing the venue Photo gallery http://www.aubreykurlansky.co.uk/proud_as_a_peacock/

© AKD 2012


AubreyKurlanskyDesign | EVENTS

SPAR - PROUD AS A PEACOCK

Top left to bottom right: feathers and bird cages set the theme. Our human peacocks in costume. The food in preparation.

Š AKD 2012


Aubrey Kurlansky Design

Thank You Profile

Key skills

Contact me

Thinking without boundaries...

Creative and strategic development for campaigns across integrated media

Work +44 (0)20 7287 4030 Mobile +44 (0)7515 744 557 e-mail - aubrey@aubreykurlansky.co.uk url - http://www.aubreykurlansky.co.uk

I am essentially a creative thinker with all the requisite skills needed to bring my concepts to life. With a classical training in graphic design which included drawing, typography and concept generation, I am just as much at home refreshing a brand, developing a new consumer experience or creating an interactive environment. I embrace creative briefs that challenge and stretch the knowledge and skills I have acquired over the last 15 years. Equally adept at advertising, packaging, brand identities, brand strategy and all forms of visual communication (both on-line and off-line), I am very much a team player, enjoying and thriving upon the interaction with my colleagues. I am constantly inspired by those I work with, and aim to inspire and mentor others, in return.

Concept generation, visualisation, implementation, presentation to clients, client management, client development, written proposals and rationalisation


Aubrey Kurlansky Environments and Exhibitions  

Graphics for environments and exhibitions

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